Martech

MARCH 18, 2025

Dig deeper: Download our MarTech Intelligence Report on call analytics platforms (registration required) Critical call analytics features Call tracking Dynamic number insertion (DNI) lets marketers assign unique phone numbers to different digital marketing campaigns to track the source of an inbound call.

Analytics 92

Analytics Transform Affiliate Marketing Law 92

Search Engine Land

SEPTEMBER 16, 2024

Google rewards ads that provide a good user experience with lower costs. Landing page experience: If your landing pages don’t match user intent or have high bounce rates, again your Quality Score will be impacted. the shift to online shopping during the COVID-19 pandemic) can increase competition for digital ad space.

User-Generated 76

User-Generated Advertisers Advertising Law 76

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. Here are some stats around favourite platforms and demographics.

Influencer Marketing 92

Influencer Marketing Marketing Marketers User-Generated 92

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Your social media marketing strategy should also list all of your existing and planned social media accounts along with goals specific to each platform you’re active on.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

Sachs Marketing Group

MAY 30, 2025

The digital marketing landscape in 2025 is undergoing a significant transformation , driven by advancements in AI, evolving consumer behaviors, and new platform dynamics. This guide examines what is currently working in digital marketing, identifies tactics that are falling short, and outlines where savvy brands are investing next.

Transform 52

Transform Gen Z SEO User-Generated 52

Customers.ai

NOVEMBER 25, 2024

Here’s a wild stat to kick things off: 91% of users won’t return to a website after a bad experience. Today’s platforms dive deeper, going beyond the metrics and uncovering the “why” behind user actions. Let’s break down some of the capabilities redefining what’s possible for marketers: 1. Tools like…visitor tracking?

eCommerce 89

eCommerce Price Customer Journey CRM 89

Vertical Response

NOVEMBER 20, 2024

Key Takeaways Email marketing offers one of the highest returns on investment, with an average of $42 generated for every dollar spent. It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal. It’s no wonder that 59% of marketers cite email as their primary ROI source.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketing 64

SMA Marketing

APRIL 18, 2024

This is where a robust digital marketing strategy becomes critical for lawyers. By implementing effective online marketing tactics, you ensure your law firm appears prominently in search results, maximizing visibility to this crucial audience. Why is Digital Marketing Beneficial for Lawyers?

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Rock Content

JULY 20, 2020

The use of data is one of the pillars of Digital Marketing , and, little by little, it has become the most important piece of good planning. Today, I can track the exact return of a simple blog post or ad on Google Ads, figuring out the revenue generated. Increasingly advanced and valuable tools and techniques were developed.

Transform 24

Transform Law Copywriting User-Generated 24

Sprout Social

JUNE 15, 2020

However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. The law isn’t going anywhere, after all.

Law 145

Law Marketing Marketers User-Generated 145

Search Engine Land

JUNE 12, 2023

The feature, called Script Generator , is available to all TikTok Creative Center users with a desktop TikTok for Business account. Why we care: The Script Generator will make life easier for advertisers by generating scripts for them. After inputting all the information, you can simply click Generate scripts.

Law 114

Law User-Generated Advertisers Advertising 114

Exposure Ninja

DECEMBER 3, 2023

PPC is a great marketing channel for any law firm. There are more types of PPC ads, but these are the ones you’ll use most in your law firm’s PPC campaigns. In Google’s AI Search Generative Experience, SGE, ads will be included in and around the AI-generated answer.

Law 52

Law User-Generated eBook Digital Marketing 52

Martech

DECEMBER 1, 2021

The advent of digital privacy laws emphasis the need for brands to adopt customer-centric strategies. Here are some ways Corugedo recommends marketers improve customer experience in the wake of these consumer privacy changes. “So The most successful digital marketing strategies rely on knowing your potential customer.

Law 131

Law Marketing Marketers User-Generated 131

Hubspot Marketing

JULY 10, 2018

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. Social Media Marketing Strategies.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

SocialPilot

APRIL 23, 2025

After selecting a playlist, tick or mark one of two boxes to comply with the Childrens Online Privacy Protection (COPPA) law. You can create buzz for your Premiere by sharing a public watch page that lets users set reminders, chat, and leave comments on your video. It enables your audience to find your content.

User-Generated 97

User-Generated Management Law Entertainment 97

Exposure Ninja

DECEMBER 3, 2023

PPC is a great marketing channel for any law firm. There are more types of PPC ads, but these are the ones you’ll use most in your law firm’s PPC campaigns. In Google’s AI Search Generative Experience, SGE, ads will be included in and around the AI-generated answer.

Law 52

Law User-Generated Advertising Advertisers 52

Neil Patel

SEPTEMBER 9, 2020

With everyone and their brother-in-law setting up e-commerce businesses and the competition is super stiff. Optimized buy now buttons can help streamline this process for users by kicking off a simpler checkout process. Demand generation is an important aspect of increasing online sales. Improve User Experience (UX).

Shoppers 142

Shoppers Affiliate Marketing User-Generated Health 142

Adobe Experience Cloud Blog

APRIL 18, 2018

How can marketers make sure they’re ready to abide by such requests? Develop processes that easily enable users to access their data and remove content as they please. Article 6 is one of the bigger grey areas in the GDPR, but how it pertains to marketers is narrower in scope. Increased Territorial Scope. Data Processor.

Law 134

Law Marketing Automation Platform Thought Leadership Health 134

Digital Marketer

DECEMBER 21, 2023

Today, over 80% of digital marketers make use of AI in some way or the other. Whether it is using ChatGPT for generating ideas or Jasper for your captions, AI is here to stay. This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024.

Law 90

Law Digital Marketing User-Generated Copywriting 90

Chief Martec

MARCH 30, 2023

The iterative advancements in generative AI these past couple of months have come fast and furious, with no sign of slowing down anytime soon. It’s a Code Red for digital marketing. Channeling a scene from A Few Good Men : “Digital marketing?” Man, did I underestimate this.

Transform 115

Transform Law CRM User-Generated 115

Adobe Experience Cloud Blog

JULY 20, 2017

Mostly, they’re distracting, they’re overwhelming, and they’re bad at guiding prospects through the marketing funnel. That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page. Landing Page Technology: Top Marketers’ Favorite New Tool.

User-Generated 134

User-Generated Thought Leadership Law Shoppers 134

Neil Patel

MARCH 10, 2021

Google will maximize the number of conversions your ad budget can generate. You set a target revenue you want your ads to generate, and Google will adjust bids automatically to meet it. Law, insurance, gambling, and finance are infamous for their high CPCs, for instance. Maximize Conversions. This can result in a higher CPC.

Advertising 145

Advertising Advertisers Price User-Generated 145

Exposure Ninja

NOVEMBER 13, 2023

But how does law firm SEO differ from standard SEO? How can your law firm make the most of SEO and get to the top of Google? By the end of this guide, you’ll know the answer to those two questions, and you’ll have plenty of actionable insights into how to improve your law firm’s SEO.

Law 52

Law PR SEO Real Estate 52

Neil Patel

AUGUST 19, 2021

words and phrases your customers are using), it tells the user you’re an expert and creates brand awareness. This sets up one of the natural laws of business: People do business with those they know, like, and trust. Then create a content marketing strategy around YouTube. Marketing for CPAs Frequently Asked Questions.

SEO 145

SEO Marketing Marketers Whitepaper 145

Neil Patel

APRIL 22, 2021

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Shopify grew its revenue 10x within 3 years and now has over 175,000 users, thanks, in part, to its 14-day trial. That is the action button you should be focusing some energy on for quality lead generation.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Search Engine Land

APRIL 12, 2023

LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. From profile optimization and SEO to content posting and engagement, this guide covers everything you need to turn your LinkedIn profile into a brand-building, lead-generating machine.

SEO 117

SEO Copywriting User-Generated Real Estate 117

Neil Patel

NOVEMBER 17, 2021

billion monthly active users (MAU), Facebook is the most popular social media network. That makes it a powerful tool for businesses to reach their marketing, sales, and revenue goals. To run effective and targeted ads, you need to leverage user data. Using automation to harvest user information is strictly prohibited.

Promotion 130

Promotion Law User-Generated Advertising 130

Vertical Response

APRIL 25, 2025

High ROI Email marketing is renowned for its high return on investment (ROI), with businesses often seeing a return of $36 for every $1 spent. Its affordability makes it one of the most cost-effective digital marketing channels, contributing significantly to email marketing revenue. Want More Tips?

Email Marketing 52

Email Marketing Customer loyalty Law Marketing 52

Sachs Marketing Group

JULY 21, 2023

Creating effective B2B digital marketing strategies is crucial as it allows businesses to reach their target audience in a competitive digital landscape. A well-executed B2B digital marketing strategy can result in enhanced brand credibility, improved customer relationships, and increased ROI.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Martech

JANUARY 6, 2022

Blockchain technology and NFTs aren’t going anywhere, and some big brands have already dipped their toes in and demonstrated that they can generate real engagement. It’s the blockchain itself that designates who owns this rare digital gem. But when operating in a virtual environment, those NFTs can follow a user wherever they go.

Branding 124

Branding User-Generated Law Shoppers 124

Backlinko

APRIL 17, 2024

These types of providers often work with a large volume of clients to generate more revenue and stay profitable. Service Providers That Can’t Prove Their Results Avoid SEO service providers that can’t prove the results they’ve generated for their clients. And it’s likely to end up doing more harm than good for your website.

SEO 117

SEO eCommerce PR Non-Profit 117

Martech

FEBRUARY 11, 2022

Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey. Customers want to be treated as individuals, not as users, accounts, or prospects. Get the daily newsletter digital marketers rely on.

Personalized Marketing 128

Personalized Marketing B2C Customer Journey Law 128

Rock Content

JUNE 20, 2023

The idea of this new tool is to help users find clothes across a range of skin tones and body types, and also to refine their search until they find exactly what they want. Google Shopping users in the United States already have access to this feature to carry out tests on the platform. See you there!

Shoppers 98

Shoppers Law User-Generated Digital Marketing 98

Search Engine Land

DECEMBER 28, 2023

antitrust and consumer protection laws in June. Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In the UK, publishers sued Google for $4.2 billion in lost ad revenue.

User-Generated 116

User-Generated Retail Non-Profit Advertisers 116

Hootsuite

APRIL 6, 2023

Learn how to generate and nurture leads and win business using social media. Financial sector laws typically treat the internet as a marketing channel. This means everything from your website to your social media accounts must comply with the marketing regulations specific to your industry.

Law 122

Law Social Media Marketing Education Customer loyalty 122

Rock Content

MAY 10, 2024

You’ll likely stumble across another way AI is revolutionizing the world of digital marketing. Source: Zapier Midjourney If you’re in the market for a capable AI option that generates impressive original graphics, Midjourney has you covered.

Finance 98

Finance User-Generated Marketing Marketers 98

Hubspot Marketing

OCTOBER 10, 2019

Did you know that brands who use blogging as part of their content marketing strategy gain 67% more leads than those that don't? On top of lead generation, a blog can also help your site climb in search rankings. On our marketing blog, one example of this is, "What is Digital Marketing."

Law 22

Law Thought Leadership SEO User-Generated 22