DirectMail2.0

FEBRUARY 12, 2025

This engaging webinar explores how cutting-edge technology is transforming the world of direct mail. Beyond the Envelope dives deep into the latest advancements and feature enhancements that are making direct mail campaigns more dynamic, measurable, and impactful than ever before.

Direct Mail 52

Direct Mail Product Education Promotion 52

DirectMail2.0

JUNE 18, 2024

Are you looking to maximize the impact of your direct mail campaigns? This insightful webinar explores the powerful synergy between competitive intelligence and omnichannel marketing to enhance your direct mail results. Paul Bobnak, Direct Mail Evangelist & Content Creator at Who’s Mailing What!

Direct Mail 101

Direct Mail Marketing Marketers Copywriting 101

SMEI

MARCH 10, 2022

Developing a buyer persona is an important part of your target market research. A buyer persona is a fictional representation of your target audience. Creating buyer personas in your marketing plan can help you to better understand your target audience and create marketing materials that appeal to them.

Marketing Strategy 217

Marketing Strategy Marketing Marketers Target Market 217

Hubspot Marketing

AUGUST 10, 2022

There are several key benefits to implementing a direct marketing strategy: Personalized messaging : With direct marketing, you can send highly personalized messages to your target market, increasing the likelihood that they'll take action. Define your target market. What motivates them?

Direct Marketing 143

Direct Marketing Marketing Strategy Direct Mail Target Market 143

Unbounce

APRIL 23, 2019

Send Attention-Grabbing Direct Mail. Find out how you can use these targeted offers to drive more conversions. Send Attention-Grabbing Direct Mail. Direct mail might seem like an old school marketing tactic, but that’s exactly what makes it so darned interesting for lead generation.

Direct Mail 145

Direct Mail eBook User-Generated Marketing 145

Adobe Experience Cloud Blog

JUNE 9, 2015

Since engagement is a tangible metric, it’s easier to influence with targeted marketing efforts, and it is more connected to a company’s revenue growth. The old approach of blasting out direct mail and untargeted communications isn’t going to work in the new consumer-driven world. How Do I Do Consumer Engagement?

Health 134

Health Thought Leadership Direct Mail Shoppers 134

Hubspot Marketing

SEPTEMBER 2, 2022

One reason is that it's tangible and allows marketers to physically reach their target audience in a way that online marketing can't. You can hand out flyers, put up posters, and send direct mail to people's homes. 5 Offline Marketing Strategies You Should Use.

Direct Mail 144

Direct Mail Marketing Marketers Marketing Strategy 144

Adobe Experience Cloud Blog

MARCH 24, 2011

Every successful marketing strategy, be it avant-garde or staid and conventional, originates with the target market. As CMG puts it, they’re obsessed with understanding their target market. They aren’t called market-ers for nothing!). Getting intimate. Leading CMOs orbit around the customer.

Transform 118

Transform CMO Direct Mail Thought Leadership 118

Adobe Experience Cloud Blog

JANUARY 13, 2012

by Maria Pergolino Regardless of what marketers say about social media, the rubber hits the road at budget time when they have to put their money where their mouth is. Where is social media in your B2B marketing budget? While a special targeted marketing promotion isn’t needed, it does need to be marketed.

Social Media Marketing 115

Social Media Marketing Direct Mail Fashion Marketing 115

Hubspot Marketing

SEPTEMBER 9, 2024

Do Direct Mail (But Do It Properly) 9. This gives your target market the impression that everyone is talking about your product — and that they have to learn more about it. Do Direct Mail (But Do It Properly) Background As advertising moved to the internet, direct mail (AKA snail mail) became underutilized.

Direct Mail 98

Direct Mail Non-Profit Marketing Marketers 98

Adobe Experience Cloud Blog

FEBRUARY 2, 2012

Instead, you must have a mix of programs from webinars to direct mail to trade shows to display advertising to ensure you reach everyone in your target market while making maximum use of resources.

Whitepaper 113

Whitepaper Direct Mail Marketing Marketers 113

OnPassive Marketing

SEPTEMBER 10, 2022

There’s a lot of buzz around customer marketing, but the term can mean different things to different people. This article will cover ten customer marketing types that you should know about, from direct mail to online marketing. Customer Marketing Definition. Direct Mail. Public Relations.

Customer Marketing 72

Customer Marketing Direct Mail Customer Social Media Marketing 72

Neil Patel

OCTOBER 7, 2021

Here are some ways to collect first-party data to help you get started: online surveys sign-up forms newsletters community polls SMS answers mobile notification responses direct mail (offline post), etc. These are some of the tools marketers typically use to gather first-party data from both new visitors and seasoned users.

Marketing 139

Marketing Marketers Key Performance Indicator Direct Mail 139

Neil Patel

MARCH 18, 2021

Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? Your online presence matters.

Millennials 145

Millennials User-Generated Shoppers Transform 145

Marketing Insider Group

MARCH 28, 2023

To convert most customers, you should plan to facilitate multiple interactions with your business across a variety of channels, such as: Direct mail Email Phone Digital ads Social media As your business and target markets grow and change, you’ll need to adjust your marketing and sales plans accordingly.

Non-Profit 121

Non-Profit Direct Mail Health Management 121

Duct Tape Marketing

JANUARY 8, 2015

Outbound marketing, also referred to as interruption marketing, involves getting your marketing message to the largest number of people possible through advertising, cold calling, direct mail and other aggressive techniques that interrupt people in their daily lives. Inbound Marketing for Non-Marketers.

Outbound Marketing 68

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 68

InTouch Marketing

JANUARY 31, 2024

Traditional Marketing Traditional marketing encompasses the more conventional avenues of promotion that were prevalent before the digital age. These methods include print advertising, broadcast advertising and direct mail marketing. Most toss direct mail directly into the recycling bin.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Martech

JULY 6, 2022

A direct mail vendor, for example, will understandably make it a breeze to send gifts to customers in the mail. Marketers need to trial and experiment with different mixes of tools to find the right combination to help them drive value for their target market.”

Direct Mail 103

Direct Mail Law Analytics CRM 103

OnPassive Marketing

MAY 14, 2022

Video marketing has a wide variety of uses, including but not limited to social media marketing, direct mailing, and webinars. This guide outlines precisely how to use video marketing to dominate local SEO. Why Use Video Marketing Over Other Forms Of Marketing? Improve Your Rankings With SEO.

Video Marketing 77

Video Marketing SEO Direct Mail Marketing 77

Adobe Experience Cloud Blog

JULY 18, 2016

Both strategies have their benefits, so it depends on your objectives, the market you sell to, and your product/price point. Generally, ABM is the way to go when you have a large target market with hundreds and thousands of prospects, and need to narrow down your focus to high-value accounts. tier 1 or tier 2) do not.

Thought Leadership 91

Thought Leadership Direct Mail Marketing Marketers 91

Customers.ai

JANUARY 3, 2024

Website / URL * Grade my website Understanding Contact-Based Marketing Understanding contact-based marketing is key to appreciating its role in creating deeper, more effective customer relationships in today’s digital landscape. What is Contact-Based Marketing? How does segmentation work in contact-based marketing?

CRM 100

CRM Direct Mail Customer Journey Marketing 100

OnPassive Marketing

AUGUST 20, 2022

Direct Marketing: Direct marketing is the most common type of brand marketing. It can be done through email, phone calls, or direct mailings. Indirect Marketing: Indirect marketing involves using methods such as advertising, public relations, and social media to promote the brands of other companies.

Branding 73

Branding Direct Mail Social Media Marketing CRM 73

Duct Tape Marketing

AUGUST 14, 2018

They do this by providing highly-granular analytics on all of their users and by allowing you the opportunity to customize your advertising approach and target market. There are a few critical steps any business owner should take before starting an online marketing campaign to ensure they’re going to get the most out of their approach.

Advertising 63

Advertising Advertisers Direct Mail User-Generated 63

Marketing Insider Group

JANUARY 16, 2023

Branding must be consistent across all of your digital marketing channels and traditional marketing materials, like flyers and direct mail. With strategic data collection , you can determine donor preferences and create more targeted marketing campaigns. Design your website intentionally.

Key Performance Indicator 80

Key Performance Indicator Transform Direct Mail Marketing 80

OnPassive Marketing

JUNE 12, 2022

Outbound marketing, meanwhile, is all about selling your products or services to existing customers. You can use email marketing, display advertising, and even in-person marketing strategies to reach your target market. Here are some tips for getting started with inbound and outbound marketing.

Outbound Marketing 69

Outbound Marketing Marketing Strategy Inbound Marketing Direct Mail 69

Use Insider

DECEMBER 16, 2023

By targeting customers based on individual behaviors and characteristics, you can personalize your marketing campaigns, connect with your customer base with greater precision, and maximize your marketing efforts. Customer targeting started back in the direct mail era of marketing and advertising.

Customer 103

Customer eCommerce Customer Journey Food 103

Customers.ai

OCTOBER 24, 2024

From our new direct mail capabilities to enhanced Klaviyo revenue reporting to our massively awesome Google Ads integration , it’s been non-stop. Advance your marketing performance with Sales Outreach School , a free tutorial and training area for sales pros and marketers. is the company that never sleeps.

Gen Z 79

Gen Z eCommerce Analytics Direct Mail 79

CXL

JUNE 2, 2022

It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach. A higher ROI than any other type of marketing. ABM treats each account as a target market. Large target market and small average customer value (< $10,000).

Inbound Marketing 78

Inbound Marketing Thought Leadership Marketing Marketers 78

DIY Marketers

JANUARY 17, 2022

According to a survey by Marketo, online leads generated from webinars were three times more likely to convert into sales than those generated through traditional methods like trade shows and direct mail (36% vs 13%). One of the most obvious benefits is that you can target a large audience with laser precision. Run Contests.

Promotion 98

Promotion Marketing Marketers Advertising 98

Set Up

SEPTEMBER 19, 2023

Historically, a traditional marketing approach was standard in the packaging space. Marketing strategies were focused on cultivating relationships in person, event marketing, printed material, direct mail, and cold calling/emailing. The primary focus was shaking hands and meeting in person.

Transform 59

Transform B2C Food Direct Mail 59

Duct Tape Marketing

JANUARY 11, 2018

I haven’t talked about direct mail or advertising. Many business owners have been taught to think about this idea of a target market. So often where that target market or that targeting ends is who we think is likely to buy. That’s how you have to think about it. Your ideal client.

Customer Journey 73

Customer Journey Marketing Strategy Direct Mail Education 73

CXL

JUNE 2, 2022

LiveRamp learned they could reach their accounts through a multi-channel sequence, including: Display advertising; Email marketing ; Outbound SDR calling; Direct mail. The first two touchpoints ( display advertising and a targeted marketing email) introduce the brand, looking to generate awareness before the SDR makes contact.

eBook 83

eBook Marketing Marketers Inbound Marketing 83

Hubspot Marketing

AUGUST 21, 2023

Target Market Outline your target audience(s) that your efforts will reach. Budget This is an overview of the money you’ll spend to help you meet your marketing goals. Channels: Identify the different channels you’ll use to enact your marketing campaign to reach your audience.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Exposure Ninja

JULY 5, 2023

Two-way communication: Social media enables real-time interaction with your audience, fostering genuine relationships and allowing you to gather invaluable feedback directly from your target market. Then, create targeted marketing campaigns that address their unique needs. The secret to influencer marketing success?

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Kevin Indig

AUGUST 7, 2023

Brands live in many places: Company website Social platforms Video platforms SEO Influencers Partnerships Email Affiliates Publishers Advertising Events PR Direct mail Podcasts Word of Mouth Retail stores With the exception of retail and partnerships, all of these channels are typically governed by marketers.

Advertising 94

Advertising Advertisers Branding Direct Mail 94

Unbounce

AUGUST 13, 2024

Outbound marketing Outbound marketing involves directly reaching out to potential customers through methods like cold emails, direct mail, telemarketing, and paid ads. Targeted approach : Directly reaches specific audiences. And no, “we target everyone” isn’t the right answer here.

User-Generated 52

User-Generated SEO Outbound Marketing Inbound Marketing 52

Exposure Ninja

OCTOBER 2, 2023

Image Source Events marketing doesn’t just apply to huge conferences — you can also sponsor smaller local events. Direct Mail Examples Although direct mail can be frowned upon, if it offers value , it’s likely to be seen in a better light by the recipient than a basic letter.

PR 52

PR Marketing Marketers Promotion 52