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How to Future-Proof Your 2025 B2B Marketing Plan

Trade Press Services Newsletter

Yet, traditional methods like bylined articles, white papers, case studies, direct mail, and in-person events provide tangible, lasting brand impressions and credibility. Strike a Balance Between Traditional and Tech A balanced marketing plan spans a variety of channels.

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AI can find your ideal customers, but only humans can build real relationships

Martech

Examples include awarding points for email opens or white paper downloads and deducting points for factors like a personal email address or being outside the target market. Direct mail: Direct mail is so far out, that it’s in again. Swag: Branded items have their place, too.

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What Is a Marketing Qualified Lead (MQL)? Definition, Scoring Models & Tools

Lusha

Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details. Content Downloads: Whitepapers, ebooks, case studies. This could include blog posts, case studies, or white papers that address their pain points or offer solutions.

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From Research to Results: What Winterberry Group’s White Paper Means for Direct Mail Marketers

DirectMail2.0

This webinar is an exclusive deep dive into “Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing,” the latest white paper from Winterberry Group and the United States Postal Service.

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What is Outbound Sales? Strategies and Tips for Reps

Lusha

Direct Mail: A personalized letter or package can help you stand out from the crowd. Value-driven content: Share relevant articles, case studies, or white papers that demonstrate your expertise and provide solutions to their pain points. Show that you’ve done your research and understand their challenges.

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Beyond the Envelope: Tech-Driven Direct Mail Success

DirectMail2.0

This engaging webinar explores how cutting-edge technology is transforming the world of direct mail. Beyond the Envelope dives deep into the latest advancements and feature enhancements that are making direct mail campaigns more dynamic, measurable, and impactful than ever before.

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Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic

Adobe Experience Cloud Blog

A new study commissioned by Canada Post explored how direct mail factors into the lives of today’s consumers and its influence on the purchase journey. Their findings were summarized in a whitepaper titled “ Breaking through the Noise ,” available on the Canada Post website. Direct mail gets noticed.