Martech

AUGUST 6, 2024

One way to do that is to diversify and expand your consumer data collection points, which more than makes up for the loss of customers who opt out of cookies. Various sources create more intentional, aligned and personalized marketing campaigns, even without third-party cookies. Processing.

Marketing Strategy 129

Marketing Strategy Marketers Marketing Price 129

The Marketing Operations Leader

MARCH 25, 2025

Fill out this form to learn more about The Marketing Operations Leader sponsorships. Easy Breakdown of Marketing Strategy and Planning There’s a tremendous amount of work that goes into marketing planning and strategy. 3️⃣ Finance, Budget, ROI Covers how marketing allocates and tracks budget.

Marketing Strategy 130

Marketing Strategy Customer Acquisition Finance Marketers 130

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Both platforms offer pre-made surveys you can customize.

Marketing Strategy 113

Marketing Strategy Content Marketing eBook Marketers 113

Marketing Insider Group

MAY 6, 2025

B2B SaaS companies need to stay vigilant with their marketing strategies in order to remain competitive in 2025. ” Now, more than ever, you need a clever product and a smart marketing strategy to stand outa strategy that will make the difference between stagnation and steady growth. .”

Marketing Strategy 95

Marketing Strategy Whitepaper Thought Leadership SEO 95

Buffer Marketing

MARCH 5, 2025

But what’s the difference between a social media calendar and a social media marketing strategy? A social media marketing strategy is the driving force behind why you post what you post and choose the social media platforms you’ve selected. Why do you need a social media marketing strategy?

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketers Marketing 115

Martech

OCTOBER 29, 2024

Customer data platforms (CDPs) are a versatile tool in the martech stack. Here are 12 ways your marketing team can use a CDP. If you don’t already have a centralized database for your customer data, a CDP can serve you well in that function. A closely related concept is customer journey mapping.

Customer 121

Customer Customer loyalty Customer Journey Analytics 121

Marketing Insider Group

OCTOBER 21, 2024

Hit “refresh” on all your customer-facing content While you’re working on your website, pay close attention to your website’s content, too. A few basic metrics to measure your website update include before-and-after bounce rates, conversion rates, time spent on individual pages and click-through rates.

Marketing Strategy 122

Marketing Strategy Marketers Marketing Influencer Marketing 122

Martech

APRIL 8, 2025

Businesses need to decrease customer effort if they want to improve the perception of their brand, and better search and AI experiences can help, according to a new report. The report found customer effort is a significant determinant of brand perception and loyalty. Email: Business email address Sign me up! Source: Coveo.

Customer 112

Customer B2C Customer Journey Communications 112

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. Processing.

Marketing Strategy 122

Marketing Strategy B2C Finance Analytics 122

Hubspot Marketing

SEPTEMBER 20, 2024

An increasing number of smart brands are embracing the idea that engaging their ideal customers who speak other languages is an effective way to attract and convert more customers. If you need guidance on how to build a global marketing strategy, check out this Global Marketing Playbook from HubSpot.

Customer 130

Customer Global Marketing Customer Journey Energy 130

Martech

JANUARY 9, 2025

The 24-jam display attracted more initial customer interest. Customers were approximately 10 times less likely to buy jam when presented with the 24-flavor selection. Dig deeper: 7 marketing strategies to conquer decision paralysis How AI is helping to narrow choices AI is helping ecommerce brands simplify and personalize shopping.

Customer 114

Customer Transform Shoppers eCommerce 114

Hubspot Marketing

DECEMBER 16, 2024

All this can be done quickly and efficiently, and your customers will appreciate the swift action. However, AI can also automate the process of creating personalized content by quickly and efficiently collecting data on customer behavior, preferences, location, and more.

Marketing Strategy 108

Marketing Strategy Health Marketers Marketing 108

Martech

NOVEMBER 20, 2024

In this setup, each person contributes a small part of a larger effort, and while it ensures expertise, it often slows down the time it takes to execute marketing strategies. This assembly-line structure, effective in past years, struggles to keep pace with today’s customer expectations for timely, personalized interactions.

Customer 127

Customer Transform Customer loyalty Marketers 127

Aspiration Marketing

SEPTEMBER 30, 2024

Social media marketing has taken the world by storm in recent years as businesses become increasingly able to use platforms like TikTok, Facebook, and Instagram to interact with customers, increase sales, and drive website traffic. However, only 26% of marketers currently use the platform for their campaigns.

Social Media Marketing 263

Social Media Marketing Marketers Marketing Marketing Strategy 263

Martech

APRIL 17, 2025

In a market saturated with feature-focused messaging, it’s more important than ever to quantify and communicate value especially amid economic uncertainty and waning consumer confidence. B2B marketing leaders play a pivotal role in this shift. This approach helps buyers build a compelling business case for their purchase.

Customer 104

Customer B2C Marketers Marketing 104

Aspiration Marketing

MAY 8, 2025

Your customers are no different. By understanding these nuances, you can craft marketing strategies that resonate, leading to better engagement and, ultimately, a healthier bottom line. Probably not very often. They crave relevance. That's where audience segmentation comes in.

Marketing Strategy 231

Marketing Strategy Customer Inbound Marketing Marketers 231

Trade Press Services Newsletter

JANUARY 9, 2025

As 2025 unfolds, the marketers who thrive will be the ones who adapt quickly, embrace innovation, and stay customer-focused,” says strategist, speaker, and author Eric Holtzclaw. It’s a Team Effort Future-proofing your B2B marketing plan should not be a siloed effort.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketers 220

Martech

MARCH 14, 2025

As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Email: Business email address Sign me up!

Customer 95

Customer Customer Journey Customer Acquisition Management 95

Hubspot Marketing

MARCH 17, 2025

Let's explore five clever strategies that brands like Beyoncs Ccred and Royal Caribbean use to make their subscribers feel like VIPs. 5 Inclusive Email Marketing Strategies 1. Try this yourself: Think about all the different cultures and identities represented as part of your customer base.

Email Marketing 93

Email Marketing Marketing Strategy Law Communications 93

Trade Press Services Newsletter

OCTOBER 3, 2024

While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. Consider communicating with Gen Z customers through text messaging.

Gen Z 282

Gen Z Millennials B2C Communications 282

Marketing Insider Group

MARCH 18, 2025

Start by asking: Whos your ideal customer? Cost per acquisition (CPA) Are you paying too much per customer? Know Your Audience Inside and Out Paid media lets you control exactly who sees your ads. But if you dont know your audience, youre wasting money. Age, interests, pain points? Where do they spend time online?

Marketing Strategy 105

Marketing Strategy User-Generated Law Health 105

SmartBrief - Marketing

APRIL 8, 2025

It’s a psychological tool that influences how customers see your business and whether they consider you trustworthy. In this article, I’ll show you how brand identity shapes customer psychology and ultimately drives loyalty. Image credit: Seahawk Tone and messaging Your brand voice sets the tone for how customers see you.

Branding 102

Branding Customer Shoppers Food 102

Scoop.it!

NOVEMBER 21, 2024

Sometimes, trying to convince customers that your brand is the real deal can feel like shouting into the void. That’s why using your customers’ feedback is vital to proving you’re worth their attention and money. We’ll show you tried-and-true tactics that’ll turn your customers into your biggest cheerleaders.

Customer 110

Customer Shoppers User-Generated B2C 110

Hubspot Marketing

MAY 20, 2025

With eight years of experience as a consultant, I know that each brands approach to inclusive marketing looks different, tailored to its audiences and its products. So, I wanted to share how role model companies have created strategies that win. Inclusive Marketing Strategies from Top Brands 1. Lets dive in.

Marketing Strategy 73

Marketing Strategy Food Marketers Marketing 73

SocialPilot

MAY 8, 2025

The brand capitalized on audience data and social listening to define its “Wrapped” campaign and customize content to individual user likes. The audience often has common traits that make them ideal customers. Struggling to keep up with customer DMs and comments across multiple platforms? Take Spotify, for example.

Gen Z 71

Gen Z Customer Whitepaper Analytics 71

Businesses Grow

MAY 12, 2025

This is a roadmap of how AI will change your customers in the next 10 years and a vital perspective for marketers. But isn’t it at least important for marketers to know how AI might fundamentally change the humanity of our customers? This is not a new marketing gospel. Both groups are your customers.

Customer 88

Customer Education Branding New Markets 88

Trade Press Services Newsletter

APRIL 3, 2025

This approach helps marketers cater to the needs of audiences who seek concise and relevant information. For B2B marketers, microcontent can play a vital role in a comprehensive content marketing strategy. When done effectively, customers will instantly recognize your content as originating from your brand.

Whitepaper 227

Whitepaper Branding Digital Marketing Marketing Strategy 227

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry.

Manufacturing 122

Manufacturing Whitepaper Marketers Marketing 122

Hubspot Marketing

NOVEMBER 15, 2024

That’s one of many benefits holistic marketing offers. When we free marketing from swim lanes, we invite others to participate and own marketing’s principles and outcomes. Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience.

CMO 120

CMO Traditional Marketing Communications Marketers 120

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Adoption is already underway.

Customer loyalty 129

Customer loyalty CMO Retail Customer Journey 129