article thumbnail

How to integrate user-generated content into your SEO strategy

Search Engine Land

One activation that is seeing growing prominence for brands is user-generated content (UGC). Understanding UGC Before we delve into its impact on SEO, let’s start with the basics and define what user-generated content actually is. Users are migrating searches to platforms where first-hand experience is more obvious.

article thumbnail

What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

User-generated content from Catch+Release fuels success for cybersecurity firm F5

Martech

“Our customers have a vision of what they can do to help their customers work, play and live better. We’re behind the scenes, a B2B company; we don’t directly serve their customers. What we do is give our customers tools and technologies to build and deploy more secure applications.”

article thumbnail

A Straightforward Approach to User Generated Content that Connects

Buffer Marketing

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. ” This is perhaps one of the best examples of the possibilities of user-generated content. People trust people.”

article thumbnail

Crafting exceptional customer experiences with AI and agile: A 5-step guide

Martech

Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Customers have come to expect seamless, personalized brand interactions across all touchpoints. This guide provides a roadmap for leveraging AI and agile marketing practices to craft unforgettable customer experiences.

Customer 104
article thumbnail

9 Chatbot builders to enhance your customer support

Sprout Social

Chatbots are strategic assets that enhance your customer care and marketing strategies. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. Ease of use The best chatbot builders are designed to be user-friendly.

Customer 103
article thumbnail

9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.

Place 113