Lynton Web

JANUARY 29, 2024

As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. People will engage most with video marketing, specifically short-form. Personalized marketing will increase ROI. AI will be big this year.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Digital Marketer

JULY 11, 2023

Viral marketing videos spread fast online and get millions of likes, shares, comments, and views. Short-form video is dubbed the most engaging type of in-feed social content by 66% of marketers. Granted, short-form video is captivating, engaging, and boosts conversions. And that’s not all.

Transform 87

Transform Social Media Marketing Video Marketing Analytics 87

Rock Content

JANUARY 7, 2024

When it comes to your marketing plan, finding the balance between what works for your brand and the newest trends that capture the attention of target audiences can be challenging. To meet this challenge, however, you’ll first need to determine which content marketing trend s are here to stay and why Enter video content marketing.

Entertainment 72

Entertainment Video Marketing Thought Leadership Education 72

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Your customers are only a search query away, thanks to search engines like Google. Once customer meets brand, it’s like connecting with an old friend on Facebook. I hardly do.

User-Generated 144

User-Generated SEO Transform Entertainment 144

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 92

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 92

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Quick Takeaways.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

OnPassive Marketing

AUGUST 20, 2022

Brand marketing uses marketing strategies to create, maintain and grow a brand. This includes creating a logo and brand identity, developing marketing plans, and executing campaigns. There are several different types of brand marketing, each with its unique approach and goals.

Branding 73

Branding Direct Mail Social Media Marketing CRM 73

Martech

OCTOBER 31, 2023

The video platform is also more accessible to marketers through such recent integrations as the one with HubSpot. If your customers, or prospects, are on TikTok, it’s a good idea not to hit the brakes on a TikTok holiday campaign until well into January. Does your marketing plan include post-holiday sales?

Gen Z 108

Gen Z Shoppers Food Marketing Plan 108

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Video Marketing Digital Marketing 134

Rock Content

JULY 31, 2020

But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Of course, you can always post the URL to any old video that you already published. Why use video for social media?

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

Hubspot Marketing

APRIL 24, 2019

Here, we'll explain the difference between goals and objectives to make sure there is no ambiguity when it comes to your long-term and short-term marketing plans. Increase customer retention by 40%. Goals are undoubtedly critical to your business's success. Create a more inclusive workplace culture.

Social Media Marketing 137

Social Media Marketing Management Marketing Plan Video Marketing 137

OnPassive Marketing

JUNE 10, 2022

Audio marketing uses audio content, such as podcasts, audio blogs, and even audiobooks to reach and engage customers. Here are some tips for creating an audio marketing strategy for your business. What are they using to reach out to their customers? It can be used to create engaging content that your customers will love.

Marketing Strategy 70

Marketing Strategy Entertainment Marketing Marketers 70

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Neil Patel

AUGUST 10, 2021

However, you might not know exactly how these restraints impact your marketing plans. As you create your law firm marketing strategy, get clarity on local and state laws about what you can and can’t do. Establish Trust With Customer Reviews. You can share videos, case studies , and more on your website.

Law 139

Law Inbound Marketing Education Traditional Marketing 139

OnPassive Marketing

JULY 12, 2022

In this article, we’ll explain why creating content for E-commerce is essential and what to consider when planning your strategy. An e-commerce content strategy is a plan businesses use to create and publish content that will help them attract and retain customers online. What Is An E-Commerce Content Strategy?

Shoppers 78

Shoppers Marketing Mix User-Generated Content Marketing 78

Neil Patel

AUGUST 5, 2021

Business-to-consumer (B2C) marketing , as it’s called, comes with its own challenges. In addition to growing brand awareness and generating leads , you also need to build effective customer relationships to stand out from your competitors. Unsurprisingly, they can also help a new fitness company expand its customer base.

Advertising 141

Advertising Advertisers Health User-Generated 141

Digital Marketer

JULY 1, 2022

Are you looking to pursue a content marketing career path? Content marketing is blowing up, set to be worth $600 billion in 2024 (Technavio research). What’s more, 89% of companies that hire content marketers plan to either continue or increase their current investments throughout 2022. You’re in a good place.

Content Marketing 78

Content Marketing Marketing Marketers Analytics 78

Digital Marketer

NOVEMBER 17, 2022

With the use of online resources, marketers may accomplish the following objectives with a digital marketing strategy: Increase brand exposure and authority by engaging users. Create fresh leads and potential customers. 5 Effective Digital Marketing Strategies. Understanding your target audience. Save both time and money.

Digital Marketing 87

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 87

Rock Content

JANUARY 22, 2021

We don’t mean a couple of customers reaching out on social media. If you’re looking for results like that, Buzz Marketing is the answer. The remarkable trigger is activated once we see something that goes above and beyond what brands are used to doing for their customers. Wouldn’t that be awesome? Remarkable.

Buzz Marketing 59

Buzz Marketing Branding Marketing Marketers 59

Digital Marketer

SEPTEMBER 16, 2022

Nevertheless, posting your videos when your target customers are active will encourage great engagement before any algorithm shifts. So, remember to use the Tiktok video scheduler to your benefit and hack the life out of the algorithm. You will agree that your target audience is most active at a particular time.

Marketing Plan 77

Marketing Plan Branding Social Media Marketing Customer 77

Neil Patel

AUGUST 11, 2020

Example #1 : Pretend you want to hire an agency to help you develop a content marketing system. Deliverable: a fully-managed content marketing plan, strategy, and system Goal: attract more of the right visitors to your website with high-quality content End result : a blog 100% managed by someone else. The specialist, right?

Digital Marketing 144

Digital Marketing Marketing Marketers eCommerce 144

OnPassive Marketing

APRIL 2, 2022

On YouTube, you can find movies, trailers, interviews, advertising, and various other types of video content. For a YouTube video marketing strategy in 2022, follow these steps. This article explains how you can incorporate YouTube marketing into your 2022 video marketing strategy.

Video Marketing 57

Video Marketing Marketing Strategy Social Media Marketing Marketing 57

Scoop.it!

FEBRUARY 7, 2023

The customer journey has morphed from the days when consumers would sit back, relax and watch an advertisement. That’s why they’re trying to make the customer journey more interactive for their target audiences. This allows them to interact more personally with customers and create both enhanced trust and social proof simultaneously.

User-Generated 96

User-Generated Customer Journey Customer Affiliate Marketing 96

Sprout Social

OCTOBER 10, 2019

For example, your Twitter marketing strategy isn’t going to be the same as your Pinterest or Facebook marketing plan. If you take a look at the Adobe Illustrator Twitter stream , you’ll notice that a lot of their Tweets are replies to customers, not just broadcasts. Twitter Video. What Makes Twitter Different.

Marketing Strategy 107

Marketing Strategy Marketing Marketers User-Generated 107

Sprout Social

AUGUST 22, 2022

To help your audience find your videos in YouTube and Google search alike, you need to use the right tools. From underused YouTube search features to analytics on Premium YouTube features, here are some tools that can help you get the most out of your YouTube marketing plan. Custom graphics. YouTube Live features.

Analytics 72

Analytics Health Promotion SEO 72

Rock Content

MAY 22, 2020

For those who want to keep up-to-date and are concerned with constantly innovating their marketing strategy , it is important to be alert to these new possibilities of video marketing. To help you on this mission, this post will go over: What is an interactive video? What are the benefits of using interactive video?

Marketing Strategy 72

Marketing Strategy Millennials Marketing Marketers 72

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. The Benefits of Social Media for Dentists.

Social Media Marketing 111

Social Media Marketing Marketing Marketers Non-Profit 111

Hubspot Marketing

JUNE 24, 2022

Inbound Marketing for Nonprofits. Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it. Inbound marketing is all about creating valuable experiences that positively impact people and your business.

Non-Profit 145

Non-Profit Inbound Marketing Education Transform 145

Marketing Insider Group

FEBRUARY 5, 2024

(Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. million by the end of 2024.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Hubspot Marketing

MARCH 21, 2024

Our yearly business recap shows the construction industry saw decreases in customer acquisition metrics. Despite these challenges, now is the best time to double down on your construction company's marketing efforts. Many customers trust Google reviews , so encourage your clients to leave positive reviews on your GBP profile.

Marketing 100

Marketing Marketers User-Generated Promotion 100

Calvyn Lee Blog

JANUARY 10, 2024

Core Topic: Content Marketing Sub-Topic: Content Creation Article: “Crafting Compelling Content: A How-To Guide” Article: “The Art of Storytelling in Content Marketing” Sub-Topic: Content Distribution Article: “Effective Strategies for Content Distribution” Article: “Harnessing the Power of Social Media for (..)

Digital Marketing 130

Digital Marketing Marketing Marketers Transform 130

Trade Press Services Newsletter

DECEMBER 1, 2022

In fact, despite the fact that costs are on the rise, more than half of marketers say their budget was the same or less than 2021 allotments. Costs are on the rise and staffing is on the decline, yet marketers are expected to achieve the same or better results each year. Eventually, audiences will forget about a brand altogether.

Whitepaper 130

Whitepaper Transform PR eBook 130

Rock Content

MAY 8, 2024

During 2023, people watched 17 hours of video content in an average week, and two-thirds of customers reported watching videos to learn more about brands. Not leveraging video can leave your brand behind. What is Reverse Video Search and How Does It Work?

Brand Management 52

Brand Management User-Generated Video Marketing Promotion 52

Sprout Social

DECEMBER 1, 2021

Without a doubt, video is becoming more and more popular to share on social media. Since 89% of video marketers plan to incorporate YouTube into their strategy, hopefully your brand is building a robust YouTube marketing strategy. Teasing viewers to watch the entire video.

Promotion 117

Promotion Video Marketing Marketing Strategy Branding 117

Marketing Insider Group

FEBRUARY 2, 2021

To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. Quick Takeaways: Before choosing digital marketing channels for your business, you must understand your primary objectives, audience, competitors, and budget. Video Marketing. Source: Wyzowl.

Digital Marketing 108

Digital Marketing Whitepaper User-Generated eBook 108

Digital Marketer

NOVEMBER 26, 2022

The copywriting magic needed to turn prospects into paying customers is where persuasion , psychology , and major writing swagger come into play. Promotional Videos & Video Sales Letters. VIDEO IS THE FUTURE! In fact, 87% of video marketers say that video gives them a positive return on investment.

Copywriting 88

Copywriting SEO Promotion Video Marketing 88

Vertical Response

MARCH 22, 2024

This can be achieved by: Providing detailed service or product information Incorporating SEO for better search engine rankings Understanding customer behavior patterns, including shopping habits and purchase friction points, to enhance website usability and the overall customer experience.

Transform 70

Transform Affiliate Marketing Shipping Education 70