Remove Digital Marketing Remove Millennials Remove Shoppers
article thumbnail

Online grocery shopping to rise during 2024 holiday shopping season

SmartBrief - Marketing

More people are planning to shop for groceries online during the 2024 holiday shopping season, pointing to the potential for a healthy digital boost for grocers, per Coveo’s annual holiday shopping outlook. Coveo’s “ Gift or Grinch? Of these respondents, 20% say this is an increase to their typical online grocery shopping routine.

article thumbnail

199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Social Media Marketing Stats. But I paid her.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Ways to Use Digital Marketing for Brick and Mortar Locations

SMA Marketing

Digital marketing is not just for online businesses. Brick-and-mortar locations can also use the power of digital marketing to drive new business. Businesses that learn to use digital marketing for their physical locations will see an increase in sales and customer loyalty.

article thumbnail

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

article thumbnail

Is the metaverse going to go big or go home?

Martech

Get the daily newsletter digital marketers rely on. Global metaverse market size was $47.69 NPD ) Market capitalization of the metaverse, Facebook and gaming worldwide as of October 2021: $14.8 Obsess ) Nearly 75% of Gen Z shoppers have purchased a digital item within a video game. Processing.Please wait.

Gen Z 131
article thumbnail

The creator economy: Making dollars and sense out of social partnerships

Sprout Social

Forecast to reach half-a-trillion dollars by 2027, the value of the creator economy has exploded due to cultural shiftsincluding massive increases in digital content consumption during and following lockdowns, and the subsequent elevation of online culture to the mainstream.

Gen Z 95
article thumbnail

How to Target Generation X Through Paid Ads

Neil Patel

Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. However, a look at their spending tells us that this is a worthwhile audience to target in our marketing. Gen X shoppers tend to be careful researchers of companies and products before making purchasing decisions.