Martech

JANUARY 29, 2025

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help marketers allocate budgets more effectively in a dynamic digital landscape. Being open-source, you can customize it to your needs rather than relying on black-box vendor solutions.

Marketing Mix 93

Marketing Mix Traditional Marketing Marketing Marketers 93

Duct Tape Marketing

AUGUST 22, 2024

Leadership: Many businesses lack strategic marketing leadership, especially in the $3 to $30 million range. A fractional CMO fills this gap by advocating for the customer and aligning marketing efforts with the broader business strategy. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

CMO 87

CMO Customer Journey Transform User-Generated 87

Martech

SEPTEMBER 23, 2021

Watch our panel from MarTech: The next generation of agile marketing (free registration required). Value #1: Focusing on Customer Value and Business Outcomes Over Activity and Outputs. Traditionally, marketers are measured by quantity over quality. Did the tactic perform as expected? How many articles did you produce?

Transform 137

Transform Traditional Marketing Finance Marketing 137

Hubspot Marketing

AUGUST 12, 2022

Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Traditional marketing, which ranges from radio ads to billboards and magazine spreads, simply adjusted to the new era.

Digital Marketing 121

Digital Marketing Pharmaceutical Real Estate Transform 121

Exposure Ninja

MAY 2, 2025

As they put it: “We’re modernising how we provide our products and services, making it easier for customers to do more digitally, so we felt it was the right time to refresh our brand identity to make it stand out more in digital channels.” Email marketing is what keeps your brand front of mind during these different stages.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Martech

MAY 27, 2022

And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time. As marketers, you have to stay on top of your game by keeping up to date with industry trends.

Advertising 121

Advertising Advertisers Transform Customer Acquisition 121

Adobe Experience Cloud Blog

APRIL 28, 2010

As I wrote yesterday, in cases where the CSO lacks “bottom-up” visibility into future periods , highly accountable CMOs can fill the void with marketing forecasts. These are not “traditional” marketing forecasts, which take the form of a top-down market size analysis.

CMO 82

CMO Marketing Marketers Traditional Marketing 82

Martech

MARCH 9, 2023

Our email data can inform other marketing channels and even go beyond the marketing team to support customer service, business operations and more throughout the company. Our campaigns are like an ongoing source of market research. On top of all that, today’s marketing technology makes it easy to gather data.

Email Marketing 116

Email Marketing eCommerce Analytics Traditional Marketing 116

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Our approach is different than traditional marketing agencies.

Digital Marketing 126

Digital Marketing SEO Marketing Marketers 126

Hubspot Marketing

AUGUST 21, 2023

Image Source Tips for Writing Your Executive Summary Clearly define a problem, and explain how your product solves that problem, and show why the market needs your business. Be sure to highlight your value proposition, market opportunity, and growth potential. Customize your summary to your audience.

Price 98

Price Finance Marketing Strategy Product 98

Rock Content

JANUARY 28, 2019

At first, this task can seem overwhelming, but by leveraging tools that allow you to perform market research , you can more easily identify accounts you’d like to target. This research process should be a joint initiative between your marketing and sales departments. What has been helpful for potential customers in the past?

Direct Mail 49

Direct Mail Whitepaper Fashion Traditional Marketing 49

verse.ai

OCTOBER 1, 2024

Content marketing has risen in importance for B2C brands. Benefits of B2C content marketing include boosting customer lifetime value by up to 70% and conversion rates by 6x. Ultimately, this is because content marketing focuses on helping, not selling. There are many ways to research this: Customer interviews.

B2C 59

B2C Content Marketing CRM Marketing 59

Businesses Grow

JANUARY 19, 2023

I was honored to have my friend Douglas Burdett, host of the glorious Marketing Book Podcast , talk to me about my new book Belonging to the Brand: Why Community is the Last Great Marketing Strategy. Mark Well, a lot of people were upset when they read Marketing Rebellion! Douglas Well, Mark, don’t go changing!

Gen Z 74

Gen Z Health Marketing Marketers 74

CXL

MAY 27, 2022

The difference between a demand generation manager and a marketing manager is that demand generation is bigger than just marketing. Marketers raise brand awareness to capture leads that are handed to sales teams to convert into customers. Demand generation owes a lot to inbound marketing. What do you do?

Management 79

Management User-Generated Inbound Marketing CRM 79

Set Up

AUGUST 9, 2022

Having aligned goals and common metrics for the business to measure throughout the customer life cycle also gives everyone a stake in the outcome and is critical for success. #2 Tal Cohen | Chief Marketing Officer | Stratasys. Good analytics and data prove what you’re doing, why you’re doing it, and how it’s performing.

Real Estate 52

Real Estate Marketing Mix Education Marketing 52

Duct Tape Marketing

AUGUST 22, 2024

Leadership: Many businesses lack strategic marketing leadership, especially in the $3 to $30 million range. A fractional CMO fills this gap by advocating for the customer and aligning marketing efforts with the broader business strategy. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

CMO 69

CMO Customer Journey Transform User-Generated 69

Bannerflow

APRIL 6, 2023

As we head into 2023, marketers face an increasing set of challenges and opportunities. The pace of technological change is quickening, and customer expectations are constantly evolving. To stay ahead of the curve, marketers must be proactive, data-driven, and focused on delivering long-term results.

Transform 52

Transform Customer Acquisition Marketing Mix Marketing 52

Rock Content

SEPTEMBER 18, 2017

There are radical changes happening in technology right now that are reshaping how people consume media and how brands do marketing. Research shows that high-performing marketers emphasize people over data, technology and even strategy. Outbound Marketing. Sorry NBC, you don’t have a “Millennial problem.”

Outbound Marketing 45

Outbound Marketing Inbound Marketing Branding Logistics 45

Exposure Ninja

AUGUST 11, 2023

The main methods are traditional, outbound, inbound and digital marketing. Traditional Marketing Traditional marketing is an umbrella term for any marketing activity not done online, including printed adverts in newspapers and magazines, billboards, flyers and letters.

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Search Engine Land

JULY 1, 2024

and “What makes us stand out in the market?” Answering this question will guide everything from positioning statements to customer-facing messaging, offering prioritization and internal resource allocation. Get the daily newsletter search marketers rely on. .”

Marketing 81

Marketing Marketers CRM Promotion 81

Hubspot Marketing

NOVEMBER 25, 2024

Those traditional marketing emails are important to your overall marketing strategy, but today we’re talking about an entirely different beast. I spoke to Lia Haberman , who founded and writes the successful ICYMI newsletter and teaches social media marketing and influencer marketing at UCLA.

Promotion 93

Promotion Branding Thought Leadership Marketing 93