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the Tampa Bay area-based marketing technology firm focused on enhancing directmail through the omnichannel integration of digital platforms, has plenty to celebrate — and look forward to — as the year winds down. ” One of the first steps to bridging AI and directmail came earlier this year in May, when DirectMail2.0
Whether it’s digital ads, emails, or traditional directmail, grabbing the attention of your audience and making your message memorable is key. Let’s dive into what this means and how it can be a game-changer for your directmail marketing. Interactive Elements Directmail is tangible.
DirectMail: The First Touchpoint The journey begins with a classic yet effective tactic: directmail. Despite the prevalence of digital marketing, physical mail still holds a unique power to grab attention. From postcards to personalized letters, directmail allows for creative freedom and targeted messaging.
This webinar delves into the enduring power of directmail, the challenges of measuring ROI, and the importance of accurate attribution. Morgan DiGiorgio, SVP of Sales & Marketing at DirectMail2.0 & Who’s Mailing What!,
Are you looking to maximize the impact of your directmail campaigns? This insightful webinar explores the powerful synergy between competitive intelligence and omnichannel marketing to enhance your directmail results. Paul Bobnak, DirectMail Evangelist & Content Creator at Who’s Mailing What!
In marketing, implicit egotism can be a powerful tool to create personalized and emotionally resonant experiences, especially in directmail campaigns. For marketers, understanding this bias can be incredibly effective when designing directmail campaigns. What is Implicit Egotism?
DirectMail 2.0 specializes in 0:26 directmail digital integration and the utilization of Technology that increase DirectMail response rates and drive Roi 0:33 on marketing spend our speaker today is Morgan DiGiorgio senior vice president 0:38 sales and marketing for DirectMail 2.0
strives to make directmail more versatile and effective for all marketers and business owners in the omnichannel space, and that includes providing an excellent customer experience,” said DirectMail2.0 users typically see a 25–50% lift in directmail effectiveness compared to traditional directmail alone.
Directmail continues to hold its ground as a powerful tool for reaching and engaging target audiences. However, in order to truly maximize the effectiveness of directmail campaigns, it’s crucial to explore innovative strategies that go beyond traditional mail delivery.
Directmail marketing, a cornerstone of modern advertising, has a rich history that stretches back thousands of years. From the ancient civilizations of Egypt and Rome to the sophisticated targeted campaigns of the 21st century, the evolution of directmail marketing is a fascinating journey through time.
In the annals of marketing history, one might not expect to find the origins of modern directmail campaigns nestled amidst the ashes of a medieval cathedral. The brilliance of Bishop Regnault’s approach lay in its directness and personalization—a hallmark of effective directmail marketing even by today’s standards.
For businesses looking to elevate their directmail strategies in 2025, these USPS incentives offer an excellent opportunity to innovate and save. Whether youre integrating technology, adding tactile elements, or embracing sustainability, these programs make directmail more impactful than ever.
we are committed to building new technologies that add value for our clients and staying apprised of industry trends in the marketing and directmail space. The journey towards a more private yet economically viable internet is far from over, and all eyes will be on Google as it navigates this challenging path. At DirectMail2.0,
is pleased to announce it has expanded its tech ecosystem with the acquisition of 40-year-old mailing institution Who’s Mailing What! WMW), a directmail performance and insights tracking platform with a database of more than 300,000 scanned and cataloged mail pieces. The acquisition of Who’s Mailing What!
remains at the forefront of directmail marketing integration. Brad, Morgan, Candice, and Eric will continue to innovate, grow, and lead with integrity, ensuring our company remains a powerhouse in the directmail and omnichannel marketing industry. Who’s Mailing What!, ai under their leadership!
In today’s swiftly evolving digital realm, traditional marketing avenues such as directmail encounter fresh hurdles. s mission is clear: to make directmail the most effective form of marketing by integrating cutting-edge technologies. By seamlessly blending physical mail with digital solutions, DirectMail2.0
Political Power Up is revolutionizing the scene by seamlessly integrating directmail with digital platforms, providing unparalleled insights into campaign effectiveness. Additionally, we highlight USPS resources available to streamline your directmail operations and optimize delivery efficiency.
DirectMail: The First Touchpoint The journey begins with a classic yet effective tactic: directmail. Despite the prevalence of digital marketing, physical mail still holds a unique power to grab attention. From postcards to personalized letters, directmail allows for creative freedom and targeted messaging.
Delve into the fascinating world of directmail campaigns and discover how DirectMail2.0, Join the conversation to gain insights into the future of directmail and its pivotal role in creating meaningful relationships, trust, and ROI in the marketing ecosystem. DirectMail2.0 Welcome to the podcast. Just to make it easy.
“It’s now 100% essential to combine digital with your directmail. If you are not doing an omnichannel digital campaign with your directmail, you are doing a disservice to your client,” explains Brad Kugler, CEO-Co-Founder of DirectMail2.0. You have to be on all channels. About DirectMail2.0 DirectMail2.0
our sole purpose here in this organization is to make directmail the most effective form of marketing by integrating it with cutting-edge technology. But the sole purpose is to make directmail the most effective form of marketing. But the sole purpose is to make directmail the most effective form of marketing.
In this new interview series, Payton chats with industry leaders in printing and mailing to uncover trends, challenges, and opportunities shaping the future of directmail marketing. Episode 1 features Christiana Trenum of Planet DirectMail in Manassas, Virginia.
Jonathan Margulies, Managing Partner at Winterberry Group and lead author of the report, presents his findings, offering a data-backed perspective on how directmail and digital marketing are converging to shape the future of customer engagement.
This engaging webinar explores how cutting-edge technology is transforming the world of directmail. Beyond the Envelope dives deep into the latest advancements and feature enhancements that are making directmail campaigns more dynamic, measurable, and impactful than ever before.
This webinar is tailored exclusively for printing companies seeking to elevate their marketing strategies in the competitive print industry! Brad Kugler, CEO/Co-Founder of DirectMail2.0, will be our moderator as we bring together a panel of esteemed experts who possess a wealth of experience and expertise in print industry marketing.
This informative event brings together industry leaders, experts, and innovators from the mailing technology community and other cutting-edge mail automation services. will lead this esteemed panel of professionals to exchange ideas and discuss key takeaways: Brad Kugler, CEO/Co-Founder of DirectMail2.0
Leverage Texture and Specialty Finishes Physical touch is a key advantage of directmail over digital communication. Use textured paper, embossing, foiling, or soft-touch coatings to create a sensory experience that makes the mail memorable.
Morgan DiGiorgio & Brad Kugler presented this session to hundreds of attendees at The World’s Largest Virtual DirectMail Conference called DELIVERED 2024! I am the senior vice president sales and marketing for Direct 0:06 Mail 2.0 million pieces mailed all right 10:20 from those 28.6 Transcript below.
Eric Vessels, CXO at Taktiful Kasey Cotulla, Owner/President at Delta Print Group Peter Schaefer, Partner at New Direction Partners Transcript: 0:00 welcome everybody thank you for coming to our webinar um you know a bunch of us 0:06 are in different places and have things that have distracting us I’ll tell you for me I’m at the 0:12 mtac (..)
Directmail, once considered a traditional marketing tactic, is experiencing a resurgence in 2025, fueled by advancements in technology and a growing desire for tangible experiences. This live webinar explores the top trends shaping the future of directmail marketing in 2025.
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