Duct Tape Marketing

NOVEMBER 7, 2024

As CMO, Edelman guided Aetna (now part of CVS Health) through becoming a digitally oriented, customer-centric brand. He's a long time advisor on digital transformation and marketing, and as a CMO, David guided Aetna now part of CVS Health through becoming a digitally oriented customer centric brand. This is John Jantsch.

Customer 71

Customer Transform Energy Health 71

Hubspot Marketing

AUGUST 26, 2022

Ebook Landing Page Examples. Emphasizes Value: In several places on the page, in both text and video, Wise reiterates that it's less expensive than transferring money through a traditional bank. Removes Risk: In several places on the landing page, visitors are reminded that the service is free. Ebook Landing Pages.

eBook 145

eBook User-Generated Health Transform 145

Search Engine Land

OCTOBER 4, 2023

Instead, you send them to an ad, and they have to click a second link to go to where they should have been going in the first place. As a review, if you are running any pop-up (email, newsletter, ebook, etc.) For example, a blogger can say, “This recipe is dairy-free,” and that is not a health claim. That’s a health fact.

Health 135

Health Food User-Generated eBook 135

Adobe Experience Cloud Blog

APRIL 25, 2018

A little recognition can go a long way, so the next time a deal is closed, make sure the demand generation team gets a shoutout for properly scoring the lead in the first place. When did sales last have a call with this prospect, and what should I send them next?” Set your teams up for success and avoid generalizations whenever possible.

Health 134

Health Thought Leadership Marketing Marketers 134

Hubspot Marketing

MAY 27, 2022

Find the Right Place. Not every platform is the ideal place for your ads. This ad works because it targets a specific audience segment — those in their 20s — and offers actionable advice for their health. The takeaway: Don’t bombard your customers with ads. The New York Times.

Advertising 143

Advertising Advertisers Real Estate Customer 143

AWeber

NOVEMBER 9, 2022

You’ve probably seen it yourself: websites offering huge gifts to compel website visitors to join their email lists — 10-page ebooks, 5-day courses, 25-page white papers and beyond. The problem is, while a great lead magnet is a valuable list-growth tool, you probably feel overwhelmed by the idea of writing a 10-page ebook.

eBook 116

eBook Whitepaper Health eCommerce 116

Unbounce

APRIL 23, 2019

E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why." Now's a good time to invent the new ebook. Or, just keep them handy for the next time you want to try something more interesting than creating another ebook or webinar. This s**t works, until it doesn't. Get creative.

Direct Mail 145

Direct Mail eBook User-Generated Marketing 145

Marketing Insider Group

DECEMBER 18, 2019

How can you break through the noise on social media platforms to elevate your brand and gain traction for eBooks, blogs, and bylines if you’re one of so many fighting for the attention of internet passerby? Video Marketing: LinkedIn is the perfect place to practice video marketing if your business has yet to explore its benefits.

Marketing Mix 111

Marketing Mix Thought Leadership Manufacturing Finance 111

Unbounce

AUGUST 8, 2019

In this case, they’re using an Unbounce-built squeeze page to capture email addresses in exchange for a free ebook on leadership. A page like this has just enough content to get visitors interested in the ebook, and no distractions for them to click away. It’s converting at a rate of over 41% ! The interactive squeeze.

eBook 111

eBook Whitepaper Promotion Health 111

Adobe Experience Cloud Blog

MAY 24, 2017

If your resources are limited to already published blogs, and other assets (like whitepapers, ebooks, datasheets, and infographics), you can definitely find ways to create new content by repurposing, which will help you produce a few more pieces of content. don’t launch your program without those three elements in place.

Food 134

Food eBook Whitepaper Thought Leadership 134

Hubspot Marketing

OCTOBER 31, 2023

31% of marketers in our survey listed open rate among the top two metrics they track when sending and reporting marketing emails, placing it right behind clickthrough rate. So, if you‘re sending an email to offer your audience the chance to download a free ebook, you’d consider anyone who actually downloads that ebook to be a conversion.

Email Marketing 137

Email Marketing Analytics User-Generated Marketing 137

Litmus

JUNE 26, 2020

Check out our latest ebook to get all of the details you need to audit and improve your email workflow. After you’ve put in the hours to create a beautiful campaign, it’s time to put the finishing touches and tests in place. Review email health. Looking for a deep dive into scaling your email processes? Get your copy ?.

Health 93

Health Copywriting eBook Place 93

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. You may dive deeper into the options they have to solve their problems and entice them to learn more about how your solution will help by downloading an ebook or demoing your product. Twitter is useful for fast-paced industries such as technology, marketing, finance, and health.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

AWeber

AUGUST 8, 2023

Typically, a digital product may be a piece of media like an eBook. If you think it sounds niche, consider this: Amazon sells approximately half a billion eBooks per year. Online courses, training videos, webinars, eBooks, music, PDFs, digital art, widgets, and apps. What are examples of digital products? Subscription?

Product 98

Product eBook Price User-Generated 98

AWeber

OCTOBER 24, 2023

Some of the most popular coaching services include: Financial Business Health & Wellness Fitness Executive Relationship Mindset And Confidence If you have a skill or experience that can improve people’s lives (or businesses), consider launching a career as a coach. It also helps you avoid spending too much time on marketing.

Non-Profit 105

Non-Profit Transform Price Health 105

Hubspot Marketing

MAY 11, 2020

And such a high level of interest in the content companies are sharing, coming at such a sensitive time, places a huge responsibility on marketers to deliver materials that are not only relevant to the current moment, but genuinely impactful, too. These powerful examples directly address the situation at hand.

Content Marketing 145

Content Marketing Marketing Marketers Communications 145

Hubspot Marketing

JANUARY 30, 2020

So content like an ebook or template can be turned into a call-to-action to entice readers to find out more. Health and Fitness (Interviews and Guides). This approach works for LinkedIn because they've built a solid reputation as the place people should go for hiring and networking.

Fashion 145

Fashion Food Thought Leadership eBook 145

Duct Tape Marketing

MAY 19, 2022

Dysfunctional teams hold their organizations back but great leadership teams accelerate their health and productivity. We've all come from different places, journeys. And, and if you don't step back and do that, you put structure in place that sometimes causes some relational strife, right? Jack McGuinness (05:04): It does.

eBook 93

eBook Health Management Product 93

Hubspot Marketing

MAY 30, 2022

It will also ensure the health of your inbound marketing strategy. They’re your most important metrics, each with a unique purpose and place in your marketing strategy. You won’t have to sort through these numbers on your own. Essential KPI Tracker. KPI stands for " key performance indicator.” Project Management Excel Templates.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Marketing Insider Group

AUGUST 23, 2021

Your Money or Your Life (YMYL): Your audience, like people everywhere, places a higher value on content that can help them make (or save) more money, increase their physical and mental health, and infuse happiness in their lives. Such content provides users with information they can trust and put to use.

Content Marketing 145

Content Marketing User-Generated Marketing Marketers 145

Exposure Ninja

JULY 21, 2022

Assess Your Website’s Current Health and Performance. Rankings : Where you currently place or are ranked in the SERPs for your target keywords. To see long-term success with your SEO campaigns and increase your organic traffic over time, it is essential to have a clear and data-driven SEO plan in place. Let’s get started!

Health 98

Health SEO Advertising Advertisers 98

Neil Patel

JANUARY 21, 2021

Check Your Site’s Health. After looking at keyword search engine rank and site speed, assess the overall health of your site before you start to optimize. Try the MxToolBox Domain Health Report tool to check for major issues in five different categories: general site problems, blacklist, mail server, web server, and DNS.

SEO 145

SEO User-Generated Analytics Health 145

Hubspot Marketing

FEBRUARY 15, 2023

It’s not a fun task but needs to be done regularly to ensure the health of your database. Imagine this: A person reads through your blog on their phone and eventually clicks on a pop-up offering an ebook, ready to sign-up to access your content. HubSpot’s lead management software is a great place to get started for free.)

Management 133

Management CRM Telemarketing Inbound Marketing 133

Rock Content

FEBRUARY 16, 2024

Examples include blog posts, ebooks, white papers, listicles, how-tos, and social media posts. For example, check out this list of health information resources for marketing in 2024. Choose content formats: Select the content types and formats that you wish to create and that your audience will appreciate.

Marketing Strategy 98

Marketing Strategy Whitepaper eBook Marketing 98

AWeber

DECEMBER 13, 2023

Whether you’re selling webinars, ebooks, coaching services, cupcakes -- or anything in between, a product landing page can help boost your sales. The CTA is typically placed repeatedly throughout the page. #1 Embark Dog DNA Test lists happier dogs and preventable health issues as benefits of its product.

Product 116

Product Price Copywriting Shipping 116

Unbounce

NOVEMBER 7, 2019

They understand how health-conscious their subscribers are, and made sure to include extra info about how each Thistle meal is curated to include the right mix of macronutrients, vitamins, and minerals. Consistent visual branding is more important than ever, but it does place limits on how imaginative you can be with your product pages.

eCommerce 145

eCommerce Shoppers Shipping Manufacturing 145

Adobe Experience Cloud Blog

JUNE 30, 2016

If I told you that your brand dropped eight places for one of your keywords and two places for another, which would be more important to address? Dropping eight places on page 4 of search results isn’t going to impact your organic traffic, but dropping two places on page 1 probably will. The answer: you don’t know yet.

SEO 92

SEO Thought Leadership Analytics eBook 92

Hubspot Marketing

NOVEMBER 30, 2016

If you're looking for some great examples, you've come to the right place. I'm a person in my 20s, and I used to write about health care. You can promote multiple of anything, not just products -- like different blog posts, ebooks, or webinars. They're also originally from Florida, which is where this event takes place.

Advertising 145

Advertising Advertisers Price Promotion 145

Buffer Marketing

APRIL 10, 2024

It wasn’t a viable path for most creators — and there weren’t many options in the first place. Go for gold and target one of the most profitable niches on Instagram in 2024, which includes beauty, fashion, travel, pets, health and fitness, food, lifestyle, crafts and DIY, and business. Your niche. Your reputation.

Affiliate Marketing 119

Affiliate Marketing Non-Profit Finance Promotion 119

Neil Patel

NOVEMBER 3, 2020

This theme cuts across different industries such as education, business, web design, marketing, health and fitness, and many more. If you’ve just launched your book (whether ebook or hardcopy), or you want to create in-depth content that will generate organic traffic for you, this magazine theme will do the job right, from the very beginning.

Content Marketing 144

Content Marketing Marketing Marketers Food 144

Search Engine Land

MARCH 10, 2023

ebooks, whitepapers, case studies). Gather customer data from the right sources There are many places to gather the data that will inform how you create your persona. When you use and refer to personas to create content, you’re far more likely to hit your audience in the heart or punch them in the gut with impactful content.

Content Marketing 91

Content Marketing B2C Marketing Marketers 91

Digital Marketer

JULY 7, 2023

Whatever it is, you need to be crystal clear about WHY you want to use ChatGPT in the first place. If the product or service you’re selling deals with a lot of information (say, you’re writing a sales page for a health supplement), bear in mind that the free version of ChatGPT’s knowledge base only goes as far as September 2021.

Marketing Strategy 80

Marketing Strategy Content Marketing Marketing Marketers 80

Duct Tape Marketing

JUNE 27, 2018

” And when she said this, my eyes widened and like parts of my story telling and copyrighting and marketing brain all of a sudden were starting to connect with all these things with health and I was like, “Oh, really? John Jantsch: Yeah, so that story and imagine the health and wellness practitioner or coach.

Branding 66

Branding Health Communications eBook 66

Hootsuite

MARCH 31, 2020

This is often required for regulatory compliance in industries like health care and finance. Every organization should have a social media crisis management in place to manage social media risk and be prepared to respond quickly if crisis strikes. Ebook is short for “electronic book.” Crowdsourcing. RSS reader. Scheduling.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Campaign Monitor

MARCH 3, 2022

Similar to how weights and cardio serve different aspects of health and fitness, both email and SMS marketing can have a huge impact on marketing efforts but serve different purposes. This doesn’t mean you copy and paste an entire ebook into an email and hit send, though. It’s a valid question, but arguably the wrong question.

Email Marketing 68

Email Marketing Law Marketing Marketers 68

Litmus

DECEMBER 6, 2023

We used the Content Automation feature within Litmus Personalize to build the Litmus Live agenda email—which updated automatically as the day proceeded, showing subscribers what was taking place right at that moment during the event. We use this one all the time when we release new ebooks or reports ! Both practical… and so cool.

Key Performance Indicator 72

Key Performance Indicator Shipping Communications B2C 72

InTouch Marketing

JANUARY 31, 2024

Print advertising involves placing ads in newspapers, magazines, brochures and other physical publications, while broadcast advertising includes commercials on television and radio. Content marketing: As we discussed above, this type of marketing includes blogs, ebooks, white papers and even podcasts.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86