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10 New Retails Trends You Need to Know for 2023

Hootsuite

A takeaway from that is that if your business doesn’t have a mobile-friendly ecommerce store , and you’re not selling on social , then you’re already a step behind the rest of the industry. Stay on top of retail trends and incorporate them into your business and marketing strateg ies for 2023 and beyond. Ecommerce is here to stay.

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From pixels to profits: How to sell digital products online

Unbounce

/ Ecommerce From pixels to profits: How to sell digital products online By Paul Park. When you look at it from the ecommerce angle, there’s another fundamental difference between these two types of products. In fact, the digital ecommerce market is projected to reach $10.3 Updated on March 12, 2024.

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3 recession-defeating marketing strategies

Martech

Look at what you’re paying for now but not using before beginning the time-consuming and potentially disruptive process of finding something new. Develop a plan to shift your marketing priorities Remember when, at the height of COVID, email saved ecommerce? Review your price structure on promotions.

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International PPC: The Complete Guide

Hubspot Marketing

When it comes time to expand into a new market or reach customers on the other side of the world, that’s when you need to employ an international PPC strategy. International PPC is an effective way to reach customers around the world, whether you’re expanding into new markets or your primary customer is in a different country.

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What is AI marketing? Everything digital marketers need to know

Unbounce

Dynamic pricing AI The retail world’s version of “now you see it, now you don’t!” Dynamic pricing is when prices change based on things like traffic volume or product availability. You know the drill: You search for something, leave it for a bit, and when you come back, the price has gone through the roof.

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What's a Competitive Analysis & How Do You Conduct One?

Hubspot Marketing

You should also take note of their pricing and any discounts they're offering customers. What is their market share? Are they using different pricing strategies for online purchases versus brick and mortar? Was it about price? Take a look at your competitors' pricing, as well as any perks they offer.

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What is omnichannel marketing? Examples, strategies & best practices

Use Insider

While the brand was growing incredibly fast, they faced a challenge — their disconnected tech stack (made up of point solutions and in-house technology) couldn’t keep up with the increasing amounts of customer data and new marketing channels they were exploring. Marketing automation tools , like Adobe Marketo, Keap, and Oracle Eloqua.