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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. What results can you expect from each marketing effort?

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The Benefits of Outsourcing Digital Marketing to Agencies

Marketing Insider Group

Toss digital marketing into the mix, and suddenly you’re burnt out beyond belief and ready for some help. That’s why outsourcing your digital marketing can make a huge difference. Aim to educate or entertain while making the brand look good. Also, don’t go overboard with sales language.

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Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

Hubspot Marketing

Consumer research platform GWI also found YouTube to be the top video streaming platform for Gen Alpha in 11 out of 14 markets, second only to Netflix in the remaining three. There’s something for every Gen Alpha on YouTube, ranging from education to entertainment. Image Source What can you do as a marketer? hours per day).

Gen Z 142
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Content marketing and SEO: Creating an integrated SEO plan

Search Engine Land

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. Red Bull does a great job with entertaining content marketing by aligning themselves with lots of high-octane sports.

SEO 98
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The Benefits of Native Advertising: Why It’s a Game Changer

Marketing Insider Group

This article explores how native advertising is changing digital marketing and delivering measurable results for businesses of all sizes. High-quality content that informs, entertains, or solves a problem is more likely to capture attention and build trust.

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Instagram shopping: How to get set up and start making sales

Hootsuite

says Aaron Whittaker , VP of demand generation & marketing at Thrive Digital Marketing Agency. Use Reels to entertain and sell While nearly half (44%) of Instagram users say they use the app to look at product reviews and recommendations, 86% say they use Instagram because its entertaining.

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Storytelling with data: Strategies to captivate your audience

Hootsuite

And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.

PR 126