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10 AI Tools to Transform Your Marketing Strategy

Jeff Bullas

There is a lot of attention on AI startup investments because AI tools have the potential to revolutionize many industries, including digital marketing. This technology can be used to develop new products and services, improve existing ones, and create entirely new industries. Why should you care? Our biggest differentiator?

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How Generative AI Tools Like ChatGPT Are Transforming Digital Marketing

Calvyn Lee Blog

Review Your Overall Digital Marketing Maturity To determine readiness to adopt new innovations like AI, start by assessing overall digital marketing maturity. Most rate themselves at just Level 1 or Level 2 when evaluating their digital marketing sophistication.

Transform 130
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Business Continuity | Reinvention & Digital Transformation

Adobe Experience Cloud Blog

Thankfully, digital tools had been developed to the point of enabling these many adaptations across sectors, industries, and businesses. Now it is time to recognize that the digital era has fully begun. Helping employees feel engaged and informed will help them to be more confident, engaged, and productive on the job as well.

Transform 174
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A Roadmap for B2B SMBs to Achieve Digital Transformation

Marketing Insider Group

Is digital transformation just a buzzword? B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. The Roadmap to Digital Transformation: Directions Ahead!

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How to use GA4 to optimize your digital marketing strategy

Search Engine Land

How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. Explore what this means for optimizing the company’s digital marketing strategy. Play at least 50% of a product video.

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How to future-proof your digital marketing strategy

Martech

The acceleration of digital marketing trends and technologies has many brands reevaluating their strategies. Marketers are learning that they need to be proactive in their planning, lest unforeseen events upend their campaigns. The post How to future-proof your digital marketing strategy appeared first on MarTech.

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New Results from the Fall 2023 Edition of The CMO Survey

The CMO Survey

The effect of AI adoption has been positive with marketing leaders reporting that sales productivity has improved by 6.2% and customer satisfaction by 7.0%, while marketing overhead costs have decreased by 7.2%. Content personalization and content creation take the lead as the top uses of AI in marketing. in Spring 2023.

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