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16 Must-Read B2B Marketing Strategy Ebooks

Adobe Experience Cloud Blog

Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools. This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. Increasing the Response to Your Email Marketing. Social Web Analytics.

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Video content : Producing videos to educate, entertain or inform your audience. Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. ebooks, whitepapers). What does digital public relations (PR) include? Website traffic: Increase in traffic from PR activities.

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How Content Marketing & PR Combined Can Generate Leads

Hubspot Marketing

While these concepts may seem like opposite ends of the communication spectrum, combining content marketing and PR offers a new approach to lead generation for your organization. PR budgets are also growing as companies look to keep existing connections strong — in the U.S. How Content Marketing and PR can Work Together.

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How to learn social media marketing: 33 resources for beginners

Hubspot Marketing

What I like: In addition to helpful blog content, HubSpot offers countless free templates, ebooks, and even courses so you can put your learnings into action right away. Social Media Marketing Ebooks Want to dive deeper into a social media best practice or strategy? What I like: The package includes templates for stories and posts.

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Why You Need an Editorial Calendar for Social

Adobe Experience Cloud Blog

We keep our content, social, and PR teams closely aligned, so that blog posts containing new announcements, releases, or awesome new content assets are firmly on the calendar weeks in advance. You can map time-sensitive content ahead of time. Once you’ve plugged your social schedule into a calendar, it’s that much easier to share.

PR 134
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The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence

Hubspot Marketing

guest posts), PR work you've been doing, or the customer experience you've delivered. That's because nearly every message your brand broadcasts can be classified as content, whether it's an About Us site page, product descriptions, blog posts, ebooks, infographics, podcasts, or social media posts. Offer free educational resources.

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The complete guide to B2B SEO

Sprout Social

For example, someone searching for a PR agency won’t just search “PR agency.” They’re going to look for one in their industry or market such as “Houston restaurant PR agency.” In the above example, you can see how one company crafted a persona that includes education, responsibilities and sources they trust.

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