Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Examples of when you need a GTM strategy include: Launching a completely new product or service.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketing 95

Neil Patel

NOVEMBER 24, 2020

If it’s someone in the automobile industry, then make your case studies about auto parts and accessories manufacturers. Storytelling is a powerful marketing strategy. Case studies can also be embeded in other types of content — such as an ebook, how-to blog post, or resource guide. Amazon Web Services.

Automobile 145

Automobile Manufacturing Copywriting eBook 145

Rock Content

OCTOBER 30, 2020

The major challenge of any Digital Marketing strategy is to establish an approach capable of generating, nurturing, and converting leads. KVH Industries is a top manufacturer of satellite solutions that provide high-speed Internet, television, voice and data services to mobile users at sea and on land.

User-Generated 131

User-Generated eBook Education Whitepaper 131

Marketing Insider Group

APRIL 18, 2023

If you’re staying on top of the latest and greatest ClimateTech content marketing, then I’m sure you’ve already heard about Prometheus Fuels (and maybe even invested in their stock, like we did). Pretty groundbreaking right? But in order to secure interest, they first need to gain a deep understanding of their audience members.

Content Marketing 139

Content Marketing Whitepaper Food Energy 139

Sprout Social

JULY 9, 2020

From infographics to blog posts to video tutorials, you’ve most assuredly been at the receiving end of content marketing. On brand teams, it’s sometimes a standalone effort or handled as a segment of an overall marketing strategy. Content marketing looks different for everyone and there are multiple ways to go about it.

Content Marketing 98

Content Marketing Manufacturing Marketing Marketers 98

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Manufacturing. Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. At the early stage, content such as ebooks, slideshows, and blog posts are effective for generating awareness. Healthcare.

Thought Leadership 132

Thought Leadership Manufacturing Marketing Marketers 132

Marketing Insider Group

DECEMBER 18, 2019

How can you break through the noise on social media platforms to elevate your brand and gain traction for eBooks, blogs, and bylines if you’re one of so many fighting for the attention of internet passerby? Explore new ways to leverage LinkedIn in your marketing strategy for 2020 to take advantage of all it has to offer in B2B.

Marketing Mix 111

Marketing Mix Thought Leadership Manufacturing Finance 111

Adobe Experience Cloud Blog

OCTOBER 23, 2015

Would you like your content to be shared and, as a result, insert more prospects into your marketing funnel? By integrating them into your content marketing strategy, your customers will react positively to your content and show more interest in your company and brand as a whole, leading to more prospects and more potential sales.

Fashion 134

Fashion Thought Leadership Whitepaper Manufacturing 134

Rock Content

MAY 15, 2020

When creating your Digital Marketing strategies, the question you should always ask yourself is: what is the best way to attract and retain users? These are: Infographics Videos Quizzes Ebooks Calculators. Interactive ebooks are a perfect solution to follow up on an infographic or specific blog post. Take a look!

eBook 75

eBook Manufacturing Education Marketing Strategy 75

Marketing Insider Group

SEPTEMBER 19, 2019

Your content marketing strategy and target persona go hand in hand. Moving on, the Manufacturing Company Industry proves to consume the most content at 11%. Although they make the top 5 list, eBooks are astronomically more appetizing to the HR audience. Job Function: All. Job Level: Manager and above.

Customer 98

Customer Manufacturing Retail eBook 98

Duct Tape Marketing

AUGUST 11, 2014

Once you get good at that you can turn a series of relevant posts into other forms of content such as videos and eBooks. Create an information rich, education focused eBook and/or webinar and reach out to other related businesses and ask them if they would like to cobrand the eBook or offer the webinar to their network free of charge.

eBook 78

eBook Direct Mail Manufacturing Education 78

Marketing Insider Group

SEPTEMBER 14, 2023

Think you’re safe because you have a dedicated content marketing strategy? After all, 43% of B2Bs say they have a documented strategy. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively.

Content Marketing 133

Content Marketing Thought Leadership Marketing Marketers 133

Marketing Insider Group

JUNE 15, 2020

By analyzing more than 4 million downloads, the 2020 Content Report reveals significant observations of the B2B buyer market, leading marketers to make more informed content marketing strategies with tangible downstream Marketing ROI. Manufacturing. Advertising/Marketing/PR. Financial Services.

Whitepaper 108

Whitepaper Information Technology Manufacturing Marketing 108

Marketing Insider Group

JULY 27, 2015

There is a sharp difference between demographic segmentation (“CIOs and companies with over 5,000 employees in the manufacturing industry”) and in-depth buyer personas that represent a comprehensive view of the characteristics, attributes, motivations, and interests of these segments. Personas should: .

Market Segmentation 107

Market Segmentation Manufacturing Law eBook 107

CXL

JUNE 2, 2022

These businesses have driven millions in ARR by diverting the focus from spray-and-pray marketing methods to targeting (and landing) bigger, better-fit accounts. To experience explosive growth, implement an account-based marketing strategy rooted in proven, demonstrable success. Touch 3: Marketing email. via 6sense ].

eBook 83

eBook Marketing Marketers Inbound Marketing 83

Digital Marketer

FEBRUARY 23, 2023

They were headed towards space, where countless new stations had been constructed near resource-rich astroids… or maybe to the manufacturing plants on the moon… or to the growing colony on Mars… or to explore the moons of Jupiter. That said, you still need several traditional marketing skills to succeed in the new age.

Energy 81

Energy Copywriting Marketing Marketers 81

AWeber

OCTOBER 17, 2023

The best strategy was simple: enticing customers with a gift. With a free 49-page eBook full of recipes, Minimalist Baker encouraged new readers to become new subscribers. For NatureBox, assembling gift ideas like the “Less Stress Box” or “Everyone’s Favorites Box” doesn’t require manufacturing new snacks.

Shipping 111

Shipping Shoppers Marketing Marketers 111

Moz

DECEMBER 13, 2020

In any business marketing strategy, we’re really interested in one thing: sales. These tools include: Venngage (to create slideshows and infographics) Google Docs (to create ebooks and whitepapers) Surveys (to collect ideas and stats) Invideo (to create videos). The solution? Change your link building mindset. Conclusion.

Whitepaper 60

Whitepaper Manufacturing eBook CRM 60

Duct Tape Marketing

SEPTEMBER 20, 2023

More A bout Jay Baer: Get the special price 3-pack of Jay’s new book: The Time to Win: How to Exceed Your Customers’ Need for Speed More about the book: The Time To Win: The Consumer Patience Study Jay’s website Connect with Jay on LinkedIn Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show?

Customer 95

Customer Price Manufacturing Shipping 95

Rock Content

AUGUST 7, 2020

Engagement is essential in marketing strategies. Therefore, brands and marketers must understand it. As you may notice, it’s essential to support marketing efforts on reliable data. Check out our ebook about Market Intelligence and see how to stand out with data monitoring! is of great importance.

Customer 59

Customer Inbound Marketing Advertising Advertisers 59

Orbit Media Studios

NOVEMBER 21, 2022

Pro Tip: According to marketing research by Abbie Griffin and John Hauser at Nielsen Norman Group , by 20-30 interviews you’ll have achieved information saturation, uncovering 90-95% of what your customers need. Look to schedule about 15 customer interviews if possible — and use these for all aspects of your marketing strategy.

Copywriting 69

Copywriting Logistics Customer Marketing Strategy 69

Exposure Ninja

SEPTEMBER 7, 2022

Now you’ve set your WooCommerce store up for SEO, it’s time to build a content marketing strategy. If you’re a product reseller, make sure your description is unique rather than being copied from the manufacturer. Don't hire a web design agency until you've read this eBook Download this eBook. SEO Jargon.

SEO 52

SEO eCommerce User-Generated Product 52

Sprout Social

JANUARY 25, 2019

According to a survey by The Manifest and Smart Insights, 24% of social media marketers said missing a formal strategy is their top social media marketing challenge. Another 24% said building a community of followers is a top social media marketing challenge. Signal is providing a valuable resource for digital marketers.

Customer 112

Customer Branding Whitepaper Manufacturing 112

Duct Tape Marketing

JULY 10, 2019

So that could be anything, I mean, literally anything from a birthday card to an ebook to your own university program. We don’t want to be, “Oh, I really like you for your ebooks and stuff, but whoa, purchase, hang on, hang on.” So how do you make it the voice of strategy as opposed to just another tactic?

eBook 63

eBook PR Real Estate Content Marketing 63

Lusha

DECEMBER 9, 2024

B2B email marketing needs a more nuanced approach, focusing on building relationships, showing credibility, and demonstrating value. Why B2B Email Marketing Matters B2B email marketing is a key part of successful marketing strategies today. ebooks, white papers, templates) in exchange for email sign-ups.

Email Marketing 52

Email Marketing Whitepaper Law Marketing 52

Tiecas

OCTOBER 16, 2023

Industrial content marketing for manufacturers is a powerful tool to help your business achieve its lead generation and sales goals. It’s a strategic marketing approach focused on creating, distributing, and promoting valuable, relevant, and consistent content to attract and engage a clearly defined audience.

Manufacturing 52

Manufacturing Content Marketing Key Performance Indicator Transform 52