Hubspot Marketing

APRIL 15, 2025

You can write emails, respond to Slack messages, edit Google Docs, and more all without touching a keyboard. Between emails, Slack, docs, and text messages, it adds up. Source Instead of dumping links into a Notion doc or bookmarking things youll never revisit, you can just drop everything into Cubby.

Product

Backlinko

OCTOBER 21, 2024

” Nisha creates a comprehensive Google Doc with notes on ingredients and traditional cooking methods, including how to make curry paste from scratch. ” This trust translates to: Increased return visitors to the website Positive feedback (users often refer to the blog as “Wistopedia”) High-quality backlinks (e.g.,

SEO

Backlinko

SEPTEMBER 6, 2024

This is a private Google Doc where Marie collects her thoughts on the biggest developments in the world of SEO and AI each week: Marie is all-in on AI in SEO. You can pay $18 a month (or $200 a year) for access to Marie’s Notes. So if that’s a focus for you, Marie’s Notes will keep you at the forefront of what’s happening. What Readers Say 7.

SEO

Martech

FEBRUARY 3, 2025

Create an llms.txt file For documentation or reference content, create an llms.txt file. Provide easy access to clean HTML or markdown versions of your docs. Indicate content freshness Use visible dates and <meta> tags to help AI understand when content was published or updated. Use Firecrawls generator.

User-Generated

Martech

JULY 11, 2025

Include the test ID or internal doc reference in the description so colleagues can easily find results or hypotheses behind the variation. You can add references, such as Internal ticket numbers. Technical issues Use annotations to log outages, broken forms, site speed issues or known bugs affecting user tracking.

Analytics

Hubspot Marketing

JUNE 4, 2025

What your instructions are or how they look is up to you and your project needs, but for reference, these are the instructions Kieren gives to his ChatGPT AI project manager: "1. 2024 Q3 GTM Strategy Doc). Be clear, concise, and insightful: Keep responses to the point, but ensure you provide enough context to support your conclusions.

Product

Orbit Media Studios

MARCH 18, 2025

These prompts are all drafted in the Google Doc, saved as a PDF file called Prompts Index then uploaded to the Knowledge section of the custom GPT. Write the draft custom instructions in a separate instructions document, such as a Google Doc. Copy and paste the instructions from the Instructions Google Doc into the Instructions box.

Customer

Hubspot Marketing

AUGUST 13, 2024

I wrote all the copy in a Word doc and even hired a graphic design student to make it pretty. Does the freebie have any time-sensitive language or outdated pop-culture references? Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

Energy

Backlinko

MARCH 26, 2025

For instance, I found three posts on AI writing and copied them to a Google Doc before exporting the text file. With this article, for example, I started with some loose structural notes: Demand Audience Angle Structure Research Writing Visuals Enhancements Editing Then, I prompted Claude with some attached reference material.

eCommerce

Backlinko

JANUARY 31, 2025

Build out references and projects you can showcase. I’ve helped other [industry] companies like [reference company] improve their search visibility and recently published a case study breaking down the exact process we used to increase their organic traffic by [X] %. If youve done it for someone else, you can do it for them, too.

SEO

Hubspot Marketing

JULY 22, 2024

When you want to share information with stakeholders or simply want an overview of your plan for quick reference, having a shorter version on hand can be helpful. You can use this doc to collaborate with your team on messaging, landing pages linked in your bio, and campaign rollouts.

Marketing Plan

Hubspot Marketing

JUNE 25, 2025

Pro tip: Save your guidelines somewhere you (and AI) can easily reference them every time you kick off a new project. FAQs or Internal Training Docs Customer-Facing FAQs: If you have a Help Center or FAQ page that reflects how you explain things to customers, it’s pure gold for training tone and simplicity.

Copywriting

Hubspot Marketing

MAY 12, 2025

Rather than defining a target market in vague, generic terms, a market of one refers to an actual, specific person who you can pull up on LinkedIn. I read everything they do, and I actually use Google Docs to annotate the specific aspects of their writing that I want to draw inspiration from. I call this your market of one.

Branding

Hubspot Marketing

APRIL 22, 2025

For example, reference a recent event a prospect attended or content they downloaded to continue the conversation. What I like: Its no surprise that Adobe emails have excellent design, but Im always delighted at the sharp copywriting with headlines like, Docs on loc, Turn to-dos into ta-das, and Make taxes less taxing.

Email Marketing

Welcome Software

JULY 18, 2025

Whether it’s a Notion doc, a Google Sheet, or a dedicated Slack channel, make it easy for your team to: See what worked well for you Add their own improvements Apply prompts across use cases and campaigns The more accessible your prompt knowledge is, the faster and more consistent your outputs will become—even across teams or regions.

Branding

SocialPilot

JUNE 19, 2025

User-Generated Content (UGC) Mashups UGC refers to content created by your customers, fans, or community – like comments, photos, unboxing videos, or social media posts. Tips to Get the Most from AI Video Content Turn blogs, FAQs, or support docs into short, visual explainers tailored for social.

Thought Leadership

SocialPilot

JULY 10, 2025

Here’s where our users have found SocialPilot’s content calendar handy: it gives you a built-in content calendar where you can plot campaign ideas, attach reference links or notes, and even collaborate with your team in one place. This is where a lot of teams end up chasing feedback across emails, DMs, or shared docs.

Copywriting

Litmus

DECEMBER 2, 2024

Email copywriters, designers, and developers can refer back to an email campaign planning template to ensure what they’re doing is correct and that there’s no scope creep. Copy and content doc : Link to the copy document. Reporting & analysis : When does post-send reporting need to be completed?

Copywriting

Animalz blog

MARCH 13, 2025

If you’re gonna write for a company, and like every writer glances at it, and they might like refer back to it, but they’re not writing every sentence thinking about that document. Again, give it like this huge strategic narrative doc about all the things that you know about your company. But guess what AI is?

Transform

Buffer Marketing

FEBRUARY 20, 2025

But while that was nice to look at, it wasn’t until I asked for a more practical version — something i could turn into a Notion page or Google Doc, that it became actually useful.

User-Generated

Hubspot Marketing

MAY 7, 2025

References and samples of past work can only tell you so much about how a marketer will approach your companys workload. Remote collaboration can be done via popular programs like Canva, Google Docs, etc. Success begins with clear standards and communication of expectations. Run a paid skills test/trial. Tools help with this greatly.

Digital Marketing

Backlinko

JULY 16, 2025

Reference visuals directly in your copy. Provide non-promotional, insight-driven quotes to increase your chances of being featured in articles that LLMs frequently reference. Building credibility makes it easier to reference your tool or solution when it’s genuinely relevant. GitHub Discussions Have a technical brand?

User-Generated

SocialPilot

JULY 14, 2025

On LinkedIn, Specialisms (also referred to as “Specialties” or “Skills”) are indexable keywords tied to a Company Page. This functionality has been retired, and in its place comes something more powerful: Specialisms. What Are Specialisms? They act as LinkedIn’s version of SEO Tags. Why Does It Matter?

Real Estate

Animalz blog

APRIL 3, 2025

Drop in pitch decks, messaging docs, customer personas whatever you’ve got. “By building these guardrails structure, style, and company context AI references your guidelines every single time you interact with it. Compile product, strategy, and competitor info into one background doc. Or just a blank doc.

Transform

Animalz blog

MARCH 4, 2025

In summer 2022 before ChatGPT existed and AI discussions centered mostly around image generation Baschez started building Lex as a side project born from frustration with Google Docs. Lex.page (00:35:03): Nathan’s AI writing tool that looks like Google Docs “but on steroids and cleaner.” That is for sure. [00:03:59]

User-Generated

Jeff Bullas

MAY 30, 2025

Examples: PDFs, FAQs, websites, wikis, CRMs, Notion docs Via tools like LangChain , Pinecone , Weaviate , or OpenAI file search Pro: Gives specific, accurate, up-to-date answers Con: Requires setup and data curation 3. So, I did mention a term that is not well known outside the bubble of AI and robotics.

Branding

Hootsuite

MAY 27, 2020

To use it in Google Docs, click the “File” tab and then select “Make a copy…” from the dropdown menu. To use it in Google Docs, click the “File” tab and then select “Make a copy…” from the dropdown menu. To use it in Google Docs, click the “File” tab and then select “Make a copy…” from the dropdown menu.

Analytics

Search Engine Land

NOVEMBER 22, 2022

In this SEO forecasting doc, rows 3-14 give you a year’s worth of monthly traffic history. For the purpose of forecasting a full year to come, you should be able to reference at least a year of historical data for benchmarking. Let’s break down how the tool works. Benchmarking your growth data.

SEO

Hubspot Marketing

JUNE 4, 2021

Then, A2 references the value you want to count the frequency of. To do this, follow these steps: Create a new sheet in your Excel doc. Then highlight A:A (we're going to replace this with your dataset), and click on the sheet in your Excel doc that has the data. The column A:A stands for the data table you're looking at.

Analytics

Neil Patel

NOVEMBER 11, 2020

These will help to solidify your stance while also giving your writers a handy guide to refer to should they need it. Writing tense refers to the three tenses: past, present, and future. Voice refers to active voice versus passive voice. Point of view refers to the perspective of the writer: first, second, or third person.

Law

Hubspot Marketing

MARCH 20, 2019

Best of all, they look a lot sleeker than whatever you can design in a Google Doc. With a clean and easy-to-use interface, the tool walks you (speedily) through categories including education, work experience, and references, and offers eight different templates varying from 'Taj Mahal' to 'Classic'.

Education

Litmus

MAY 24, 2021

These will act as a good reference point when it comes to actually building your components. Hold meetings, work together in collaborative design tools like Figma, or start typing in a shared doc to make the important decisions about what should be included in the design system and how it should be implemented.

Email Marketing

Buffer Marketing

SEPTEMBER 27, 2023

There were two documents I lived by in my first few weeks at Buffer: my Cultural Onboarding doc and 30/60/90-Day Plan. As time has worn on, I’ve been able to refer to them a bit less, but they still have pride of place on my bookmarks bar. ” My onboarding doc, feat. a video welcome message from other Bufferoos.

Communications

Sprout Social

DECEMBER 10, 2018

Now that you know which questions to ask to ensure that your goal is SMART, put together a doc that includes the following: Today’s date. Your SMART goal doc should include: Network of Support & Accountability. Here are some guidelines to keep in mind as you set your SMART goals. Download PDF. Your goal in one sentence.

Communications

Hootsuite

FEBRUARY 10, 2021

The company built a Messenger bot (named Mr. Bones, in reference to the Kiehl’s skeleton mascot) and created a series of targeted Stories ads that clicked into a Messenger conversation. One Doc Laser and Aesthetic. The great thing about the One Doc Laser and Aesthetic campaign here is the direct call to action.

Gen Z

Sprout Social

AUGUST 12, 2021

As you work through the steps, be sure to include links to any separate planning or note documents for easy reference. How it works : Make a copy of the Google Doc and adapt the proposal to your brand and campaign. That way, any team member or stakeholder who is creating content can reference it as they go.

Succession Planning

Hubspot Marketing

DECEMBER 8, 2016

Instead of saving content to another application or document, you can save it directly to your HubSpot software for easy reference when you sit down to write a blog post or web page. With the Evernote Web Clipper extension, users can save links onto a clipboard within their Evernote app for later reading and reference. Price: Free.

Product