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Unlock Email Campaign Potential: Proven Strategies for 2025

Litmus

Whether it’s a standard newsletter, a one-off promotional campaign, or a triggered email you send automatically, you’ll need to assess what type of content is going to perform the best. Is it a newsletter , promotional, transactional, operational, onboarding, or nurture email? Bonus: all of this is possible with Litmus Personalize !

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Parthi Longanathan (Letterdrop) on AI-Powered Social Selling for the 99%

Animalz blog

And I think this is what, where a lot of a BM programs get get wrong is like you start running a lot of ads, send eBooks, do all this stuff and it’s all coming from like the company, company brand or some random person. As opposed to like a nameless individual. I imagine it’s like having your VP comment on the BDRs post.

SEO
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Aditya Vempaty (MoEngage) on Borrowed Authority: Partnerships That Multiply Reach

Animalz blog

This multiplies reach, since collaborators are more likely to share and promote content they helped create. Everyone says the same damn thing and everyone’s putting ebooks out there. Everyone says the same damn thing and everyone’s putting ebooks out there. As much as I can be a positive energy exchange.

B2C
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Heike Young (Microsoft) on Building Trust and Influence With Employee-Led Content

Animalz blog

Instead of making broad educational content, her team puts energy into strong opinions and thought leadership. And so, you know, as I was looking for content roles last year, I had been promoted from content specialist to senior director of content strategy at Salesforce. It’s, like, the main link on my LinkedIn page.

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How to optimize your content strategy across the customer journey

Martech

Example: For a sustainable energy company, a blog post titled “How to Reduce Your Home’s Energy Use” can provide practical tips and introduce the concept of sustainable energy solutions without a hard sell. Educational webinars and ebooks Goal : Offer deep dives into relevant topics, showcasing your expertise.

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Driving Conversions Throughout the Customer Lifecycle

Adobe Experience Cloud Blog

Solar cells generally convert 15% of solar energy to electricity. As depicted in the graph below, businesses think about how they can most efficiently increase their conversion percentage from prospects to customers and from customers to promoters / upsells. Author: Stephen Frapart Conversions are part of everyday life.

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How to Supercharge Your Content Marketing for Buyer Intent

Marketing Insider Group

Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. Many marketers waste their time, energy, and resources producing the wrong types of content for the wrong audiences. It can also help you build trust with your audience and promote content more effectively for higher ROI.