Martech

APRIL 15, 2024

Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. For more than six years, MarTech contributor Ana Mourão has been a leader in digital engagement, data architecture, CRM and CDP at the brand. Q: You studied in São Paulo.

CRM 107

CRM eCommerce Retail User-Generated 107

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 131

Whitepaper Content Marketing Thought Leadership Marketing 131

illumin

APRIL 11, 2024

Subsequently, brands started paying these creators to be part of their marketing strategies, as these authentic recommendations not only resonated with consumers, but they were acting on these endorsements. Unlocking creator content for these other digital landscapes is easier than you’d expect. This authenticity didn’t go unnoticed.

Branding 127

Branding Entertainment Advertising Advertisers 127

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. As per the data from Stastica, the SaaS market will reach $374.50

Influencer Marketing 90

Influencer Marketing User-Generated Education CRM 90

Search Engine Land

FEBRUARY 15, 2024

The study said the Privacy Sandbox might make it harder for the marketing industry to show effective ads and could put smaller brands and media companies at a big disadvantage. Corrections to assumptions or use case gaps that are supported by the Privacy Sandbox APIs. Get the daily newsletter search marketers rely on.

Non-Profit 109

Non-Profit Advertising Advertisers Place 109

Martech

FEBRUARY 13, 2024

Developing your alignment roadmap The following steps will help you create a plan to align your marketing technology with your main business goals. Define how marketing supports the company’s goals Clearly define how your marketing efforts can help move the company’s big rocks in the next year or two.

Transform 108

Transform eCommerce Retail Marketing Automation Platform 108

SocialPilot

JANUARY 21, 2024

In the dynamic digital era, establishing a commanding online presence is paramount in the hospitality industry. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. So, if you want to attract more guests to your hotel, strategic social media marketing is key.

Social Media Marketing 92

Social Media Marketing Transform User-Generated Gen Z 92

Unbounce

APRIL 19, 2024

/ Conversion optimization 12 must-read CRO case studies to inspire your next campaign By Josh Gallant. When it comes to your online marketing game, high conversion rates are key to making those sales. TABLE OF CONTENTS What is CRO and how can it improve your sales and marketing? Updated on April 16, 2024.

User-Generated 52

User-Generated Transform eBook Non-Profit 52

Use Insider

FEBRUARY 16, 2024

“Insider’s willingness to run a Proof of Concept and back their claims set them apart from the rest,” says SRG’s Group GM of Digital and Omnichannel. “The It was time to switch to Insider’s enterprise omnichannel marketing solution. Insider’s platform promised the quickest time to value on the market, and SRG soon discovered why.

Retail 105

Retail eCommerce User-Generated Product 105

Martech

NOVEMBER 9, 2023

If marketers aren’t already using AI, they will soon. Only 4% of marketers said they don’t plan to use AI, according to a new study by co-marketing cloud platform SOCi Inc. Sixty-nine percent of marketers believe that those in the profession who use AI will replace those who don’t. AI or else. Image: SOCi Inc.

CMO 121

CMO Marketing Marketers Management 121

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 125

Whitepaper Analytics User-Generated Key Performance Indicator 125

Vertical Response

FEBRUARY 11, 2024

Mastering Campaign Chaos: How Organizing Emails and Social Posts Skyrockets Your Marketing Efficiency Digital marketing moves at a breakneck speed, and amidst the flurry of emails and social media posts, it’s easy to get lost in disarray. So, charge forth and conquer your marketing chaos.

Transform 94

Transform Marketing Marketers Digital Marketing 94

Backlinko

APRIL 17, 2024

They all have proven track records and a strong reputation in the market. Here’s our top on-page SEO service pick: Greenlane Marketing Greenlane Marketing is a data-driven marketing agency that offers a wide range of digital marketing services, such as SEO, paid search, paid social, and analytics.

SEO 82

SEO eCommerce PR Non-Profit 82

Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Properly reviewing your marketing agency’s capabilities is no easy task. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business.

Thought Leadership 117

Thought Leadership Digital Marketing Marketing Marketers 117

Tiecas

MARCH 11, 2024

These essential questions are not simply a marketing exercise. Providing CAD files is a powerful “sales enabler” – according to a study by CADENAS PARTsolutions , a staggering 82% of CAD/BIM downloads convert into actual sales. It has the potential to be far more than just a digital brochure.

Manufacturing 98

Manufacturing Transform Whitepaper Thought Leadership 98

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

Transform 130

Transform CMO Customer Acquisition Finance 130

Use Insider

DECEMBER 16, 2023

By targeting customers based on individual behaviors and characteristics, you can personalize your marketing campaigns, connect with your customer base with greater precision, and maximize your marketing efforts. Customer targeting started back in the direct mail era of marketing and advertising.

Customer 103

Customer eCommerce Customer Journey User-Generated 103

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. And who can blame them?

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115

Scoop.it!

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. Let’s dive in and see how content marketing can help your HR department achieve key business goals. Damian Grabarczyk, the co-founder and growth marketer of PetLab Co.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Martech

JANUARY 10, 2024

Many marketers speak at industry events for various reasons. I’ve had the pleasure of working with many interesting marketing speakers over my 20-plus years in events. Don’t try to cover too much information You can’t cover everything about search engine optimization, marketing automation or any topic in 30 minutes.

Event Marketing 121

Event Marketing Management Marketing Marketers 121

Businesses Grow

JANUARY 17, 2024

But I do love studying the marketing behind shopping trends, and there is something going on right now that is blowing my mind. The fascinating marketing case study here is the non-intutive way they did it. Both companies are driving awareness hard through aggressive, ubiquitous digital advertising.

eCommerce 104

eCommerce Fashion Shoppers Retail 104

Rock Content

APRIL 15, 2024

To maximize content marketing ROI is crucial for successful businesses looking to attract interest, drive conversations, build bonds, and instill brand loyalty. Powerful marketing strategies make this possible. If done properly, strategic content marketing will promote growth and improve your return on investment (ROI).

Content Marketing 87

Content Marketing Marketing Marketers Marketing Strategy 87

Martech

DECEMBER 27, 2023

Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. Also, here are two nuances: If these are marketing or warm emails, don’t be shy and add your photo, as well as any relevant awards or badges that prove your expertise. Get MarTech!

Email Marketing 130

Email Marketing Marketing Marketers CRM 130

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Case study: ASO.

Gen Z 114

Gen Z Transform Retail Entertainment 114

Marketing Insider Group

MARCH 4, 2024

Consumers have a love-hate relationship with digital advertising. How can marketers ensure their ads are welcomed rather than resented? This may sound counterintuitive to marketing professionals who are accustomed to the idea of just “pushing out” material. Look at the results of one joint study published by MAGNA and Brave.

Advertising 71

Advertising Advertisers Whitepaper User-Generated 71

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. By systematically assigning metadata — covering aspects like persona, journey stage, product and solution — to each digital asset, we set the foundation for meaningful engagement. Use case tagging. Journey stage tagging.

Transform 113

Transform Customer Journey Analytics Millennials 113

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. Granted, that was some unusual marketing magic.

Transform 115

Transform Branding Management Education 115

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold. It’s a fact.

Millennials 222

Millennials Whitepaper Transform Gen Z 222

Search Engine Land

FEBRUARY 27, 2024

Selecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. With countless agencies vying for attention, marketers must ask the right questions to ensure they make the best choice for their company’s needs. Get the daily newsletter search marketers rely on.

Digital Marketing 108

Digital Marketing Retail Marketing Marketers 108

Martech

OCTOBER 13, 2023

Digital out-of-home (DOOH) is continuing to expand and evolve. This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. He pointed to a GroupM mid-year study that found DOOH growing 26% annually. The study found that 64% of U.S.

CMO 122

CMO Advertising Advertisers Retail 122

Search Engine Land

MARCH 1, 2024

Brands can leverage content pillars to develop cohesive, engaging messaging and experiences across their digital properties. For example, for an SEO agency, you might have: SEO journey and case studies Sharing personal stories of SEO challenges and successes, including detailed case studies of past clients or projects.

Branding 116

Branding Entertainment SEO Education 116

Search Engine Land

APRIL 2, 2024

I’ve built hundreds of teams in SEO, content marketing, link building and digital PR across 10+ companies. I’ve invested in technology, training and consulting to enhance operational efficiency in SEO and digital PR, experimenting with various models, SOPs and even custom software solutions.

SEO 85

SEO PR Key Performance Indicator User-Generated 85

Sachs Marketing Group

DECEMBER 15, 2023

This proactive inquiry sets the foundation for transparent communication, mutual expectations, and a partnership to achieve measurable, successful results in your digital marketing efforts. Off-page SEO focuses on external factors like building backlinks and social media marketing.

SEO 90

SEO Key Performance Indicator Price Communications 90

Search Engine Land

JUNE 15, 2023

In the fall of 2022, Search Influence commissioned a study with the research team at UPCEA, the preeminent trade organization for professional, continuing and online (PCO) education. With this belief, we commissioned a multi-part study which: Reviewed 100 websites of university professional and continuing education departments.

Education 103

Education SEO Advertising Advertisers 103

Rock Content

APRIL 22, 2024

What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? “It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. What is Digital Marketing?

Digital Marketing 80

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 80

Search Engine Land

SEPTEMBER 14, 2023

But it should serve as a reality check that you need to do more brand marketing to be searched for by a large enough volume to show up on trends. It comes down to a mix of internal budget and marketing activity. Good marketing creates a solid link and mentions network around your business website. Case studies.

PR 139

PR SEO Branding Advertising 139

DirectMail2.0

MARCH 21, 2024

billion in 2024—a notable 13% increase from 2020—there’s never been a more crucial time to harness the power of omnichannel marketing. Political Power Up is revolutionizing the scene by seamlessly integrating direct mail with digital platforms, providing unparalleled insights into campaign effectiveness.

Direct Mail 52

Direct Mail Communications Marketing Marketers 52