Hubspot Marketing

DECEMBER 10, 2024

SEO for startups can be overwhelming but dont let it keep you from getting started. Contrary to what you might think, startups have many SEO advantages. Im an SEO consultant, and one of my clients (a startup) began working with me when they had five clicks per month; theyre now getting 15,300 clicks.

SEO 136

SEO Gen Z Finance User-Generated 136

Search Engine Land

SEPTEMBER 20, 2024

Throughout my career, I’ve noticed SEO and PPC teams rarely sync and share data and strategies to support each other. This article highlights seven practical synergies both your PPC and SEO teams can implement to drive even more revenue for your business. SEO efforts should target keywords that drive conversions, not just traffic.

SEO 108

SEO Key Performance Indicator eCommerce Price 108

Backlinko

JULY 22, 2024

If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. It has taken over a decade to reach this point, but our approach to SEO has remained consistent. This article covers how to do SEO for your website in 10 digestible steps. Okay, ready? Let’s start with step one.

SEO 121

SEO Law User-Generated Analytics 121

Backlinko

JANUARY 24, 2025

Many ecommerce websites obsess over flashy designs and trendy layouts. Doing this can get you: More sales Higher average order values Better conversion rates Below, Ive handpicked nine effective ecommerce website examples that follow a conversion-focused design. Theyre a perfect mix of SEO and user experience (UX). Big mistake.

eCommerce 100

eCommerce Shoppers Transform User-Generated 100

Backlinko

AUGUST 19, 2024

And we’ve analyzed what their introduction means for the world of SEO. In this (evolving) article, we cover: What AI Overviews are How AI Overviews affect SEO How you can optimize for AI Overviews AI Overviews are a fairly new feature, and they are subject to frequent changes. Why Are AI Overviews Important for SEOs?

User-Generated 110

User-Generated SEO eCommerce Management 110

Hubspot Marketing

JANUARY 8, 2025

SEO and Targeted Traffic Optimization: These landing pages often employ SEO strategies to attract targeted traffic inclined to seek digital solutions, further enhancing conversion rates. Source What I like: This landing page is dynamic in more ways than one.

Price 114

Price User-Generated Finance eCommerce 114

Search Engine Land

SEPTEMBER 11, 2024

Many SEO professionals struggle to create technical audits that lead to meaningful improvements for their clients’ websites. brands, I’ve developed seven essential tips for creating impactful technical SEO audits. brands, I’ve developed seven essential tips for creating impactful technical SEO audits.

SEO 106

SEO Transform Education User-Generated 106

Backlinko

JULY 1, 2025

Most SEO reports go unread. But knowing how to create an SEO report that demands attention can change everything. And keep your SEO efforts on track. What Is an SEO Report and Why Is It Important? What Is an SEO Report and Why Is It Important? An SEO report is a tool for measuring performance and shaping strategy.

SEO 106

SEO Health CMO Shipping 106

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. Use Case: Imagine an ecommerce store experiencing high traffic but low conversion rates. Shopify’s App Store is packed with options.

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Backlinko

APRIL 29, 2025

Strategic ecommerce keyword research can help you reach the right audience and directly impact your bottom line. Dorothy Edgar , SEO Manager at Cosmetify, shares more about her strategy: We also created new money pages to fit customer needs and gaps in our current website hierarchy. Just look at Cosmetifys success. The result?

eCommerce 88

eCommerce Food Shoppers Retail 88

Backlinko

JULY 19, 2024

Rank tracking tools let you monitor your SEO performance over time. That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. So you can find the right solution to improve your website’s SEO. This makes it easier to digest complex SEO data.

SEO 110

SEO Price Analytics Key Performance Indicator 110

Search Engine Land

AUGUST 5, 2024

At SMX Advanced, PPC experts Sarah Stemen and Christine Zirnheld , senior digital marketing manager at Cypress North, shared their top actionable recommendations to help you create better-targeted ads, manage ad spend effectively and run more successful ecommerce and B2B campaigns. Here are 10 key takeaways from their session.

eCommerce 101

eCommerce CRM Advertising Advertisers 101

Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. Table of Contents What is D2C marketing? Take Peloton , for one.)

Manufacturing 132

Manufacturing B2C Non-Profit eCommerce 132

Backlinko

SEPTEMBER 6, 2024

SEO newsletters make it easy to keep up to date with what’s going on in the world of search engine optimization. Be the first to hear about our guides on everything you need to know to level up as an SEO. And they show you the strategies that are working right now. I keep every email short and sweet.

SEO 104

SEO Copywriting eCommerce Search Marketers 104

Litmus

OCTOBER 17, 2024

What sets it apart from other channels (like social media, paid ad, or SEO) is its inherently permission-based nature; subscribers have actively chosen to hear from you by raising their hands and subscribing to your email list. Retaining customers and fostering their loyalty are essential components of the email funnel.

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Backlinko

OCTOBER 16, 2024

SEO jobs are booming. The global SEO industry is projected to reach $157 billion by 2032. (Up Businesses NEED skilled SEOs to compete in the digital space. But before we get into the how-to, let’s look at why SEO is such an attractive career path. Why Choose a Career in SEO? Is SEO worth learning in 2024?

SEO 110

SEO Search Marketers CMO Marketing 110

Martech

JANUARY 22, 2025

For example, specify how many pages a website includes, the level of design complexity or the features like ecommerce or custom integrations.Be For example: If you expect immediate results from an SEO strategy, understand that measurable gains typically take time to materialize. Content only?

Price 122

Price eCommerce Education Management 122

Scoop.it!

OCTOBER 31, 2024

When running a professional services business, this approach will have to differ from the run-of-the-mill posts utilized by ecommerce brands. Adhere to SEO best practices, most notably: Always begin the production journey by conducting thorough audience and keyword research.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Backlinko

SEPTEMBER 6, 2024

You can also access keyword ranking data from Google and Bing within Matomo to monitor your SEO performance. Some exceptions include SEO Vitals and Crash Analytics. Further reading: 41 Best SEO Tools (Free & Paid) 2. Need to set up tracking for ecommerce reporting or custom events? Not a technical user?

Analytics 104

Analytics Price Law User-Generated 104

Backlinko

NOVEMBER 8, 2024

If you’re running a small ecommerce business , AI can track your customers’ browsing and purchase history. Now, it includes ecommerce platforms , social media, voice-activated devices, and traditional retail locations. It also tells you which channels—whether it’s SEO, social media, or paid ads—drive the most conversions.

Price 114

Price Real Estate Promotion Food 114

Martech

JANUARY 13, 2025

Images help to build engaging online content, from stunning visuals on a homepage to detailed product shots in an ecommerce store. This guide explores how image optimization impacts SEO and overall site performance. How WordPress image optimization affects SEO Optimized images are a cornerstone of successful SEO.

User-Generated 124

User-Generated SEO eCommerce Price 124

Hubspot Marketing

APRIL 30, 2025

Early in my SEO career, I generated two million clicks for an ecommerce store. Now, everything I do in SEO is centered around the buyer and the end goal: a sale. SEOs who want to serve buyers and sell products or services need to understand the buyer journey to effectively strategize content. The problem?

SEO 124

SEO CRM User-Generated Education 124

Customers.ai

DECEMBER 4, 2024

Are email list growth hacks suitable for ecommerce brands? Yes, ecommerce brands can benefit significantly by using hacks like exit-intent pop-ups, cart abandonment recovery emails, and exclusive product discounts to grow their lists and drive conversions. What’s the connection between email list growth hacks and SEO?

CRM 87

CRM Real Estate Non-Profit eCommerce 87

Orbit Media Studios

JANUARY 8, 2025

And reviews arent just for ecommerce. If the association has a directory that links to members or a blog that members can write for, thats good for SEO and referral traffic. Logos can also build trust in a content program. Heres how Jay Acunzo uses logos to promote his newsletter. Third-Party reviews Stars stand out.

Copywriting 112

Copywriting Transform SEO Place 112

Backlinko

DECEMBER 27, 2024

Suppose you want to generate a description for a new ecommerce item. For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. It also checks the SEO potential of your work. Use a friendly, upbeat tone of voice. Then, click Ask.

Transform 116

Transform User-Generated Manufacturing eCommerce 116

Search Engine Land

JULY 8, 2024

Google Search Console (GSC) is a free gift from Google to SEO professionals that tells you how your website is performing. With data-packed amenities, SEOs can scavenge through GSC to locate stashes of hidden nuggets like clicks and impressions from search queries, Core Web Vitals and whatever other surprises lay within your website.

SEO 106

SEO Transform Health eCommerce 106

Backlinko

JULY 10, 2024

Cannibalized pages undermine your SEO efforts. We had two older articles on the same topic: the best free and paid SEO tools. The oldest article targeted “ SEO tools ” and featured an extensive (albeit overwhelming) list of options: The more recent article targeted “best free SEO tools.”

SEO 110

SEO Real Estate Health Management 110

Exposure Ninja

APRIL 7, 2025

Flexibility: WordPress is highly customisable , allowing users to build anything from simple blogs to complex eCommerce stores and membership websites. SEO-Friendly: WordPress is the strongest platform for Search Engine Optimisation (SEO). You can also install powerful SEO plugins, like Yoast , Rank Math , and All in One SEO.

eCommerce 52

eCommerce SEO User-Generated Price 52

Litmus

SEPTEMBER 25, 2024

SEO and PPC: Increases visibility and attracts high-quality leads. Use SEO-optimized blog content and social media ads to drive traffic and encourage sign-ups. Retail & eCommerce For retail and eCommerce , it’s all about creating seamless and personalized experiences.

Management 99

Management Marketing Marketers CRM 99

Orbit Media Studios

AUGUST 6, 2024

They are in your CMS (WordPress) or marketing automation tools (Hubspot), the leads in your CRM (Zoho), the sales in your ecommerce system (Shopify), etc. But analytics is essential for businesses that invest in Google Ads or SEO. So the databases that record these actions are a better sources of truth.

Analytics 134

Analytics Law eCommerce Place 134

Search Engine Journal

JUNE 3, 2025

In this Ask An SEO, Kevin Gibbons outlines where ecommerce category pages tend to fall short and how to align them with user intent. The post Ask An SEO: How Can I Improve The Visibility Of My Category Pages? appeared first on Search Engine Journal.

SEO 97

SEO eCommerce 97

Search Engine Land

AUGUST 6, 2024

AI may be getting all the hype and attention right now in SEO, but push notifications remain a proven and effective tool. There is a popular belief that SEO and push notifications are at odds. Push notifications actually help your SEO efforts and can boost your organic traffic.

SEO 85

SEO User-Generated eCommerce Communications 85

Backlinko

AUGUST 26, 2024

SEO audit tools reveal hidden issues and opportunities on your site. Backlinko uses these tools for in-depth SEO audits every year. To assist, we’ve reviewed five top SEO audit tools to help you improve your website’s search performance. What Are the Best SEO Audit Tools? And quarterly check-ins.

SEO 107

SEO Price Health User-Generated 107

Backlinko

JANUARY 31, 2025

Learning how to sell SEO isn’t easy. SEO looks different every year. But these changes have made skilled SEOs more valuable than ever. In this guide, you’ll learn my exact process for selling SEO services, backed by insights from industry veterans who’ve closed millions in SEO deals. Another perk?

SEO 77

SEO Price Outbound Marketing CRM 77

Power Digital Marketing

APRIL 7, 2025

In todays digital landscape, TikTok has transformed from a viral video platform into a powerful ecommerce driver, particularly for beauty and consumer packaged goods (CPG) brands. High-quality images, engaging video content, SEO-optimized descriptions, and competitive pricing all play a crucial role in closing the sale.

Branding 52

Branding Shipping Transform Shoppers 52

Backlinko

FEBRUARY 27, 2025

This is where you can add specialized tools for needs like local SEO and social media management. mo, its Semrushs cheapest plan, and is ideal for freelance SEOs, bloggers, and small business owners. In terms of technical SEO , Pro plan users can crawl up to 100,000 pages with Site Audit. Pro Plan ($139.95/month): At $139.95/mo,

Price 67

Price eCommerce SEO User-Generated 67

Backlinko

JUNE 23, 2025

Proving the value of your SEO efforts can seem like an uphill battle. Tracking the right SEO KPIs. In this guide, you’ll learn how to choose and monitor SEO KPIs that actually mean something. And What They’re Not) SEO KPIs are key performance indicators that tie your optimization efforts directly to business outcomes.

SEO 67

SEO User-Generated PR Analytics 67