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Use this SEO forecasting template to gain insights for 2023

Search Engine Land

In this SEO forecasting doc, rows 3-14 give you a year’s worth of monthly traffic history. For the purpose of forecasting a full year to come, you should be able to reference at least a year of historical data for benchmarking. Let’s break down how the tool works. Benchmarking your growth data.

SEO 140
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How to Find and Remove Duplicates in Excel

Hubspot Marketing

Then, A2 references the value you want to count the frequency of. To do this, follow these steps: Create a new sheet in your Excel doc. Then highlight A:A (we're going to replace this with your dataset), and click on the sheet in your Excel doc that has the data. The column A:A stands for the data table you're looking at.

Analytics 129
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6 steps to a powerful email design system your team will love

Litmus

These will act as a good reference point when it comes to actually building your components. Hold meetings, work together in collaborative design tools like Figma, or start typing in a shared doc to make the important decisions about what should be included in the design system and how it should be implemented.

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How to use Google entities and GPT-4 to create article outlines

Search Engine Land

Google describes salience in their API docs as: “The salience score for an entity provides information about the importance or centrality of that entity to the entire document text. Once you close the lightbox, you can't view your key and will have to recreate it, so for this project, simply copy it to a Notepad doc to use shortly.

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How to Create an Editorial Style Guide

Neil Patel

These will help to solidify your stance while also giving your writers a handy guide to refer to should they need it. Writing tense refers to the three tenses: past, present, and future. Voice refers to active voice versus passive voice. Point of view refers to the perspective of the writer: first, second, or third person.

Law 145
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Marketing projects: Why you should compile questions in advance

Martech

That way, you can reference them when starting a new project. To maintain a list, use tools already available to you, like Google Docs or Word, Microsoft OneNote, a wiki like Confluence, or similar systems. This can have implications for architecture, data services and integrations. Resist any desire to overcomplicate this practice.

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Is ChatGPT your secret weapon for SEO content editing?

Search Engine Land

New version of an old report: Similarly, if a page references an older report that’s been updated (e.g., the 2017 State of Air Travel), you could find the newer version and then swap that out in place of the reference to the older report.

SEO 98