article thumbnail

How to create, optimize and promote an ebook

Search Engine Land

As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience. And if your appetizer (your ebook) impresses, your audience is likelier to partake in your main course (your products/services). What is an ebook?

eBook 93
article thumbnail

From pixels to profits: How to sell digital products online

Unbounce

/ Ecommerce From pixels to profits: How to sell digital products online By Paul Park. 19 min read Imagine you have a product that turns into a money-making machine once you start selling it. Nope, you can make this into a rock-solid reality by selling digital products online. TABLE OF CONTENTS What are digital products?

Product 59
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

[Ebook] Transformational Inbound Marketing: Your Secret Weapon for Customer Acquisition and Retention

Adobe Experience Cloud Blog

To learn more about this method of inbound, download our brand new ebook: Transformational Inbound Marketing: Your Secret Weapon for Acquisition and Retention. You may connect with a lot of potential prospects, but are they the right buyers for your product or service? 4 Pillars of Transformational Inbound Marketing.

Transform 134
article thumbnail

What Is Content Writing? Plus 12 Tips to Take Your Content to the Next Level

Hubspot Marketing

Plus, you can use SEO to ensure you‘re writing about the most popular topics related to your products or services and covering the right sub-topics when you’re writing about a given topic. Consider, for instance, how often "consumer product" has been written about. But, have you ever seen consumer products compared to water before?

Health 114
article thumbnail

Putting Your Buyer Persona Interviews to Work In Your Marketing Activities

Lynton Web

Start with three to five of the personas you want to target first, keeping in mind that each may interact with your website, products, and services a bit differently. Ads in industry magazines and websites, specific social media sites, and entertainment or lifestyle publications can be hot spots for targeting customers.

article thumbnail

Staying Ahead of the Game: The Importance of Content in Your 2023 Consumer Marketing Strategy

Girl Power Marketing

Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. In addition, quick, snackable content bites that are entertaining, informative, and shareable can nicely round out a content strategy.

article thumbnail

Writing a Job Description That Attracts Ideal Candidates [8 Tips]

Hubspot Marketing

you’ll create articles, infographics, and eBooks that build an engaged audience. Throughout your journey to grow our brand’s audience and reach, you’ll be responsible for: Sculpting informative, entertaining, digestible articles that audiences can’t stop reading. The Final Product. Remove bias from your ad. Security Software Co.

eBook 145