The CMO Survey

SEPTEMBER 14, 2021

Digital marketing spending has grown to comprise 58% of marketing budgets, reflecting 15.8% In the wake of this spending, the 27th Edition of The CMO Survey finds that digital marketing is the No. 1 responsibility reported by marketers, superseding a dominant historic focus on brand-related activities.

Digital Marketing 130

Digital Marketing Transform CMO Marketing 130

Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. Webinars themselves have evolved over the years to become an important part of the marketing portfolio, and ON24 has been at the forefront of this evolution.

Transform 142

Transform Event Marketing Thought Leadership Analytics 142

Aspiration Marketing

JANUARY 29, 2024

Marketing has undergone a tremendous transformation in the past decade with the rise of new technologies like artificial intelligence (AI) and chatbots. Chatbots, powered by AI , are one of the biggest disruptors in marketing today.

Transform 209

Transform New Technology Marketing Marketers 209

Jeff Bullas

MARCH 7, 2023

Why does that matter for marketing? Marketing is both an art and a science. Niche players like Omneky not only create advertising visuals with AI image generators but measure the success of their digital advertising and AI-powered creative across thousands of ads. But creating art is time consuming and expensive.

Digital Marketing 189

Digital Marketing Transform User-Generated Advertising 189

Marketing Insider Group

DECEMBER 8, 2020

Is digital transformation just a buzzword? B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. The Roadmap to Digital Transformation: Directions Ahead!

Transform 110

Transform eCommerce Thought Leadership Millennials 110

Sachs Marketing Group

JULY 21, 2023

Creating effective B2B digital marketing strategies is crucial as it allows businesses to reach their target audience in a competitive digital landscape. These strategies help increase visibility, attract quality leads, nurture relationships, and drive conversions. What is B2B digital marketing?

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

The CMO Survey

SEPTEMBER 27, 2023

AI bolsters marketing returns, weaker Diversity, Equity, and Inclusion investments and impact, and brand activism shifts to hot-button societal issues are among the results of the Fall 2023 edition. Results are based on a sample of 316 marketing leaders at for-profit U.S. companies, 96% of whom hold positions of VP-level or higher.

CMO 288

CMO Transform Customer Acquisition B2C 288

Martech

MARCH 31, 2022

That once-in-a-lifetime genius marketing idea hits that will enrapture customers and slay your KPIs. Your Marketing Operations (MOps) director’s face looks like you just ate her puppy for breakfast. The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team.

Transform 112

Transform CMO Whitepaper Marketing 112

Bannerflow

MAY 22, 2022

iGaming is a huge and growing industry and one which is embedded in the online world, making digital transformation integral to the sector’s growth. The State of In-Housing Report 2022 looks at the digital nature of many organisations. In digital marketing, we prioritise the lifetime value of a customer.”

Transform 52

Transform User-Generated Customer Acquisition Digital Marketing 52

Sachs Marketing Group

DECEMBER 18, 2023

There are some exciting 2024 digital marketing trends on the horizon! In the fast-paced world of digital marketing, staying ahead of the curve is a constant challenge. In the realm of digital marketing , stagnation is not an option. In the realm of digital marketing , stagnation is not an option.

Digital Marketing 92

Digital Marketing Market Trends User-Generated Transform 92

Duct Tape Marketing

NOVEMBER 8, 2023

06:56] What role do you see speed playing in today’s market? [09:06] 09:06] Could you share a case where a company sought your assistance in transforming their customer experience? [13:13] Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? What role do you see that? I want it fast.

Transform 76

Transform Customer Price Shipping 76

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Transform 75

Transform Analytics Inbound Marketing CRM 75

Martech

FEBRUARY 8, 2024

Yet, amid these transformations, one thing has remained constant: our reliance on data. Data has fueled digital marketing for many years. As marketing has evolved, the amount of data we have access to and the importance of using it correctly continues to grow. The strategic use of GA4 is crucial in this process.

Transform 118

Transform Finance Marketing Marketers 118

Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. A: The short answer for what has changed marketing the most? Expanded media channels.

Transform 81

Transform CMO Direct Mail Global Marketing 81

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Digital Marketing 111

Digital Marketing Marketing Strategy Content Marketing PR 111

Digital Marketer

SEPTEMBER 23, 2022

Businesses are extensively leveraging digital marketing to up their game. Let’s learn more about digital marketing and its successful trends. What Is Digital Marketing? If yes, you should incorporate the progressing idea of digital marketing in your branding strategy. Click here.

Market Trends 90

Market Trends Digital Marketing Transform User-Generated 90

Neil Patel

DECEMBER 9, 2020

Machine learning is on the verge of transforming the marketing sector. What’s more, these companies are using machine learning to get ahead of competitors by tackling some of marketing’s toughest challenges, such as personalization, instant customer support, and big data. Marketers should sit up and take notice.

Digital Marketing 144

Digital Marketing Transform User-Generated Marketing 144

TechWyse

MAY 3, 2023

Digital marketing is always changing, and there are always new strategies and trends emerging. In this article, we’ll look at what’s coming up in digital marketing for 2023. By knowing about these trends, you can stay ahead of the competition and make sure your marketing is effective.

Market Trends 98

Market Trends Digital Marketing Influencer Marketing User-Generated 98

Martech

JANUARY 13, 2022

The concept of digital transformation has been around for years, but it’s taken a whole new form in the wake of recent societal shifts. New technologies and the 2020 pandemic have led to a “greater focus on the need to drive optimal digital experiences for our customers,” says Dunham. Source: Craig Dunham and Scott Brinker.

Marketing Strategy 144

Marketing Strategy Transform SEO Education 144

Adobe Experience Cloud Blog

DECEMBER 8, 2014

As digital media technologies transform global business, energy – by and large – lags behind, stuck in a “trade shows and hand-shakes” ethos that has ruled the industry for decades. So Phillips 66®’s marketing leaders embarked on the journey to adopt an engagement marketing philosophy and platform. And so forth.

Transform 134

Transform Energy Thought Leadership Marketing 134

Zumvu

AUGUST 8, 2018

Artificial Intelligence (AI) is the latest technological innovation that is expected to replace humans and get rid of menial tasks. It is expected that AI would be applied in every business operations, especially, e-commerce sector.

Transform 52

Transform Digital Marketing Marketing Strategy Marketing 52

Bannerflow

OCTOBER 22, 2019

In the competitive field of telecom marketing, having advertising that stands out from the crowd is essential. On such large telecom brand, Telia Company, has redesigned the entire way its digital marketing operates. For Telia, what are the most effective marketing strategies for boosting customer loyalty/ reducing churn?

Transform 45

Transform Customer loyalty Advertising Advertisers 45

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

Transform 182

Transform Marketing Marketers Management 182

Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. of marketers are using AI tools for work.

Video Marketing 102

Video Marketing Transform User-Generated Marketing 102

Adobe Experience Cloud Blog

DECEMBER 17, 2019

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. It’s no longer realistic to lay out a locked-in, year-long strategy.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

SMA Marketing

JULY 27, 2023

Emerging new technologies and dynamic online consumer behavior have redefined the rules of engagement, making digital marketing an indispensable pillar of success. Below we guide you on how to partner with a digital marketing agency and the potential of this symbiotic relationship. What is Digital Marketing Partner?

Digital Marketing 52

Digital Marketing Transform Marketing Marketers 52

Sachs Marketing Group

MARCH 8, 2023

Are you curious about the benefits of ChatGPT in digital marketing? In today’s digital age, businesses of all sizes turn to AI technology to optimize their marketing efforts. In this article, you will discover the benefits of ChatGPT in digital marketing services. What is ChatGPT?

Digital Marketing 68

Digital Marketing User-Generated Marketing Marketers 68

Sachs Marketing Group

JUNE 21, 2023

Digital marketing is the knight in shining armor for increasing brand awareness. By utilizing strategies like search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing, you can reach a larger audience and make a lasting impression. What Is Brand Awareness in Digital Marketing?

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

Adobe Experience Cloud Blog

JUNE 14, 2016

With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. Digital transformation. In this digital age, successful organizations are keeping pace with technology changes and customer behavior. The only way to fix this?

Transform 91

Transform CMO Thought Leadership Whitepaper 91

Rock Content

MAY 3, 2024

Using e-books in content strategy is nothing new. For years, digital marketing has been using this type of rich material to educate and demonstrate value within Inbound Marketing strategies. So, how do you transform static content into something that engages your audience?

Transform 87

Transform Key Performance Indicator User-Generated Education 87

Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. And social data is at the center of many marketing transformations.

Transform 88

Transform Copywriting Marketing Marketers 88

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

Marketing Strategy 144

Marketing Strategy Finance Marketing Marketers 144

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. Privacy, cited by 52% of those surveyed, is marketers’ top concern regarding AI in marketing.

Transform 88

Transform Shipping User-Generated CRM 88

Martech

APRIL 22, 2022

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. In this piece, we will dive deep into the value of AI technologies in marketing. Campaign ROI.

Transform 145

Transform Marketing Marketers Analytics 145

Search Engine Land

OCTOBER 16, 2023

17 – including the first winner of our all-new category, Best use of AI technology in search marketing. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. Meet Search Engine Land 2023 award winners at SMX Next We will be inviting some of the winners of this year’s awards to join us on Day 1 of SMX Next (Nov.

Transform 137

Transform Non-Profit Health SEO 137

Martech

JANUARY 28, 2022

Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting. Source: Tristan Silhol.

Transform 124

Transform Fashion Health Marketing 124

Sachs Marketing Group

MAY 1, 2024

Mental health professionals must leverage Mental Health Awareness Month in their May marketing strategy. However, without the right mental health marketing strategies, many professionals miss the chance to align their practice with potential patients during heightened awareness.

Health 52

Health Transform Education Marketing 52