Scoop.it!

NOVEMBER 21, 2024

Sometimes, trying to convince customers that your brand is the real deal can feel like shouting into the void. That’s why using your customers’ feedback is vital to proving you’re worth their attention and money. We’ll show you tried-and-true tactics that’ll turn your customers into your biggest cheerleaders.

Customer 110

Customer Shoppers User-Generated B2C 110

Search Engine Land

JULY 12, 2024

customers in its mobile app. Rufus uses a specialized large language model (LLM) trained on Amazon’s product catalog, customer reviews and web data. Customers can ask questions about products, comparisons and buying considerations. customer base. Insights from customer reviews and expert analysis.

Transform 87

Transform Customer Shoppers Fashion 87

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Ads are shown to shoppers based on relevant keywords or products. Custom image. Additionally, you can direct these ads to a custom landing page.

Advertisers 103

Advertisers Advertising Customer Transform 103

Martech

MARCH 24, 2025

The sixth edition of Salesforce’s “Connected Shoppers” report found agentic AI to be one of the significant drivers of retail’s continued evolution, with 75% of retailers saying AI agents will become essential by 2026. Source: Salesforce Connected Shoppers report, 2025. 25% of shoppers buy through social media.

Retail 110

Retail Gen Z Transform Shoppers 110

SmartBrief - Marketing

APRIL 8, 2025

It’s a psychological tool that influences how customers see your business and whether they consider you trustworthy. In this article, I’ll show you how brand identity shapes customer psychology and ultimately drives loyalty. Image credit: Seahawk Tone and messaging Your brand voice sets the tone for how customers see you.

Branding 97

Branding Customer Shoppers Food 97

Martech

NOVEMBER 27, 2024

Understanding where your customers fall within these pricing and buying trends will help your brand make the most of this prosperous season. On average thus far, sporting goods have been discounted at 10.9%, and furniture only 8.2%, so these are dramatic discounts for online shoppers. Toys have seen an average discount of 14.6%

eCommerce 125

eCommerce Shoppers Retail Analytics 125

Martech

OCTOBER 1, 2024

online holiday shoppers are expected to spend $240.8 Understanding where their customers fit in these trends will help a business make the most out of the holiday push. This is because of price discounts, not because shoppers are feeling wealthier. billion in November and December this year, according to a forecast by Adobe.

Gen Z 120

Gen Z Shoppers Retail Price 120

Martech

SEPTEMBER 19, 2024

Retail media networks (RMNs) are getting new in-store definitions and standards to help reach customers where they are, and where they shop. The potential for reaching customers through RMNs is real, which is why there’s so much interest in them. We have a really high budget from shopper marketing and less with brand marketing.”

Retail 117

Retail Shopper Market Shoppers Advertisers 117

Martech

DECEMBER 3, 2024

This behavior has changed with more professionals working remotely and more shoppers buying on mobile, yet marketers continue to schedule big deals on this day. Throughout the weekend, retailers sweetened their discounts, enticing shoppers to wait for better deals before making purchases on higher-ticket items.” And the strategy works.

Shoppers 119

Shoppers eCommerce Retail Health 119

Martech

AUGUST 27, 2024

This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. Two new generative AI features in Merchant Center Next provide quick summaries of product performance and custom reports based on specific data queries. AI-powered insights. Automated in-store availability.

Customer Acquisition 129

Customer Acquisition Retail Shoppers Advertisers 129

Martech

JANUARY 9, 2025

Utilize Amazon’s machine learning to deliver highly targeted and personalized ads to shoppers. Get insights into ad performance and customer behavior via Amazons analytics tools. It also aids the customer experience by providing relevant and engaging ads to shoppers, which could boost conversion rates.

Retail 115

Retail Shoppers Advertisers Advertising 115

Hubspot Marketing

NOVEMBER 16, 2023

Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets , or what we call the ‘4Ds:’ deliberate, deal-seeking, determined, and devoted. These shoppers also spent over $47 billion in retail in the two weeks after December 25th. That proportion of shoppers increased in December.

Shoppers 127

Shoppers Gen Z Branding Retail 127

SmartBrief - Marketing

AUGUST 14, 2024

Deloitte Consulting’s “ 2024 Back-to-School Retail Survey ” breaks down consumers’ spending intent amid financial pressures, the effect of social media on spending plans and how leveraging generative AI can help attract tech-savvy shoppers. This is even more important as loyal back-to-school shoppers spend 35% more on average.

Retail 105

Retail Shoppers Marketers Marketing 105

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Social media is a go-to platform for retail customers. It’s often the first place a customer will look for information about your business. And this is true for every stage of the customer journey.

Retail 122

Retail Shoppers User-Generated Customer Journey 122

Vertical Response

AUGUST 25, 2024

Key Takeaways Early planning for holiday marketing is essential to capture customer attention and refine strategies based on past campaigns. Personalization and community support are key to creating meaningful connections with customers, enhancing brand loyalty during the holiday season.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

SmartBrief - Marketing

FEBRUARY 5, 2025

If youre a brand looking to make a splash this Valentines season, youve got to meet shoppers where they are with offerings that actually match what theyre looking for. Run a #GalentinesGoals campaign where customers share their celebrations and tag your brand. Want to stand out? Get personal.

Branding 103

Branding Shoppers Promotion Product 103

Litmus

JUNE 12, 2025

Retailers over-email their customers, with frequency being both the top reason for unsubscribes and a major driver of unopened emails. This trend is even more pronounced among younger shoppers. The post Why Your Best Marketing Channel Is Driving Customers Away appeared first on Litmus.

Gen Z 69

Gen Z Millennials Customer Retail 69

Martech

MAY 29, 2024

The latest Salesforce Shopping Index data suggests that shoppers are holding onto their purse strings until later in the year — at least, if 2023 is any guide. “We’re seeing a lot of trends precipitate from last year,” she said, “which is mainly this price-conscious shopper.

Shoppers 115

Shoppers Non-Profit Retail Shipping 115

SocialPilot

JANUARY 27, 2025

Its rare to shop for customers without reading online reviews, especially when its the first encounter with a brand. A report found that 99% of shoppers read at least one online review before visiting a business. They validate the authenticity of your offerings, helping new customers feel secure.

Customer 64

Customer Transform Shoppers Customer loyalty 64

Martech

JANUARY 10, 2025

Self-service order servicing options allowing customers to conversationally update order information like payment or shipping details. Using natural language, customers get product recommendations from agents and check out conversationally. ” The new skills available include: Order management. Guided shopping.

Retail 127

Retail Shoppers Shipping Promotion 127

illumin

NOVEMBER 21, 2024

Advertisers in the US will invest over $350 billion this holiday season, bringing customers in-store for the most important retail period of the year. While shoppers are still looking to save, they are also expected to spend the same amount as in 2023. Savvy shoppers will be on the lookout for good deals.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Vertical Response

OCTOBER 6, 2024

Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales. Post-Black Friday, leveraging follow-up emails and thank you messages helps maintain engagement and encourage repeat purchases, enhancing long-term customer loyalty.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketers 105

Customers.ai

NOVEMBER 26, 2024

Brands throw down, customers swipe up, and everyone’s cart is a battlefield of BOGO deals and last-minute splurges. Our data shows jumps in customer activity even the week before Black Friday, thanks to brands kicking off their promos earlier each year. Because your Black Friday customers are still primed to shop!

Shipping 88

Shipping Shoppers eCommerce Customer loyalty 88

Marketing Insider Group

MAY 28, 2025

No matter how fantastic your products or exceptional your service, none of it matters if customers aren’t walking through your door. And while theres no secret manual, per se, there are several proven things you can do to boost foot traffic and turn casual passers-by into enthusiastic shoppers.

Retail 102

Retail Shoppers Promotion Place 102

Customers.ai

OCTOBER 21, 2024

It takes an average of 2 to 3 purchases for a DTC business to break even or start making a profit on the cost to acquire a customer. So, making the most of those repeat customers is where the real growth happens. Here’s a step-by-step breakdown on how to trigger flows for repeat shoppers: 1. Repeat Shoppers”) and save it.

Shoppers 74

Shoppers Shipping Analytics User-Generated 74

Martech

SEPTEMBER 13, 2024

Agentforce is “the third wave of AI — advancing beyond copilots to a new era of highly accurate, low-hallucination intelligent agents that actively drive customer success ,” Salesforce CEO Marc Benioff said during the press conference. Service Agent replaces chatbots in handling customer service and replaces chatbots. Processing.

Shoppers 116

Shoppers User-Generated New Technology Price 116

Martech

JANUARY 14, 2025

Our expert panel will cover: Optimizing shopper journeys with actionable data. Learn how leading brands are using cutting-edge techniques to drive resultsand how you can apply these insights to your own strategy. Using A/B testing to make impactful decisions. Delivering personalized experiences at scale with AI.

Retail 111

Retail Shoppers Digital Marketing Whitepaper 111

Hubspot Marketing

MAY 28, 2025

And your customers want the same. Ecommerce video marketing is the use of videos to promote products, boost online sales, and engage customers on ecommerce platforms and social media. The real-life product clips help shoppers connect with the brand, and they reported a bump in conversion rates.

eCommerce 103

eCommerce Shoppers Marketers Marketing 103

Search Engine Land

SEPTEMBER 17, 2024

Meta introduced a suite of new advertising tools and formats ahead of the holiday season, aiming to help businesses capture sales by reaching customers with more personalized and timely messages. Key details.

Advertisers 89

Advertisers Advertising Shoppers Retail 89

illumin

JANUARY 14, 2025

Tools powered by AI will let agencies automate time-consuming tasks like optimizing bids in real-time, tracking customer behavior, and refining targeting to increase relevance. Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Customers.ai

OCTOBER 4, 2024

Advertisers, and specifically agencies, didn’t want to be the ones responsible for leaking any personal customer info. In September 2024, Google Ads Liason Ginny Marvin announced confidential customer match, a way to securely connect your first-party data to Google Ads for Customer Match. What is Google Ads Customer Match?

Customer 59

Customer Shoppers Outbound Marketing Advertising 59

Martech

JANUARY 9, 2025

Capabilities of the new solution include: Profiles connecting shoppers with a cloud-based loyalty wallet, supporting personalized targeting and real-time basket analysis. Omnichannel promotion planning with real-time redemption to deliver offers, digital payment and gifting to all customers across all channels. Why we care.

Retail 108

Retail Management Shoppers eCommerce 108

Buffer Marketing

JANUARY 7, 2025

Attentive: Personalize messages at scale Source: Attentive Attentive is a B2C email and SMS marketing software that helps brands create tailored experiences for each customer. Plus, it integrates seamlessly with Hubspot's CRM (customer relationship management software) so you can track the entire customer journey.

Price 119

Price Thought Leadership Transform User-Generated 119

Hubspot Marketing

MARCH 11, 2025

Its how brands get their products in front of eager customers like me while not wasting too many ad dollars chasing cat owners instead. These networks allow other brands to advertise online to customers on sites like Amazon, Target and CVS. Basically, anything a customer touches, a retailer tracks. Target customers.

Retail 70

Retail Customer Shoppers Advertisers 70

SmartBrief - Marketing

SEPTEMBER 17, 2024

Unwrapping This Season’s Shopper Spending Plans ” points to a robust upcoming fourth quarter for retailers overall with 76% of shoppers planning to maintain or increase gift purchases this holiday season. Coveo’s “ Gift or Grinch?

Shoppers 98

Shoppers Gen Z Millennials Fashion 98

Backlinko

JANUARY 24, 2025

Thats the blend of buyer psychology, user experience, and strategic design working together to turn visitors into customers. The company grew its business on expert product knowledge and top-tier customer service. They have designed it with the customer experience in mind. Instead, you should focus on conversion-centered design.

eCommerce 95

eCommerce Shoppers Transform User-Generated 95

Customers.ai

DECEMBER 19, 2024

With brands raking in massive sales during Black Friday and Cyber Monday (our customers led the charge, pulling in some serious ROI ), its clear that innovation and agility are the keys to the kingdom. Stop ignoring your return visitors Look what happened when our customer added [link] Signal to only their abandoned cart flows.

Shoppers 87

Shoppers Direct Mail Customer Journey eCommerce 87