Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

Product Marketing 145

Product Marketing Marketing Strategy Product Customer 145

Martech

SEPTEMBER 11, 2024

Organizations often claim to be customer-centric. Many companies operate with rigid boundaries between the marketing, sales and customer success departments. This creates artificial barriers that negatively impact customer satisfaction and the company’s bottom line.

Customer 112

Customer Customer Journey B2C Management 112

Hubspot Marketing

SEPTEMBER 8, 2023

Successful product marketing drives sales. But what exactly is product marketing, and what does product marketing do? While a quick Google query brings up a host of articles about how to use product marketing, very few pieces start from the ground up. What does product marketing do?

Product Marketing 119

Product Marketing Product Inbound Marketing Marketing 119

Martech

SEPTEMBER 16, 2022

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Their retail customers range from mom-and-pop liquor stores and restaurants to grocery stores and casinos. Get MarTech!

Transform 137

Transform Customer CRM Finance 137

Martech

JULY 11, 2022

Customer-centric messaging and experiences require smart responses managed by AI. If customers aren’t receiving relevant emails or other communications, they’ll simply opt out. The risk is that many customers within these segments will find the messaging irrelevant and get turned off to the brand.

Customer Journey 123

Customer Journey Customer CRM Management 123

Rock Content

APRIL 20, 2023

With thousands of products to compete with, it’s vital for companies to understand how to market their products to boost sales, improve branding, and gain a loyal customer following. Product marketing is just one of the many ways marketers can influence the buyer’s journey and turn leads into sales.

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Martech

FEBRUARY 12, 2025

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools.

Transform 127

Transform Logistics User-Generated Marketing 127

Martech

DECEMBER 3, 2021

“When it comes to empathy and marketing, I’m not talking about campaigns that pull on the consumer’s heartstrings or a video that makes us feel something,” said Tara Dezao, Product Marketing Director at Pegasystems Inc., “And that’s the opposite of customer-centricity.”. Sustainable customer engagement.

Customer 142

Customer Transform Traditional Marketing Branding 142

Martech

OCTOBER 31, 2024

Organic search remains a key touchpoint in many customer journeys. Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. Along with this shift, customers have raised their expectations. Search data can show you: The specific problems your customers are trying to solve.

Analytics 120

Analytics Marketing Mix Customer Journey Education 120

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 88

Product Marketing Product Transform CMO 88

Martech

DECEMBER 3, 2021

“Often organizations are using a one-size-fits-all approach of sending out the same message to everyone,” said Ganesh Subramanian, Director of Product Marketing for cloud data company Snowflake, at our recent MarTech conference. Good centralized, accessible data should lead to marketing insights, but it’s a process.

Transform 127

Transform Customer Analytics Place 127

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers.

Transform 125

Transform CRM Analytics User-Generated 125

Martech

OCTOBER 21, 2024

Customer success is scrambling to find reference customers for panels. Product marketing wonders why their shiny new features aren’t getting more of the spotlight on the agenda. Field marketing aligned incentives with their territory goals. Customer success mined quarterly business reviews (QBRs) for speakers.

Transform 118

Transform PR Event Marketing Target Market 118

Martech

JANUARY 21, 2022

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. “For marketers, it’s not so fun.

Customer 141

Customer Whitepaper Transform Fashion 141

Martech

APRIL 5, 2022

It’s never been a more critical time to put your customers first. Delivering timely and relevant customer experiences separates your brand from the competition. But a CMO Council survey found that only 7% of marketers say they can provide real-time, data-driven engagements across all touchpoints.

Customer 121

Customer CMO Management Product Marketing 121

Content Marketing Institute

AUGUST 1, 2023

But you might not realize how powerful it can be in product marketing, too. Robert Rose explains how stories help you teach customers to care about what makes your product unique Continue reading → You already know how storytelling connects your brand with audiences.

Product Marketing 98

Product Marketing Product Marketing Marketers 98

Martech

SEPTEMBER 22, 2021

No marketer wants to overcommunicate with their target customers. But the demands of a campaign-driven strategy often result in flooding customers with sales offers to promote their product or service. Does ‘always-on’ marketing improve customer experiences? Souce: Pega. Learn more here.

Customer 123

Customer Marketing Automation Platform Marketing Marketers 123

Martech

SEPTEMBER 20, 2021

Join Cyndi Greenglass, president, Livingston Strategies, and Jennifer Goode, director of product marketing, Integrate, as they share strategies to connect and build trust with your buyers. The post Your customer has evolved. So should your marketing. appeared first on MarTech.

Customer 122

Customer Marketing Marketers Product Marketing 122

Martech

OCTOBER 1, 2021

With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. All [marketers] are using several different channels, platforms, solutions and tools to track assets, campaigns, user and customer data, performance data, etc.,” How does the marketing team pivot?

Customer 136

Customer Customer Journey Place Communications 136

Hubspot Marketing

SEPTEMBER 30, 2024

I’ve received plenty of personalized marketing assets, and it’s obvious when something uses surface-level personalization and when something is tailored to my specific interests and behaviors — and the latter always grabs my attention. Table of Contents Why use AI for marketing personalization?

Thought Leadership 135

Thought Leadership User-Generated Marketing Marketers 135

Martech

NOVEMBER 1, 2024

Whether your focus is revenue growth, customer acquisition, improving customer satisfaction or operational efficiency, these goals should inform your AI marketing efforts. Identify high-impact AI marketing use cases Where can AI help your marketing have the most significant impact on your business goals?

Key Performance Indicator 121

Key Performance Indicator Customer Acquisition PR Marketing Strategy 121

The Marketing Operations Leader

MARCH 3, 2025

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada, and Rohan Bhatt, Senior Product Marketing Manager at Adobe. How to Align People, Process, and Technology to Transform Your Email Workflows Struggling with inefficient email workflows?

Transform 130

Transform Customer Acquisition Finance Marketing 130

Martech

OCTOBER 6, 2022

Implementing a customer data platform (CDP) can be complicated for an organization of any size. I like to think of it as a sandwich, where the customer data lives in the middle of that sandwich, but you can’t have the filling without the outside pieces [holding it together],” said Gavin Estey, technical director, Appnovation. “The

Customer 106

Customer Customer Journey New Technology Product Marketing 106

Hubspot Marketing

AUGUST 27, 2024

While most marketers wouldn’t intentionally exclude consumers, not excluding is not the same as actively including. True inclusion, and the ability to consistently acquire new customers from underrepresented and underserved communities requires intention. There are many ways brands can go about acquiring new customers.

Customer Acquisition 98

Customer Acquisition Customer Retail Communications 98

Martech

JULY 13, 2022

Despite marketers’ pandemic-driven focus on customer satisfaction, less than 35% of consumers are completely satisfied with their brand relationships, according to the 2022 Brand Relationship Design report from digital product, marketing and brand innovation firm R/GA. 1 marketing focus. Rewards aren’t rewarding.

Customer 108

Customer Branding Shoppers Retail 108

Martech

FEBRUARY 17, 2025

Responsibilities GTM engineer / GTM ops engineer Develop and implement go-to-market strategies. Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives.

Customer Acquisition 115

Customer Acquisition CRM Marketing Automation Platform Analytics 115

Hubspot Marketing

NOVEMBER 7, 2024

The real challenge is getting that product in front of the right customers — repeatedly, and at scale. In my experience, many founders either get stuck trying to sell to fewer customers at a higher price or chase thousands of lower-priced customers. Acquire thousands of customers at your current price point.

Inbound Marketing 110

Inbound Marketing Logistics Price CMO 110

Martech

MAY 21, 2025

Most product marketers mistake explanation for persuasion. They open with features, as if the product’s function speaks for itself. If there is no clear difference between products, they go with the one that feels safer to defend if questioned later. Most product marketers get this part wrong.

Manufacturing 79

Manufacturing Price Product Marketing Product 79

The Marketing Operations Leader

FEBRUARY 25, 2025

From Batch & Blast to Customized Journeys: How World Vision Canada Creates Personalized Customer Experiences Looking for fresh insights on email personalization? ✅ Use case: SaaS companies mapping the customer journey, omnichannel retailers optimizing media mix.

Customer Journey 130

Customer Journey Marketing Marketers Marketing Mix 130

Martech

MAY 14, 2025

In response to a 90% spike in marketers using its platform over the past year, Amplitude unveiled a suite of analytics features built specifically for marketing teams today. The company has a reputation among product teams that want to understand how customers use their digital products.

Product 96

Product CMO Analytics Customer Journey 96

Hubspot Marketing

APRIL 4, 2025

I also explained that our prospects and customers were going to face this challenge too (if they werent facing it already!). Say that your sales and service teams use Gong to track customer calls. Marketers can use AI tools to analyze this information and identify potential risks or opportunities for growth. Its a win-win.

Transform 112

Transform Education Energy Communications 112

Search Engine Land

AUGUST 29, 2023

This article explores how integrating customer insights into your SEO strategy can help you succeed in the evolving search landscape. However, a keyword-centric approach lacks foresight into future trends and fails to prioritize the customer. This reveals valuable insights by: Evaluating the wants and needs of customers.

SEO 94

SEO Customer Finance Product 94

Martech

MARCH 18, 2025

Dig deeper: It’s time for B2B marketing to understand its GTM role From vendor-driven GTM to buyer-controlled AI B2B companies have relied on marketing to capture attention and create demand, sales to convert leads into opportunities and customer success to drive retention and expansion. What replaces it? What replaces it?

CMO 117

CMO Transform Price Education 117

Hootsuite

OCTOBER 7, 2024

They should also provide the historical data you need to assess your social media marketing strategy on both macro and micro levels. With Hubspot, social media management is part of the Hubspot Marketing Hub software that also helps you manage email, SEO, and CRM records. Pick an industry that best describes your business.

Analytics 118

Analytics PR Price CRM 118

Hubspot Marketing

JULY 12, 2024

Benefits: Reduced customer support costs Lower workload for your customer service teams Quicker resolution of common issues A greater sense of community among members Best for : Brands with in-depth product lines, like software or electronics, where users can benefit from sharing tips, tricks, and troubleshooting advice.

Management 106

Management Food User-Generated Customer Acquisition 106

Martech

AUGUST 28, 2024

“Turning static documents into dynamic briefs is a huge value proposition,” Richard Whitehead, director of product marketing at Adobe, told us. “The reason we talk about it from a marketing lens is, number one, we’re Adobe. Adobe and marketing are synonymous.”

User-Generated 120

User-Generated Place Product Marketing Product 120