Search Engine Land

JULY 15, 2024

On the other hand, my agency works with businesses on SEO and digital marketing, so we tend to publish content that helps people improve their SEO. It’s marketing but in a nice, non-sales-focused way. That’s some marketing gold right there. Get the daily newsletter search marketers rely on.

SEO 98

SEO Content Marketing Entertainment PR 98

Rock Content

APRIL 27, 2020

Are you looking for some improvement in your marketing skills? Digital Marketing courses are a good option for you to understand what’s trending in the field and how to get better results with your strategy and manage your resources properly. Inbound Marketing by Hubspot. Udacity Digital Marketing Course .

Digital Marketing 112

Digital Marketing Inbound Marketing Non-Profit Whitepaper 112

Search Engine Land

JULY 23, 2024

For example, will fewer 55+ year olds tweak their privacy settings, and therefore will marketing to this age group using cookies be much easier than marketing to <35s who may be more likely to utilize it? ” Digital marketer Brett Bodofsky wondered whether similar audiences might come back now.

Advertisers 97

Advertisers Advertising Non-Profit Digital Marketing 97

Rock Content

APRIL 16, 2023

Non-profit organizations have more in common with standard businesses than you might think. The success of either depends on a marketing team’s ability to raise awareness, connect with a target audience, and convince people to take action. Content marketing is a massive part of any successful digital-age marketing campaign.

Non-Profit 52

Non-Profit Content Marketing Branding Key Performance Indicator 52

Neil Patel

NOVEMBER 19, 2020

Most of us have got a favorite non-profit, and usually with good reason. Non-profits need to be visible in today’s digital age — but that takes time, money, and expertise. Non-profits need to be visible in today’s digital age — but that takes time, money, and expertise.

Non-Profit 144

Non-Profit Digital Marketing Advertising Advertisers 144

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. HubSpot) B2B blog posts are generally 12% longer than non-B2B posts.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hootsuite

DECEMBER 4, 2024

That’s why defining your niche audience and gearing your digital marketing towards your target demographics will make your job much easier. But, the marketing team took the survey results seriously and pivoted — the Money Mindset episode was the first video launched, and it has over 880,000 views (and counting!) on YouTube.

Non-Profit 109

Non-Profit Education Analytics Thought Leadership 109

Search Engine Land

MAY 30, 2023

How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. Explore what this means for optimizing the company’s digital marketing strategy. How should B2B marketers use GA4?

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Orbit Media Studios

MAY 24, 2023

Andy’s prompt: Build a persona for a Marketing Director of a $10M non-profit in the midwest US with a mission to provide better access to healthcare resources in under-served communities. The goals of this person are to create more effective fundraising campaigns through digital marketing and also to promote their events.

Non-Profit 132

Non-Profit Health Finance Social Media Marketing 132

Backlinko

MARCH 25, 2025

The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas. It all comes down to the three Ps: Passion, Potential, and Profitability. But the third P profitability determines if your blog can actually make money. Digital Marketing Digital marketing is a high-potential niche.

Real Estate 102

Real Estate Health Affiliate Marketing Non-Profit 102

Duct Tape Marketing

JULY 25, 2014

30 Tips for Great Digital Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Tara Banda – Enjoy! Tara is a currently a Content Marketing Manager at ReachLocal.

Digital Marketing 78

Digital Marketing Non-Profit Copywriting Marketing 78

CXL

NOVEMBER 22, 2022

Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. What are digital marketing metrics? Digital marketing metrics are values that are used to track and measure campaign performance. KPIs vs. digital marketing metrics. – Seth Godin.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Hubspot Marketing

AUGUST 4, 2022

Overlay ads have already been successful for non-profit organizations because, as blogger Ramya Raghavan reported , they "drive traffic to an off-YouTube web page, where they can collect signatures, email addresses or even donations." This non-profit raised $10,000 daily by using the Call-to-Action overlay ads.

Non-Profit 127

Non-Profit Advertisers Advertising Marketing Strategy 127

Hootsuite

OCTOBER 18, 2024

Your social media marketing strategy should also list all of your existing and planned social media accounts along with goals specific to each platform you’re active on. These goals should align with your business’s larger digital marketing strategy. Psst: Need help getting started?

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketing Marketers 113

Martech

APRIL 4, 2022

Marketing workflow management software company Smartsheet launched a new Formula 1 sponsorship strategy, SponsorX, which forgoes its place on the McLaren team car at the Melbourne Grand Prix. Instead, Smartsheet invited local Aussie non-profit DeadlyScience to take its place on the car. Processing.Please wait. Why we care.

Non-Profit 98

Non-Profit Shipping Management Digital Marketing 98

Vertical Response

JANUARY 31, 2025

Email marketing ROI is crucial for evaluating the success of your campaigns. Understanding this helps you make smarter decisions and boost profitability. Integrating email into your overall marketing program is essential for enhancing your marketing strategies and outcomes. Are your efforts paying off?

Email Marketing 52

Email Marketing Non-Profit Customer Acquisition Direct Mail 52

SocialPilot

JANUARY 30, 2025

For example, if you want to analyze your Facebook marketing strategy, you must measure your Facebook pages performance by defining the metrics like the growth of your fans/audience, likes, comments, shares, impressions, etc. Hootsuite Best for: Freelancers, Large Enterprises, Mid Size Business, Non-Profit, Small Business Ratings: 4.2/

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Search Engine Land

OCTOBER 13, 2022

Best Local Search Marketing Initiative – SEO. Dreamscape Marketing: Enterprise Scale Enterprise Outcomes: Performing a website and digital marketing conversion with speed to meet enterprise needs without sacrificing operations and supporting their rapid growth. Agency of the Year – SEO.

Non-Profit 24

Non-Profit Transform Fashion SEO 24

Martech

MAY 29, 2024

“What’s happening now is that shoppers are doubling down on essentials and lower-priced goods and they’re waiting to make [non-essential] purchases until later in the year.” “It’s a balance for retailers right now, margins and profitability against deeper discounts.”

Shoppers 115

Shoppers Non-Profit Retail Shipping 115

Spiralytics

JANUARY 15, 2025

web.dev ) What Marketers Think of X (and How They Use it) Marketers opinions on X have become increasingly divided, reflecting the platforms shifting landscape under new leadership. In 2024, 12% of senior marketers globally trusted X ads. Schools, non-profit organizations, and influencers closely follow behind.

Non-Profit 52

Non-Profit User-Generated Advertising Advertisers 52

Martech

JULY 27, 2022

” Get the daily newsletter digital marketers rely on. First, Chrome accounts for well over 50% of the global browser market and hosts more than half the world’s internet traffic. Second, Google, unlike Apple, has a massive advertising business (Firefox is owned by a non-profit foundation). Why we care.

Non-Profit 124

Non-Profit Advertising Advertisers Digital Marketing 124

Customers.ai

DECEMBER 4, 2024

Did you know that email marketing has an average ROI of $36 for every $1 spent? It’s also proof that email is still the king of digital marketing. Here’s how to do it: Email List Growth Hack 13: Cross-Promotions with Brands Team up with non-competing brands that share your target audience.

CRM 85

CRM Real Estate Non-Profit eCommerce 85

Neil Patel

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return. Paid advertising offers a 200% ROI. So for every dollar you spend, you get two dollars in return.

Non-Profit 144

Non-Profit eCommerce B2C Advertising 144

AWeber

MAY 19, 2025

So, what are the best digital product ideas to sell, and how do you get startedeven if youre not super tech-savvy? In this guide, well break down proven ideas, show you how real people profit from them, and give actionable steps so you can launch your first (or next) digital product this month.

Product 52

Product eBook Transform Non-Profit 52

Neil Patel

DECEMBER 23, 2021

While digital marketing has seen many advances over the last few decades, the metaverse is one that has stumped many companies and marketers. An NFT, or non-fungible token , is anything digital that cannot be replaced as it doesn’t have a tangible value. Conclusion : Metaverse for Marketers.

Gen Z 145

Gen Z Non-Profit Fashion User-Generated 145

Buffer Marketing

JULY 22, 2024

Paid efforts ensure you get the bang for your buck, but organic reach is non-negotiable to attract new customers in the long term. 💡 Learn more : Organic Marketing and Why It’s Important One last thing: Social media advertising is also different from influencer marketing.

Advertising 102

Advertising Advertisers Gen Z Social Media Marketing 102

Search Engine Land

OCTOBER 16, 2023

Gary pointed to an obscure and assumedly non-commercial Porsche car resource ranking without links (he did not specify the keyword or URL), but is the same possible if you’re targeting high-value, high-volume commercial phrases? But how does that content get found without links, especially in competitive verticals? Are you a B2B SaaS company?

Non-Profit 112

Non-Profit Transform SEO PR 112

Search Engine Land

OCTOBER 16, 2023

17 – including the first winner of our all-new category, Best use of AI technology in search marketing. How NP Digital increased Adobe Substance 3D non-branded traffic by 494%. How NP Digital increased Adobe Substance 3D non-branded traffic by 494%. Million Via SEO Migration strategy for the win.

Transform 129

Transform Non-Profit Health SEO 129

Martech

MARCH 15, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, we hope you are doing well. Marketing and the war in Ukraine are not things that should go together and, to everyone’s credit, so far they haven’t.

Non-Profit 102

Non-Profit CMO Digital Marketing Advertising 102

Adobe Experience Cloud Blog

AUGUST 3, 2015

Build a great product, build a great experience, tell the world, ask your customers to tell the world (maybe even reward them)—and you’ll profit. Almost 20 years later, this couldn’t be more true, especially in the digital marketing era where choice of content is in the hands of the consumer. Inbound: Content is king.

Non-Profit 134

Non-Profit Thought Leadership Real Estate Fashion 134

Hubspot Marketing

FEBRUARY 25, 2025

Eugene Mischenko , President of the E-Commerce & Digital Marketing Association , feels that MOFU content often misses that problem-solving mark. Providing tailored, insightful content and maintaining consistent, non-intrusive communication are essential to moving prospects toward a confident purchasing decision.

Transform 83

Transform Marketing Marketers Gen Z 83

Scoop.it!

MAY 15, 2025

Very few digital marketing tactics are as effective at attracting, engaging, and converting leads as content marketing. According to research, 87% of B2B marketers had moderate to extreme success with their documented content marketing strategies in 2024. It significantly shortens the sales cycle.

Content Marketing 59

Content Marketing Non-Profit Shoppers Real Estate 59

The CMO Survey

JUNE 18, 2020

Eighty-five percent of marketers report an increased openness among customers to their digital offerings and 84% believe customers place more value on digital experiences than before the pandemic, according to a Special Covid-19 Edition of The CMO Survey from Duke University surveying marketing leaders at for-profit U.S.

CMO 130

CMO Non-Profit Transform Customer Acquisition 130

Rock Content

AUGUST 2, 2023

Community In addition to internal efforts, we also worked to empower the community by leveraging the impact of non-profit organizations. To make that happen we developed an Acceleration Program in Digital Marketing for NGOs that works with education and employability for underrepresented people in Brazil.

Non-Profit 98

Non-Profit Education Law Digital Marketing 98

Neil Patel

SEPTEMBER 6, 2021

Niche marketplaces give you the opportunity to target your service offerings to the right audience—without having to compete with other non-related products and services. Done for You” SEO and Digital Marketing. If you offer digital services and need a marketplace to promote your services, Fiverr is definitely one to check out.

B2C 139

B2C Entertainment Non-Profit Transform 139

Neil Patel

DECEMBER 16, 2020

Affiliate marketing is an effective way for anyone with a blog or social media following to earn money. You promote a product to your followers, and if they purchase through your affiliate link, you get a cut of the profits. Many affiliate marketers use networks like Amazon Associates or ClickBank to find products they can promote.

Affiliate Marketing 134

Affiliate Marketing Marketing Strategy Non-Profit Marketing 134

Duct Tape Marketing

AUGUST 28, 2020

Socks are regularly donated to non-profit organizations. This episode of the Duct Tape Marketing Podcast is brought to you by SEMrush. SEMrush is an all-in-one marketing tool kit that marketing consultants use to boost their digital marketing efforts for their clients. Laura supports other small U.S.

Non-Profit 100

Non-Profit Market Research SEO Digital Marketing 100