Martech

OCTOBER 16, 2024

The partnership means Semrush will enrich resources, content and industry insights for marketers, while Third Door Media’s portfolio of Search Engine Land, MarTech, Search Marketing Expo, and Digital Marketing Depot, will continue to operate as standalone brands.

Law

Martech

AUGUST 14, 2024

Among the possibilities being explored following a judge’s ruling that Google violated antitrust laws , according to Bloomberg : Chrome, Google’s web browser. If Google is broken up, it will undoubtedly have a big impact on digital marketing. Android, Google’s operating system. Other options.

Law

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead.

User-Generated

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Advertisers

Hubspot Marketing

NOVEMBER 15, 2024

Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditional marketing like TV, radio, out-of-home advertising. Digital marketing like SEO, email, and social media. PR and earned media. Direct sales conversations and promotions. Track a unified goal.

CMO

Hubspot Marketing

JULY 15, 2025

Law firms must balance client confidentiality, complex case timelines, and regulatory requirements while delivering timely, personalized service. In this section, I’ll explore top CRM options tailored for law firms and legal service providers, breaking down their key features, strengths, and ideal use cases. Take a look below: 1.

Law

Backlinko

SEPTEMBER 6, 2024

Data Privacy Law Compliance Privacy should be a top concern when choosing a new analytics tool, especially if you have a European audience or customer base. European laws require compliance with the General Data Protection Regulation (GDPR), a strict information privacy law. Contact the company for a quote.

Analytics

Hubspot Marketing

JULY 2, 2025

Table of Contents Why Marketers Are Prioritizing Zero-Party Data How to Collect Zero-Party Data Things to Consider During Zero-Party Data Collection Why Marketers Are Prioritizing Zero-Party Data Apple‘s Mail Privacy Protection and GDPR have accelerated the shift to zero-party data.

User-Generated

Martech

AUGUST 23, 2024

But wait, there’s the Digital Markets Act (DMA) too. Second, for marketers at brands with significant online presence, pay attention to the DSA and DMA just as you were forced to pay attention to GDPR. Is your organization subject to those laws and if so what should you be concerned about?

Law

Orbit Media Studios

JULY 24, 2024

The top performers in any marketing channel get all the love. Then I came across Zipf’s Law. What does Zipf’s Law mean in the context of AI? Stay long Digital marketing is an endurance sport. If they did, they’d know that discrete probability rank-frequency distributions are an inverse power law relation.

Law

Search Engine Land

AUGUST 6, 2024

I’ve been in digital marketing for over 20 years, and in my (rather biased) opinion, intelligent analytics have never been more of a differentiating factor in marketing campaigns. It’s time to embrace non-cookie measurement options. Proxy metrics can fill gaps when data is scarce.

Analytics

illumin

JUNE 15, 2025

Final thoughts To wrap up, the merging of adtech and martech is changing how digital marketing works leading to a more productive and focused way of connecting with consumers. As customers’ want change and privacy laws get stricter, adtech and martech will need to work together more.

CRM

Spiralytics

DECEMBER 4, 2024

As a digital marketer, why should you care about these types of practices? Gitnux ) As many as 78% of consumers believe that the law should require companies to substantiate their claims. However, enforcement remains inconsistent, making it crucial for businesses to prioritize transparency and honesty in their marketing efforts.

Fashion

Duct Tape Marketing

SEPTEMBER 4, 2024

Hey, digital marketers, this one's for you. So it's much better if they say something like, Joe, I think I'm going to have to go with my brother-in-law who's less money. I already signed a contract for my brother-in-Law or something like that. 10:19): That's oracle.com/duct tape oracle.com/duct tape.

Price

Search Engine Land

SEPTEMBER 16, 2024

the shift to online shopping during the COVID-19 pandemic) can increase competition for digital ad space. Privacy regulations: Laws like GDPR and CCPA have limited data collection, potentially making targeting less efficient and driving up costs. Success in digital marketing isn’t just about spending more.

User-Generated

illumin

JANUARY 2, 2025

Final thoughts To wrap up, the merging of adtech and martech is changing how digital marketing works leading to a more productive and focused way of connecting with consumers. As customers’ want change and privacy laws get stricter, adtech and martech will need to work together more.

CRM

Vertical Response

MARCH 8, 2025

Even a single email marketing misstep can erode customer trust and engagement, the cornerstones of any successful campaign. Email marketing boasts the highest ROI among digital marketing channels, making strategic planning essential. A solid plan with clear goals is key to building an effective email list.

Email Marketing

Vertical Response

NOVEMBER 20, 2024

It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal. Email marketing is a vital component of any digital marketing strategy, crucial for generating revenue and driving conversions. Understanding these regulations is crucial for any business engaging in email marketing.

Email Marketing

Vertical Response

JUNE 11, 2025

Despite these limitations, this straightforward approach laid the groundwork for the more sophisticated strategies we see in digital marketing today. Technology and Tools The technology and tools available for email marketing in 2005 were basic and limited. Here are some tips to improve engagement.

Transform

Power Digital Marketing

JUNE 8, 2025

Local services (HVAC, law firms, dentists) thrive here. The post Paid Search vs. Paid Social: Use Cases for Each appeared first on Power Digital Marketing. Best use cases: Capturing high-intent leads. If someone searches “best tax software 2025,” they’re ready to click and convert. Solving urgent problems. Let’s talk strategy

Gen Z

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach.

Influencer Marketing

Sachs Marketing Group

MAY 30, 2025

The digital marketing landscape in 2025 is undergoing a significant transformation , driven by advancements in AI, evolving consumer behaviors, and new platform dynamics. This guide examines what is currently working in digital marketing, identifies tactics that are falling short, and outlines where savvy brands are investing next.

Gen Z

SmartBrief - Marketing

SEPTEMBER 5, 2024

Third-party data and its increasing scarcity Domain owners have the right, subject to data privacy laws governing their jurisdiction, to collect first-party data. As more data privacy laws take effect worldwide, third-party cookie tracking is becoming less available with every passing month.

Advertisers

Hootsuite

OCTOBER 18, 2024

Your social media marketing strategy should also list all of your existing and planned social media accounts along with goals specific to each platform you’re active on. These goals should align with your business’s larger digital marketing strategy. Psst: Need help getting started?

Social Media Marketing

Sprout Social

JULY 21, 2025

Mishandling customer data As consumer data laws in the EU and multiple states in the US get stricter, brands face severe consequences if they fail to comply. From digital marketing to customer experience to the C-suite, our reporting tools are designed to surface the insights that matter most to each team.

Management

Vertical Response

APRIL 25, 2025

High ROI Email marketing is renowned for its high return on investment (ROI), with businesses often seeing a return of $36 for every $1 spent. Its affordability makes it one of the most cost-effective digital marketing channels, contributing significantly to email marketing revenue. Want More Tips?

Email Marketing

Martech

MARCH 18, 2025

Dig deeper: Download our MarTech Intelligence Report on call analytics platforms (registration required) Critical call analytics features Call tracking Dynamic number insertion (DNI) lets marketers assign unique phone numbers to different digital marketing campaigns to track the source of an inbound call.

Analytics

Businesses Grow

JANUARY 27, 2025

Consumers state they are “resigned” to annoying marketing practices and more than half immediately unsubscribe to a site even after they opt-in. Acquiring email addresses in exchange for gated content may not be compliant with privacy laws in Europe and many U.S. By abusing me in this way, the company ruined its brand.

Neuromarketing

Customers.ai

NOVEMBER 25, 2024

Standout Features: Privacy Compliance: Built-in features to help comply with GDPR, HIPAA, and other data protection laws. As ecommerce and digital marketing continue to push boundaries, tracking tools are keeping pace with innovative features and advancements. Here’s what’s on the horizon: 1.

eCommerce

Exposure Ninja

JULY 18, 2025

Podcasts : We host The Digital Marketing Podcast by Exposure Ninja , which is available on platforms like Spotify, Apple Podcasts, and Audible. That’s why we use a structured, ethical approach, like the strategy we implemented for our client Patino Law Firm , a personal injury practice based in Texas.

Branding

Spiralytics

MARCH 19, 2025

As the cornerstone of data privacy law in the Philippines, it sets clear guidelines on how businesses should handle personal information. Lets examine what this law means for you and how to stay on the right side of it. 10173) is the Philippines’ primary law on data protection. What is the National Privacy Commission?

Law

Sprout Social

APRIL 3, 2025

UK Instagram trends in marketing These are some of the leading marketing Instagram trends in the UK. UK influencer marketing: Integrate ads with influencer content Influencers are the latest digital marketing channel worldwide, and over half of the people in the UK who follow influencers do so on Instagram.

Gen Z

Duct Tape Marketing

FEBRUARY 6, 2025

By tapping into emotional marketing, storytelling in marketing, and advertising psychology, brands can stand out in a crowded digital landscape. Emily McGregors expertise in comedic advertising and creative video ads proves that humor, when done right, can be a game-changer in digital marketing strategies.

Copywriting

Duct Tape Marketing

AUGUST 21, 2024

My very first law firm was ARDI and Bacon. 09:49): Hey, digital marketers, this one's for you. And then the saxophone, that thing is collecting dust over there in the corner is, I haven't picked it up since maybe a few years now, but I played alto saxophone and band in school and just kept it around. (02:00): No, I didn't.

Gen Z

Lusha

NOVEMBER 18, 2024

Legal and Ethical Considerations in Cold Calling While cold calling is a valid sales tactic, it’s crucial to follow the law and maintain ethical standards. It offers a direct and personal approach that can cut through the noise of digital marketing and build meaningful relationships.

CRM

SocialPilot

APRIL 23, 2025

After selecting a playlist, tick or mark one of two boxes to comply with the Childrens Online Privacy Protection (COPPA) law. Maximizing Audience Engagement Across digital marketing platforms, including YouTube, posting when your target audience is active online to engage with your content is crucial for driving results.

User-Generated

SMA Marketing

NOVEMBER 14, 2024

Whether launching a new law firm or considering new marketing strategies for your established practice, your website is vital to your digital marketing efforts. Your digital marketing efforts directly impact your potential client’s impression of your firm. Read more

Law