Hubspot Marketing

DECEMBER 23, 2024

I caught up with Irina Maltseva, the Growth Lead at Aura, and she gave me the scoop on how AI is helping her out: AI tools like AI Content Helper by Ahrefs and Clearscope have seriously sped up marketing tasks, especially SEO and content creation. One of the tools I use for this purpose is Surfer SEO. But even thats not enough.

Transform 119

Transform User-Generated Marketing Marketers 119

Duct Tape Marketing

AUGUST 22, 2024

Understanding a business’s goals and aligning marketing strategies accordingly is essential, rather than just executing tactics. [05:44] A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. 09:01] Strategy First Lastly, Strategy First!

CMO 84

CMO Customer Journey Transform User-Generated 84

AWeber

MAY 31, 2025

Why Lead Capture Pages Are Essential for Growth Lead capture pages are the engine behind almost every successful email marketing strategy. Define Your Offer Choose something that solves a specific problem for your audiencelike an ebook, checklist, webinar, or discount. The value should be obvious at a glance.

eBook 61

eBook eCommerce User-Generated Email Marketing 61

Businesses Grow

JANUARY 27, 2025

“Gated content” killed his content marketing strategy. Most marketers point to the high cost of making exceptional content … Asking for an email address seems like a small price to pay for this value. Providing a tangible demonstration of the value of content marketing is difficult.

Neuromarketing 66

Neuromarketing Marketing Marketers Customer Journey 66

Rock Content

JULY 11, 2024

Trello in use by Rock Content’s content team Ecommerce tools for content creation Amazing content is the heartbeat of any digital marketing strategy, and the right tools can help you create the best. Ecommerce marketers use it to streamline keyword research, site audits, social tracking, competitive analysis, and more.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Duct Tape Marketing

APRIL 14, 2025

Key Roles & Costs: CMO/VP/Director of Marketing: Average Monthly Salary: $15,363 $29,732 Benefit: Strategic vision and leadership Drawback: Budget breaker for most small businesses Marketing Specialists (SEO, content, email, analytics, etc.): Download The Fractional CMO Agency Model eBook.

CMO 49

CMO eBook Marketing Marketers 49

Exposure Ninja

APRIL 25, 2025

In 2025, content marketing isn’t optional. It powers your Search Engine Optimisation (SEO) , fuels your lead generation, and keeps your brand front of mind across every stage of the buyer journey. Download my free copy Key Takeaways: Why Is Content Marketing Important? And it can deliver serious long-term returns.

Content Marketing 52

Content Marketing User-Generated PR Marketing 52

Buffer Marketing

OCTOBER 28, 2024

Think of this as your cheat sheet for building a powerful marketing tech stack on a budget. Whether you're looking to improve your customer service , gather product feedback, or keep tabs on your online reputation, Mentionlytics could be a valuable addition to your digital marketing toolkit. Pricing: Starts at $69/month.

Digital Marketing 106

Digital Marketing Price User-Generated Affiliate Marketing 106

Backlinko

MARCH 25, 2025

They use display advertising and sell multiple machine learning ebooks and tutorials. Even the subniches like SEO and content marketing have 100% keyword difficulty. For example, Search Engine Journal (SEJ) has found success in the SEO and search marketing subniches with data-backed content written by industry experts.

Real Estate 109

Real Estate Health Affiliate Marketing Non-Profit 109

SocialPilot

APRIL 23, 2025

Earned links and SEO boost: When PR campaigns gain momentum on social media, they often attract blog mentions, media coverage, and external site links. Notably, 59% of marketers use thought leadership ebooks or white papers to reach customers, spotlighting its significance in proving your expertise.

PR 40

PR Branding Whitepaper Thought Leadership 40

Hubspot Marketing

JANUARY 27, 2025

Most of those respondents also say blogging is still pretty crucial to their broader marketing strategies. 34% do it for SEO-related purposes. Our research found that: 56% of marketers who work for blog-maintaining businesses say they see the role of blogging in their content marketing strategy expanding in the future.

Transform 115

Transform Marketing Marketers Thought Leadership 115

Campaign Monitor

MAY 30, 2025

Website & Landing Page Builder : Create SEO-optimized, mobile-responsive websites with unlimited pages and bandwidth without additional tools. Beyond email marketing, it offers website building, digital product sales, and landing pages in one unified platform.

eCommerce 40

eCommerce Price User-Generated CRM 40

Duct Tape Marketing

APRIL 30, 2025

While AI marketing tools are powerful, they cant replicate genuine human connection, emotional marketing, or brand experiences built around shared values and trust. Performance marketing has overshadowed the soul of branding. Experiential marketing is key to creating emotional resonance. And I mean, it's important.

Marketing 68

Marketing Marketers Food Marketing Plan 68

SocialPilot

JULY 14, 2025

They act as LinkedIn’s version of SEO Tags. Performance Marketing Strategy,” “AI-Powered CRM,” “Employee Advocacy Tools”) Tip: Don’t stuff generic terms like “Marketing” or “Digital.” EmailMarketingTips, #CustomerOnboarding) Bottom (Conversion) Push to CTA (ebook, trial, demo) Intent-based or branded hashtags (e.g.,

Real Estate 59

Real Estate Thought Leadership User-Generated Tentpole 59

Digital Marketer

NOVEMBER 20, 2024

On a few different levels: SEO → GEO: Creating content strategies to not only appear in organic search but to have responses shared from your brand and cited in generative/AI search experiences (e.g., Yes, you can focus on SEO, but if you want to resonate, don’t focus solely on the algorithm—focus on quality.

Digital Marketing 94

Digital Marketing Transform eCommerce Customer Journey 94

Adobe Experience Cloud Blog

OCTOBER 18, 2017

According to the authors of Marketing Metrics , the probability of selling to a new prospect is 5-20% while the probability of selling to an existing customer is 60-70%. Beginning with a well-defined strategy allows you to create drip campaigns that respond to the specific needs and interests of specific customers.

Customer 215

Customer Whitepaper Thought Leadership eBook 215

Marketing Insider Group

OCTOBER 19, 2015

I base this on seeing the type and knowledge level of the people attending our content marketing workshops in the U.S. Carlos Abler, Leader: Content Marketing Strategy at 3M, @ Carlos_able r. Todd Wheatland – Content marketing breaks free of silos. Finally, the business world catches up.

Content Marketing 168

Content Marketing Telemarketing Marketing Marketers 168

Hubspot Marketing

MAY 26, 2023

Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? Now, let's look at digital marketing strategy.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Hubspot Marketing

MAY 11, 2023

SEO isn’t easy — it often requires an entire team of people who solely focus on SEO within your marketing department to get it right. That’s why many companies choose to outsource their SEO to an SEO agency/service. Table of Contents What do SEO services do? What do SEO services do? Let’s dive in.

Price 141

Price SEO eBook Succession Management 141

Rock Content

APRIL 20, 2020

Search Engine Optimization (SEO). Content Marketing. Social Media Marketing. Email Marketing. Marketing Services. Search Engine Optimization (SEO). The techniques, actions, and tools that make your brand climb those spots are called Search Engine Optimization, or SEO. Content Marketing.

Marketing Strategy 131

Marketing Strategy Social Media Marketing Marketing Marketers 131

Marketing Insider Group

FEBRUARY 23, 2021

13% of marketers say case studies are a primary form of media in their content marketing strategy. 8 Ways Case Studies Fit into Your Content Marketing Strategy. Here’s how you can incorporate case studies into your content marketing strategy to glean the most value from them. Source: HubSpot.

Marketing Strategy 140

Marketing Strategy Content Marketing eBook Marketing 140

Marketing Insider Group

MAY 27, 2020

The digital revolution has leveled the playing field when it comes to winning at marketing. It’s no longer necessary to have a huge marketing budget and to work with a pricey agency to increase your sales. But you can’t expect to be successful in digital marketing without a solid plan. Content marketing. Email marketing.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one.

SEO 143

SEO B2C PR Whitepaper 143

Rock Content

NOVEMBER 24, 2020

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Through blog posts, ebooks, and several other formats, you can deliver the right message to educate the public about your brand and solutions. Keep reading!

Marketing Strategy 134

Marketing Strategy Content Marketing Marketing Marketers 134

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here are several ways to make your social strategy put in an Oscar-winning performance.

Marketing Strategy 145

Marketing Strategy Content Marketing Gen Z Whitepaper 145

Search Engine Land

APRIL 3, 2023

As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience. And if your appetizer (your ebook) impresses, your audience is likelier to partake in your main course (your products/services). What is an ebook?

eBook 85

eBook Promotion Shipping Entertainment 85

Adobe Experience Cloud Blog

OCTOBER 13, 2017

You generated a lot of leads and revenue with creative emails, in-depth content, and shareable social posts, but new ideas are falling flat, and you’re suffering from a severe case of marketer’s block. One source of new ideas that may come as a surprise is SEO website analytics. Use it as a chapter in an ebook.

Analytics 134

Analytics SEO Transform User-Generated 134

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Rock Content

FEBRUARY 16, 2024

Content Marketing Agency: The Key to Independent Success in 2024 As experience deepens and technology gets easier to navigate, unlocking your potential for marketing independence is more of a reality than ever. Review market research or collect customer feedback, if necessary. Develop and manage the overall marketing process.

Marketing Strategy 98

Marketing Strategy Whitepaper eBook Marketing 98

Rock Content

JULY 28, 2023

In fact, 79% of marketers surveyed by the Content Marketing Institute (CMI), stated that interactive content improves messaging retention. We all know rich materials are the basis of all content marketing strategies. I’m talking about interactive ebooks, calculators, infographics, assessments, and so on.

Marketing Strategy 98

Marketing Strategy Transform eBook User-Generated 98

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hubspot Marketing

OCTOBER 27, 2022

In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Plus, we'll explore some examples of effective content marketing strategies for inspiration. Why Marketers Need to Create a Content Marketing Strategy.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. This article explores a new paradigm for SEO, one rooted in effective brand building. Create profitable marketing content that stands on its own, independent of Google traffic.

SEO 114

SEO Branding Entertainment Communications 114

Girl Power Marketing

FEBRUARY 1, 2023

Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. YouTube has the power of Google behind it.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Digital Marketer

NOVEMBER 17, 2022

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. However, for digital marketing success, It needs a set of instructions, certain objectives, and effective strategies.

Digital Marketing 86

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 86

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. Content Marketing Planning Template. On-Page SEO Template.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145