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Trigger-Based Email Marketing: A Step-by-Step Playbook to Accelerating ROI

Customers.ai

Email marketing is like printing money when you get it right. Thats where trigger-based email marketing comes in. These emails arent random as theyre based on your customers actions (or inactions). A perfectly timed email hits their inbox, and suddenly, theyre back on your site and ready to buy. Lets do it.

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Content Marketing Strategies Every Professional Services Brand Should Use

Scoop.it!

But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. When running a professional services business, this approach will have to differ from the run-of-the-mill posts utilized by ecommerce brands. Need inspiration on how you could do this?

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Email Signup Forms: These are the 3 Big Factors in Subscriber Growth

Orbit Media Studios

Email, unlike search and social, is owned by you. Email marketing is disintermediation. In the next few minutes, you’ll learn exactly how to get more email subscribers for your blog by improving your email subscriber form. You control it. Big tech isn’t between you and your audience. You connect with them directly.

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How to use landing page sales funnels to convert more visitors

Unbounce

Content downloads : Offering ebooks, whitepapers, and other resources. Stages of a marketing funnel (and where landing pages fit in) Understanding the stages of a marketing funnel is essential for effective customer journey management. This is also where an ecommerce funnel would push for the purchase to be completed.

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Unlock Email Campaign Potential: Proven Strategies for 2025

Litmus

How do you structure an email marketing campaign? What makes an email marketing campaign successful? Before you type a single word of copy or sketch out a single email design, you need to go back to your email marketing strategy. When your goals are clear, plan out your next email marketing campaign.

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Getting Started with Behavioral Email Marketing

Neil Patel

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales.

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How to Create an Amazing Company Blog

Marketing Insider Group

Downloading an ebook or white paper. Here’s an example of the article wireframe we use for Marketing Insider Group: 2. Segment your email list. Test your emails. Use A/B testing for subject lines, email content, tone, and email structure. Save time with email marketing automation.