Martech

DECEMBER 3, 2024

Ecommerce is experiencing the best holiday season ever, keeping pace with a record-breaking forecast from Adobe Analytics. ecommerce sales, according to Adobe. Throughout the weekend, retailers sweetened their discounts, enticing shoppers to wait for better deals before making purchases on higher-ticket items.” billion in U.S.

Shoppers 122

Shoppers eCommerce Retail Health 122

Backlinko

APRIL 29, 2025

Strategic ecommerce keyword research can help you reach the right audience and directly impact your bottom line. This beauty retailer was struggling with an all-too-common challenge: no traffic on its revenue-generating pages. Get started with our free Keyword Research Planner Template for ecommerce brands.

eCommerce 89

eCommerce Food Shoppers Retail 89

Search Engine Land

AUGUST 13, 2024

A recent Pattern survey of 300-plus executives revealed that 94% of them plan to maintain or increase their investment in ecommerce over the next six to 12 months. What exactly does investment in ecommerce look like? What’s stopping brands from scalable ecommerce growth?

eCommerce 86

eCommerce Branding Retail Shoppers 86

Martech

MAY 12, 2025

Retailers across the U.S. The importance of holistic advertising for retail If you think traditional advertising methods, such as Google Ads alone, still suffice, then its time for a reality check. Retailers should be asking strategic questions, such as: Is my marketing campaign effective, and is it reaching the right audience?

Retail 107

Retail Affiliate Marketing Customer loyalty Advertisers 107

illumin

AUGUST 27, 2024

With the summer flying by, it’s time to look ahead to what retail trends will take the lead in fall 2024. The previous year proved difficult for retailers, with low consumer confidence and increasing cost of living tightening shoppers’ purse strings. But it seems that tough times are starting to wane.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Martech

JULY 15, 2025

The digital retail landscape is undergoing a fundamental shift. AI is driving this evolution, enabling retailers to deepen personalization and scale it across millions of real-time interactions. Push notifications arrive precisely, promoting relevant products at just the right moment.

70

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Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. Instead, you’d give it to a third-party storefront or another retailer to sell it to people for you. Table of Contents What is D2C marketing?

Manufacturing 132

Manufacturing B2C Non-Profit eCommerce 132

Hubspot Marketing

MARCH 11, 2025

The retail media network (RMN) is what runs behind the scenes to enable that integrated experience. Table of Contents What is a retail media network? The Benefits of Retail Media Networks How Retail Media Networks Work Top Retail Media Networks Tips for Using Retail Media Networks What is a retail media network?

Retail 80

Retail Customer Shoppers Advertisers 80

Hubspot Marketing

OCTOBER 11, 2024

And in others, the inner workings and processes have been considerably more intricate, sometimes including a product manufacturer, global distributor, and hundreds of independent retail organizations operating around the world. But they also had extremely limited capital, ecommerce capabilities, and access to consumers.

Manufacturing 134

Manufacturing B2C eCommerce Marketers 134

Hubspot Marketing

APRIL 10, 2018

Penney stopped promoting sales and offering coupons. And, luckily for ecommerce sites, the psychology behind discounts doesn’t just exist for brick-and-mortar shops -- it extends to online shopping too with flash sales. In 2012, J.C. Instead, they advertised new "everyday low prices" -- which seems like a pretty good idea, right?

eCommerce 145

eCommerce Shoppers Shipping Customer loyalty 145

Neil Patel

SEPTEMBER 19, 2020

As an industry, ecommerce is expected to grow at a minimum of 6.3 The retail apocalypse and a worldwide pandemic have boosted ecommerce growth. This is good news for ecommerce companies; it’s great news for ecommerce companies with an agency that’s ready to take advantage of this growth.

eCommerce 145

eCommerce Retail Promotion Shipping 145

Backlinko

NOVEMBER 8, 2024

We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? But price , place t, and promotion miss the mark. Nailed place and promotion. Killer product , price , and promotion. What are the 4 Ps of marketing?

Price 115

Price Real Estate Promotion Food 115

Econsultancy

JULY 19, 2022

Retail brands are reportedly set to ramp up promotions and discounts in the coming weeks as the impact of inflation takes its toll.

Promotion 118

Promotion eCommerce Branding Retail 118

Hootsuite

SEPTEMBER 30, 2022

Ecommerce chatbots have exploded in popularity in recent years. This is thanks to increasing online purchases and the growth of omnichannel retail. What’s driving the ecommerce chatbot revolution—a market that’s expected to hit $1.25 Chatbots save retailers time and money by allowing them to customers at any time.

eCommerce 143

eCommerce Retail Shipping Finance 143

Unbounce

JULY 19, 2022

Affiliate marketing refers to an affiliate or third party promoting a merchant’s products or services for commission rates that serve as additional revenue. Online retail might come to mind when you think of ecommerce affiliate marketing and, as expected, several ecommerce stores and tools utilize this strategy.

Affiliate Marketing 145

Affiliate Marketing eCommerce Retail Marketers 145

Hootsuite

JULY 6, 2022

Are you thinking about getting into Instagram eCommerce? Here’s everything you need to know about making the most of Instagram eCommerce in 2022. What is Instagram eCommerce? Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Source: Instagram.

eCommerce 139

eCommerce Key Performance Indicator Promotion User-Generated 139

Sprout Social

AUGUST 3, 2020

Retailers in particular have had to deal with a number of challenges, from navigating quarantine to keeping up with evolving consumer behaviors to resolving supply chain problems. While there is no roadmap for how to recover after a pandemic, consumer behaviors on social media give retailers a pretty good idea of what to expect post-COVID.

Retail 143

Retail eCommerce Shipping Entertainment 143

Use Insider

NOVEMBER 18, 2024

On November 7th, I attended the Women in Retail Leadership Circle On the Road event in San Francisco. This event was created to inspire connections and unite women leaders who are driving the future of retail. Attending the Women in Retail Leadership Circle event in San Francisco highlighted just how crucial these trends have become.

Retail 59

Retail Transform Customer User-Generated 59

Martech

OCTOBER 12, 2023

Sales during October ecommerce promotions this week held steady with last year’s pre-holiday boost. Once again, ecommerce sellers were in synch with sales created by Amazon’s Prime Big Deal Days event, held this year on October 10 and 11. Ecommerce marketers are taking note of this shift in timing. In the U.S.,

Retail 120

Retail Shoppers eCommerce Manufacturing 120

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 124

Retail Customer Shoppers eCommerce 124

Vertical Response

AUGUST 25, 2024

Effective channels for holiday promotions include email marketing, social media contests, and Instagram Stories. Instagram Stories can feature deals and promotions via bio links and shoppable posts. Email Marketing Campaigns for Holidays Email marketing remains highly effective for holiday promotions.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Martech

OCTOBER 22, 2024

This runs counter to an Adobe projection of a record-breaking ecommerce holiday season. A closer look at Amazon’s October promotion shows a silver lining, however. Despite extreme weather in the Southeast this month, promotions in the U.S. retailers saw a 5% decline in sales. sales than last year. In the U.S.

Shoppers 70

Shoppers Retail Health Food 70

Martech

JANUARY 15, 2024

Salesforce is launching new data and AI-powered tools for retail marketers, retail merchandisers and shoppers. The announcement came on the first day of this year’s National Retail Federation show. Global Promotion Management and Referral Marketing. New for retail mechandisers and shoppers. In your inbox.

Retail 117

Retail Shoppers Customer Acquisition eCommerce 117

Martech

JULY 6, 2023

Amazon will run its yearly summer Prime Day promotions July 11 and 12. As a result, it’s a great snapshot of ecommerce trends. As this year’s Prime Day proves, digital retail is never exclusively online. Here’s a list of top Prime Day promotions compiled by mobile and consumer data platform data.ai. Why we care.

eCommerce 111

eCommerce Shoppers Retail Price 111

Martech

DECEMBER 28, 2022

And what other inroads will be made in customer experience for retailers and brands? Retailers will take a headless approach to commerce. “In As part of this, we’ll see retailers moving to take a headless approach to commerce, to offer shopping experiences beyond the limitations of their traditional ecommerce platforms.”. “As

Transform 124

Transform eCommerce Shoppers Retail 124

Hootsuite

SEPTEMBER 7, 2022

Black Friday is one of the biggest days of the year for online retailers, but it can also be one of the most challenging. Fortunately, you’ve got time to plan for success with a Black Friday eCommerce strategy— and we have all the tips you need below! What is a Black Friday eCommerce strategy? In 2021, US shoppers spent $9.03

eCommerce 123

eCommerce Shoppers Retail Fashion 123

Litmus

OCTOBER 17, 2024

Email communication that works well at the conversion stage of the email funnel includes: Promotional offers: send exclusive discounts, limited-time offers, or special promotions to incentivize purchases and create urgency with a clear “buy now” message and strong call to action (CTA).

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Martech

JANUARY 29, 2025

Advocate , promoting the brand through word-of-mouth and reviews. Offer limited advocacy , rarely promoting the brand unless theres an issue. A discount retailer will focus on efficiency and price sensitivity for volume customers. A valued customer drives a brands success through purchases and deeper engagement and loyalty.

Customer 111

Customer Price Customer Acquisition Customer loyalty 111

Martech

JANUARY 17, 2023

Their technology has previously been used to provide video screens for refrigerator doors at Walgreens and other retailers. For retailers building out their retail media networks (RMNs) for advertisers, more screens in key positions throughout the store can produce more ad inventory. Why we care. Get MarTech! In your inbox.

Retail 116

Retail Transform Shoppers eCommerce 116

Unbounce

NOVEMBER 7, 2019

Effective ecommerce landing pages aren’t just about big logos and shiny product photos—they’re about giving shoppers the information, direction, and experience they need to smash that “Buy Now” button. Take a look at these hand-picked ecommerce landing page examples to make 2020 your best-selling year yet.

eCommerce 145

eCommerce Shoppers Shipping Manufacturing 145

Adobe Experience Cloud Blog

JANUARY 16, 2020

There is no doubt that there is money to be made in eCommerce. eCommerce is a huge industry, but there is also a huge number of businesses competing for space. eCommerce is a huge industry, but there is also a huge number of businesses competing for space. Benefits of buying an eCommerce store. Everything is in place.

eCommerce 124

eCommerce Thought Leadership Retail Finance 124

AWeber

MAY 3, 2022

But to get there, you may need to revaluate the ecommerce marketing strategies available to you. The industry is constantly evolving which means you need dynamic ecommerce marketing ideas to ensure that you always achieve the best ROI (return on investment) on your ecommerce marketing campaigns. Use SEO for ecommerce.

eCommerce 128

eCommerce Marketing Strategy Social Media Marketing User-Generated 128

Search Engine Land

OCTOBER 23, 2023

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 116

Retail Customer Shoppers eCommerce 116

Businesses Grow

JANUARY 17, 2024

Temu and Shein are dominating the retail scene, seemingly coming out of nowhere. And when I say out of nowhere, Temu was founded 18 months ago and is now the most downloaded retail app in the world with 250 million customers. It’s the second-most downloaded retail app. It’s the second-most downloaded retail app.

eCommerce 118

eCommerce Fashion Shoppers Retail 118

Martech

MARCH 27, 2025

Constructor announced a Retail Media Suite with Sponsored Listings, an AI-powered solution that creates personalized ads integrated within search results and product recommendations. Monetate evolved its platform with Orchid AI, an engine that unifies search, navigation, personalization, and testing for ecommerce brands. Processing.

Transform 83

Transform Shoppers Retail User-Generated 83

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase. But that’s not the only social media impact on retail brands. That’s more than 4.6 billion a decade ago.

Social Media Marketing 122

Social Media Marketing Retail Branding Shoppers 122

Martech

JULY 13, 2023

Amazon is an ecommerce giant. The yearly Prime Day summer sales event forces online and brick-and-mortar competitors to roll out their own promotions. Taken as a whole, each Prime Day has a slightly different feel based on current ecommerce trends and buying behaviors. Retail Media Networks. Why we care. Get MarTech!

eCommerce 98

eCommerce Retail Shoppers Price 98