Martech

SEPTEMBER 28, 2023

Blog posts, eBooks, email and social post copy, and visual assets like images and videos are available with the push of a few keys on your keyboard. Marketing is just one area where we’ll need to collaborate with AI. Eventually, this will expand into entertainment, education, healthcare, retail and more. Get MarTech!

User-Generated 130

User-Generated Copywriting Marketing Automation Platform eBook 130

AWeber

AUGUST 8, 2023

Typically, a digital product may be a piece of media like an eBook. If you think it sounds niche, consider this: Amazon sells approximately half a billion eBooks per year. Online courses, training videos, webinars, eBooks, music, PDFs, digital art, widgets, and apps. AWeber AWeber is a full-fledged email marketing provider.

Product 89

Product eBook Price User-Generated 89

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. SEO should lead with intent.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Hubspot Marketing

JANUARY 13, 2023

This can be an ebook , a course, or a template. HubSpot Ebook Templates. Email is a great place to reach the people who already know your brand and product or service. Emails tend to be a bit cluttered, so use CTAs that have a compelling copy and an eye-catching design to grab your subscriber’s attention.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

AWeber

OCTOBER 24, 2023

7: Publish an ebook Publishing an ebook allows you to help more people with your expertise. Business plan templates: GrowThink Email and landing page software: AWeber Examples of package pricing: Paperbell Social media management software: Sprout Social , Hootsuite , Buffer Graphics tool (great for non-graphics people!):

Non-Profit 83

Non-Profit Transform Price Health 83

Rock Content

NOVEMBER 24, 2020

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Through blog posts, ebooks, and several other formats, you can deliver the right message to educate the public about your brand and solutions. Keep reading!

Marketing Strategy 131

Marketing Strategy Content Marketing Marketing Marketers 131

Hubspot Marketing

MAY 3, 2017

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification.

Inbound Marketing 145

Inbound Marketing eBook Social Media Marketing Copywriting 145

Exposure Ninja

JULY 4, 2023

We mean, are you ready to dive headfirst into the world of AI marketing? AI is with marketers, not against us Read our free eBook to learn more about how to harness the power of AI Download this eBook What Is AI Marketing? Content Writing Support: Many AI tools help marketers write outlines and copy.

User-Generated 52

User-Generated eBook Marketing Marketers 52

Neil Patel

SEPTEMBER 3, 2021

Paradox uses AI to make your virtual job fair easy to manage. Every event needs attendees, and the only way to attract attendees is to market your event. You’ve got to be proactive and focus on your marketing plan. Email Marketing. Send Educational Info Before the Event. Social Media.

Marketing 138

Marketing Marketers Price Education 138

Litmus

NOVEMBER 19, 2020

November’s Litmus Live Day provided insights on not only selecting the platform that best fits your needs but also real-world perspectives on organizing project work and documentation, identifying the “why” to move platforms, and helpful tips on managing questions and ideas. Creating a successful business case.

Marketing Automation Platform 70

Marketing Automation Platform New Technology eBook Education 70

Marketing Insider Group

APRIL 6, 2021

To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. You can also create other types of content consistently like ebooks, guides, demos, podcasts, videos, or vlogs (video blogs).

Content Marketing 134

Content Marketing Customer Marketing Marketers 134

Exposure Ninja

AUGUST 18, 2022

“Email marketing is dead! No one reads emails!” On average, email has an ROI of $36 for every $1 spent , and email marketing is estimated to reach a revenue of almost $11 billion by the end of 2023. That’s not bad, considering no one reads emails, right ? Email automation strategy.

eBook 64

eBook eCommerce Email Marketing User-Generated 64

SocialPilot

JANUARY 26, 2024

” “Create an outline for an informative eBook that addresses common pain points in [Industry], to be used as a lead magnet on our website.” ” AI Prompts For Email Marketing With more than 4 billion people using emails across the globe, there is an enormous amount of potential for AI in email marketing.

Transform 77

Transform User-Generated Marketing Marketers 77

Marketing Insider Group

JUNE 2, 2021

The course covers content creation and promotion, copywriting techniques, search engine optimization, email marketing, social media marketing, and other topics to get you up to speed on content marketing basics. How to Activate Your Employees for Marketing Success. The Content Formula eBook.

Content Marketing 132

Content Marketing Copywriting Marketing Marketers 132

Litmus

FEBRUARY 17, 2021

More than 40% of companies say that email marketing is under-resourced, yet only 12% plan to add full-time email staff according to our most recent State of Email Report. So if adding extra team members isn’t an option—and even if it is—consider email marketing automation. What causes broken emails?

CRM 88

CRM Email Marketing Whitepaper Customer loyalty 88

Rock Content

APRIL 27, 2020

Success in online marketing efforts depends on the qualification of employees and the strategic decisions made by managers. To help you optimize your brand results, we have created this Marketing Automation guide. We’ll cover: What is Marketing Automation? How to build a successful Marketing Automation strategy?

CRM 63

CRM Customer Acquisition User-Generated Marketing 63

Hubspot Marketing

MAY 11, 2020

No one team can manage a company-wide content audit alone. When it comes to creating new content during a crisis, marketers' sole focus should be on delivering work that is genuinely helpful to their audience, without being opportunistic or adding more noise to a topic that has already been widely covered by others.

Content Marketing 143

Content Marketing Marketing Marketers Communications 143

Sachs Marketing Group

JUNE 21, 2023

Brand awareness in digital marketing refers to the extent to which consumers are able to recognize or recall a brand within the digital space. When it comes to using digital marketing to increase brand awareness, it’s essential to recognize the power of leveraging multiple channels. This is key to standing out.

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

Litmus

JULY 24, 2020

There’s so much to think about in email marketing—from strategy to tactics and everything in between. In this episode of Delivering, host Jason Rodriguez goes through four areas to look at when figuring out how to focus your email marketing efforts. I just watched thirteen webinars in a row about interactive email!

Whitepaper 72

Whitepaper Email Marketing eBook Analytics 72

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Education: Are you an expert or thought leader in your field? Use video to educate your audience on key and trending topics. But video can also be useful and educational. You can do this with discounts, prize draws, ebooks, and webinars. Nurture with email: Now you have their details, it’s time to build the relationship.

Direct Mail 134

Direct Mail Real Estate Entertainment User-Generated 134

TechWyse

MARCH 8, 2023

Use social media to engage and educate your audience: Whether through storytelling, community building, or branding, sharing authentic and educational content can help you increase your visibility, stay in touch with clients and increase leads. Lead magnets can be helpful content in the form of eBooks, whitepapers, or free webinars.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Marketing Insider Group

AUGUST 16, 2021

Is your inbox full of ebooks and other downloads you swore you needed but never read? The truth is, lots of brands know the value of using ebooks and other lead magnets to generate leads, but not as many do it well. Ebooks should clearly identify their target audience and learning outcomes. Quick Takeaways. Image Source.

eBook 144

eBook User-Generated Influencer Marketing Content Marketing 144

Adobe Experience Cloud Blog

OCTOBER 21, 2013

Maybe you’re the social media manager of a mid-market company, or maybe you run the entire marketing team for a social media organization. In either of these cases, you would qualify for a Business Unit segment, and for one of our Topic of Interest segments – specifically, our Social Marketing track.

Thought Leadership 134

Thought Leadership eBook Place Education 134

Unbounce

APRIL 18, 2024

/ Email marketing 57 common email marketing mistakes to avoid to boost click rate By Paul Park and Abigail Waterer. billion email users (more than half the population of earth!), TABLE OF CONTENTS What is email marketing and why is it important? Updated on April 18, 2024. Simple—just keep reading.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Power Digital Marketing

JANUARY 20, 2019

Facebook Brand Collabs Manager. What It Does: While transparently breaking down a creator’s audience and demographics, Facebook Brand Collabs Manager helps connect marketers to social media influencers. Cons: Lack of organization of keyword lists and management. User friendly, but not for business owners. 3. TubeBuddy.

Marketing 40

Marketing Marketers User-Generated Analytics 40

Unbounce

MARCH 12, 2024

Selling physical products involves a whole host of responsibilities including inventory management, shipping, handling, and the occasional wrestling match with bubble wrap. E-learning’s growing popularity The global e-learning market was estimated to be worth $210.1 billion USD in 2021 and is projected to reach $848.12

Product 59

Product eCommerce eBook Shipping 59

Exposure Ninja

MARCH 7, 2024

Underwhelmed by your digital marketing agency? Learn when it's time to change Download this eBook Creating a Website That Converts Alright, let’s shift gears and focus on turning your website into a conversion machine. You can also check out Tim comparing the best SEO and digital marketing tools and software!

Transform 52

Transform SEO COS Digital Marketing 52

Exposure Ninja

MARCH 7, 2024

Underwhelmed by your digital marketing agency? Learn when it's time to change Download this eBook Creating a Website That Converts Alright, let’s shift gears and focus on turning your website into a conversion machine. You can also check out Tim comparing the best SEO and digital marketing tools and software!

Transform 52

Transform SEO COS Digital Marketing 52

Exposure Ninja

JUNE 23, 2022

Which Skills Do You Need for Digital Marketing Success? When recruiting digital marketing professionals to join your team, you should look for those who possess this general grounding and also excel in one to two specialist areas. The best form of education is actively putting into practice what you’ve learned.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Rock Content

MAY 12, 2023

Digital marketing jobs consist of various roles, from freelance writers to executive marketing managers. This article will walk you through the benefits of working in remote digital marketing and provide you with information about jobs in this industry. Digital marketing is done via the Internet.

Digital Marketing 85

Digital Marketing eBook Marketing Marketers 85

Neil Patel

JANUARY 20, 2021

You can set up an email capture form to get people on a notification list. It could be a coupon code, an ebook, or anything related to your business. Engage your audience with humor, inspirational, and educational content. The guys at Vero devised such an outreach for their email marketing best practices guide.

User-Generated 145

User-Generated Promotion Social Media Marketing Branding 145

Neil Patel

APRIL 22, 2021

If you want to learn how to write the perfect call-to-action that’ll captivate your target audience, educate them and increase your conversions, this in-depth article was written with you in mind. Don’t be afraid to offer a free trial or a free ebook. His call to action wording is “Get Ebook,” but it’s been converting well for him.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Hubspot Marketing

OCTOBER 27, 2022

By the same token, your content coaches and educates your audience through this problem as they begin to identify and address it. How will you manage content creation and publication? Today's content strategies prevent clutter by managing content from a topic standpoint — as explained in the video above.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Hootsuite

MAY 9, 2023

Email marketing. Email marketing is both a channel and a type of content. Email drip campaigns can be an incredibly effective form of advertising. dollar invested in email marketing, brands earned $36 back. Educational content. Save time managing your social media presence with Hootsuite.

Whitepaper 99

Whitepaper Key Performance Indicator Food Influencer Marketing 99

Litmus

AUGUST 21, 2020

In this episode of Delivering, host Jason Rodriguez chats with teammate Magan Le about what it means to be agile in email marketing and how small improvements—or micro-efficiencies—can combine to supercharge your email marketing. I feel like a lot of email marketers are unicorns and doing it all.

Email Marketing 95

Email Marketing Education Product Management 95

Marketing Insider Group

MAY 25, 2021

It can empower you to educate, attract, and convert prospects into leads and loyal customers. Many businesses collect contact information using gated content – like a form someone fills out in exchange for an ebook download. Your content should be primarily informative and educational, not promotional, at this stage.

Content Marketing 143

Content Marketing Energy eBook Marketing 143

CXL

MAY 27, 2022

Educates; 2. Ahrefs, for example, provides a free SEO training course for beginners, educating them on the basics to help them rank higher. This requires complete alignment from marketing and sales teams to engage and build relationships at every stage of the buyer’s journey. Empowers; 3. Entertains. The former is more personal.

Thought Leadership 76

Thought Leadership Real Estate Entertainment Education 76