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User-generated content from Catch+Release fuels success for cybersecurity firm F5

Martech

“Our customers have a vision of what they can do to help their customers work, play and live better. We’re behind the scenes, a B2B company; we don’t directly serve their customers. What we do is give our customers tools and technologies to build and deploy more secure applications.”

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Scripted Alternatives: 5 Places to Hire Freelance Writers

Rock Content

Content marketing plays an integral role in lead generation, branding, and product marketing. However, this platform presents high prices, a lack of oversight for creating content, and difficulty to find a writer. Many users find the platform is easy-to-use and time-saving when it comes to finding a writer.

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The 10 Best Places to Find Cheap (or Free!) TikTok Templates

Hootsuite

Good news: There are plenty of places to find cheap or free TikTok templates that can help you reduce the stress (and cost) of creating video content. Templates consist of a variety of different elements, including images, text, background music, and other multimedia components which can be customized to suit the user’s needs.

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Our New Transparent Pricing Dashboard: Where Your Money Goes When You Buy a Buffer Subscription

Buffer Marketing

We’re also happy to share a more sustainable way of providing this information — our new transparent pricing dashboard. Another important detail to note is how Average Sales Price (ASP) and Expenses have changed over time. Our Average Sale Price (ASP) in 2014 was $13, while our total Operating Costs were $3,575,897.

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Learn How to Use AI in Customer Service

Rock Content

Customer service is a far too often forgotten component of a well-rounded digital marketing program. It represents the fine line between having a one-time customer and having a repeat customer who is happy to spread the news of your brand’s products and services.

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What We Shipped: Revamped Automations Page, New People Page, New Pricing and More

GrowMatik

The next generation of Automations and People page will dramatically transform your experience building rich marketing campaigns, helping you target your audience with the highest possible accuracy and manage your audience with industry-leading segmentation. What Was Our Goal With the New Pricing? What Are Contacts? What’s Coming Up.

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8 proven retention marketing strategies to boost customer loyalty

Use Insider

Retention marketing is a strategy focused on engaging existing customers to maintain their loyalty, encourage repeat purchases, and increase customer retention. It’s a broad term for all of the activities your business undertakes to keep your existing customers and make them more profitable. What is retention marketing?