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Online reputation management: Top 10 hurdles and how to overcome them

Search Engine Land

Your online reputation is what users can learn about your brand within a few seconds. But today, it’s not only about what users might think. Generative AI might Generative AI has become a significant topic for brands worldwide. As a result, online reputation management (ORM) will never be the same.

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5 of the Best Content Curation Tools for Social Media Managers

Hootsuite

If you’re tagged in any user-generated content (UGC) , use it to your advantage and repost it (with credit, of course). Want to share custom performance reports with your leadership team? Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network.

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I Tried 10 AI Project Management Tools to See if They’re Worth It (Results & Recommendations)

Hubspot Marketing

AI project management tools simplify decision-making, keep projects rolling, and streamline communications. Pick the right project management tool, and you could save hundreds — even thousands — per year. I started in digital project management nine years ago, and AI project management tools were unheard of. It was a lot.

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How to transform customer experience with AI

Martech

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience.

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How to manage and optimize local listings for SEO

Search Engine Land

Here is an overview of SEO best practices for managing and optimizing local listings for SEO. These listings are crucial for businesses aiming to capture local searches, ensuring that potential customers find accurate and consistent information and helping search engines like Google populate results with accurate business-related data.

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Social media management costs for businesses in 2022

Sprout Social

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. If you need help getting buy-in for your social strategy and building your budget, this social media management costs guide will help you get started. Let’s dive in. Ad campaigns.

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How to Calculate Your Customer Acquisition Cost (CAC)

Rock Content

In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). That is the cost of getting a new user to download your app, buy a product, or start a free trial. We can calculate this metric by dividing all the costs spent on acquiring more customers by the number of gained customers.