Jeff Bullas

JANUARY 3, 2023

You can’t attract the right audience or traffic and sell products or services on your affiliate site with the wrong keywords. Affiliate marketing is a model where you get paid a percentage of the sales by a company for advertising its product. You earn a commission every time someone purchases a product through your affiliate link.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Duct Tape Marketing

DECEMBER 15, 2021

How Shifting Your Mindset Can Boost Your Productivity written by John Jantsch read more at Duct Tape Marketing. She’s a media contributor on productivity, organization, and work-life integration. 2:33] What are some of the big productivity killers, and how do people get bad habits? [4:10] This is John Jantsch.

Product 93

Product Energy eBook Education 93

Adobe Experience Cloud Blog

FEBRUARY 25, 2016

With the right report in place, you can tell which programs bring in the most new names. And if your product is a considered purchase with a longer sales cycle, like financial services products, luxury goods, education, and healthcare, your customers probably came to you through multiple touchpoints.

eBook 91

eBook Thought Leadership Finance Marketing 91

Adobe Experience Cloud Blog

MAY 6, 2016

But you spent valuable time and money on grabbing their attention in the first place, so why not make the most of your efforts and re-engage these folks? New content, videos, cheat sheets, or products. Too busy – I would open your emails, but I’ve been pretty jammed lately. Special offers. Segmentation for increased effectiveness.

eBook 91

eBook Thought Leadership Health Promotion 91

Duct Tape Marketing

JUNE 1, 2023

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. She is an accomplished product marketing leader who has held marketing leadership roles at Adobe, Google, and many startups.

Product 59

Product Whitepaper Product Marketing Management 59

Hubspot Marketing

FEBRUARY 22, 2023

Kickback Email: The kickback email is your follow-up message to the lead a short time after the exchange takes place. Picking a broader topic may get you more contacts, but those contacts may not be quality leads interested in your product or service. Offer unique industry insights in an ebook or report. Be trustworthy.

eBook 145

eBook Finance User-Generated Transform 145

Search Engine Land

DECEMBER 6, 2023

Consideration stage Potential buyers have clearly defined their problem or need and are now exploring different solutions, products, or services. SEO content should be crafted to highlight the unique selling points of your products or services and how they compare to competitors, leveraging case studies, reviews, and testimonials.

SEO 104

SEO CRM B2C eBook 104

Lynton Web

APRIL 6, 2023

The Benefits of Using Paid Media Adding paid media to your inbound marketing strategy is a great way to amplify the content you’ve spent time creating or the product you’ve designed. Use Paid Media to Promote Savings Spending money on paid media to promote discounts on your product or service is useful.

Inbound Marketing 97

Inbound Marketing Whitepaper eBook Promotion 97

Hubspot Marketing

JULY 4, 2022

The leads download an ebook, then become an MQL once they start a trial, then an SQL when the sales person follows up with that prospect, an opportunity when they do a trial review call, and a customer when they purchase. But what if they start a trial and then download an ebook? Increase the value of your CRM.

eBook 145

eBook CRM Marketing Marketers 145

Lynton Web

MARCH 9, 2023

Start with three to five of the personas you want to target first, keeping in mind that each may interact with your website, products, and services a bit differently. Here are six places you can incorporate the findings of your personas. The next phase is to use the information throughout your inbound marketing plan and strategy.

Inbound Marketing 119

Inbound Marketing eBook Entertainment Marketing 119

Hubspot Marketing

DECEMBER 1, 2023

Do you want to educate the buyer on your product or industry? Then, you’ll probably want to create a free resource like an ebook or whitepaper that they can download by filling out a form and submitting their contact information. Or perhaps you want to increase the number of people who sign up for your product. Social media.

User-Generated 112

User-Generated Whitepaper eBook Analytics 112

Hubspot Marketing

DECEMBER 21, 2020

This blog post template is an example of a product or service review. Introduce the product/service that you're reviewing and relevant background information about the company the product/service is from. If there are multiple features to the product/service section them separately as you review. Introduction. Conclusion.

Copywriting 144

Copywriting eBook Communications Marketing 144

Hubspot Marketing

JANUARY 13, 2023

A lead is any person who indicates interest in a company's product or service in some way, shape, or form. An example of an SQL is a contact who fills out a form to ask a question about your product or service. Product Qualified Lead (PQL). This can be an ebook , a course, or a template. HubSpot Ebook Templates.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Buffer Marketing

MAY 2, 2024

Get sponsorships and offer User-Generated Content User-generated Content or UGC is any content a creator produces about a brand or its products or services. And when people see other people like themselves sharing helpful information about a product or service that can solve a problem they have, viewers are more likely to act. 

Affiliate Marketing 80

Affiliate Marketing Manufacturing User-Generated Promotion 80

Search Engine Land

NOVEMBER 27, 2023

Let’s look at what conversions to consider and then explore where you can discover keywords with high conversion potential tailored to your business, whether you’re a publisher, a B2B brand or a seller of consumer products. What did our product not solve?

SEO 127

SEO PR Law eBook 127

Use Insider

AUGUST 21, 2023

Discover more peak season solutions from some of the world’s top-performing brands in our new peak ebook, Peak-a-boo ! Our new peak season ebook is packed with insights and advice on boosting sales during peak season. This visible, real-time engagement improved AOV by a whopping 35.2%—proving on mobile vs. 3.6% on desktop).

Marketing Strategy 52

Marketing Strategy Customer loyalty eBook Retail 52

Exposure Ninja

MARCH 18, 2022

You might use different CTAs depending on who the content is aimed at – if it’s aimed at top of the funnel traffic , you could include a CTA for your email list or an eBook. Package Up Your Best Content as an eBook. Make your blog content go further by repurposing it as an eBook. Start Live Streaming.

Whitepaper 98

Whitepaper eBook User-Generated eCommerce 98

Lynton Web

APRIL 11, 2024

Generate leads : Including calls-to-action (CTAs) in your blog posts and offering valuable resources like eBooks or whitepapers can help you generate leads and nurture them through the buyer's journey. Blog Strategy: SEO and Keywords It's important to have a solid strategy in place to get the most out of your blogging efforts.

Whitepaper 104

Whitepaper SEO eBook Place 104

Hubspot Marketing

OCTOBER 25, 2023

Download an ebook. For instance, HubSpot’s CTA for requesting a demo for our marketing product is, “See why over 177,000 customers use HubSpot to make marketing more human at scale.” For instance, you can place the word “finally” at the sentence's beginning, middle, or end. Sign up for an account. Keep the character count low.

Whitepaper 123

Whitepaper Copywriting User-Generated PR 123

Search Engine Land

MAY 12, 2023

What if this hub helped your audience get solutions and answers, find relevant information, learn about your products/services, and discover new content? Here they can learn more about your niche, find solutions to their problems, get relevant information, and even discover more about your products or services.

Whitepaper 95

Whitepaper eBook SEO Education 95

Hubspot Marketing

MARCH 25, 2021

The enduring importance placed on blogging isn't shocking. Not only can blogs boost your SEO, overall site traffic, and online presence , but they can also help prospects learn more about your industry, brand, product, or service. Strategically place product page links and CTAs. Do Blog Posts Lead to Purchases?

Shoppers 145

Shoppers Energy eBook Promotion 145

Buffer Marketing

APRIL 10, 2024

It wasn’t a viable path for most creators — and there weren’t many options in the first place. Instead of simply showcasing a product, create content seamlessly incorporating the brand's offerings into your usual style and aesthetic.

Affiliate Marketing 102

Affiliate Marketing Non-Profit Finance Promotion 102

Hubspot Marketing

JUNE 30, 2023

The name of the thing you are promoting -- whether it's a free ebook, whitepaper, template, guide, crash course, or presentation -- should align with the name of it on the landing page. For example, if you mention that people can download a crash course on Facebook advertising on the CTA, you shouldn't call it an ebook on the landing page.

eBook 97

eBook PR Whitepaper Place 97

AWeber

NOVEMBER 9, 2022

You’ve probably seen it yourself: websites offering huge gifts to compel website visitors to join their email lists — 10-page ebooks, 5-day courses, 25-page white papers and beyond. The problem is, while a great lead magnet is a valuable list-growth tool, you probably feel overwhelmed by the idea of writing a 10-page ebook.

eBook 109

eBook Whitepaper Health eCommerce 109

Use Insider

DECEMBER 6, 2023

Download our Black Friday ebook The Big Book of Black Friday Ideas to gain access to 24 tried-and-tested strategies for increasing marketing performance during peak season. Obviously, a large part of this is delivering a great product in the first place, but after that, success relies heavily on delivering an entirely personalized experience.

Retail 52

Retail eCommerce Shoppers eBook 52

OnDemand CMO

AUGUST 24, 2023

Does it showcase the exact mix of products and services your target customers desire? When you’re meticulous about your positioning and messaging, everything else naturally falls into place. It’s something the sweet spot clients we serve appreciate because their products and services are complex.

Transform 74

Transform eBook Entertainment Communications 74

Hubspot Marketing

OCTOBER 28, 2022

These features allow creators to raise money via donations or sell digital products like ebooks, artwork, and videos. Best for: Keeping all of your online accounts in one place for your followers to access, and it's a great place to raise money or sell digital items. Image source. Image source. Image source.

Finance 130

Finance User-Generated eBook Entertainment 130

Vertical Response

JULY 24, 2023

It is an excellent way to keep your clients informed about your business, offers, or any new product/service updates. Place a sign-up button on the homepage of your website. • Place Forms in High-Traffic Areas Place your sign-up forms in high-traffic areas. Make it Easy Make the sign-up process easy.

Fashion 58

Fashion Shipping eBook Promotion 58

Hubspot Marketing

JUNE 19, 2023

It can help you generate topic ideas for blogs, create blog outlines, write paragraphs, create professional prospecting and marketing emails, and more, all in one place. leverages AI to automate workflows like writing personalized cold emails and bulk product descriptions. HubSpot Content Assistant goes beyond helping you write copy.

Price 116

Price User-Generated SEO Copywriting 116

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. Place them in strategic locations and repurpose them to get in front of a larger audience. It proves to other consumers that your product or service works, including data to back your claims. Place case studies in various places on your website.

Marketing Strategy 110

Marketing Strategy Content Marketing eBook Marketing 110

Hubspot Marketing

JANUARY 22, 2021

If the lead downloaded a Social Media Calendar ebook, the Thank You page can list out alternative social media resources you'd like to provide. You likely have an ebook or other lead generation downloadable send automatically via email. You know how hard you had to work to get them to this point in the first place.

eBook 136

eBook User-Generated Customer Place 136

Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. Search for keywords related to your product or service and see what other businesses rank for them.

CRM 98

CRM Whitepaper Marketing Marketers 98

Adobe Experience Cloud Blog

MAY 8, 2019

The common misconception is that demand generation is all about creating demand for a product. It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. The clue’s in the name, right?

Thought Leadership 134

Thought Leadership Key Performance Indicator Direct Mail eBook 134

Marketing Insider Group

MAY 3, 2021

Many times, corporations look at content marketing from their perspective of having all the knowledge about their product or solution. If everything you create comes from a place of self-promotion and is narrow, it won’t work. They’ll respect that you have expertise and are coming from a place of offering insights.

Content Marketing 113

Content Marketing Whitepaper Thought Leadership eBook 113

AWeber

NOVEMBER 14, 2023

And that’s fantastic news for ebook creators. The ebook market should hit $14 billion in the U.S. If you want to sell ebooks in this climate, you’ll need to stand out from the other sellers. We’ve previously tackled how to create a successful ebook. Outline and draft your ebook with the help of AI writing tools.

eBook 79

eBook Real Estate Price Marketing 79

AWeber

SEPTEMBER 19, 2022

Today his business offers a mix of products and services — including photography print sales, a portrait business, conducting workshops, creating online content, and authoring three books. Step 2: Sign up forms in the right places. People who are interested in street photography will naturally be interested in this ebook.

eBook 87

eBook SEO Promotion Place 87

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

The new generation of digitally savvy customers does a bulk of their product research online. In most cases, they’ve already made somewhat of an assessment about your products based on your digital platform. At the beginning of the customer journey , customers may become aware of your product or service but not quite ready to purchase.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174