Hootsuite

OCTOBER 18, 2024

What is social media marketing? Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. Driving web traffic, increasing e-commerce sales, and nurturing customer loyalty are all common goals of social media marketing.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

Neil Patel

NOVEMBER 19, 2020

Most of us have got a favorite non-profit, and usually with good reason. Non-profits need to be visible in today’s digital age — but that takes time, money, and expertise. Non-profits need to be visible in today’s digital age — but that takes time, money, and expertise.

Non-Profit 145

Non-Profit Digital Marketing Advertising Advertisers 145

Orbit Media Studios

MAY 24, 2023

Our buyer is in a marketing leadership role and has fundraising and event promotion goals. Andy’s prompt: Build a persona for a Marketing Director of a $10M non-profit in the midwest US with a mission to provide better access to healthcare resources in under-served communities.

Non-Profit 133

Non-Profit Health Finance Social Media Marketing 133

Rock Content

APRIL 16, 2023

Non-profit organizations have more in common with standard businesses than you might think. The success of either depends on a marketing team’s ability to raise awareness, connect with a target audience, and convince people to take action. Content marketing is a massive part of any successful digital-age marketing campaign.

Non-Profit 52

Non-Profit Content Marketing Branding Key Performance Indicator 52

Customers.ai

DECEMBER 4, 2024

Did you know that email marketing has an average ROI of $36 for every $1 spent? It’s also proof that email is still the king of digital marketing. They use sticky signup bars to promote exclusive design tips, templates, and tutorials, ensuring that the value is clear. That’s not just impressive, it’s crazy! Absolutely.

CRM 87

CRM Real Estate Non-Profit eCommerce 87

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. HubSpot) B2B blog posts are generally 12% longer than non-B2B posts.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Duct Tape Marketing

JULY 25, 2014

30 Tips for Great Digital Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Tara Banda – Enjoy! Don’t only promote blog posts once. Chances are, he found it online.

Digital Marketing 78

Digital Marketing Non-Profit Copywriting Marketing 78

Buffer Marketing

JULY 22, 2024

It’s a form of digital advertising done on social media. But it has a “sponsored,” “promoted,” “boosted,” or any similar label attached to disclose the post is an ad. You can use tangible data to modify your advertising strategy and make it more profitable.

Advertising 103

Advertising Advertisers Gen Z Social Media Marketing 103

Spiralytics

JANUARY 15, 2025

web.dev ) What Marketers Think of X (and How They Use it) Marketers opinions on X have become increasingly divided, reflecting the platforms shifting landscape under new leadership. In 2024, 12% of senior marketers globally trusted X ads. Schools, non-profit organizations, and influencers closely follow behind.

Non-Profit 52

Non-Profit User-Generated Advertising Advertisers 52

Martech

APRIL 4, 2022

Marketing workflow management software company Smartsheet launched a new Formula 1 sponsorship strategy, SponsorX, which forgoes its place on the McLaren team car at the Melbourne Grand Prix. Instead, Smartsheet invited local Aussie non-profit DeadlyScience to take its place on the car. Processing.Please wait. Why we care.

Non-Profit 98

Non-Profit Shipping Management Digital Marketing 98

Neil Patel

DECEMBER 16, 2020

Affiliate marketing is an effective way for anyone with a blog or social media following to earn money. You promote a product to your followers, and if they purchase through your affiliate link, you get a cut of the profits. 6 Ways to Incorporate Advanced Affiliate Marketing Into Your Business and Increase Revenue.

Affiliate Marketing 140

Affiliate Marketing Marketing Strategy Non-Profit Marketing 140

Martech

MAY 29, 2024

“What’s happening now is that shoppers are doubling down on essentials and lower-priced goods and they’re waiting to make [non-essential] purchases until later in the year.” “It’s a balance for retailers right now, margins and profitability against deeper discounts.”

Shoppers 120

Shoppers Non-Profit Retail Shipping 120

Vertical Response

JANUARY 31, 2025

Email marketing ROI is crucial for evaluating the success of your campaigns. Understanding this helps you make smarter decisions and boost profitability. Integrating email into your overall marketing program is essential for enhancing your marketing strategies and outcomes. Are your efforts paying off?

Email Marketing 52

Email Marketing Non-Profit Customer Acquisition Direct Mail 52

Lynton Web

MAY 8, 2025

Profitable centers recognize they can't effectively market to everyone with the same approach. This granular understanding helps you craft targeted campaigns that address specific motivations rather than generic promotions that fail to connect deeply with anyone.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

CXL

NOVEMBER 22, 2022

Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. What are digital marketing metrics? Digital marketing metrics are values that are used to track and measure campaign performance. KPIs vs. digital marketing metrics. – Seth Godin.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Martech

APRIL 6, 2022

Converting is free and businesses, brands, creators and publishers who make the switch will gain access to advanced profile features, promotional tools and new features. You’ll see a popup that promises “access to the tools you need to better connect with your audience, grow your brand, and increase your profits.” Promote a tweet.

Branding 117

Branding Non-Profit Finance Promotion 117

Neil Patel

SEPTEMBER 6, 2021

Niche marketplaces give you the opportunity to target your service offerings to the right audience—without having to compete with other non-related products and services. As the marketplace only promotes services you offer, your conversion rates are more likely to improve. Lower Marketing Costs. Less Competition.

B2C 143

B2C Entertainment Non-Profit Transform 143

Neil Patel

DECEMBER 22, 2021

Here’s what marketers need to know about NTFs, including how you can leverage them to grow your business. NFT stands for non-fungible tokens. They are digital assets that can be bought and sold, just like any other piece of property. Plenty of big brands are using this technology to drive their marketing strategies.

Non-Profit 133

Non-Profit Marketing Marketers Millennials 133

Hubspot Marketing

FEBRUARY 25, 2025

Eugene Mischenko , President of the E-Commerce & Digital Marketing Association , feels that MOFU content often misses that problem-solving mark. Providing tailored, insightful content and maintaining consistent, non-intrusive communication are essential to moving prospects toward a confident purchasing decision.

Transform 85

Transform Marketing Marketers Gen Z 85

Rock Content

AUGUST 2, 2023

Our efforts were focused on better educating our leaders, promoting internal learning events, mandatory training on DEI aspects, and reinforcing what the code of conduct means in practice. Community In addition to internal efforts, we also worked to empower the community by leveraging the impact of non-profit organizations.

Non-Profit 98

Non-Profit Education Law Digital Marketing 98

Hubspot Marketing

JUNE 24, 2022

That’s why we created this nonprofit marketing guide. Your organization might not operate for profit, but it can still get value from the traffic, funds , and awareness marketing brings in. Regardless of industry or size, all nonprofits benefit from volunteers, and marketing your organization can help bring in new hands.

Non-Profit 145

Non-Profit Inbound Marketing Education Transform 145

AWeber

APRIL 11, 2024

With the right approach , all those benefits can translate to big profits and a healthy ROI for your business. 4 - Publish highly-shareable, non-promotional content Every time someone shares your content, it exposes your brand to a new audience. For example, NP Digital consistently posts Reels related to digital marketing.

Non-Profit 105

Non-Profit Branding Entertainment PR 105

Adobe Experience Cloud Blog

NOVEMBER 18, 2016

Here are five quotes that have inspired me to become a better marketer: . “Content is the atomic particle of all digital marketing.” Her areas of expertise include digital marketing and media. and her clients range from start-ups to non-profits to Fortune 100 brands.

Thought Leadership 134

Thought Leadership Non-Profit Marketing Marketers 134

Spiralytics

APRIL 23, 2023

This is where digital marketing comes into play. Like traditional marketing, digital marketing constantly evolves and creates new opportunities for businesses to grow and improve. If your company wants to stay on top of its game this coming year, check out the following digital marketing trends in 2023.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Calvyn Lee Blog

NOVEMBER 4, 2022

Non-perfect photos can make your banners look more natural. As any other emerging GEO, Indonesia is a great one to promote Sweepstakes. If you choose eCommerce, begin with Onlcik on CPA Goal model – this will help you optimize the campaign and continue working with the most profitable zones. Both are extremely popular.

Affiliate Marketing 130

Affiliate Marketing eCommerce Non-Profit Finance 130

Sprout Social

JUNE 24, 2019

Arcane is the original digital-first agency helping its client partners navigate the ever-changing technical and digital landscape. Check out its participation in our digital #SproutSessions series. B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising.

Non-Profit 94

Non-Profit PR Social Media Marketing Retail 94

Customers.ai

NOVEMBER 20, 2024

It was a brilliant strategy to maximize the impact of such a major promotional moment! Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? What is a product marketing checklist?

PR 78

PR Gen Z User-Generated Analytics 78

Sachs Marketing Group

APRIL 30, 2025

Benefits of Outreach Marketing Outreach marketing is a powerful strategy for achieving key business objectives, including lead generation, brand awareness, and business growth. It involves promoting content, building relationships, and finding new clients. They provide local and worldwide support.

Marketing Strategy 52

Marketing Strategy Customer loyalty Marketing Marketers 52

Sachs Marketing Group

NOVEMBER 1, 2023

Measuring digital marketing ROI entails tracking conversions related to your digital campaigns, assessing the revenue generated from these campaigns, and comparing this to the cost of running the campaigns. This calculation provides invaluable insight into the effectiveness of your marketing spend.

Digital Marketing 52

Digital Marketing Non-Profit Health Real Estate 52

Neil Patel

SEPTEMBER 3, 2020

To achieve profitable results with your Google Ads campaigns, you’ll need to have some concrete goals in mind. How many conversions do you need to be profitable? Transparency isn’t common with non-certified agencies; most agencies won’t provide this if clients don’t know any better.

Non-Profit 138

Non-Profit Advertising Advertisers Management 138

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

Inbound Marketing 134

Inbound Marketing Whitepaper Real Estate Non-Profit 134

Hubspot Marketing

MAY 9, 2019

Whether you want that job promotion or to sidestep into a new field, you'll need to commit to learning new skills. These cover the main business skills you'll need to advance in today's rapidly changing workplace -- from digital marketing and coding to selling, leadership, and more. Marketing Courses.

Finance 145

Finance Inbound Marketing eCommerce Non-Profit 145

AWeber

FEBRUARY 13, 2024

If you’re looking for a way to get your business off the ground with marketing that doesn’t require a lot of time or money, microblogging may be the answer. And if you approach it strategically, it can translate into impressive profits. Create a landing page to promote your lead gen content.

Non-Profit 115

Non-Profit User-Generated Entertainment Promotion 115

Hubspot Marketing

NOVEMBER 7, 2022

And in my work as a digital product launch strategist , I’ve helped dozens of clients turn around products that weren’t selling. Most of the time, they’ve been just a few tweaks away from a highly profitable product. How to fix it: Send your audience a non-buyer survey to find out why they aren’t buying your digital product.

Product 140

Product Transform Non-Profit eBook 140

Search Engine Land

MARCH 7, 2024

And so, they focus their digital marketing programs on November and December. This applies to for-profit advertisers as well.) The celebrity’s family had been personally impacted by the cause and was actively promoting the other non-profit. Many nonprofits enjoy a spike in donations at the end of the year.

Advertising 99

Advertising Advertisers Non-Profit Place 99

Marketing Insider Group

DECEMBER 7, 2020

Then we have to hire and scale sales and marketing pipeline to acquire new customers. And it culminates in servicing and retaining existing customers to maximize profit. Companies have embarked on a content-based B2B digital marketing strategy in order to find, win, and retain new clients. Promote your content.

CRM 139

CRM Content Marketing Non-Profit Marketing 139

Spiralytics

DECEMBER 7, 2022

Marketers, however, often face the challenge of communicating their shift to sustainable practices effectively and genuinely to promote their e-commerce business competitively. What is sustainable marketing? Consumer trust is essential in traditional marketing, but it’s everything in sustainable marketing.

Non-Profit 98

Non-Profit Marketing Marketers Communications 98