Search Engine Land

JUNE 6, 2024

I witnessed firsthand the array of new product launches and updates that Google unveiled and had a chance to talk with Google’s product leadership about it. With over 30 new features to enhance advertisers’ capabilities, there were clear trends (ecommerce is a big priority) and notable gaps (B2B use cases were sparse).

Advertisers 96

Advertisers Advertising Transform User-Generated 96

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. The tool then creates playbooks for reaching various contacts by role or persona and generates a series of proposed email messages.

eCommerce 97

eCommerce User-Generated Manufacturing Finance 97

Search Engine Land

FEBRUARY 14, 2024

The other use case for Manual CPC is low-volume keywords, typically in lead generation campaigns. That being said, you might find it useful for upper-funnel campaigns focused on prospecting, such as Demand Gen or even certain Search campaigns where you want to generate new traffic from specific audiences. See terms.

eCommerce 124

eCommerce User-Generated Advertisers Advertising 124

Marketing Insider Group

OCTOBER 30, 2023

Slack also shares inspirational quotes and customer stories to keep users at the center of their brand story. Remember the year-end wrap-ups they create for users? Image Source: Spotify NewsRoom Those are social media gold, with users eagerly sharing their unique musical summaries. Image Source: Social Insider 6.

Branding 132

Branding Transform User-Generated Education 132

Martech

NOVEMBER 14, 2023

If you’re a retailer, an ecommerce company, or anybody else who relies on Q4 to make big money, that distant rumbling is the Black Friday engine revving up to what will become a deafening roar. This year, it became clear that AI and generative AI gave us the opportunity to accelerate those goals exponentially. That’s exciting.

Marketing Plan 134

Marketing Plan Retail Email Marketing User-Generated 134

Search Engine Land

DECEMBER 28, 2023

Marketers struggled to navigate the new interface , so much so that many were contemplating switching to GA4 alternatives. GA4 updates Given the forced migration from UA, Google spent 2023 focusing on improving its product and rolled out numerous updates to GA4, including: 12 new GA4 ecommerce dimensions and metrics on Jan.

User-Generated 116

User-Generated Retail Non-Profit Advertisers 116

Martech

MARCH 2, 2023

The AR experience began when users pointed their phone camera at a dollar bill. As a result of the WebAR technology developed by Videobomb, the image of the dollar bill connected users to the promotion, which invited them to sign up and receive a $10 eGift discount for Papa Johns.

Transform 109

Transform Promotion Food Entertainment 109

Customers.ai

NOVEMBER 7, 2023

iOS 14 allowed users to opt out of tracking and opt-out they did. The latest statistics show that only 34% of iOS users remain opted-in. While the release of iOS 14 didn’t completely destroy the digital advertising landscape like many feared, it did add a new layer of complexity. We also know marketers are great at adapting.

Outbound Marketing 121

Outbound Marketing Advertisers Advertising User-Generated 121

Search Engine Land

APRIL 11, 2023

Sometimes, the disconnect between Google Ads and the primary user base is so strong that you can almost feel it. Unlearning old habits for new technology is a tough thing to do. Ecommerce Branded terms in ecommerce can be complicated depending on what you sell. I see it often, particularly on social media.

Non-Profit 86

Non-Profit Branding eCommerce Retail 86

Search Engine Land

MAY 23, 2024

Search engines that incorporate AI-generated results have the potential to make it easier for people to discover products and services, according to a new survey from Botify, shared exclusively with Search Engine Land. Search marketers tend to look at search much differently than everyday Google Search users. Why we care.

Shoppers 79

Shoppers Gen Z Product Millennials 79

Search Engine Land

OCTOBER 4, 2022

It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent. It had a 0.6%

Shoppers 107

Shoppers Retail Finance User-Generated 107

Digital Marketer

MAY 19, 2023

Not only could your services (and therefore your business) become irrelevant if you fail to consider how new technologies, marketing practices, and methods are changing, you’re going to do something even worse… YOU WILL MISS A MASSIVE OPPORTUNITY. Are you worried about recession, war, or the economy in general?

User-Generated 75

User-Generated Marketing Marketers Transform 75

Unbounce

MARCH 30, 2023

Many marketers are adopting AI tools—like copy generators, design assistants, and marketing automation and optimization software—because they help ‘em save money, fill expertise gaps, and free up more time. Marketers can set parameters around the generated content and ultimately have the final say in what gets sent or published.

Digital Marketing 81

Digital Marketing Marketing Marketers Price 81

Spiralytics

MARCH 7, 2023

Read on, as this infographic lists everything aspiring and veteran online retailers need to know about ecommerce in the Philippines. An Overview of the Philippine Ecommerce Market Achieving success in ecommerce starts with understanding where the market is currently. Millennials are the main drivers of ecommerce.

eCommerce 52

eCommerce Shoppers Gen Z Retail 52

Econsultancy

JANUARY 13, 2022

Whatever the organisation’s relationship with UX, the goal should be the same: to make a product or experience that solves a problem for a user and delights them in the process of solving it. The challenge is getting users, making them happy and learning from them. What is good for customers and users is good for business.

Law 52

Law User-Generated Communications Customer loyalty 52

Hubspot Marketing

AUGUST 21, 2023

If you work in an industry where shipping is a major factor — like ecommerce — you'll want to take a look at competitors' shipping costs and ensure you're meeting (if not exceeding) those prices. Depending on the topics they're discussing, this content may help you hone in on their lead-generating strategies.

Shipping 98

Shipping Whitepaper Price eBook 98

Unbounce

APRIL 19, 2024

The challenge: Drive conversion rates for premium services A key part of Going’s business model is giving users a taste of what the service offers. The company had a hunch that users would love the premium plan if they saw its value for themselves—and be more likely to sign up after the trial.

User-Generated 52

User-Generated Transform eBook Non-Profit 52

Use Insider

FEBRUARY 16, 2022

Its brick-and-mortar stores allow customers to test out products, experiment with new features, and browse accessories — delivering an experiential touchpoint for its eCommerce stores. According to Insider Intelligence , forecasters expect multichannel sales to make up close to 46% of all eCommerce sales by 2023.

Customer 52

Customer CRM eCommerce Customer loyalty 52

Rock Content

JANUARY 22, 2018

While most of our customers are using Content Studio regularly, there are some individual users who still prefer our old publisher, and that’s understandable: it’s familiar and reliable. However, we built Content Studio after months of user testing and observing our customers as they accomplish their day-to-day duties. The way forward.

Real Estate 45

Real Estate User-Generated eCommerce Product 45

Use Insider

APRIL 12, 2023

Since your users have already gone down the funnel searching for a single product, it makes sense to give them easy ways to discover other products. One way to do that is to take advantage of Insider’s Smart Recommender , which is powered by artificial intelligence (AI) and data collected from users across platforms.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Exposure Ninja

MARCH 7, 2024

We’re talking optimised, user-friendly design that makes visitors want to stay and explore, not bounce faster than a low-budget trampoline. Or using AI to personalise your user experience, making every visitor feel like the belle of the ball. eCommerce Optimisation First on our hit list is e-commerce optimisation.

Transform 52

Transform SEO COS User-Generated 52

Exposure Ninja

MARCH 7, 2024

We’re talking optimised, user-friendly design that makes visitors want to stay and explore, not bounce faster than a low-budget trampoline. Or using AI to personalise your user experience, making every visitor feel like the belle of the ball. eCommerce Optimisation First on our hit list is e-commerce optimisation.

Transform 52

Transform SEO COS Digital Marketing 52

Exposure Ninja

MARCH 7, 2024

We’re talking optimised, user-friendly design that makes visitors want to stay and explore, not bounce faster than a low-budget trampoline. Or using AI to personalise your user experience, making every visitor feel like the belle of the ball. eCommerce Optimisation First on our hit list is e-commerce optimisation.

Transform 52

Transform SEO COS Digital Marketing 52

Digital Marketer

JUNE 15, 2023

With the continuous emergence of new technologies and changes in consumer behavior, it’s super important to stay ahead of the curve by staying on top of the latest digital marketing trends. Did you know that it takes an average user 5 to 7 instances of interaction before they can remember a brand?

Market Trends 81

Market Trends Digital Marketing Marketing Marketers 81

Econsultancy

DECEMBER 13, 2021

Alternatively, head over to our Covid-19 ecommerce stats roundup and our roundups focusing on fashion and grocery. Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025.

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Litmus

DECEMBER 24, 2024

Email touchpoints: Promotional offers, new product alerts, transactional messages for orders, and social proof. Email touchpoints: Tutorials and user guides. Litmus Personalize users have seen a 52% increase in conversions with dynamic content personalization. Not sure where to start?

B2C 87

B2C User-Generated Email Marketing CRM 87