Search Engine Land

DECEMBER 6, 2023

AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive. Generative AI can help organize inventory, content and demand data to create the optimal internal linking structure.

SEO 130

SEO User-Generated Transform Market Trends 130

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Why this surge? What is AI?

Transform 115

Transform User-Generated Analytics Market Trends 115

Hubspot Marketing

MARCH 12, 2024

In-Feed Video and LIVE Shopping: Customers can shop for tagged products directly from videos and LIVE feeds in your For You feed. Shop Tab: This tab of the app allows customers to search and discover promotions, get recommendations, and manage their orders, all in one convenient place. Why Should Retailers and Entrepreneurs Care?

Shipping 88

Shipping Logistics User-Generated Social Media Marketing 88

AWeber

JANUARY 30, 2024

From managing inventory to fulfilling and shipping orders, dealing with refunds and returns, directly communicating with customers, or optimizing your content for SEO, there’s a lot to juggle. Are you looking for a tool to help with inventory management, order fulfillment, or marketing automation?

eCommerce 90

eCommerce Shipping Price User-Generated 90

Search Engine Land

APRIL 11, 2024

Some were thrilled about the opportunity to access greater visual inventory without carving out a separate budget, while others bemoaned the loss of control and reporting. Some believe Performance Max is a top-of-funnel campaign type because it heavily promotes visual content (YouTube, display, etc.).

Logistics 115

Logistics Price eCommerce Advertising 115

Search Engine Land

FEBRUARY 27, 2024

These substantial changes come after an Adalytics report accused Google of quietly placing search ads on inappropriate non-Google websites through the Search Partner Network – including sites containing pornographic, sanctioned and pirated content. Opting into the SPN can enable advertiser to reach customers on sites like YouTube.

Advertising 132

Advertising Advertisers Place Search Marketers 132

Hubspot Marketing

JULY 17, 2023

Even though social media algorithms are constantly changing, they aren't out to hide your content from the masses. Each major platform has an algorithm that works differently, and understanding the basics can be helpful in terms of knowing how to create the content that actually shows up in front of your audience.

Entertainment 145

Entertainment Marketing Marketers Place 145

Martech

OCTOBER 10, 2023

Google Ads has started rolling out Demand Gen globally so that all customers now have access. Demand Gen is an AI-powered tool that was built to specifically help social platform advertisers by streamlining the process of discovering and converting consumers through visually engaging content. Creating ads tailored for your audience.

Entertainment 116

Entertainment Retail Advertising Advertisers 116

Search Engine Land

OCTOBER 10, 2023

Google Ads has started rolling out Demand Gen globally so that all customers now have access. Described as the “next generation of Discovery campaigns,” it comes with new features, inventory, and insights, as well as an enhanced ad creation flow. Creating ads tailored for your audience. What is Demand Gen?

Customer 127

Customer Entertainment User-Generated Retail 127

Search Engine Land

MARCH 29, 2023

Where they are engaging with content. Conversation placement ads, positioned immediately after the original post and before the first comment, were created in 2021 to get brands where users spend most of their time – in a conversation thread. What platforms are they on?) What type of material they are consuming. Picture this.

Pharmaceutical 95

Pharmaceutical Whitepaper Millennials User-Generated 95

Search Engine Land

DECEMBER 11, 2023

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with Search Engine Land content. I am the first generative AI chatbot for search marketers.

Promotion 106

Promotion B2C Retail Direct Mail 106

Martech

DECEMBER 7, 2023

For marketers that may mean fake content. AI is great at creating reproductions and the world is full of troublemakers. It offers data visualizations, bidding & forecasting precision, audience insights, predictive audiences, and customer value optimization. If this happens, please remember you read it here first.

User-Generated 109

User-Generated Analytics Advertising Advertisers 109

Search Engine Land

FEBRUARY 7, 2024

Incorporating user-generated content (UGC) like reviews. Ideally, they should describe what content a page holds. The risk is that those pages can have the same treatment as the main categories and create mess since some products will not be displayed properly. Writing compelling product descriptions. Click Export.

Product 131

Product SEO Copywriting eCommerce 131

Search Engine Land

AUGUST 1, 2023

Internal search provides crucial insights into what your customers want. It helps you move beyond the naked keyword and toward a fuller understanding of customer needs and intent. What type of content engages them? Here’s why it’s an indispensable tool for your SEO strategy. Where are your users?

SEO 97

SEO User-Generated Market Trends Analytics 97

Hubspot Marketing

DECEMBER 29, 2023

Table of Contents What is programmatic SEO? Thanks to programmatic SEO, you can generate hundreds to thousands of landing pages designed to target hundreds to thousands of keywords — but you don’t need to spend time creating those pages manually, which saves a lot of time. So, where do humans come into the picture? But here’s a caveat.

SEO 124

SEO User-Generated CRM Manufacturing 124

Search Engine Land

DECEMBER 21, 2023

Google released several algorithm updates this year around the quality of content and page experience. Using AI is acceptable to Google for generating content as long as it is highly relevant and offers value. Still, don’t expect thin, AI-generated content with little or no value to easily earn long-term SERP visibility.

Real Estate 127

Real Estate Transform User-Generated Customer Journey 127

Digital Marketer

APRIL 18, 2024

Rising Costs and Limited Inventory As political advertisers flood the digital market, the cost of advertising is expected to skyrocket. As we march closer to the 2024 U.S. presidential election, CMOs and marketing leaders need to prepare for a significant shift in the digital advertising landscape. is expected to reach 65.1 million by 2025.

Advertising 94

Advertising Advertisers Influencer Marketing Branding 94

Search Engine Land

FEBRUARY 16, 2024

They want customers to continue buying. Continuously analyze your keywords and focus on relevancy Amazon’s algorithm may be focused on customers buying products, which is similar to saying Google’s algorithm is focused on providing the best answers. Customer reviews and ratings. Inventory/availability. On-page elements.

Marketing Strategy 125

Marketing Strategy Shoppers eCommerce Advertising 125

Search Engine Land

MARCH 8, 2023

Without a brick-and-mortar space to decorate, you must create an engaging online store, especially in a competitive marketplace like Amazon. All Amazon sellers, vendors, and agencies enrolled in the Amazon Brand Registry program are eligible to create their own Amazon Store. Introducing your brand to new customers.

Branding 96

Branding eCommerce Retail Promotion 96

SmartBrief - Marketing

MARCH 4, 2024

Create an effective newsletter template An email newsletter that relies on standard template design yet offers useful information is likely to generate opens, clicks and a few conversions. A well-designed, customized template, however, maximizes the potential for significant gains in performance across the same metrics.

Promotion 101

Promotion User-Generated eCommerce Marketing 101

Sprout Social

MAY 11, 2023

Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats.

Branding 126

Branding Transform Thought Leadership Advertising 126

Hubspot Marketing

DECEMBER 19, 2023

For this guide, I share my first-hand experiences as a content manager for a large e-commerce marketplace. But let me tell you, AI was already top of mind on the content front. That's not to mention use cases like customer service, product research, price optimization, marketing, and inventory management.

Price 103

Price Transform User-Generated Market Trends 103

Hubspot Marketing

AUGUST 4, 2022

Email drip workflows that send content at set intervals. Delivering content or requested information after filling out a form. A/B testing content and automatically send the best performing version of the content. Create standard operating procedures (SOPs). What should I stay away from?

CRM 143

CRM Shipping Logistics Email Marketing 143

Marketing Insider Group

JANUARY 11, 2023

A strong, supportive customer experience is arguably the most important element to consider when sorting through each multi-channel marketing challenge. It helps sellers understand how to create product detail pages. You have to put a clear strategy in place before you necessarily need it. Here’s another example from Etsy.

Shipping 84

Shipping Manufacturing Marketing Marketers 84

Search Engine Land

NOVEMBER 6, 2023

Neglecting to create a migration plan Like any major project, migrating to a new platform requires a well-thought-out execution plan. Map out technical and content requirements. Overzealous content pruning Many marketers use site migrations to review their content inventory for gaps, redundancies and outdated or irrelevant content.

SEO 119

SEO New Technology Analytics eCommerce 119

Martech

DECEMBER 18, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. I am the first generative AI chatbot for marketing technology professionals.

Transform 105

Transform Customer eCommerce Key Performance Indicator 105

Neil Patel

DECEMBER 14, 2020

Have you thought about running a content audit of your website? Content needs to be updated regularly, to meet search engine optimization standards and your online marketing goals. Make sure it’s performing well, to get the most out of your content. What is a Content Audit? Why Does My Website Need a Content Audit?

SEO 144

SEO Content Marketing Analytics Place 144

Search Engine Land

JULY 25, 2023

A new, separate PMax campaign will be created for each upgraded campaign, using a combination of settings and learnings from existing campaigns to maintain consistent performance, Google said. This is particularly beneficial for brands that may have landing pages with thin or minimal content. Opting in is voluntary. What’s new.

Advertising 98

Advertising Advertisers Digital Marketing Product 98

Neil Patel

APRIL 22, 2021

Advertisers were required to purchase impressions from publishers, negotiate terms for ad inventory, and send proposal requests to get their ads out into the world. Your goal is to bid on advertising inventory to get your promotional content featured on Facebook, Google, or in a 30-second pre-roll video on YouTube.

User-Generated 117

User-Generated CRM Advertising Advertisers 117

Hootsuite

MARCH 2, 2023

Social media does a great job of building brands and connecting businesses with their customers. But it also comes with the risk of associating a brand with content that can harm its reputation. Brand safety means ensuring that a business’s ads aren’t associated with content that could damage the brand’s reputation.

Management 99

Management Branding Advertising Advertisers 99

Welcome Software

DECEMBER 21, 2023

This quarter involved releases that enhanced our Configured Commerce users’ ability to manage list creation for customers, a feature becoming highly popular for B2B businesses. Additionally, for Customized Commerce users, we’ve made critical improvements to Drag and Drop functionality – growing productivity through convenience.

Shipping 40

Shipping Price User-Generated Succession Management 40

Search Engine Land

MARCH 4, 2024

Implementing these tools reduces available inventory for paid ad placements, potentially affecting reported performance metrics such as click-through rates, conversions, impressions and reach. Overall, the industry is migrating toward creating a feeling of authenticity, trust and meaningful connection with customers.

Traditional Marketing 124

Traditional Marketing Marketing Marketers Digital Marketing 124

Neil Patel

DECEMBER 21, 2020

When you or one of your customers orders a product, only then is it printed and shipped out. When you or one of your customers orders a product, only then is it printed and shipped out. Your customers can place their order through that seller, or you can purchase your products in smaller quantities. Create something new.

Shipping 145

Shipping Non-Profit Energy Product 145

Orbit Media Studios

APRIL 10, 2024

Through this process, you’ll do a bit of research and record the various types of SEO value of all of your URLs, then use that information to create a plan for your pages that preserves that value. What if you lose your rankings in Google?? Relaunching a high ranking website is a little scary. It shouldn’t be. It shouldn’t be. That’s right.

SEO 108

SEO Analytics Place CMO 108

Neil Patel

DECEMBER 9, 2020

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. This is why you must know where your inventory is, how much you have, and how to get where it needs to go. Getting the best inventory management software for your business will make all of it a reality.

Management 103

Management Manufacturing Shipping Price 103

Martech

DECEMBER 29, 2022

Premium streamers provide the inventory, price hikes increase the audience for ads. Netflix is also expected to crack down on password-sharing soon, so more customers overall will have to pay to play. Users stream different kinds of content on mobile devices than when they’re streaming longform programming.

Gen Z 116

Gen Z Advertising Advertisers Transform 116

Search Engine Land

FEBRUARY 15, 2023

Those platforms collect inventory from publishers and sell it to advertisers. Those platforms collect inventory from publishers and sell it to advertisers. An exchange is a platform that allows publishers and advertisers to buy and sell ad inventory from multiple networks. It is not an intermediary.

Advertising 93

Advertising Advertisers Analytics Food 93