Search Engine Land

DECEMBER 5, 2023

Google’s helpful content system has put pressure on ecommerce websites to improve their content’s value for users. This article explores practical ways to make ecommerce content more helpful without reinventing the wheel. Dynamic content on category pages Historically, content on ecommerce category pages hasn’t been great.

eCommerce 118

eCommerce User-Generated Fashion Retail 118

Digital Marketer

DECEMBER 19, 2022

In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. So, how exactly has ecommerce changed the way we do business? And, in turn, how has that changed the way we market? First, let’s look at how ecommerce affected the balance of the economy.

Transform 83

Transform eCommerce Retail Entertainment 83

Aspiration Marketing

OCTOBER 18, 2022

Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce. Easy, straightforward omnichannel experiences are becoming an increasingly vital part of selling your product to appease these new buyers.

eCommerce 208

eCommerce Gen Z Transform Millennials 208

Search Engine Land

FEBRUARY 14, 2024

As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. This article explores the intricate relationship between customer journey mapping and SEO’s role in optimizing strategies for ecommerce. What is a customer journey map for ecommerce?

Customer Journey 103

Customer Journey eCommerce SEO Customer 103

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 132

Product SEO Copywriting eCommerce 132

AWeber

MAY 3, 2022

But to get there, you may need to revaluate the ecommerce marketing strategies available to you. The industry is constantly evolving which means you need dynamic ecommerce marketing ideas to ensure that you always achieve the best ROI (return on investment) on your ecommerce marketing campaigns.

eCommerce 121

eCommerce Marketing Strategy Social Media Marketing User-Generated 121

Businesses Grow

JANUARY 17, 2024

But I do love studying the marketing behind shopping trends, and there is something going on right now that is blowing my mind. The fascinating marketing case study here is the non-intutive way they did it. The companies are innovating so fast that they have no time for product descriptions, let alone SEO. Bravo for Brevo!

eCommerce 116

eCommerce Fashion Shoppers Retail 116

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. Ecommerce SEO can be painful. This is not the case with Lectric eBike, an electric bike ecommerce company.

eCommerce 94

eCommerce PR Real Estate SEO 94

Search Engine Land

OCTOBER 13, 2023

Nine out of 10 ecommerce businesses I’ve come across have run Google Ads at some point, but few have considered Amazon Ads despite the significant opportunities it offers. In this article, I unpack these advantages and explain why your ecommerce business should be running Amazon Ads over Google Ads. Why is Amazon Ads undervalued?

eCommerce 131

eCommerce Real Estate Advertising Advertisers 131

Digital Marketer

JUNE 21, 2022

Check out our brand new eCommerce Marketing Mastery Certification: [link]. Lauren Petrullo is the CEO and Founder of Award Winning Marketing Agency, Mongoose Media LLC based in Orlando, Florida. Lauren is also one of the subject matter experts on our new and improved Ecommerce Marketing Certification!

eCommerce 79

eCommerce Product Branding Customer 79

Search Engine Land

OCTOBER 3, 2023

Fashion ecommerce is going through a period of change. Brands are under increasing pressure from consumers and market forces to become more sustainable and less wasteful, especially in fast fashion. Resale ecommerce, or “recommerce,” is growing quickly and entering the mainstream. SUBSCRIBE See terms.

Fashion 113

Fashion eCommerce SEO Product 113

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Hubspot Marketing

FEBRUARY 29, 2024

million ecommerce websites around the world. It’s hard not to be intimidated by the sheer number of ecommerce sites shoppers have to choose from, especially since I’m in the process of launching my own ecommerce business — a vintage home goods store. Keep this in mind when naming and organizing your ecommerce web pages.

eCommerce 81

eCommerce SEO Shoppers Shipping 81

Marketing Insider Group

APRIL 10, 2023

ecommerce market. ecommerce as well. Image source: PYMNTS As an independent ecommerce business, you spend a lot of time thinking about how to remain relevant in an industry dominated by these behemoths. A 2022 PYMNTS analysis found that Amazon and Walmart together take about 50% of the total U.S. digital retail sales.

eCommerce 111

eCommerce Logistics Retail Manufacturing 111

Sachs Marketing Group

SEPTEMBER 4, 2023

Some of the most important SEO tips for ecommerce sites include providing a secure shopping environment, optimizing product pages, using structured data, and improving website speed. Search Engine Optimization (SEO) is the backbone of any ecommerce business that wants to stand out in the crowded online marketplace.

eCommerce 94

eCommerce SEO Shoppers Price 94

Neil Patel

OCTOBER 26, 2020

In 2019, ecommerce sales were $3.53 Online shopping was a popular past time before the pandemic, but ecommerce has grown by 20 percent in 2020 alone. With the right preparation, ecommerce retailers can achieve double-digit conversion rates and consistent, year-over-year growth. trillion worldwide. trillion by 2023.

eCommerce 133

eCommerce Retail User-Generated Shoppers 133

Search Engine Land

NOVEMBER 13, 2023

Fast forward to the era of automation in PPC advertising, and there’s more in common between Meta and Google’s ad products than you might realize. Search users want to research and/or buy products or services at that moment, while those on social media are open to new and interesting offers. But what exactly should you be looking at?

eCommerce 115

eCommerce User-Generated Advertising Advertisers 115

Martech

JULY 6, 2023

As a result, it’s a great snapshot of ecommerce trends. Target, Walmart, Nordstrom and Best Buy have joined Amazon with key summer sales the past few years outside of the traditional 4th of July weekend,” said Kassi Socha, director analyst in the Gartner Marketing Practice. Why we care. Top categories. Long and short game.

eCommerce 104

eCommerce Shoppers Retail Price 104

Digital Marketer

JUNE 7, 2023

But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. Whether you’re new to social media or looking to enhance your existing social media strategy for ecommerce, this blog is here to help. What is Ecommerce Social Media Marketing?

eCommerce 86

eCommerce Gen Z Millennials Social Media Marketing 86

Digital Marketer

JULY 13, 2023

Are you a business owner looking to build a successful ecommerce website? Search engine optimization can make or break an online store – optimizing for search engines is essential for any ecommerce website if you want to stand out from the competition and increase traffic. ” What is Ecommerce SEO, & How Does It Work?

eCommerce 82

eCommerce SEO Price Product 82

Martech

JANUARY 23, 2024

It takes data and a solid ecommerce strategy to break through to book fans on digital channels. This year-round strategy translated into strong holiday sales during a successful ecommerce holiday season. The holidays were a really strong season for us,” said Barbara Hagen, VP of sales and marketing for ThriftBooks.

eCommerce 103

eCommerce Price Shoppers Customer 103

Digital Marketer

MAY 20, 2022

Scott Cunningham, CEO of Social Lite and Co-Founder of Merchant Mastery, has worked with thousands of ecommerce stores. ” If you’ve said that about your ecommerce store, listen in as Scott shares what’s missing and how you can overcome that hurdle and start selling. Become an Ecommerce Marketing Master [link].

Product Marketing 75

Product Marketing Product eCommerce Marketing 75

Hootsuite

JULY 6, 2022

Are you thinking about getting into Instagram eCommerce? Here’s everything you need to know about making the most of Instagram eCommerce in 2022. What is Instagram eCommerce? Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business.

eCommerce 117

eCommerce Key Performance Indicator User-Generated Promotion 117

Social Media Examiner

OCTOBER 31, 2023

Wondering which YouTube updates are important to marketers and business owners? In this article, we explore YouTube changes that affect your marketing. #1: 1: YouTube eCommerce Features YouTube recently announced three new features to help marketers and business owners sell more products on the platform.

Analytics 104

Analytics Product eCommerce Marketing 104

Hubspot Marketing

AUGUST 1, 2022

Are you thinking of launching an ecommerce business? Before you start, learn everything you need about ecommerce with these 8 podcasts. This list of ecommerce podcasts offers it all – education, inspiration, and entertainment. This includes everything from ads and crowdfunding to market research and ambassador programs.

eCommerce 136

eCommerce Fashion Retail Health 136

Martech

DECEMBER 28, 2022

Marketers know you can’t have marketing technology without experimentation. So, as we look ahead to all the potential breakthroughs in the year to come, we can’t forget about customers and how they will respond to the shiny new toys marketers find under the tree. Is there a marketing use case for ChatGPT?

Transform 109

Transform eCommerce Shoppers Retail 109

Hootsuite

SEPTEMBER 30, 2022

Ecommerce chatbots have exploded in popularity in recent years. What’s driving the ecommerce chatbot revolution—a market that’s expected to hit $1.25 Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. What is an Ecommerce chatbot? billion by 2025 ? Engage customers.

eCommerce 121

eCommerce Retail Shipping Finance 121

Martech

JANUARY 5, 2023

billion online in November and December 2022, representing a new ecommerce record and 3.5% retail sites, 100 million SKUs, and 18 product categories. While prices remained higher in gas, rent and food, ecommerce discounts sustained “discretionary spending,” according to Vivek Pandya, lead analyst, Adobe Digital Insights.

eCommerce 99

eCommerce Food Health Price 99

Practical eCommerce - Marketing

JULY 4, 2023

The post 5 AI Social Media Tools to Boost Productivity appeared first on Practical Ecommerce. Integrations with ChatGPT and other AI chatbots are seriously streamlining social media management.

Product 115

Product eCommerce Management 115

Search Engine Land

JULY 5, 2023

adults are beginning their product searches on TikTok than a year ago, according to a CivicScience study. While TikTok intends to build a $20 billion ecommerce business , the U.S. Regardless, marketing and advertising budgets will continue to follow users. Why we care. won’t be a big factor yet – and may never be.

eCommerce 97

eCommerce Gen Z Shoppers Millennials 97

Martech

JULY 13, 2023

Amazon is an ecommerce giant. Taken as a whole, each Prime Day has a slightly different feel based on current ecommerce trends and buying behaviors. That’s because, across the entire ecommerce landscape, discounts peaked before Prime Day during Independence Day sales. The post Ecommerce sets new Prime Day record, up 6.1%

eCommerce 89

eCommerce Retail Shoppers Price 89

Practical eCommerce - Marketing

MAY 19, 2022

Contextual podcast ads read by the host are a form of influencer marketing. They can drive demand for ecommerce products and even the brand itself. The post Podcast Advertising Basics for Ecommerce Brands appeared first on Practical Ecommerce.

eCommerce 92

eCommerce Advertising Advertisers Branding 92

Sprout Social

NOVEMBER 30, 2021

The pandemic only pushed the growth of ecommerce faster with revenue projected at $5.02 It’s important for businesses to keep up with the latest ecommerce trends because consumer behavior is constantly evolving. Product launches no longer take place solely in the physical space, the digital one is just as, if not more, important.

eCommerce 142

eCommerce Shoppers Customer Journey Product 142

Digital Marketer

SEPTEMBER 8, 2022

Few industries have as much potential for success as online sales, but successful eCommerce positioning can be challenging when your plans don’t match reality. Getting positioning right means it’s easier to understand your market and get those ads and drip campaigns right. Awareness: Your business and the hungry market.

eCommerce 80

eCommerce Shoppers Shipping Food 80

Many Chat

JUNE 13, 2022

In 2022, 23% of B2B companies said they wanted to explore automation; another 19% listed chatbots as a marketing tactic they were keen to try. Automated conversations and chatbots — collectively referred to as “Automation” here — help users navigate a brand’s website or eCommerce shop by answering questions or dispensing information.

eCommerce 98

eCommerce Shoppers User-Generated Shipping 98

Many Chat

APRIL 22, 2022

Ecommerce is becoming a powerhouse for online business owners, especially over the past two years (thanks, COVID). growth in 2022, which will make the eCommerce market worth more than $1 trillion. The eCommerce sales funnel. Making your brand, product, or service known is the first step in the sales funnel.

eCommerce 98

eCommerce Non-Profit Transform Entertainment 98

Ariyh

OCTOBER 2, 2023

This is a 3min practical summary of a scientific study 🎓 Join 22,332 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok What are the latest ecommerce trends that you can use to boost your business? Here’s all you need to know.

Product 84

Product eCommerce Retail Shoppers 84