Animalz blog

MARCH 18, 2025

And I think this is what, where a lot of a BM programs get get wrong is like you start running a lot of ads, send eBooks, do all this stuff and it’s all coming from like the company, company brand or some random person. As opposed to like a nameless individual. Then distribution, all the channels still matter.

SEO 62

SEO Education Content Marketing Product 62

Animalz blog

JUNE 3, 2025

Instead of making broad educational content, her team puts energy into strong opinions and thought leadership. That’s kind of, like, my first, you know, ebook oaering of this type of content because I spent so much time thinking about it. 13:00 ) Heike focuses Microsoft Advertisings content on the middle and bottom of the funnel.

Advertisers 62

Advertisers Advertising Analytics Product Marketing 62

Martech

APRIL 16, 2024

Example: For a sustainable energy company, a blog post titled “How to Reduce Your Home’s Energy Use” can provide practical tips and introduce the concept of sustainable energy solutions without a hard sell. Educational webinars and ebooks Goal : Offer deep dives into relevant topics, showcasing your expertise.

Customer Journey 129

Customer Journey Customer Energy Transform 129

Adobe Experience Cloud Blog

MARCH 11, 2014

Luckily for marketers, there are plenty of ways to give your content marketing a makeover, which you can explore in my new ebook with Marketo: Let’s Get Visual! If you wrote a lengthy ebook on a subject, why not boil down some key points in an easily digestible form? If so, try to work that theme into the ebook’s language.

eBook 134

eBook Transform Entertainment Thought Leadership 134

Kuno Creative

MAY 31, 2022

As a marketing leader, you know it’s virtually impossible to attract and convert buyers without producing assets like blog posts, videos, social media posts, eBooks, webinars, podcasts and case studies. But creating high-quality content is also extremely resource-intensive.

Energy 114

Energy eBook Digital Marketing Marketing 114

Adobe Experience Cloud Blog

JUNE 17, 2013

Solar cells generally convert 15% of solar energy to electricity. Marketing automation drives prospects and customers through the revenue funnel with various sub-conversions such as ebooks, webinars, demos, conversations with sales reps, etc. Author: Stephen Frapart Conversions are part of everyday life. Why Conversions Are Important.

Customer 134

Customer Thought Leadership Customer Acquisition Energy 134

Trade Press Services Newsletter

NOVEMBER 2, 2022

Instead, they want timely, relevant and practical content delivered through earned media and organic marketing channels such as bylined articles , case studies and eBooks. If the research reveals one thing, it’s that now is the time for companies to give content marketing the energy, support and investment it deserves.

Content Marketing 130

Content Marketing Thought Leadership Energy eBook 130

Marketing Insider Group

APRIL 18, 2023

billion American energy startup has developed tools to manufacture carbon-neutral fuels by absorbing CO2 from the air, and converting it into zero-net carbon gasoline, diesel, and jet fuels. Pretty groundbreaking right?

Content Marketing 139

Content Marketing Whitepaper Food Energy 139

Marketing Insider Group

MAY 25, 2021

Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. Many marketers waste their time, energy, and resources producing the wrong types of content for the wrong audiences. As a marketer, creating and publishing the right content in the proper context is essential. Whitepapers.

Content Marketing 145

Content Marketing Energy eBook Marketing 145

Adobe Experience Cloud Blog

APRIL 30, 2014

Blog posts are a sum of content marketing’s parts,” the report explained, “often combining the statistics and research of whitepapers, ebooks, and case studies with the design of an infographic, but with greater length than social media posts and greater personalization than website content.” Fair enough!

Content Marketing 134

Content Marketing Whitepaper Thought Leadership Energy 134

Marketing Insider Group

DECEMBER 14, 2020

It doesn’t have to take a huge amount of time and energy to create content that generates leads. If you’ve seen success from a certain blog post, consider enhancing and expanding it into an ebook or white paper. You can pull together the content from several blog posts into a single ebook.

Gen Z 145

Gen Z Whitepaper eBook Energy 145

Duct Tape Marketing

JULY 16, 2014

Time seems to be the most precious resource of all when it comes to get things done, but I contend it’s managing energy is more important that trying to manage time. Energy, on the other hand, is something much more dynamic and much more in your control. How to unplug to gain energy. The role of exercise and nutrition.

Energy 72

Energy eBook Management Marketing 72

Neil Patel

APRIL 22, 2021

Don’t be afraid to offer a free trial or a free ebook. That is the action button you should be focusing some energy on for quality lead generation. an ebook or software), even a slight delay in giving people what they want will affect your conversion rate negatively. . But, it’s a different ball game today.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Adobe Experience Cloud Blog

APRIL 17, 2015

Whether it was an initial blog post view, an ebook, or an article download, being able to identify what the person is most interested in will improve her overall experience and increase the likelihood that she remains a loyal customer. Simple Interface.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Communications 134

Hubspot Marketing

MARCH 25, 2021

But, starting and running an effective, traffic-generating blog requires a lot of time and energy. HubSpot and many other blogs have grown their contact and qualified lead lists simply by creating a free downloadable resource, such as an ebook, template, or research report, and offering it through CTAs at the end of blog posts.

Shoppers 145

Shoppers Energy eBook Promotion 145

AWeber

JUNE 27, 2023

A lot of your time and energy is spent on the planning and execution of these events. Ebook landing page An ebook landing page is specifically created to promote and offer an electronic book (ebook). It serves as a destination where people can learn about the ebook's content, benefits, and either purchase or download it.

eBook 102

eBook eCommerce Promotion User-Generated 102

Marketing Insider Group

JULY 13, 2015

Think of all the wasted time and energy. Salesforce’s content marketing manager, Amanda Nelson explained her team’s system saying, “We had one eBook called ’30 Ways to Create Your Social Media Plan.’ By producing two eBooks a month, our content engine is constantly running.” . FORGETTING TO UTILIZE WHAT YOU ALREADY HAVE.

Content Marketing 110

Content Marketing Transform eBook Fashion 110

Hubspot Marketing

MAY 6, 2022

Assets created by public relations teams — such as press releases, white papers, or eBooks — are often posted on news sites or shared with industry publications to reach an audience that’s already listening. When it comes to content marketing and PR combined, there’s nothing wrong with copying yourself, so long as you do it the right way.

PR 127

PR Whitepaper Content Marketing eBook 127

Marketing Insider Group

JUNE 1, 2015

Think of all that wasted time and energy. Salesforce content marketing manager Amanda Nelson explained her team’s system saying: “We had one eBook called ’30 Ways to Create Your Social Media Plan.’ By producing two eBooks a month, our content engine is constantly running.” . Forgetting To Utilize What You Already Have .

Content Marketing 111

Content Marketing Transform eBook Fashion 111

Unbounce

MAY 1, 2019

For example, we can spin up landing pages with forms that provide access to an ebook, guide, or white paper. An example of a landing page offering an ebook download in exchange for contact information. One prompted the visitor to download an ebook, and the other encouraged a direct signup to the platform’s free trial.

eBook 111

eBook Whitepaper Price User-Generated 111

Hubspot Marketing

AUGUST 26, 2022

Ebook Landing Page Examples. Landing pages help users decide whether or not your product or service is actually worth their precious time and energy. Ebook Landing Pages. Scroll down, and you'll see another "Get the eBook" CTA to remind users what's waiting for them. Landing Page Ideas. Sign-Up Landing Pages.

eBook 145

eBook User-Generated Health Transform 145

Adobe Experience Cloud Blog

OCTOBER 5, 2017

That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. Also, you may need to create content for follow-up fodder, such as ebooks, webinars, direct mail pieces, and demonstrations which will create additional touchpoints for your prospects but more work for you on the front end.

Direct Mail 134

Direct Mail Telemarketing Thought Leadership Marketing 134

Marketing Insider Group

FEBRUARY 17, 2021

It’s obvious from these stats and trends in Digital Marketing that businesses are investing more time, energy, and resources into their content marketing because they understand its value. Make 2021 the year you go all-in on content: blogs, eBooks, videos, infographics. Not Just Any Content Marketing Will Do.

Energy 145

Energy eBook Content Marketing Branding 145

illumin

DECEMBER 18, 2023

Lead magnets can include: Ebooks Whitepapers Infographics Reports or studies Webinars Pick a type of email campaign There are several types of email campaigns marketers can run, each with benefits and drawbacks. This content should be relevant to your product and industry and offer value to your potential customers.

Email Marketing 98

Email Marketing Marketing Strategy Whitepaper Energy 98

Adobe Experience Cloud Blog

OCTOBER 23, 2015

So, when creating blog posts, articles, ebooks, and whitepapers, reach out to sources and conduct your own interviews. Another option is Gartner , a site that has research and predictions on IT, infrastructure, and enterprise architecture for insurance, manufacturing, media, banking, and energy industries, to name a few.

Fashion 134

Fashion Thought Leadership Whitepaper Manufacturing 134

Marketing Insider Group

DECEMBER 18, 2019

How can you break through the noise on social media platforms to elevate your brand and gain traction for eBooks, blogs, and bylines if you’re one of so many fighting for the attention of internet passerby? But being the trending topic yourself—whether B2B brand or thought leader—is a challenging feat. The Most Trusted Channel.

Marketing Mix 111

Marketing Mix Thought Leadership Manufacturing Finance 111

Litmus

APRIL 11, 2022

Using form-protected content like ebooks, webinars, or white papers that sit behind a “gate” helps you collect first-party data. Invest energy into understanding engagement. “This can happen with a template , or using the same email structure or hierarchy with visuals and copy.”. Reimagine your preference center.

Email Marketing 98

Email Marketing Whitepaper Customer Journey eBook 98

Adobe Experience Cloud Blog

AUGUST 3, 2018

In this blog, we’ll take stock of the digital marketing landscape in 2018, discuss what’s changed and what’s new, and see where you should be investing your energy. For someone who currently only casually interested in your product, a well-timed whitepaper or ebook could go a long way towards moving them towards purchase.

Whitepaper 94

Whitepaper eBook Thought Leadership Energy 94

Scoop.it!

JANUARY 10, 2023

If you can relate to either of these scenarios, then it’s time to stop wasting time and energy on creating original content and switch to what’s already working – curating content instead! For example, you can share it on social media , use it in future email newsletters, or even repackage it into an ebook or guide.

Energy 108

Energy Email Marketing Thought Leadership Customer Acquisition 108

Hubspot Marketing

APRIL 2, 2024

Energy sustainability platform Net4energy redesigns for both B2C and B2B customers. Net4energy is a multisided platform that connects users who want to learn more about energy sustainability concepts and providers of products and services. Net4energy aims to inspire and educate users with guides, ebooks, and helpful content.

Energy 98

Energy User-Generated B2C eBook 98

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Leverage a paid research report, white paper, or an eBook to collect on your customers’ relationship currency. Hungry for more?

Whitepaper 98

Whitepaper Customer eBook Energy 98

Rock Content

APRIL 8, 2024

Adapting one idea to create multiple pieces requires less energy, money, labor, and time than starting over from scratch with each new post. Users who like readable content may prefer blog posts and ebooks, while others may prefer videos, infographics, and other visuals.

Transform 97

Transform eBook Key Performance Indicator User-Generated 97

Hubspot Marketing

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. However, investing your energy in a channel with high engagement rates doesn't automatically guarantee success. Facebook Lead Ad.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Duct Tape Marketing

OCTOBER 21, 2014

Incentives can include: Free eBooks. This means the user had to spend additional mental energy to search more through your website and click again. The majority of users will not expend this mental energy– they leave your page without making a purchase. Free consultations. Mistake Three: Sending Users To The Homepage.

Energy 75

Energy eBook User-Generated Advertising 75

Duct Tape Marketing

FEBRUARY 18, 2013

The greatest way to build a business is focus more energy on conversion and fulfillment than you do on creating awareness. I’ve just released a new free eBook that delves deeper into this topic and the subject of trust and referral building. The greatest way to generate more referrals is to be more referable. Appreciate.

Shipping 76

Shipping Energy eBook Education 76

Litmus

AUGUST 24, 2020

UX Designer with Duke Energy, is part of a two-person developer team that supports other internal departments. And given how templates were the star of Litmus Live Day August, I’d be remiss if I didn’t mention our latest ebooks on email templates, chock-full of info on exactly what you need to know to create a successful template!

Copywriting 90

Copywriting Energy eBook Retail 90

Neil Patel

JULY 20, 2021

Considering the amount of time and energy you have spent on your ultimate guide, you owe it to yourself and your readers to promote it well. Promote, Promote, Promote. An ultimate guide is no good if no one reads it. Do so by: Sharing it on all of your social networks: Twitter, Facebook, and LinkedIn are the best.

Promotion 145

Promotion User-Generated Shoppers Energy 145