Moz

FEBRUARY 24, 2021

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Who is Generation Z? This may be even more prevalent now with the rising use of digital resources due to the COVID-19 crisis.

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Gen Z SEO Millennials Analytics 73

Martech

JANUARY 22, 2025

Change is the only thing you can rely on in digital marketing. 94% lower cost per acquisition than traditional methods, confirming that Ben & Jerry’s reached its desired audience of Gen Z and millennials, who are known for their willingness to explore new flavors. The results were remarkable: 1.5x

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Gen Z Retail Food Millennials 110

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? Before I do, let me provide InMobi Insights with equal time.

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Gen Z User-Generated Millennials Transform 88

Exposure Ninja

MAY 2, 2025

You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. Why Digital Marketing Is Non-Negotiable for Financial Services in 2025 Your Future Clients Start Their Search Online Google and Bing have become the modern front desk for financial services.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Sprout Social

MARCH 27, 2025

Forecast to reach half-a-trillion dollars by 2027, the value of the creator economy has exploded due to cultural shiftsincluding massive increases in digital content consumption during and following lockdowns, and the subsequent elevation of online culture to the mainstream.

Gen Z 98

Gen Z Affiliate Marketing Influencer Marketing User-Generated 98

Jeff Bullas

JANUARY 10, 2023

And in this article, we’ll explore the role influencers play when marketing your business. What is influencer marketing? Influencer marketing is a relatively new digital marketing strategy that involves using celebrities or influencers to promote a brand or product through social media.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Hubspot Marketing

MAY 12, 2025

Shaken espressos made a comeback (as long as theyre associated with short n sweet blondes), and, oddly, interactive guerrilla marketing caught a second wind (or whiff?). I think its safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and, in turn, consume it.

Gen Z 67

Gen Z Fashion User-Generated Digital Marketing 67

Set Up

OCTOBER 1, 2024

This creates a blind spot for most digital marketers, almost embodying the same effectiveness as a TV spot or a billboard on the street. So how can marketers track the clues to measure what is behind closed doors or hidden in the shadows? Read more: It’s Giving… Marketing to Gen Z

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Gen Z Energy Customer Journey Digital Marketing 59

Scoop.it!

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? What motivates them? What are their pressing challenges?

Digital Marketing 110

Digital Marketing Gen Z Manufacturing Customer Journey 110

Buffer Marketing

JULY 22, 2024

  For example, GenZ’s favorite social media channels include Instagram and TikTok, while millennials prefer Facebook, according to GWI. GenZ and Millennials expect social media ads to be funny and trending, for instance, according to GWI. that is your ideal demographic for audience targeting in social media ads.

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Advertising Advertisers Gen Z Social Media Marketing 102

Search Engine Land

MAY 30, 2023

How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. Explore what this means for optimizing the company’s digital marketing strategy. How should B2B marketers use GA4?

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Digital Marketing Marketing Strategy Gen Z Food 111

Sprout Social

MAY 7, 2025

Digital marketing is about more than creating content and managing campaigns. The app is used by people of all ages, but Gen Z have notable expectations from WhatsApp and businesses. DHL offers multiple ways for customers to track deliveries, including through their WhatsApp digital assistant.

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Gen Z Marketing Marketers Logistics 72

Search Engine Journal

OCTOBER 24, 2022

Satisfy a younger generation’s appetite for immersive, community-driven experiences for your global brand. Here's how, according to gaming and sports marketing expert, Kevin Kim. The post How Should Global Brands Engage Gen Z During The FIFA World Cup? appeared first on Search Engine Journal.

Gen Z 72

Gen Z Branding Marketing Marketers 72

Martech

JULY 28, 2022

Read next: PepsiCo’s strategies for marketing via online games and esports. This applies for Gen Z consumers, as well as those in the higher age brackets. Forty-seven percent of the top 1,000 grossing mobile games skew to Gen Z, up from 41% two years ago. Get the daily newsletter digital marketers rely on.

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Gen Z Advertising Advertisers Millennials 135

Martech

JULY 21, 2022

consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. For Gen Z, that number soared to 69%. Thirty-two percent of Gen Z stopped using a brand in the last year. More than half of U.S. Why we care.

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Gen Z Millennials Branding Shipping 125

Spiralytics

JANUARY 31, 2023

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. In addition, millennials comprise most listeners of the two youngest generations, with one-third consuming podcasts regularly.

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Gen Z Millennials Marketing Marketers 133

Martech

MAY 4, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. Good morning, Marketers, and which comes first…trust or experience? Also, 84% of Gen Z has purchased products in direct response to social media content, compared to only 46% of Boomers.

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Gen Z CRM Digital Marketing Customer 120

Marketing Insider Group

FEBRUARY 4, 2020

You even use visuals to break up your text, just as all the top digital marketing gurus say to do it. The numbers are in: employee-generated content generates more than goodwill. With the social nature of the digital space, employee content feels more trustworthy to consumers. you protest. We couldn’t agree more.

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Gen Z Whitepaper Millennials Transform 110

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8 As of the third quarter of 2024, 59.8% of users identified as male and 39.1%

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Branding Gen Z Pharmaceutical Health 86

Martech

APRIL 5, 2022

Get the daily newsletter digital marketers rely on. 60% of consumers find the topic of diversity and inclusion to be important – Highest among parents with kids 2-12 (78%), African-Americans (80%), and younger generations (76% of Gen Z and 72% of millennials compared to just 46% of boomers). Forrester ).

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Gen Z Millennials Customer Acquisition Advertising 121

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. Why does this matter?

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Gen Z Millennials Price Social Media Marketing 140

Power Digital Marketing

FEBRUARY 18, 2019

Although the oldest Gen Zs are just now graduating college or entering the workforce, the newest generation is already having a major impact on all industries. Born between 1995 and 2009, Generation Z has developed distinct qualities that are making marketers rethink their strategies for the near future.

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Gen Z Millennials Entertainment User-Generated 40

Neil Patel

NOVEMBER 23, 2020

So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. With guided content marketing, link-building, and influencer marketing, she increased her revenue by 150%. They identified a shift in their audience and pivoted to capture the market through the right channels.

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Gen Z Branding Marketing Marketers 138

Hubspot Marketing

JANUARY 13, 2023

Mobile apps, Facebook, social media, and text messages are the most popular ways for Gen Z and Gen X to donate. 55% prefer to donate online using their credit or debit cards — a cue that digital marketing is important. more when nonprofits offered ACH, PayPal, and digital wallet payments.

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Gen Z User-Generated Millennials Marketing 143

Hootsuite

APRIL 22, 2025

Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either.

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Gen Z User-Generated Marketing Marketers 89

Kuno Creative

MARCH 8, 2022

The entire buyer’s journey can now happen online, and more millennials (and older Gen-Z members) have moved into decision-making and decision-influencing roles. So, if you’re still relying on years-old digital marketing strategies, there’s a good chance you’re not generating the results you’d like.

Gen Z 75

Gen Z Digital Marketing Millennials Marketing 75

SmartBrief - Marketing

SEPTEMBER 17, 2024

Furthermore, the online grocery shopping figure rises considerably for younger generations — 68% for millennials and 69% for Generation Z. This means that younger generations are relying even more on the digital experience for meals and festivities during the holiday peak months.

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Shoppers Gen Z Millennials Fashion 98

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Sprout Social

JANUARY 15, 2025

Choose the right marketing platforms and ad formats Any digital marketing platform allowing affiliate links or discount codes can support affiliate influencer marketing. Trying to reach Gen Z? This could include podcasts, blog content, email newsletters or online marketplaces like Etsy.

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Influencer Marketing Affiliate Marketing Branding Gen Z 100

Neil Patel

MARCH 22, 2021

Below, I break down everything you need to know about Dispo, who’s on the app, and how you can use it for your digital marketing efforts. Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Gen Z craves authenticity and the raw, unfiltered look. What Is the Dispo App?

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Neil Patel

DECEMBER 28, 2021

For example, I might write about how to maintain mental health as a remote digital marketer or how to help your remote team maintain their mental health. For example, we searched “digital marketing.”. Use the Google Trends Report to Find Topics that Appeal to Gen Z. percent of the world’s population.

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Gen Z Health Entertainment User-Generated 115

Sprout Social

JANUARY 30, 2025

Under Montgomerys leadership, the brand has consistently grown , and this growth has been directly tied to Taco Bells ambitious digital marketing strategy. During her tenure as Social Media Manager, the brand became a Gen Z darling, popping up in get ready with me videos all over TikTok.

CMO 104

CMO Gen Z Thought Leadership Entertainment 104

Rock Content

JULY 16, 2024

Why should you, as a marketer, keep a closer eye on “the front page of the internet”? However, many Gen Z Reddit users don’t quite agree — especially when it comes to product information. Gen Z users are at the forefront of this shift. It makes a lot of sense, right?

Gen Z 98

Gen Z User-Generated Transform SEO 98

Welcome Software

FEBRUARY 26, 2025

With thousands of content and digital marketers tuning in from around the globe, this virtual event kept its promise on actionable takeaways and insights that you could take and apply to your day-to-days within the following ten mins. It's called marketing minimalism. because we want a slice of it too. or, doing more with less.

Gen Z 52

Gen Z Energy Marketing Marketers 52

Martech

MARCH 24, 2022

Get the daily newsletter digital marketers rely on. Global metaverse market size was $47.69 NPD ) Market capitalization of the metaverse, Facebook and gaming worldwide as of October 2021: $14.8 Obsess ) Nearly 75% of Gen Z shoppers have purchased a digital item within a video game. billion in 2028.

Gen Z 129

Gen Z Millennials Shoppers Digital Marketing 129

Martech

DECEMBER 29, 2023

Beyond limiting online visibility, ‘ghosting’ severely hampers a brand’s overall digital performance,” said Monica Ho, CMO of digital marketing company SOCi. “In A main target is Gen Z. “A In 2024, advancements in AI and automation will address this issue.

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Retail eCommerce Gen Z Shoppers 123

Digital Marketer

MARCH 13, 2023

Did you know that the compound annual growth rate in the digital marketing industry is projected to be 13.9% The market is expected to reach $786.2 This shows the importance of staying on top of new developments and adapting strategies accordingly — especially if digital marketers want to take advantage of the growth in 2023.

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Digital Marketing Market Trends Gen Z Marketing 86