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HubSpot launches new genAI-powered Content Hub

Martech

People wanted to consume different types of content — video, podcasts, eBooks, white papers. Customer Success Workspace where customer success managers can track activity for all their accounts, see customer health scores and get suggested next steps after customer calls. ” CMS remains part of Content Hub. .”

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Consult with Ease: Personalize Your Customer Stragtegy Using AI

Duct Tape Marketing

As CMO, Edelman guided Aetna (now part of CVS Health) through becoming a digitally oriented, customer-centric brand. He's a long time advisor on digital transformation and marketing, and as a CMO, David guided Aetna now part of CVS Health through becoming a digitally oriented customer centric brand. This is John Jantsch.

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How to Create an Amazing Company Blog

Marketing Insider Group

Downloading an ebook or white paper. You may dive deeper into the options they have to solve their problems and entice them to learn more about how your solution will help by downloading an ebook or demoing your product. Twitter is useful for fast-paced industries such as technology, marketing, finance, and health.

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Content Marketing for ClimateTech

Marketing Insider Group

Their goal is to take bold actions towards climate change that protect public health, reduce CO2 emissions, and enhance air quality. Aclima Aclima is the world’s most technologically advanced air measurement and analysis platform. And after navigating through their website, we can confirm that they are indeed taking action.

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The greatest hits: Repurposing your best content for social media

Sprout Social

Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. A three minute video based on an eBook may work well for YouTube, but is likely too long for Twitter. And as always, know your audience.

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Scripted Alternatives: 5 Places to Hire Freelance Writers

Rock Content

Instead of having one writer create content, you can have a team of experts creating ads, white papers, ebooks, articles, and much more. This means you can find anything from experts in health to beauty, finance, personal training, and much more. This marketplace thoroughly screens all writers and has niche experts.

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How to create a lead magnet in less than a day (that actually works)

AWeber

You’ve probably seen it yourself: websites offering huge gifts to compel website visitors to join their email lists — 10-page ebooks, 5-day courses, 25-page white papers and beyond. The problem is, while a great lead magnet is a valuable list-growth tool, you probably feel overwhelmed by the idea of writing a 10-page ebook.

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