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How to manage social media content creation across networks

Sprout Social

To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations. By customizing content to fit the specific context of each network, brands can maximize their impact and foster stronger connections with their audience.

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From third-party cookies to zero-party data: The new rules of email engagement

Hubspot Marketing

A channel where users opt in to get personalized customer experiences. Accessing High-quality Data Research shows that 25% of marketers mention poor-quality data as a main reason why they fall short of customer expectations. That’s when customers are more likely to provide honest, accurate input.

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6 marketing team silos you need to break down, and how to do it

Martech

Campaign planning in a vacuum Marketing teams often plan and execute campaigns in isolation, without much input from teams like sales, product or customer success. This results in campaigns that fail to align with sales goals, product launches or customer needs. Start with one upcoming, high-priority campaign.

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Using User Personas to Boost Performance

Neil Patel

When done right, user personas help you create content that feels like a one-on-one conversation with your ideal customer. It’s a clear, focused snapshot of your ideal customer, including their goals, frustrations, habits, and motivations. That’s where a strong user persona comes in. What problems are they trying to solve?

CRM 66
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Facebook marketing in 2025: A VERY complete guide

Hootsuite

Sorry to be boring, but its true: your Facebook marketing cant be successful if you havent defined what success looks like. Build community and gather customer feedback? Does your data line up with the customers you want to attract? Use the power of automation to serve customers without taking up more time.

Gen Z 101
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Your guide to content repurposing: Get the most out of content

Welcome Software

Take a look at your Google Analytics account, check out what's getting the most engagement and shares on social media, hear from your account managers or customer success managers what their clients are shouting about. This will give you a good idea of the kind of high-quality content that is worth repurposing.

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How Content Gap Analysis Bolsters Your Marketing Strategy

Hubspot Marketing

How To Do a Content Gap Analysis Best Practices For Conducting a Content Gap Analysis A content gap analysis involves comparing your current content against your competitors content, your audiences search intent, different stages of your customer journey, and market trends and opportunities. Focus on search intent over keyword volume.