Martech

MAY 19, 2025

Q: What would a truly customer-centric buyers journey in B2B look like? Creating a customer-centric buyer’s journey in B2B that minimizes friction and allows for freely available information is an excellent approach to enhancing the overall customer experience. Want to ask your own question of MarTechBot?

Customer 107

Customer Whitepaper Thought Leadership Customer Journey 107

Businesses Grow

JUNE 17, 2024

For many years, this blog has emphasized earning an audience through thought leadership (authority) rather than rolling the dice, hoping for SEO for traffic. I never thought “hope” was much of a strategy! How do you measure thought leadership? They are my future customers. Better than money.

Thought Leadership 119

Thought Leadership Education Branding SEO 119

Martech

NOVEMBER 21, 2024

This is in pilot right now, it will be available to our customers in an early calendar quarter in 2025. On the one hand, the aim of automating the customer experience (including automating the work of service reps) seemed very ambitious. And is customer experience really reducible to the service (or support or success) experience?

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Management Customer Transform Thought Leadership 144

Trade Press Services Newsletter

DECEMBER 7, 2023

Thought leadership content helps individuals and organizations increase marketplace visibility, develop a competitive edge and become recognized leaders in their industries. Creating exceptional thought leadership content, however, is just the first step. Promoting that content is where the marketing magic happens.

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Thought Leadership Promotion Whitepaper Transform 130

Buffer Marketing

AUGUST 6, 2024

Early in my career, the idea of “thought leadership” wasn’t on my radar. My passion for narrative naturally evolved into a commitment to thought leadership, where I leverage the art of storytelling for myself and my clients to share insights, provoke discussions, and influence change.

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Thought Leadership Transform PR Energy 115

Hubspot Marketing

SEPTEMBER 30, 2024

If you’re interested in using AI personalization in marketing to reach your customers, I put together this guide to help. Not only does personalization help increase sales, but 96% of marketers also say that a personalized experience increases the chances of buyers becoming repeat customers. Let me explain.

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Thought Leadership User-Generated Marketing Marketers 135

Scoop.it!

APRIL 18, 2024

Thought leadership in community engagement has shifted from traditional methods to a digital, inclusive, and collaborative approach. Implementing Community Feedback Content Creation Techniques for Community-Centric Thought Leadership 1. Effective Content Curation 2.

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Thought Leadership Management Transform User-Generated 105

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points.

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Content Marketing Customer Journey Thought Leadership Marketing 141

Content Marketing Institute

JUNE 15, 2023

Improve your thought leadership strategy so it focuses on every stage of the customer journey. Expand collaborations. Reimagine a better bridge from your content to your sales team and the buyers. Continue reading →

Thought Leadership 126

Thought Leadership Customer Journey Branding Customer 126

Martech

JULY 26, 2024

An optimized website is key for customer engagement and retention, impacting every phase of the customer journey. Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform 132

Transform Whitepaper Thought Leadership Customer Journey 132

Martech

OCTOBER 18, 2024

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. Blog posts, industry news and thought leadership pieces all need to provide useful information. Custom reports: Create custom reports based on specific needs and goals.

User-Generated 140

User-Generated Thought Leadership Promotion Analytics 140

Sprout Social

JANUARY 22, 2025

Building brand credibility and thought leadership Consistent, high-quality content on LinkedIn is crucial for establishing trust. Lead generation Food for thought: nearly one-fourth of all B2B digital advertising happens on Linkedin. Meanwhile, this post from DocuSign turns a customer quote into a graphic.

Marketing Strategy 131

Marketing Strategy Content Marketing Thought Leadership Marketing 131

Buffer Marketing

JANUARY 7, 2025

It's particularly valuable if you're growing your personal brand through thought leadership but don't have time to scout for industry news and insights. Plus, it integrates seamlessly with Hubspot's CRM (customer relationship management software) so you can track the entire customer journey.

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Price Thought Leadership Transform User-Generated 119

Martech

FEBRUARY 26, 2025

But it’s not just marketers feeling the pressure your customers are, too. Dig deeper: Humanizing B2B: The key to better customer experience 2. Are you addressing your customers’ pain points with understanding or just listing your features? This builds trust and shows you’re in the trenches with your customers.

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Whitepaper Thought Leadership B2C Energy 117

SocialPilot

JANUARY 27, 2025

Here are the key objectives of a B2B social media strategy: Brand Awareness: Position your company as a trusted thought leader in the industry. Thought Leadership: Share insights, case studies, and innovative ideas to build credibility. Its ideal for sharing thought leadership, case studies, and industry insights.

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Thought Leadership Whitepaper User-Generated Price 97

Hubspot Marketing

MAY 20, 2025

Once youve done that, youve given AI enough to go on and give you a draft for the first version you can edit, says Alyssa Burkus , a ghostwriter who offers thought leadership consulting. Create rules or custom GPTs for different types of copy. I am low-key obsessed with creating different custom GPTs. Same goes for DMs.

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Thought Leadership Energy User-Generated Copywriting 108

Marketing Insider Group

JANUARY 20, 2025

Whether you need thought leadership pieces, how-to guides, or promotional blogs, theyve got you covered. By outsourcing, they benefit from optimized blog content that attracts organic traffic and converts readers into customers. Image source 1. Image source 4.

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Thought Leadership Retail Fashion SEO 103

Martech

FEBRUARY 6, 2025

Journeys, not funnels Over the past five years, the customer journey has changed radically, making it no longer a straightforward, easily measurable process. Top-of-funnel content, being less overtly sales-driven, nurtures audiences with education, thought leadership and even mild entertainment. Whats the plan?

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Thought Leadership Customer Journey Customer loyalty Marketing 93

Marketing Insider Group

JANUARY 14, 2025

Social media is changing how businesses operate by giving them opportunities to connect with customers, build brand loyalty , and drive growth. This article will take you through some basics, like conducting audience research, segmenting your audience, and implementing actionable strategies to target potential customers.

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Thought Leadership Entertainment Analytics Social Media Marketing 119

Martech

JUNE 11, 2025

Brands that don’t stand for something relevant or dissolve into generic messaging will not increase share or retain customers. Transactional marketing, like a one-time discount code blasted out to the entire email list, was great for lifting MQL counts but not for customer experience, brand building or long-term retention.

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Branding Education Thought Leadership User-Generated 109

Buffer Marketing

OCTOBER 17, 2024

” It’s a question rooted in the business’ need for steady growth and customer loyalty to thrive in a competitive local market. Here’s what you get when you focus on growing too fast: Less trust: When growth outpaces your ability to maintain quality, customers notice — and they might start looking elsewhere.

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Whitepaper Thought Leadership Marketing Marketers 115

Marketing Insider Group

NOVEMBER 21, 2024

Social media management has evolved from a platform-specific activity to a critical part of customer relationship management (CRM). As businesses interact with customers through social platforms more, CRM systems have had to adapt. Real-time customer feedback from social platforms helps refine campaigns and strategies more effectively.

CRM 105

CRM Management Thought Leadership Market Trends 105

Martech

FEBRUARY 5, 2025

The AiLG conundrum in B2B marketing Delivering buyer-driven experiences your customers prefer is key to GTM motions that drive growth. The paper states: AiLG is about elevating the quality of every customer interaction, setting a new standard in customer engagement and causing sustainable growth.

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Thought Leadership Marketing Marketers Customer Journey 130

Martech

DECEMBER 23, 2024

Best practices for customer engagement: Content that outlines effective methods for enhancing customer engagement and retention, especially in a B2B context, resonates well with my focus on brand management and customer segmentation.

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Whitepaper Key Performance Indicator Thought Leadership Email Marketing 111

The Marketing Operations Leader

JANUARY 2, 2025

Cross-Functional Collaboration: Work closely with content, sales, and customer success teams. Director+ (13 to 16+ Years): Driving Strategy and Culture Goal: Drive innovation and customer-centric initiatives. Thought Leadership: Publish content, speak at conferences, and lead internal workshops.

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Non-Profit CRM Thought Leadership Marketing 130

Marketing Insider Group

OCTOBER 16, 2024

Start by identifying the industries your ideal customers work in, their job titles, and the pain points they encounter. You can gather insights through surveys, customer feedback, or by analyzing competitors’ followers on platforms like LinkedIn. Social media is an extension of customer service, too.

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Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 117

Set Up

FEBRUARY 6, 2025

What are customers saying?" Some of the best learning happens by talking to employees and customers," Prez shared. They work hard, do the right thing, and take care of both their customers and employees." "Ask questionswhat are the drivers? What are the trends? Tip #3 - Get out of the office and into the restaurants.

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CMO Thought Leadership Communications Performance Marketing 105

Hootsuite

JANUARY 17, 2025

Team members can then access (and customize) the content to share on their own social feeds. Develop useful resources and thought leadership Effective advocacy campaigns rely on the social element of social platforms. Thought leadership is also important here. But dont neglect brands here.

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Promotion Thought Leadership Health Non-Profit 103

Martech

OCTOBER 15, 2024

In other words, negative experiences sharply impact customer loyalty, but — despite the ready availability of feedback channels — consumers aren’t letting brands know about bad interactions, or good ones either. We asked Isabelle Zdatny, head of thought leadership at Qualtrics’ XM Institute, for commentary.

Customer 127

Customer Thought Leadership Customer loyalty Branding 127

Scoop.it!

FEBRUARY 27, 2025

While the technology’s capabilities are well-known, how can Google AI help marketers reach potential customers more effectively? By understanding how Google AI Overviews prioritize relevance and intent, marketers can optimize their B2B SaaS marketing strategy to connect with potential customers. Right now, it goes both ways!

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Customer Law SEO Thought Leadership 59

Martech

APRIL 2, 2025

Dig deeper: 5 ways to transition from tactical to strategic marketing Defining your target audience A critical part of the audit is clearly defining your target audience or customer persona(s). Potential customers don’t appreciate a “bait and switch” and can you blame them?

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CRM Thought Leadership Finance Shipping 117

Businesses Grow

JUNE 9, 2025

So the ideal marketing strategy is to hand the mic to your customers and fans … with a script if possible! SEO and Thought Leadership: Ensure your brand’s narrative is what appears when people search for you. Customer Evangelists: Identify and nurture your most passionate customers (probably in your community?).

Branding 89

Branding Thought Leadership PR User-Generated 89

Martech

APRIL 23, 2025

If your title starts with “Why” or “What,” you’re probably writing thought leadership. ” Try: “Start by identifying your top 3 customer personas. That’s fine for awareness, but pair it with at least one post that shows readers exactly what action to take.

Whitepaper 128

Whitepaper Thought Leadership CRM Performance Marketing 128

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. It gives users/customers a customized experience on the website. It makes the buying process easier for new customers. Why is this great digital content?

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Tentpole Gen Z Thought Leadership User-Generated 107

Orbit Media Studios

DECEMBER 17, 2024

We want to identify a variety of watering holes where these potential customers learn, engage and interact with each other, so we can target and build relationships with them. Of course, AI cant produce thought leadership itself because it has no opinions. These prompts come from our guide on AI and Thought Leadership.

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Thought Leadership Copywriting SEO Marketing 116

Hubspot Marketing

DECEMBER 10, 2024

As pictured below, you can see Googles search engine results pages (SERPs) list Chatterbox Walls, Song Lyric Prints, Thoughtful Keepsake, Moonshine Prints, and The Bespoke Foil Company. All of these businesses sell custom song lyrics prints. This means covering the topics your potential customers are looking for, in-depth.

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SEO Gen Z Finance Transform 129

Sprout Social

SEPTEMBER 12, 2024

By customizing content to fit the specific context of each network, brands can maximize their impact and foster stronger connections with their audience. It can also provide an avenue for thought leadership and strengthen your brand’s community engagement.

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Management User-Generated Key Performance Indicator Transform 138