Exposure Ninja

APRIL 25, 2025

We recently refreshed our comprehensive Digital PR guide to include AI-focused practices, like front-loading answers and tightening the structure. Soon, it started showing up in AI Overviews for PR-related informational queries. We practice what we preach. We put this into practice with DSLD Mortgage , a US-based mortgage lender.

Content Marketing 52

Content Marketing User-Generated PR Real Estate 52

Orbit Media Studios

NOVEMBER 13, 2024

They are likely more comfortable writing case studies, ebooks and whitepapers. I don’t blog routinely these days, but focus more on multi-media, including podcasting and short-form video (for tequila education). Experienced bloggers also write longer articles. What are you doing differently these days, Jay?

Marketing 65

Marketing Marketers Whitepaper Content Marketing 65

Marketing Insider Group

MAY 8, 2023

Some of the most common types of inbound marketing are: Blog posts Social media content Search engine optimization (SEO) Email marketing eBooks Webinars Because of its educational nature, inbound marketing content is targeted and delivered to potential customers who have already shown interest in a business’s products or services.

Inbound Marketing 117

Inbound Marketing Outbound Marketing Whitepaper eBook 117

Hubspot Marketing

NOVEMBER 30, 2022

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further educate website visitors. It's much like traditional PR but in the online space. Luckily, we've got you covered.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing eBook 145

Duct Tape Marketing

FEBRUARY 19, 2014

In the information age the most effective form of advertising is advertising that creates awareness for valuable, educational, trust building content. That content may be in the form of an ebook, blog post or Google+ Hangout, but the intent of the paid media is to drive attention and engagement with an organization’s owned media.

PR 73

PR Customer loyalty Fashion eBook 73

Neil Patel

DECEMBER 18, 2018

If you want to boost your brand queries, you have to do crazy PR stunts. You can also monitor if the PR stunts are working by typing your brand name into Google Trends. Hack #18: Journies and courses convert better than ebooks. Typically, most people offer ebooks in exchange for an email.

eBook 112

eBook User-Generated PR SEO 112

Marketing Insider Group

JUNE 15, 2020

Advertising/Marketing/PR. Do some professionals require routine certifications or education on products/software? Combined, ebooks, whitepapers, and guides accounted for 56% of the total downloads last year. Manufacturing. Retail Information Technology – Software. Financial Services. Medical – Medical, Pharma, Biotech.

Whitepaper 108

Whitepaper Information Technology Manufacturing Marketing 108

Hubspot Marketing

JANUARY 7, 2024

Before we dive into the various positions you can find within a marketing department, let’s discuss tools and education necessary to become a marketer. Education If you’re serious about a long-term marketing career primed for growth and variety, a bachelor’s degree is the way to go. Some internships can lead to full-time jobs, too.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Sprout Social

NOVEMBER 11, 2020

Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Index TM feedback from our social team ensures we’re giving our target audience what they need while our PR team can recommend future storylines inspired by the report.

Whitepaper 141

Whitepaper Key Performance Indicator Transform PR 141

Neil Patel

SEPTEMBER 21, 2020

Their content marketing services have branched out a bit to include digital PR and training courses, but their specialty is still the same. As the screenshot above shows, they’re focused on rapid, organic growth that’s driven by content marketing, data journalism, digital PR, and search engine optimization. Technical SEO.

Content Marketing 140

Content Marketing Marketing Marketers Finance 140

Adobe Experience Cloud Blog

JANUARY 4, 2016

Make sure anyone writing for your brand (whether it’s advertising, press releases, ebooks, or blog posts) is closely aligned. This way, members of the PR, demand generation, content, SEO, and PPC teams all have a chance to weigh in. Scientific. Jargon-filled. Purpose (different content will probably serve different purposes).

Branding 92

Branding Thought Leadership Whitepaper PR 92

Marketing Insider Group

MAY 22, 2012

Content Rules : How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (new updated paperback edition) - by Ann Handley (@ MarketingProfs ) and C.C. Her unique sense of humor and approach is educational, inspiring and always entertaining. Chapman (@ CC_Chapman ).

PR 111

PR Marketing Marketers eBook 111

Exposure Ninja

JUNE 23, 2022

There are many different facets to digital marketing, and providing yourself with a general education in all of these different areas — from Search Engine Optimisation (SEO) and social media to email marketing — is essential if you are to understand how different disciplines work together to drive success.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Adobe Experience Cloud Blog

DECEMBER 10, 2015

This campaign generated tons of PR, trended on Twitter, and achieved accolades from loyal customers and non-fans alike. Check out our ebook, 8 Steps To Creating An Effective Holiday Marketing Campaign. According to the survey, 56.7% of tablet owners used their device to browse holiday deals and purchase items.

Shoppers 91

Shoppers Thought Leadership Retail Direct Mail 91

Duct Tape Marketing

JANUARY 3, 2013

The use of high quality, education based content has become an essential ingredient in creating awareness, building trust, converting leads, serving customers and generating referrals. PR Pitches – We use our themes to promote stories and pitches to the media. Most themes lend themselves nicely to an eBook compilation.

eBook 77

eBook Marketing Mix PR Education 77

Buffer Marketing

OCTOBER 28, 2024

Buzzstream: PR relationship management Source: Buzzstream In the five years I spent managing partnerships at Tortuga , I can't recommend using a CRM for partnerships enough. Moz also rocks in the educational content department. Pricing: Starts at $198/month. Kit sets itself apart through its monetization features.

Digital Marketing 105

Digital Marketing Price User-Generated Affiliate Marketing 105

Animalz blog

MARCH 18, 2025

So we’re helping executives, sales folks, educate buyers, build relationships with them, and then essentially look for intent data or signals that somebody might be open to a conversation might be in market so that you can. Like, how do you make people educate publicly? How do you build that relationship? Was declining.

SEO 62

SEO Education Content Marketing Product 62

Duct Tape Marketing

MAY 19, 2022

Belay is offering their latest ebook, delegate to elevate for free to all of my listeners. Now in this ebook, you'll learn how to reclaim time to focus on what you can do by delegating to download your free copy. And, uh, I think that balance of PR product productivity and health is really important.

eBook 91

eBook Health Management Education 91

Duct Tape Marketing

MAY 19, 2011

Read all five posts in today’s series and come back each day this week for five new posts in this great educational series and another chance to win. David Meerman Scott David is the author of 7 books, Real-Time Marketing & PR , is his newest addition to the collection.

Whitepaper 53

Whitepaper Direct Mail eBook PR 53

Lusha

JULY 17, 2024

Ebooks and Whitepapers are in-depth resources that offer valuable insights and solutions. Lead Generation Tactics on Social Media Engaging Content: Share valuable content that educates, entertains, or inspires your audience. This could be a free ebook, a webinar, or a discount on your product or service.

CRM 52

CRM PR Marketing Automation Platform User-Generated 52

Duct Tape Marketing

MAY 21, 2013

I also write a lot of content for needs beyond my blog – presentations, eBooks and webinars often show up in outline form on my blog. We educate marketers about what they need to know, when they need to know it. We listen, read tons of blogs/sites, and rely on the PR folks we have relationships with, as well. How I write.

PR 77

PR eBook Place Education 77

Exposure Ninja

JULY 21, 2022

government, education, health and lifestyle), this is a key indicator to Google that they’re a reliable source and, as such, they will gain more traction within the search engine results. Many high-value websites will happily link to a free downloadable ebook if it is truly useful for readers. What to Read Next.

Health 98

Health SEO Advertisers Advertising 98

Neil Patel

JANUARY 21, 2021

The reason is because visitors who search for informational keywords like: How to clear acne with home products How to install WordPress Make money online for free Free ebook download Top 10 free article spinners. It’s your job to educate, inform, inspire, and build interest before recommending a product.

SEO 145

SEO User-Generated Analytics Health 145

Lusha

NOVEMBER 11, 2024

Content Marketing : Creating and sharing high-quality content that educates, informs, or entertains your target audience can establish your brand as an expert and attract potential customers. Lead Magnets : Offer valuable free items like ebooks, templates, or discounts in exchange for contact information.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Exposure Ninja

NOVEMBER 13, 2023

Earn 10x More Legal Clients Get your free 77-page eBook, including templates and checklists. Download our ebook on How To Earn 10x More Legal Clients for a free client persona template. In this section, we’ll look at blogging and digital PR. But they don’t take it much further than that. Ready to earn more legal leads?

Law 52

Law PR Digital Marketing SEO 52

Duct Tape Marketing

MARCH 1, 2016

Content Marketing – This includes publishing, optimizing and sharing educational content that draws search traffic, links and subscribers. Promoting your referral program that supports local non-profits is a great way to use PR to enhance your referral program. Precisely segmented visitors. 2) Speaking for leads.

Non-Profit 53

Non-Profit eBook Education User-Generated 53

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) Image Source: Neal Schaffer Blogging ranks as the third most prevalent content marketing strategy after video and eBooks. BigMarker) Educational webinars are the most popular type. Pinpoint Market Research and Anderson Jones PR) 96% of visitors who come to your website aren’t ready to buy.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Exposure Ninja

SEPTEMBER 18, 2023

Not only do marketing blogs share educational content, but they also share news and potentially more personal insights into the marketing world based on the writer’s own experience. Then I found Exposure Ninja, which is where I’ve learnt everything else (PR, more SEO, strategy, analysing data, etc.).

PR 52

PR Copywriting Marketing Marketers 52

Exposure Ninja

OCTOBER 16, 2023

They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more. It includes the content you share on your website, magazines or brochures you produce, guest posts and digital PR campaigns.

PR 52

PR Marketing Marketers User-Generated 52

Duct Tape Marketing

SEPTEMBER 14, 2022

So Twitter, if you see there's so many people making tweets and stuff about us now, influencers some PR and stuff as well. For example, we don't have a book writing use case right now where you can, you know, just write a book, but people kind of combine different tools and people have written like eBooks and stuff.

Copywriting 89

Copywriting Marketing Marketers User-Generated 89

Exposure Ninja

JUNE 21, 2022

A great way to keep these people in your sales pipeline is to offer them free resources, such as downloadables or eBooks. Sharing educational content on your website is not only great for showing your visitors that you are an accounting expert, but it’s also a key part of SEO. Share blogs, guides and news.

Digital Marketing 59

Digital Marketing Marketing Strategy Finance Marketing 59

Lusha

JULY 21, 2024

You want to educate them about their pain points and position your brand as a potential solution. Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers. This helps you build your email list and start nurturing leads.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Welcome Software

JUNE 24, 2021

Write and promote content about the problem your mobile app solves: Produce content that adds value to your customers: whether it’s blog posts, eBooks, videos or webinars. Don’t worry, you don’t need to be in PR to pitch the press. In onboarding, test different login/signup options: Don’t just build apps.

Analytics 52

Analytics Promotion Education PR 52

Duct Tape Marketing

MARCH 8, 2018

John Jantsch: I think another thing that I run across a lot is that people have trouble wrapping their heads around the different intent for maybe different kinds of content, that there’s awareness content, and trust building content, and education, and insight, and nurturing, and even referral content.

Place 65

Place Marketing Plan Direct Mail Content Marketing 65

Welcome Software

JUNE 24, 2021

Write and promote content about the problem your mobile app solves: Produce content that adds value to your customers: whether it’s blog posts, eBooks, videos or webinars. Don’t worry, you don’t need to be in PR to pitch the press. Target topics and keywords that are related to your app so you reach the right audience.

Analytics 40

Analytics Promotion Education PR 40

Hubspot Marketing

AUGUST 9, 2018

Before we dive into the various positions you can find within a marketing department, let’s discuss tools and education necessary to become a marketer. Both programs offer in-depth studies of marketing, but they differ in education specifics and structure. What You Need to Be a Marketer. Internships and Co-ops.

PR 144

PR Marketing Marketers Non-Profit 144

Duct Tape Marketing

OCTOBER 12, 2017

Transcript of Traditional PR is Still a Fabulous Way to Stand Out written by John Jantsch read more at Duct Tape Marketing. John Jantsch: PR’s one of those terms, I mean I’ve been doing this a really long time. It’s evolved greatly, the role of the PR firm, the role of the PR practitioner. Transcript.

PR 52

PR Promotion SEO Education 52