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How to balance customer experience and returns in ecommerce

Martech

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Ecommerce returns: The challenge of keeping customers happy and profitable The global ecommerce market is rapidly growing, projected to rise from $6.3 trillion in 2024 to $8 trillion by 2027.

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5 key trends we’re seeing in B2B marketing

Martech

Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. And they roll their eyes at the old “OK Boomer” generation’s buying behavior. Theirs is distinctly digital.

eCommerce 136
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5 Proven Ecommerce Growth Strategies ($0 to $100 Million)

Backlinko

Want to know the most effective ecommerce growth strategy? Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. I recommend checking out his free four-hour training on YouTube. I studied successful online stores to find out what works best. You follow trends.

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How Content Monitoring Can Level Up Your Content Strategy [+ Expert Tips]

Hubspot Marketing

After working with large ecommerce sites, I can tell you from experience that without content monitoring in place, the overwhelming volume of data can be downright paralyzing. Control Over Change Frequency Having worked in ecommerce for much of my content career, I've seen first-hand how quickly search demand and results can change.

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Digital asset management and content management systems: Best of the MarTechBot

Martech

I am trained with MarTech content. Ecommerce platforms: For a jewelry brand, an ecommerce platform (like Shopify or Magento) is essential for managing online sales and inventory. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

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Path to Purchase Research: Decoding Your Customers’ Buying Journey

Customers.ai

For ecommerce brands, this kind of research gives you true insights into how to improve your messaging, refine your marketing, and create a smoother, more personalized shopping experience that converts. Recent studies and reports highlight just how complex and dynamic the buying journey has become, especially in ecommerce.

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What Is Generative AI and How Does It Work?

Backlinko

Suppose you want to generate a description for a new ecommerce item. For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. These models train using libraries that may contain billions of pieces of existing content.

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