Sprout Social

JUNE 24, 2025

Snapchat predominantly reaches Gen Z and younger millennials, including specifically 90% of 13- to 24-year-olds and 75% of 13- to 34-year-olds. Snapchat offers marketers direct access to Gen Z and millennials, two groups with a combined $5 trillion in spending power. Gen Z users create more content, taking 1.4

Gen Z

Litmus

JUNE 12, 2025

Younger demographics are more likely to delete after briefly skimming the preview text — 26% of Millennials and 28% of Gen Z. Key takeaway: Email marketing remains the most influential digital marketing channel, but consumer attention spans are extremely short, demanding immediate relevance and impact.

Gen Z

Sprout Social

MARCH 27, 2025

Forecast to reach half-a-trillion dollars by 2027, the value of the creator economy has exploded due to cultural shiftsincluding massive increases in digital content consumption during and following lockdowns, and the subsequent elevation of online culture to the mainstream.

Gen Z

Sprout Social

AUGUST 4, 2025

Whilst it remains a crucial platform for Gen Z in the UK, per social media statistics , it’s becoming just as popular for other demographics, making TikTok B2B marketing and sales just as relevant. These are some of the biggest reasons why you should be using TikTok as a B2B marketer today.

Gen Z

Exposure Ninja

MAY 2, 2025

You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. Why Digital Marketing Is Non-Negotiable for Financial Services in 2025 Your Future Clients Start Their Search Online Google and Bing have become the modern front desk for financial services.

Digital Marketing

Set Up

OCTOBER 1, 2024

This creates a blind spot for most digital marketers, almost embodying the same effectiveness as a TV spot or a billboard on the street. So how can marketers track the clues to measure what is behind closed doors or hidden in the shadows? Read more: It’s Giving… Marketing to Gen Z

Gen Z

Hootsuite

APRIL 22, 2025

Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either.

Gen Z

Sprout Social

JANUARY 15, 2025

Choose the right marketing platforms and ad formats Any digital marketing platform allowing affiliate links or discount codes can support affiliate influencer marketing. Trying to reach Gen Z? This could include podcasts, blog content, email newsletters or online marketplaces like Etsy.

Influencer Marketing

Sprout Social

AUGUST 1, 2025

TikTok’s popularity in the UK is exploding—and it’s not just Gen Z anymore. Age brackets While Gen Z still makes up the bulk of TikTok’s user base, older millennials, Gen X and Baby Boomers are gradually adopting the platform. Discover the latest TikTok statistics for the UK here. This wasn’t always the case.

Gen Z

Buffer Marketing

JULY 22, 2024

  For example, GenZ’s favorite social media channels include Instagram and TikTok, while millennials prefer Facebook, according to GWI. GenZ and Millennials expect social media ads to be funny and trending, for instance, according to GWI. that is your ideal demographic for audience targeting in social media ads.

Advertisers

Power Digital Marketing

JUNE 3, 2025

A strong TikTok marketing strategy doesn’t just drive visibility—it fuels engagement, new customer acquisition, and measurable business growth. Why TikTok Matters for Modern Marketing TikTok now boasts more than 1 billion monthly active users, with influence stretching from Gen Z to Millennials and increasingly, Gen X.

Marketing Strategy

Hubspot Marketing

JULY 31, 2025

When I spoke to this week’s master in marketing, I was surprised at how seamlessly she had combined her two professional loves, digital marketing and life coaching. As a life coach, she developed a framework she calls the Three See’s — more on that below — that can help any marketer up their game.

Gen Z

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8 As of the third quarter of 2024, 59.8% of users identified as male and 39.1%

Branding

Sprout Social

MAY 7, 2025

Digital marketing is about more than creating content and managing campaigns. The app is used by people of all ages, but Gen Z have notable expectations from WhatsApp and businesses. DHL offers multiple ways for customers to track deliveries, including through their WhatsApp digital assistant.

Gen Z

Power Digital Marketing

JUNE 6, 2025

For today’s performance-driven marketing teams, organic reach alone is no longer enough to meet aggressive growth targets. To achieve measurable results, paid social media advertising has become a critical lever in the modern digital marketing mix. Let’s talk strategy !

Advertisers

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z.

Transform

Hubspot Marketing

MAY 12, 2025

Shaken espressos made a comeback (as long as theyre associated with short n sweet blondes), and, oddly, interactive guerrilla marketing caught a second wind (or whiff?). I think its safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and, in turn, consume it.

Gen Z

Power Digital Marketing

JUNE 8, 2025

Want Gen Z? The post Paid Search vs. Paid Social: Use Cases for Each appeared first on Power Digital Marketing. Visual platforms like TikTok and Instagram are made for storytelling and product education. Lifestyle-driven brands. Think carousels for fashion, Reels for CPG, video ads for fitness gear. TikTok and Snapchat.

Gen Z

Customers.ai

NOVEMBER 20, 2024

If your audience is Gen Z, you might focus on bold visuals and short-form videos on platforms like TikTok or Instagram. For example: If you’re targeting Gen Z, prioritize TikTok and Instagram Reels, where short-form video dominates. The beauty of digital marketing is its flexibility.

PR

Neil Patel

JUNE 10, 2025

Experiential marketing, on the other hand, is built to stay in people’s minds for a while. And particularly for Millennials and Gen Z — the biggest spenders today — that kind of hands-on connection is exactly what they’re after. Key Takeaways Experiential marketing thrives on active participation and multi-sensory engagement.

Gen Z

Welcome Software

FEBRUARY 26, 2025

With thousands of content and digital marketers tuning in from around the globe, this virtual event kept its promise on actionable takeaways and insights that you could take and apply to your day-to-days within the following ten mins. It's called marketing minimalism. because we want a slice of it too. or, doing more with less.

Gen Z

Sachs Marketing Group

MAY 30, 2025

The digital marketing landscape in 2025 is undergoing a significant transformation , driven by advancements in AI, evolving consumer behaviors, and new platform dynamics. This guide examines what is currently working in digital marketing, identifies tactics that are falling short, and outlines where savvy brands are investing next.

Transform

Hootsuite

OCTOBER 18, 2024

Your social media marketing strategy should also list all of your existing and planned social media accounts along with goals specific to each platform you’re active on. These goals should align with your business’s larger digital marketing strategy. It’s time to learn.

Social Media Marketing

Sprout Social

JANUARY 30, 2025

Under Montgomerys leadership, the brand has consistently grown , and this growth has been directly tied to Taco Bells ambitious digital marketing strategy. During her tenure as Social Media Manager, the brand became a Gen Z darling, popping up in get ready with me videos all over TikTok.

CMO

Martech

MAY 15, 2025

Inside youll find: Why Gen Z sees most brand messaging as performativeand what to do instead How micro-moments and immersive tech are reshaping the customer journey Why 86% of Americans say transparency matters more than everand how to deliver it Your brand loyalty strategy cant run on autopilot anymore.

Whitepaper

SocialPilot

JUNE 26, 2025

It has a dominant hold on Gen Z and millennial audiences globally. You will agree that, quite quickly, TikTok has emerged as a key player in modern digital marketing because of its short-form video format, high engagement, and viral trends. TikTok TikTok is the fastest-growing social media site in the world, with over 1.5

Gen Z

SocialPilot

FEBRUARY 12, 2025

” Use memes & pop culture references “When your engagement rate finally takes off: [Insert trending meme]” Keep it authentic, not forced “We wont pretend to be hip with Gen Z slang, but heres a trend we do understand: writing killer copy that converts.” Add line breaks for visual appeal.

Copywriting

Spiralytics

JANUARY 23, 2025

Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. This demographic shift reflects the evolution of content creation from a niche role into a viable profession for younger generations. Gen Z: 14% of content creators 9. Who are the content creators?

Gen Z

SmartBrief - Marketing

SEPTEMBER 17, 2024

Furthermore, the online grocery shopping figure rises considerably for younger generations — 68% for millennials and 69% for Generation Z. This means that younger generations are relying even more on the digital experience for meals and festivities during the holiday peak months.

Shoppers

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. 76% attest to purchasing a product after discovering it on their social media feeds , with 11% buying immediately and 44% later.

PR

Sprout Social

APRIL 3, 2025

According to Sprouts Q1 UK Consumer Pulse Survey, which involved surveying over 2,000 consumers across the country, 90% of Gen Z now have Instagram profiles. Instagram popularity in the UK isnt limited to Gen Z; almost 35 million people of varying ages in the UK, according to Statista, have an Instagram account.

Gen Z

Hubspot Marketing

MAY 5, 2025

Before pushing a tweet or story live, AI agents can simulate responses from various persona clusters, such as humor-driven Gen Z or skeptical middle-aged professionals, said Baragona. Aaron Whittaker , VP of demand generation and marketing at Thrive Digital Marketing Agency, says thats a different story.

Price

Duct Tape Marketing

AUGUST 21, 2024

I read recently some statistics that 84% of millennials give to charity, and that has only been going up by generation. Gen Z is right behind them on that. 09:49): Hey, digital marketers, this one's for you. 06:40): So it's two things that, hey, where are the resources going?

Gen Z

Digital Marketer

NOVEMBER 20, 2024

As we approach 2025, the digital marketing landscape continues to evolve at an unprecedented pace. What’s the Most Important Trend You Believe Will Define Digital Marketing in 2025, and How Can Businesses Start Preparing Now? Gen Z grew up with influencers and #ad controversies—no one’s getting fooled.

Digital Marketing

Marketing Insider Group

JULY 21, 2020

If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. Generation Z, she shows, will rise in numbers among the nation’s workers. To prepare for the future of VR marketing, content teams should plan now to get ahead of the game.

Millennials

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

Marketing Strategy

Adobe Experience Cloud Blog

MARCH 26, 2020

Marketers must always be evolving and adapting to markets and consumer trends, and digital marketing to Gen Z is no different. We’ve seen Generation Z coming for a while. Who is Generation Z? Most raised by Gen X. Understand the importance of digital marketing to Gen Z.

Gen Z