Hubspot Marketing

JULY 15, 2024

So, when you think of community management, you might think the person in charge of that is a social media manager. There are actually significant differences between social media and community management, though the two can go hand-in-hand. Different Goals Community managers aim to boost brand visibility and engagement.

Management 114

Management Communications Digital Marketing Branding 114

Martech

SEPTEMBER 25, 2024

Digital marketing and martech are transforming businesses, but getting leadership to invest can be difficult. Marketing teams often struggle with doubts about past results, tight budgets or a fear of change, making it hard to win support. Below are strategies to help you gain leadership support for digital marketing investments.

Digital Marketing 120

Digital Marketing Transform CMO Marketing 120

Hubspot Marketing

JULY 12, 2024

A few years ago, I had to manage a Facebook community for a TV station I was working for as a digital journalist. Community management challenges are real and can be hard to navigate if you're new to the field. Community managers need to be good at many things. And community managers aren't just managers.

Management 113

Management Communications Social Media Marketing Digital Marketing 113

Aspiration Marketing

AUGUST 12, 2024

First things first, you must understand that we are living in a highly competitive digital marketing world, and getting on the top search pages is a big achievement for any website or blog owner/manager.

SEO 260

SEO Digital Marketing Management Marketing 260

Search Engine Land

AUGUST 5, 2024

My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI on PPC , highlighting three crucial human roles: teacher, doctor and pilot However, the emergence of generative AI necessitates a fourth role to further enhance the synergy between human expertise and AI capabilities.

Digital Marketing 86

Digital Marketing Transform User-Generated Marketing 86

Search Engine Land

AUGUST 29, 2024

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. This article covers how to leverage AI with the right data to come up with forecasting and budgeting prioritization, specifically for digital marketing efforts. AI is a key driver for transformation.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Marketing Insider Group

JUNE 23, 2025

Toss digital marketing into the mix, and suddenly you’re burnt out beyond belief and ready for some help. That’s why outsourcing your digital marketing can make a huge difference. You Save Time (And Sanity) Running ads, managing content, tracking analytics, creating social media strategies—it’s a lot.

Digital Marketing 94

Digital Marketing Marketing Marketers Entertainment 94

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Adaptability in a Fast-Changing Digital Environment The only constant in digital marketing is change.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Hubspot Marketing

NOVEMBER 29, 2024

They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. I hate to tell you this, but without marketing, your product (no matter how amazing it is) will never be found by the customers whose problems it would solve.

Product Marketing 108

Product Marketing Product Management Marketing 108

Search Engine Land

JULY 25, 2024

They also affect the approach and resources allocated to marketing activities. Because no two recessions or economic downsturns are the same, marketers operate in uncharted waters every time one occurs. Review your TAM and messaging A total addressable market, or TAM, can be defined in several ways.

SEO 108

SEO Management Price Thought Leadership 108

Trade Press Services Newsletter

JANUARY 9, 2025

To drive continued success, it’s essential for businesses in all industries to future-proof their marketing strategies to adapt to these emerging trends and changes. A Future-Proof Marketing Plan According to business management expert Peter Drucker , “The best way to predict the future is to create it.”

Marketing Plan 219

Marketing Plan Whitepaper Direct Mail Marketing 219

Lynton Web

OCTOBER 25, 2024

In a digital marketing agency like ours at Lynton , open-ended questions are crucial across all roles, including: For account managers, they help in understanding evolving client needs and satisfaction levels. Let's examine how they impact project management, content creation, web design, team collaboration, and problem-solving.

Digital Marketing 52

Digital Marketing Transform Marketing Marketers 52

Search Engine Land

OCTOBER 1, 2024

The Marketers First-Party Data Checklist covers seven essential steps: conducting a website audit, managing trackers, setting data goals, incorporating zero-party data, streamlining data collection, creating personalized experiences, and optimizing through data analysis. Visit Digital Marketing Depot to get your copy.

Digital Marketing 75

Digital Marketing Marketing Marketers Management 75

Martech

NOVEMBER 4, 2024

Prompt: I’m in the digital marketing and analytics field for the last 10 years. Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field.

CMO 117

CMO Marketing Automation Platform Analytics Digital Marketing 117

Sachs Marketing Group

FEBRUARY 11, 2025

10 Digital Marketing Ideas for Doctor’s Offices In todays digital age, having a strong online presence is no longer optionalits essential. For doctors offices, this means leveraging digital marketing strategies to attract new patients, retain existing ones, and build trust within the community.

Digital Marketing 52

Digital Marketing Health Marketing Marketers 52

Trade Press Services Newsletter

APRIL 3, 2025

From social media posts and infographics to short videos and GIFs, microcontent enables marketers to break down long-form content into more manageable and engaging chunks. This approach helps marketers cater to the needs of audiences who seek concise and relevant information.

Whitepaper 224

Whitepaper Digital Marketing Branding Marketing Strategy 224

Sprout Social

JULY 21, 2025

Amid the chaos, too many teams end up spending more time on social media management than actual—and it’s putting their brands at risk. They need platforms that integrate with the rest of their tech stack and allow people across their organizations to act on social insights—from an intern to a social media manager to a data analyst.

Management 69

Management Health Law eCommerce 69

Martech

OCTOBER 15, 2024

The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. It’s designed to enable smarter, faster and easier decision-making for forward-thinking marketers.

Global Marketing 124

Global Marketing Analytics Digital Marketing Advertisers 124

Martech

OCTOBER 21, 2024

If you’re an agency in the world of data collection (analytics, marketing, etc.), Without it, how can executives, business owners and managers make day-to-day and long-term decisions? This was a common practice 25-30 years ago in the early days of digital marketing, but I thought it had faded away. I was wrong.

Transform 130

Transform Analytics User-Generated Management 130

The Marketing Operations Leader

JANUARY 2, 2025

Tangible Steps: Enroll in Online Courses: Platforms like Coursera, LinkedIn Learning, HubSpot Academy, marketingops.com, and Maven offer free and paid courses on marketing automation, CRM tools, campaign management, and project management. Tangible Steps: Campaign Management: Take ownership of specific campaigns.

Non-Profit 130

Non-Profit CRM Marketing Marketers 130

Marketing Insider Group

DECEMBER 5, 2024

Integrated systems track campaign performance and refine marketing efforts effectively. CRM SEO integration combines customer relationship management systems with search engine optimization strategies. The objective is clear—leverage CRM data to enhance search engine rankings and craft targeted marketing plans.

CRM 58

CRM Management SEO Transform 58

Backlinko

NOVEMBER 22, 2024

Semrush Enterprise: Best for customization and advanced automation seoClarity: Best for scaling SEO workflows BrightEdge: Best for content optimization Conductor: Best for end-to-end digital marketing management Botify: Best for technical SEO Yext: Best for multi-location organizations 1. Request a demo to learn more.

SEO 96

SEO Price User-Generated Analytics 96

Exposure Ninja

MAY 2, 2025

You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. Why Digital Marketing Is Non-Negotiable for Financial Services in 2025 Your Future Clients Start Their Search Online Google and Bing have become the modern front desk for financial services.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Martech

JANUARY 10, 2025

Digital personalization is a double-edged sword. Digital marketing leaders must carefully manage the reality and perceptions around personalization. This can erode consumer trust and underscores why digital marketers should cautiously approach delivering excessively personalized advertisements and recommendations.

Manufacturing 130

Manufacturing Advertisers Advertising User-Generated 130

Martech

NOVEMBER 7, 2024

ABM platforms enabled marketers to peer into the crystal ball of intent data, identifying which accounts were in-market for solutions. They unlocked digital marketing superpowers at the company level, helping marketers communicate more effectively with executive leaders and colleagues in sales.

Transform 131

Transform CRM Analytics Management 131

Martech

JULY 19, 2024

The legacy of marketing systems Modern-day marketing often works like an apprentice system, where individuals learn their trade through a combination of on-the-job training and formal education under the tutelage of experienced professionals who provide guidance, supervision and feedback. A lot has been said about disappearing roles.

Traditional Marketing 131

Traditional Marketing Manufacturing Transform Automobile 131

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. Sizeable shares of U.S.

Transform 140

Transform Search Marketers User-Generated Digital Marketing 140

Hubspot Marketing

JULY 26, 2024

Best Practice: Use a Consent Management Platform. A Consent Management Platform (CMP) is a software solution designed to collect, store and manage user consent for specific data collection activities (i.e., It can also be configured via Google Tag Manager.

Law 129

Law Analytics Advertisers Advertising 129

Martech

FEBRUARY 13, 2025

To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. Management. Dig deeper: 3 marketing use cases for generative AI that arent copywriting 2.

Transform 140

Transform Copywriting Marketing Marketers 140

Buffer Marketing

JULY 24, 2024

And it’s beginner-friendly because it doesn’t require you to relinquish a lot of control. 💡 Related reading : 6 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer 5: Use AI to refine your social media captions AI is a big part of work today everywhere and the digital marketing world is no exception.

Social Media Marketing 117

Social Media Marketing User-Generated Influencer Marketing Management 117

Hootsuite

JANUARY 10, 2025

Once upon a time, there was this magical beast called data that social media managers slayed. And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. Save time managing your social media presence with Hootsuite.

PR 125

PR Communications Management Food 125

Martech

JANUARY 13, 2025

How can consumer demands for data privacy coexist with the realities of effective digital marketing? These unresolved questions underscore a rift that could fundamentally reshape the future of digital marketing and online trust. Give consumers the information and more than all-or-nothing options on data privacy.

Law 131

Law User-Generated Email Marketing Education 131

Search Engine Land

AUGUST 12, 2024

Understanding these trends and benchmarks can help advertisers make informed decisions about their digital marketing strategies, budget allocations, and performance expectations. “The in-platform lead form is more appealing for users for particular offers,” notes Brett McHale, Founder of Empiric Marketing.

Advertisers 94

Advertisers Advertising Price Digital Marketing 94

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. Paid advertising AI tools Managing paid ads is a game of constant testing and tweaking.

Price 122

Price Thought Leadership Transform User-Generated 122

Martech

JULY 30, 2024

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. Startups use basic analytics tools to track marketing performance and make agile, quick decisions. For example, businesses earn an average of $5.78

CRM 116

CRM Marketing Marketers Customer loyalty 116

Martech

SEPTEMBER 26, 2024

Understanding people’s motivations helps marketers overcome the organization’s politics and build solid relationships with those key stakeholders. Show that marketing is an able partner in important business decisions.

CMO 111

CMO Communications Digital Marketing Marketing 111

Search Engine Land

OCTOBER 8, 2024

It adds color to your existing analytics setup and is an essential tool for digital marketers Seamless integration with Google Analytics 4 allows you to paint a deeper picture of your audiences and how they interact with your site. Google Tag Manager (GTM) allows you to tag and track a wide variety of events. And so much more.

Analytics 105

Analytics User-Generated Transform eCommerce 105