Marketing Insider Group

DECEMBER 1, 2021

For those looking for what’s in, what’s working, and what’s next, we’re sharing emerging trends in content marketing that have increased in popularity of late. And how they relate to overall digital marketing trends as we head into next year. Voice Search Will Evolve How Content Marketing Sounds.

Market Trends

Litmus

FEBRUARY 27, 2020

The email industry is constantly changing, but what are the trends that really matter in the years to come—and how can marketers prepare? We asked leading industry experts to share their visions for how some of the most crucial elements of email marketing will change in the next decade. Get your copy ?. Get your copy ?.

Email Marketing

Marketing Insider Group

JUNE 22, 2020

The biggest content marketing trend in 2020 is moving an audience-centric content marketing strategy. If a buyer completes a form for an awareness level ebook, they are information-gathering. The post 2020 Content Marketing Trends – Content for the Buyer Journey appeared first on Marketing Insider Group.

Market Trends

Litmus

FEBRUARY 14, 2023

Read on for a deeper look at AMP for email, and our thoughts on whether it’s right for your email marketing campaigns. 8 Email Marketing & Design Trends to Know (And 1 to Ignore) Discover the eight email marketing and design trends that will impact your your campaigns—plus how to tap into them to boost email performance.

Market Trends

Adobe Experience Cloud Blog

JANUARY 5, 2015

94% of consumers surveyed in the study said that after being mis-targeted by marketers, they deleted the offending messages, marked emails as spam, unsubscribed, visited the website less frequently, or worst of all, became less likely to buy. But how can they increase engagement? Customer Activation!

Customer

Hubspot Marketing

MAY 8, 2023

And to make things easier, they can also leverage tools like surveys or customer feedback to see what they want from your marketing content. Once you've identified topics your target audience is interested in, create high-quality content such as blog posts, videos, infographics, or ebooks based on the responses.

Market Research

Adobe Experience Cloud Blog

SEPTEMBER 12, 2013

Here are my top 4 takeaways from the conference, which represented the best in content marketing trends, challenges, and thought leadership: 1) The New Biggest Threat to Content Marketing: An Over-Reliance on Competent, Professional, On-Strategy Content. , and orange glazed donuts. There were also oranges, I think.

Content Marketing

Hubspot Marketing

OCTOBER 12, 2017

By performing a competitor analysis, you'll be able to: Identify gaps in the market. Uncover market trends. Market and sell more effectively. Analyzing your competitor's website is the fastest way to gauge their marketing efforts. Are they creating whitepapers or ebooks? Develop new products and services.

Whitepaper

Adobe Experience Cloud Blog

JULY 15, 2013

In stark contrast, the Financial Services industry has been extremely slow in modernizing their marketing in step with changing consumer behavior. However, there are some trends that Financial Services companies are ignoring at their own peril. Want to learn more about how financial services can leverage digital marketing techniques?

Digital Marketing

Marketing Insider Group

FEBRUARY 9, 2021

It could be subscribers to your newsletter, anyone who fills out a form to download an ebook, or a sale. Maybe you’re always experimenting with different content formats – like infographics, ebooks, and whitepapers – hoping something will resonate better with your audience and attract visitors from search engines.

Content Marketing

Adobe Experience Cloud Blog

SEPTEMBER 15, 2014

Author: Evy Wilkins When marketers were first experimenting with video, there was a mad rush to produce as much of it as possible – companies of all sizes invested tremendous resources into all sort of video assets. Types : Explainer videos (not product-focused), teasers, commercials, previews for webinars or ebooks.

Video Marketing

Hubspot Marketing

DECEMBER 26, 2023

Short-Form Videos Video tops the list in lead-generating effectiveness as overall marketing trends continue to move toward social media platforms. Short-form video has the highest ROI of any of the marketing trends, and 90% of marketers already using it planned to maintain or increase their investment in 2023.

Gen Z

Martech

SEPTEMBER 28, 2023

Blog posts, eBooks, email and social post copy, and visual assets like images and videos are available with the push of a few keys on your keyboard. You can stay tuned for more posts in this series, which will published here in the coming weeks, and will be featured in my twice-monthly XR/AI Marketing Brief.

User-Generated

Hubspot Marketing

NOVEMBER 29, 2023

The latest education marketing trends indicate that the most popular types of content include: Long-form articles. Identify the pain points and needs of your target audience throughout their user journey and create informational content around them. Case studies. Newsletters. Testimonials. Press releases. Checklists. Want an example?

Education

Rock Content

OCTOBER 12, 2015

Social Media Marketing Trends: Survey Summary Report | Ascend2. Social media marketing, when planned properly, can be very effective. Nevertheless, creating compelling content for social media marketing is also the most difficult to execute.

Social Media Marketing

Marketing Insider Group

OCTOBER 18, 2021

Some of the most commonly used (and effective) types of gated content include ebooks, whitepapers, checklists, templates, and how-to videos. Video is currently the most in-demand type of content by online users across the board, and brands are responding accordingly ( 86% of companies currently use video as part of their marketing strategy).

Customer Acquisition

Rock Content

AUGUST 4, 2020

Inside a newsletter, the content can be anything that makes sense to your Digital Marketing strategy. For example: Ebooks Recently published articles Product offerings Discount coupons. Why are newsletters important in a Digital Marketing strategy? Email marketing is very much alive and still brings plenty of results.

Digital Marketing

Marketing Insider Group

DECEMBER 18, 2019

Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. But being the trending topic yourself—whether B2B brand or thought leader—is a challenging feat. In fact, it’s probably one of the reasons why you’re here.

Marketing Mix

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Engage With Influencers.

Event Marketing

Rock Content

SEPTEMBER 24, 2015

Matt is passionate about the latest content marketing trends and best practices for video, infographics, eBooks and more. Follow him on Twitter @matt_cooper. The post There’s More Demand for Premium Video Than Ever Before appeared first on Visually Blog.

Shoppers

Rock Content

JULY 6, 2023

Meanwhile, SEO content might be useful to marketers with a leaner budget plan, since it is able to deliver good results. SEO is ranked 4th on a list that considers marketing trends with the highest ROI. Create engaging experiences Long ebooks can be quite boring and distract readers from consuming the content.

Marketing Plan

Rock Content

JUNE 1, 2024

Inside a newsletter, the content can be anything that makes sense to your Digital Marketing strategy. For example: Ebooks Recently published articles Product offerings Discount Coupons (Speaking of newsletters, are you subscribed to ours?) Why Are Newsletters Important In a Digital Marketing Strategy?

eBook

Marketing Insider Group

DECEMBER 20, 2021

Webpages, blog articles, newsletters, videos , downloadable content (like ebooks or PDFs) — it all belongs in your content audit spreadsheet. Most important of all is to make content audits a regular part of your content marketing strategy. Google ranking factors, SEO standards, and marketing trends evolve over time.

Key Performance Indicator

Rock Content

MARCH 19, 2024

Leverage high-performing content types Some content types are especially effective when it comes to streamlined B2B content marketing , so make sure you include well-crafted examples in your ongoing strategy. Because if you don’t pay attention to these things, you can trust that your competitors will.

Whitepaper

Rock Content

MAY 17, 2023

We can easily see trends on social media, but in order to make complex decisions, deeper information is required. In order to provide richer valuable information regarding the recent marketing trends, Hubspot partnered up with Rock Content , Litmus and Wistia to develop The State of Marketing Report 2023.

Marketing

Rock Content

JUNE 9, 2020

The most used are: infographics ; quizzes ; ebooks ; white papers ; calculators ; landing pages ; contests; videos. You can use each type of interactive content in distinct ways within a marketing plan. According to Jonny Rose , this is a marketing trend for years to come. There’s no rule for it.

Whitepaper

Adobe Experience Cloud Blog

AUGUST 13, 2018

If you’re reading this blog, that probably means that you keep up to date on the latest marketing trends and news. If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy.

Direct Mail

Litmus

SEPTEMBER 7, 2021

. — Donnell DeLeon, Marketing Automation Developer at VSP. Discover the rest of our micro-efficiency tips in our ebook, Going Agile: The New Email Workflow. New data on the complexity of marketing technology. 2021, Airtable Marketing Trends Report. Be more agile. Get the guide. Start your free trial. HubSpot Blog.

eBook

Martech

MAY 10, 2023

Agile marketing has matured significantly over the past five years and we anticipate even more exciting developments as more companies pivot away from traditional marketing frameworks that make it difficult adapt to shifts in customer behaviors, market trends, and organizational needs.

Marketing

Marketing Insider Group

FEBRUARY 22, 2023

Quick Takeaways: The biggest content marketing trend is moving a buyer-centric content marketing strategy. If a buyer completes a form for an awareness level ebook, they are information-gathering. And yep, it all comes back to the customer. In order to do that, we must place customer insights ahead of internal demands.

Customer Journey

Scoop.it!

MARCH 10, 2022

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. You need several different types of content for content marketing campaigns like ebooks, landing pages, blogs, articles, and more.

Content Marketing

Duct Tape Marketing

SEPTEMBER 10, 2015

Did they sign up through your latest Facebook ad, download your eBook, or were they referred by an existing customer? You can tailor your emails based on the specific marketing approach each customer responded to. When she’s not writing about marketing trends she enjoys writing fiction, practicing yoga and treasure hunting.

User-Generated

Duct Tape Marketing

SEPTEMBER 10, 2015

Did they sign up through your latest Facebook ad, download your eBook, or were they referred by an existing customer? You can tailor your emails based on the specific marketing approach each customer responded to. When she’s not writing about marketing trends she enjoys writing fiction, practicing yoga and treasure hunting.

User-Generated

Rock Content

APRIL 22, 2024

Competition, market trends, world events and other factors can affect what happens in the future. In most cases, changes to your digital marketing plan will involve content creation. Do you need new landing pages, product pages, blog posts, articles, or an ebook? That’s where WriterAccess comes into the picture.

Digital Marketing

Rock Content

JULY 6, 2020

Many people — therefore, many companies as well — see social media as a place to only share their Content Marketing efforts, such as blog posts and ebooks. If you want to create a worthwhile and durable connection to your target audience, follow our tips in your Content Marketing for social media.

Content Marketing

Rock Content

AUGUST 25, 2020

It’s the classic segmentation based on nationality, region, marital status, sector, position/department, or media and market trends. They are also ideal for instigating and directing a visitor’s attention to the CTA — usually a button to download a spreadsheet, infographic, or ebook. Email marketing.

Transform

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Ten Tips for Best Practice Lead Management (eBook).

Whitepaper