Remove Digital Marketing Remove Fashion Remove Gen Z
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Snapchat statistics for 2025: Usage & trends

Sprout Social

Snapchat predominantly reaches Gen Z and younger millennials, including specifically 90% of 13- to 24-year-olds and 75% of 13- to 34-year-olds. Snapchat offers marketers direct access to Gen Z and millennials, two groups with a combined $5 trillion in spending power. Gen Z users create more content, taking 1.4

Gen Z 70
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Who cares if Gen Z significantly prefers user-generated content?

Search Engine Land

Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? Before I do, let me provide InMobi Insights with equal time.

Gen Z 88
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The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]

Hubspot Marketing

Shaken espressos made a comeback (as long as theyre associated with short n sweet blondes), and, oddly, interactive guerrilla marketing caught a second wind (or whiff?). I think its safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and, in turn, consume it. Shakin that Ess.

Gen Z 76
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Online grocery shopping to rise during 2024 holiday shopping season

SmartBrief - Marketing

Furthermore, the online grocery shopping figure rises considerably for younger generations — 68% for millennials and 69% for Generation Z. This means that younger generations are relying even more on the digital experience for meals and festivities during the holiday peak months.

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Guide to affiliate influencer marketing: Boost your brand and bottom line

Sprout Social

Choose the right marketing platforms and ad formats Any digital marketing platform allowing affiliate links or discount codes can support affiliate influencer marketing. Trying to reach Gen Z? This could include podcasts, blog content, email newsletters or online marketplaces like Etsy.

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Paid Search vs. Paid Social: Use Cases for Each

Power Digital Marketing

Think carousels for fashion, Reels for CPG, video ads for fitness gear. Want Gen Z? The post Paid Search vs. Paid Social: Use Cases for Each appeared first on Power Digital Marketing. Visual platforms like TikTok and Instagram are made for storytelling and product education. Lifestyle-driven brands.

Gen Z 52
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11 marketing leaders who put social media first

Sprout Social

After serving as Head of Social, Content & Digital Innovation at American Eagle, he transitioned to consulting brands on their social strategies, and building a reputation as a thought leader and creator. He pivoted his social experience into the role of CMO at General Idea, a brand agency behind major fashion moments.

CMO 98