Sprout Social

MARCH 27, 2025

Forecast to reach half-a-trillion dollars by 2027, the value of the creator economy has exploded due to cultural shiftsincluding massive increases in digital content consumption during and following lockdowns, and the subsequent elevation of online culture to the mainstream.

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Marketing Insider Group

OCTOBER 25, 2021

In addition to personalized marketing messages, find ways to listen and respond to their questions. Coordinate your digital marketing team with your sales and customer service teams to deliver quality throughout their experience. In other words, you need to consider CX in every aspect of your marketing strategy.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Martech

MAY 13, 2022

Mobile also offers the possibility of precision location marketing for even better personalization. Mobile marketing covers a wide variety of digital marketing tactics, technology, and strategies that focus on reaching people on their mobile devices (but mostly their smartphones). What is mobile marketing?

Transform 126

Transform Gen Z Shoppers Retail 126

Hootsuite

NOVEMBER 3, 2020

Consumers can easily consult with their friends on purchases, show off those hip new hightops, comment on Aunt Jackie’s new “I Love My Niece” tee, review comments from other savvy shampoo shoppers, and interact directly with the kombucha brands they love. It’s where Millennials and Gen Z like to shop. Source: Facebook. 48% of U.S.

Branding 145

Branding Gen Z Shoppers Price 145

Spiralytics

JANUARY 15, 2025

Its user base reflects a dynamic mix of individuals, with millennials leading the way, making the platform particularly valuable for businesses targeting this tech-savvy generation. With holiday shoppers on X being active and influential, brands like you have a great chance to promote products on the platform. (

Non-Profit 52

Non-Profit Advertisers User-Generated Advertising 52

Martech

JULY 13, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what’s your number one marketing metric? If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

Shopper Market 120

Shopper Market Millennials Shipping Shoppers 120

Spiralytics

APRIL 23, 2023

This is where digital marketing comes into play. Like traditional marketing, digital marketing constantly evolves and creates new opportunities for businesses to grow and improve. If your company wants to stay on top of its game this coming year, check out the following digital marketing trends in 2023.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Sprout Social

SEPTEMBER 22, 2021

A shining example of multichannel marketing , conversational commerce represents a win-win for merchants and shoppers alike. Through digital messaging tools and bots, merchants can serve customers thoughtfully either through real-time conversations or automated responses. Voice assistants. Surprising, right? Why, though?

Shoppers 98

Shoppers Shipping eCommerce CRM 98

Spiralytics

JANUARY 23, 2025

Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. Millennials: 42% of content creators 8. Social shoppers are 54% more likely to buy from relatable content creators than aspirational ones (39%). Over 165 million content creators have joined social media since 2020.

Gen Z 52

Gen Z Transform Millennials Advertisers 52

Spiralytics

MARCH 7, 2023

Demographics To get started, you should know the demographics of your shoppers and your competition. This information can help you target your marketing and sales efforts more accurately. Millennials are the main drivers of ecommerce. According to research, 52% of Filipino online shoppers are in the 25-34 age range.

eCommerce 52

eCommerce Shoppers Gen Z Retail 52

Welcome Software

OCTOBER 18, 2024

However, bringing this same magic to your digital marketing strategy isn't straightforward. While 92% of marketers are betting on first-party data for growth, 63% still struggle to deliver personalized experiences effectively. Are they a tech-savvy millennial or a budget-conscious parent? That's personalization in action.

Millennials 52

Millennials Whitepaper Shoppers Fashion 52

Use Insider

APRIL 12, 2023

Complex omnichannel customer journeys ‘Customer journey’ refers to the path that takes a shopper from: Not knowing a product > Purchasing > Becoming a loyal customer It lays out all touchpoints that your customer may have with your brand before, during, and after the experience of that product.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Hubspot Marketing

JANUARY 10, 2024

I'll go through the basics of how retargeting works , explain how you can use it to support your larger marketing goals, and outline an example of a Facebook Ad retargeting campaign. The personalization of a separate ad promoting a collection, aimed at a segment of your target market, is one example of how retargeting can be successful.

User-Generated 105

User-Generated Advertisers Advertising Millennials 105

Use Insider

AUGUST 20, 2021

This is challenging and time-consuming because you have to alter your content marketing messages for every channel. SmarterHQ’s study found that 70% of millennials are frustrated with brands sending irrelevant emails, and 72% of consumers say they only engage with personalized messaging.

Direct Mail 52

Direct Mail Marketers Marketing Customer Journey 52

Sprout Social

OCTOBER 13, 2021

Numbers show 43% of Gen Z and 49% of Millennials have purchased products or services directly from social media platforms. But be careful: Millennials and Gen Z only want to buy from brands that are authentic and transparent. Millennials and Gen Z already use social media to search for products. The latest option in the mix?

Gen Z 145

Gen Z Branding Millennials User-Generated 145

Neil Patel

FEBRUARY 19, 2021

We’re spending more on social media and digital marketing than before. Micro-influencers are helping drive sales, especially in niche markets. OK, so email marketing didn’t go anywhere, but there’s been a huge focus on other digital marketing strategies in recent years. Email is Trendy Again.

Millennials 144

Millennials Energy Email Marketing Shoppers 144

Econsultancy

MARCH 4, 2022

The study, which surveyed 1,001 Irish consumers in November 2021, found that the average annual spend by Irish shoppers on websites within the Republic of Ireland rose from 357€ in 2020 to 503€ in 2021, an increase of 41%. Certain donation categories have seen a particularly large rise in interest from online shoppers.

eCommerce 98

eCommerce Non-Profit Retail Shoppers 98

Hootsuite

OCTOBER 25, 2021

But when done well, influencer marketing is the most genuine type of digital marketing you can do. And the most effective, too: 55% of Instagram shoppers have purchased clothing after seeing an influencer wear it, for example. You definitely want to steer clear of the “product placement” look.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Marketing Insider Group

MARCH 28, 2024

The Personalized Homepage As shoppers become more tech savvy, their shopping experience expectations have increased. You can also drive shoppers to make more purchases by actually showing what other customers are doing on your online store. Incentivize making another purchase. Image Source: taradawnart 17.

eCommerce 119

eCommerce Shoppers User-Generated Promotion 119

Exposure Ninja

OCTOBER 2, 2023

Throughout your marketing career, you’ll come across many successful marketing campaigns in all areas of marketing — some will inspire you, and others will give you second-hand embarrassment. When it comes to marketing, you should look for inspiration inside and outside your niche. Let’s start with traditional marketing.

PR 52

PR Marketers Marketing Promotion 52

Econsultancy

DECEMBER 13, 2021

Digital advertising now receives 40.7% of UK marketing budgets, up 18.5 share of marketing budgets is put towards above-the-line actions, while 21.8% Analysis has also found UK digital marketing budgets are higher than the average 35.7% Digital marketing named in highest growth job categories of 2021 by LinkedIn.

Advertisers 52

Advertisers Advertising Retail Shoppers 52