Martech

MARCH 12, 2025

Welcome emails generate 320% more revenue per email than promotional ones. Time-sensitive promotional offers. Dig deeper: 7 tips for using marketing automations to drive leads 3. Personalize based on subscriber history: Tailor emails using past purchase behavior or previous content interactions.

Non-Profit

Litmus

SEPTEMBER 25, 2024

Despite the clear benefits, only 44% of marketers use lifecycle emails to activate, engage, and retain customers—leaving a significant opportunity on the table. Many marketers find lifecycle emails more complex to strategize and measure compared to simpler, one-off promotional emails.

Management

Customers.ai

DECEMBER 4, 2024

Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. Get names, emails, phone numbers & more. For ecommerce, this means you’re not just spamming your entire list with a generic email.

eCommerce

Vertical Response

AUGUST 25, 2024

Effective channels for holiday promotions include email marketing, social media contests, and Instagram Stories. Social Media Platforms for Holiday Marketing Social media platforms are crucial for holiday marketing. Instagram Stories can feature deals and promotions via bio links and shoppable posts.

Marketing Strategy

Customers.ai

DECEMBER 4, 2024

Did you know that email marketing has an average ROI of $36 for every $1 spent? It’s also proof that email is still the king of digital marketing. But here’s the thing – king or not, you can’t cash in on that ROI without a killer email list. That’s not just impressive, it’s crazy!

CRM

Martech

AUGUST 12, 2024

A/B testing: Use the CDP to conduct A/B tests on different marketing approaches, allowing for data-driven adjustments that enhance effectiveness. email marketing platforms, social media management tools, analytics software) to create a cohesive marketing ecosystem.

Customer

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. D2C Marketing Tips 1. Take Peloton , for one.)

Manufacturing

Vertical Response

NOVEMBER 10, 2024

Aligning email cadence with the customer purchase cycle ensures appropriate timing and avoids overwhelming subscribers. Different types of emails, like promotional emails and newsletters, may require varying frequencies. Many email marketers prefer a weekly schedule, impacting overall engagement rates.

B2C

Hubspot Marketing

MARCH 26, 2025

Other forms of social media entrepreneurs might have businesses in sectors such as ecommerce, consulting, and beyond. alone, 77% of small businesses use social media for essential functions like sales, marketing, and customer service. They also promote a stronger sense of belonging and relatability. In the U.S. Be adaptable.

Gen Z

Customers.ai

DECEMBER 17, 2024

Ecommerce Webinar Beyond Abandoned Cart to Abandoned Product View Revenue with Email Deliverability Hacks & AI Tools Watch The Webinar Practical Tips for Building Streamlined Email & SMS Flows Did you know that 45% of marketers say they spend too much time managing overly complex workflows?

Outbound Marketing

Vertical Response

JANUARY 31, 2025

Email marketing ROI is crucial for evaluating the success of your campaigns. Integrating email into your overall marketing program is essential for enhancing your marketing strategies and outcomes. Email marketing ROI refers to the return on investment that businesses achieve from their email marketing efforts.

Email Marketing

Martech

FEBRUARY 11, 2025

Not all of them apply to marketing, but several that you might not be as familiar with can be equally powerful in shaping your subscribers’ engagement with your email. In this column, I’ll share several cognitive biases that have worked well in my own email marketing and explain how to use them ethically in your campaigns.

Transform

Litmus

OCTOBER 16, 2024

” Both strategies are valuable, but for building lasting customer relationships, customer lifecycle marketing is your go-to playbook. It’s the difference between sending generic emails and creating personalized content that boosts your email marketing ROI. What is audience segmentation?

Health

Scoop.it!

OCTOBER 31, 2024

But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. When running a professional services business, this approach will have to differ from the run-of-the-mill posts utilized by ecommerce brands. For example, check out how Academic Influence does it on its Resources page.

Marketing Strategy

Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Trends like interactive emails will shape the industry in the next twelve months. Marketers will aim for goals like increased engagement and retention throughout the customer journey. Email touchpoints: Which product is right for me?

B2C

Customers.ai

DECEMBER 20, 2024

The truth is, to win at relationship marketing, you need both working together. Ecommerce Webinar Beyond Abandoned Cart to Abandoned Product View Revenue with Email Deliverability Hacks & AI Tools Watch The Webinar What Is Relationship Marketing? How does relationship marketing differ from traditional marketing?

eCommerce

Litmus

OCTOBER 31, 2024

In this guide, we’ll outline how to finally get and use the customer insights you need to improve your lifecycle marketing strategy. But basic personalization, like sticking a first name in the subject line, isn’t enough to really move the needle on email marketing ROI.

CRM

Martech

SEPTEMBER 18, 2024

To capture these moments: Ensure your ecommerce platform is user-friendly, with detailed product information, clear images, customer reviews and a smooth checkout process. Tailor your content and promotions to these insights. ” These are crucial moments for driving conversions.

Customer

Hubspot Marketing

JULY 2, 2025

For example, an eCommerce business could ask for the user's birthday to send timely discounts. In this email, Virgin Atlantic starts with a heartwarming thank-you note. Moving on, they explain why they need this Net Promoter Score (NPS) survey and the time it takes. Make sure to tie every question to a clear benefit.

User-Generated

Backlinko

JULY 1, 2025

For example, Leigh McKenzie, Backlinko’s head of Growth, uses content to promote his ecommerce brand, Underfit. With open rates as high as 98% , SMS is one of the most effective ways to promote offers or send reminders. Promote it everywhere. Heavily edit the draft for accuracy, brand voice, and your expertise.

Marketers

Vertical Response

AUGUST 5, 2024

Affiliate Marketing Affiliate marketing is another popular method where creators promote products through unique affiliate link and earn commissions on sales. The effectiveness of affiliate marketing often depends on having a suitable niche and a scalable audience.

Affiliate Marketing

AWeber

MAY 22, 2025

You open your inbox first thing Monday morning and sigha dozen new emails, most of which youll ignore until later (if at all). If youve ever wondered, "when is the best time to send emails?" For B2C/ecommerce: Weekdays between 9:0011:00 AM or Sundays around 8:00 PM can boost engagement (particularly offers). Sound familiar?

B2C

Hubspot Marketing

OCTOBER 28, 2024

Image Source Gavin Yi , Founder & CEO of Yijin Hardware , told me that he used AI-driven heatmap analyses to check if their mobile app’s existing design promotes conversions. The system was able to discern each visitor‘s preferences based on their on-site behavior and serve them the optimal product imagery, content, promotions, etc.,

Customer Acquisition

AWeber

MAY 21, 2025

A digital marketing coach might host a Free Email Marketing Workshop and collect leads during sign-up. For example, AWebers email marketing free trial allows users to test out features before buying. Exclusive Discounts: Great for ecommerce, offering a 15% off your first order coupon in exchange for an email.

eBook

Customers.ai

DECEMBER 30, 2024

Fantastic for media companies, but not as flexible for ecommerce, mentioned a Capterra user. Integration capabilities with platforms like CRMs and email marketing tools. Can website demographics tools integrate with my other marketing platforms? Are website demographics tools useful for ecommerce websites?

Price

Orbit Media Studios

APRIL 15, 2025

Give the AI these three things and it can recommend content for specific promotion channels. For each, suggest ways in which it could be promoted in a specific channel. It comes back with a list of possible articles along with suggestions for how each could be promoted in various marketing channels.

CMO

Customers.ai

NOVEMBER 20, 2024

It was a brilliant strategy to maximize the impact of such a major promotional moment! Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? Get names, emails, phone numbers & more.

PR

Litmus

JUNE 17, 2025

Key takeaways Email segmentation and personalization are both ways to make email marketing more relevant for your subscribers, but the way they work is a little different. Email list hygiene and personalization data management are foundational for segmentation and personalization that your customers (and stakeholders) love.

Branding

Campaign Monitor

MAY 27, 2025

Many online reviews from ecommerce marketers report facing challenges with Omnisend’s steep learning curve and inconsistent customer support. 5 (13K+ reviews) Constant Contact User-friendly email marketing Event management tools $12/month 4.1/5 5 (60+ reviews) What’s “wrong” with Omnisend? (TL;DR)

eCommerce

Use Insider

NOVEMBER 13, 2024

In recent years, they’ve invested in expanding their offering for marketing and eCommerce teams with the Adobe Experience Cloud — a suite of solutions that includes product like. For example, Chow Sang Sang used Insider to implement crowd-sourced recommendations in their email marketing strategy.

Customer Journey

Litmus

DECEMBER 2, 2024

How do you structure an email marketing campaign? What makes an email marketing campaign successful? Before you type a single word of copy or sketch out a single email design, you need to go back to your email marketing strategy. When your goals are clear, plan out your next email marketing campaign.

Copywriting

Vertical Response

JULY 27, 2025

By leveraging SMS marketing campaigns, companies can reach customers with timely updates, promotions, and personalized offers. Key Takeaways SMS marketing boasts a high open rate of nearly 98%, making it a highly effective tool for reaching customers quickly and efficiently.

Law

Unbounce

JANUARY 6, 2025

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Product promotion : Highlighting specific products or services. This is also where an ecommerce funnel would push for the purchase to be completed.

User-Generated

Campaign Monitor

MAY 30, 2025

While Klaviyo offers decent tools for e-commerce-specific email marketing, online reviews frequently mention struggles with deliverability and support issues. 5 (1000+ reviews) Mailchimp All-in-one marketing Comprehensive marketing hub with website builder Free; $13/month paid 4.4/5

eCommerce

Use Insider

JANUARY 23, 2025

An SMS marketing strategy outlines how a business plans to use text messaging to engage customers with timely, relevant, and personalization promotions and transactional information. For example, the following SMS messages are a must for pretty much all eCommerce stores: Welcome messages and follow-ups for new subscribers.

Marketing Strategy

Campaign Monitor

MAY 30, 2025

1) Campaign Monitor by Marigold – The #1 SendGrid alternative in the market right now 4.7/5 5 (1000+ reviews) Campaign Monitor by Marigold stands out as the premier email marketing solution, offering a perfect balance of powerful features and intuitive usability. But the best thing?

eCommerce

Campaign Monitor

MAY 30, 2025

TL;DR) ActiveCampaign alternatives at a glance Tool Best For Key Advantage Starting Price Rating Campaign Monitor by Marigold User-friendly email marketing with visual impact Intuitive drag-and-drop editor with superior design capabilities, transactional emails free plan; pricing starts at $12 USD/month 4.7/5

eCommerce