Hubspot Marketing

MAY 16, 2024

To put some numbers behind it, let's say you’re spending $100K per month on paid media to generate demand. Instead, it's about diversifying marketing strategies for sustained growth. Move up one level from that, and people are trying to learn how to develop a more effective paid media mix. Analyze competitor keywords.

CMO 133

CMO User-Generated Advertising Advertisers 133

Hubspot Marketing

JANUARY 22, 2024

You have new goals to reach and new strategies to execute. But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Approach social media as an ecommerce platform. On the consumer side, 67% have already bought through social media platforms.

eCommerce 139

eCommerce Marketing Marketers Influencer Marketing 139

Rock Content

MARCH 22, 2024

Yet, it seems that just when you get going with your current strategies, something changes. As we move further into 2024, certain trends are gaining momentum, changing the way you need to think about your digital marketing strategy. First, you don’t have to throw out your entire current B2B marketing strategy.

Customer loyalty 74

Customer loyalty Marketing Marketers CMO 74

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Social Media Marketing 102

Social Media Marketing Key Performance Indicator Influencer Marketing Management 102

Digital Marketer

NOVEMBER 27, 2023

Click Here A long-term vision, however, acts as the north star, guiding businesses through immediate challenges while ensuring sustainable success and consistent growth over time. A vision, perseverance, and a long-term strategy are the nutrients that allow it to flourish, creating a sustainable presence in the market.

Law 88

Law Transform Marketing Marketers 88

Sprout Social

FEBRUARY 12, 2024

Plus, the three critical components of an effective influencer marketing strategy you need to know. 3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. This also means establishing consistent messaging across all platforms.

Influencer Marketing 100

Influencer Marketing Transform Marketing Marketers 100

Digital Marketer

JULY 3, 2023

Meet Hazel & Hems Hazel & Hems Boutique: the customer avatar is a woman in her mid-20s to early 40s that has an eclectic taste in fashion, wants to stay up to date with the latest trends, and is also sensitive to sustainability and local business support. Ready to break free? Let’s dive in.

Marketing Strategy 82

Marketing Strategy Fashion Customer loyalty Marketing 82

Martech

NOVEMBER 15, 2023

Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories. A survey of U.S.

Shoppers 122

Shoppers eCommerce Shipping Retail 122

Martech

MAY 13, 2024

Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. Implementing a user community strategy offers myriad benefits, supported by industry data and real-world examples from companies like Gainsight, HubSpot and Rocketlane.

Customer 117

Customer Product Management Communications 117

Hubspot Marketing

NOVEMBER 1, 2023

From a business standpoint, millennial entrepreneurs in the 2010s saw notable success marked by increased access to venture capital and early adoption of social media to acquire customers. This route requires less capital and calls for slower, more sustainable growth.

Gen Z 132

Gen Z Millennials Customer Acquisition Law 132

Spiralytics

DECEMBER 7, 2022

Sustainability isn’t just a buzzword anymore—it’s quickly becoming a basic expectation for businesses across industries. Eight out of ten consumers make purchase choices based on sustainability-based concerns, and 53% of consumers report having switched to smaller and lesser-known brands because of better sustainability practices.

Non-Profit 98

Non-Profit Marketing Marketers Communications 98

Search Engine Land

MAY 9, 2024

How the right strategy and different processes can defend your brand from potential threats. A sustainable strategy to protect your brand from generative AI issues is to control the input. Happy customers don’t leave reviews until someone asks for them. Who will give the answers?

Management 131

Management User-Generated eCommerce Affiliate Marketing 131

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Transform 105

Transform Manufacturing Pharmaceutical Analytics 105

Martech

APRIL 10, 2024

One scathing review or a whiff of buyer’s remorse on social media can hurt a company’s reputation faster than a retargeted ad. This translates into product development, where features aren’t simply bolted on but crafted to address the needs of marketers and their customers. But those days are over.

Product 117

Product Transform User-Generated Management 117

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. By analyzing data and making data-driven decisions, we can optimize our marketing strategies for maximum effectiveness.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Gen Z 127

Gen Z Entertainment Transform User-Generated 127

Martech

DECEMBER 8, 2023

The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company. To provide you with a framework to influence thoughts and behaviors in the future, here’s a step-by-step framework to help you build a modern brand strategy.

Branding 141

Branding Energy Customer Product 141

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Gen Z 120

Gen Z Entertainment Transform User-Generated 120

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Why this surge?

Transform 113

Transform User-Generated Analytics Market Trends 113

Social Media Examiner

JANUARY 26, 2023

Are you wondering how to employ a sustainable strategy to grow your business? In this article, you’ll discover the benefits of community and why it’s a powerful marketing strategy. Is your marketing fizzling out? What Is Community-Based Marketing?

Marketing 100

Marketing Marketers Marketing Strategy Branding 100

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Customer 102

Customer Transform Communications Promotion 102

Hootsuite

OCTOBER 20, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates. Inform your business strategy. Anticipate customer needs. Customer expectations are shifting. Social selling. New customer acquisition channels.

Retail 105

Retail Shipping eCommerce Law 105

Martech

OCTOBER 4, 2023

In the past, customer loyalty was earned with a friendly smile at the corner store. The transformation of customer loyalty in the age of omnichannel commerce can help your brand thrive by embracing this evolution. This approach ensures that your brand remains consistently on the customer’s radar, fostering increased engagement.

Customer 122

Customer Non-Profit Customer loyalty Transform 122

Buffer Marketing

APRIL 22, 2024

Enter social media. The social media challenge for solopreneurs Even those with limited social media experience understand that neglecting this marketing channel is a missed opportunity for sales and growth. Which social platforms should you choose? Solopreneurs can be excellent at their craft.

Thought Leadership 108

Thought Leadership Real Estate User-Generated Food 108

Martech

APRIL 12, 2024

Product managers are responsible for defining a product or product line’s strategy, roadmap and features. They work closely with program managers, who ensure alignment with market demands, customer needs and the company’s overall vision by managing offerings at a program level.

Management 114

Management Product Key Performance Indicator CMO 114

Hubspot Marketing

SEPTEMBER 26, 2022

They’re all B2B companies with high-traffic, lead-generating media engines that support their products. What started as a focus on decision-makers has now evolved into a community-led approach that leverages media and publishing. Media & Community-Led The next stage is B2B companies become a destination for their audience.

Customer Acquisition 134

Customer Acquisition CMO User-Generated Education 134

Martech

DECEMBER 18, 2023

Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1. Expertise and experience: Advisory and consulting firms have specialized knowledge and experience in CX strategy, design, and implementation. Dig deeper: What is digital transformation?

Transform 111

Transform Customer eCommerce Key Performance Indicator 111

Buffer Marketing

NOVEMBER 13, 2023

Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media.   Reach out to publications within your niche, particularly if you can offer a commission on sales for customers via their website.  Happy BGCM planning!  The soaps sold out within hours. 

User-Generated 118

User-Generated Price Retail Marketing 118

Search Engine Land

FEBRUARY 14, 2024

Online shopping is a dynamic experience for customers, sparked by the awareness of a specific need or desire. As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. What is a customer journey map for ecommerce?

Customer Journey 118

Customer Journey eCommerce SEO Customer 118

Vertical Response

MAY 3, 2024

Selecting a suitable price strategy is a critical step for businesses aiming to maximize their profit margins and gain market advantage. Competitive pricing should account for competitor analysis and market positioning, while value-based pricing focuses on pricing products based on perceived value to the customer. Let’s delve deeper.

Price 90

Price Shipping Promotion Customer Acquisition 90

Search Engine Land

OCTOBER 4, 2023

In the past, customer loyalty was earned with a friendly smile at the corner store. The transformation of customer loyalty in the age of omnichannel commerce can help your brand thrive by embracing this evolution. This approach ensures that your brand remains consistently on the customer’s radar, fostering increased engagement.

Non-Profit 116

Non-Profit Customer Customer loyalty Transform 116

Rock Content

MARCH 11, 2024

For example, is the money you put into social media marketing driving traffic to your website while increasing brand recognition and, ultimately, revenue? It is wise to routinely reassess your content marketing strategy and ROI for many reasons. Loyalty translates into sales and customer retention. That is measurable ROI.

Content Marketing 86

Content Marketing Key Performance Indicator Marketing Marketers 86

Buffer Marketing

JULY 18, 2023

You’ve probably seen social media marketers boasting these kinds of results on Instagram. Their strategies can help you grow your online business to unimaginable heights. We go into how top social media managers achieve tremendous growth for their clients’ businesses on social media.

Management 93

Management Social Media Marketing Finance User-Generated 93

Marketing Insider Group

OCTOBER 27, 2021

But not everyone in business development or sales can be 100% available to every existing or potential customer seeking answers, insight, and support at any given moment. B2B marketers have traditionally relied on email marketing and social media to reach their audiences effectively and efficiently. No, but it can be.

Shoppers 136

Shoppers Conversational Marketing Communications Marketing Strategy 136

Search Engine Land

FEBRUARY 16, 2024

They want customers to continue buying. Here are six marketing strategies to help you grow your sales on Amazon in 2024. In general, you should think about strategy, not simply tactics. Customer reviews and ratings. That’s why they are and have been one of the largest customers of Google Ads. On-page elements.

Marketing Strategy 131

Marketing Strategy Shoppers eCommerce Advertising 131

Hootsuite

SEPTEMBER 28, 2020

Social has earned a well-established seat at the marketing table. However, executives often underestimate social’s broader value to business. As organizations look to rebuild in a post-pandemic world, it’s essential to tap into social media’s growing economic and cultural power.

Transform 144

Transform Health Marketing Marketers 144

SocialPilot

FEBRUARY 8, 2024

But then, it is not a simple and obvious procedure – you must fully grasp the best strategies on how to negotiate with influencers if you intend to forge a win-win agreement and a successful influencer campaign. Let’s look at some of the best strategies you can follow to win over your negotiations with influencers.

Influencer Marketing 89

Influencer Marketing Non-Profit Communications Price 89