Martech

JUNE 11, 2025

You don’t have to wait for Black Friday and the holiday season for online retail and ecommerce success. Ecommerce calendars have expanded significantly thanks to numerous holidays and cultural events. Yet, despite the opportunities to save money, shoppers are signaling fatigue. Inspiration (e.g.,

eCommerce 65

eCommerce Shoppers Retail Entertainment 65

Martech

DECEMBER 3, 2024

Ecommerce is experiencing the best holiday season ever, keeping pace with a record-breaking forecast from Adobe Analytics. ecommerce sales, according to Adobe. This behavior has changed with more professionals working remotely and more shoppers buying on mobile, yet marketers continue to schedule big deals on this day.

Shoppers 119

Shoppers eCommerce Retail Health 119

Customers.ai

DECEMBER 9, 2024

Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our big-time event. Catch the replay here and get the hottest tips from the top ecommerce pros in the industry along with an exclusive gift! Different shoppers, different behaviortailor those offers! Miss the show?

eCommerce 83

eCommerce Marketing Strategy Shoppers Outbound Marketing 83

Martech

FEBRUARY 26, 2025

Shoppers expect fast, accurate, and personalized search resultsbut many retailers still struggle with product discovery. The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI is transforming ecommerce.

Retail 108

Retail eCommerce Transform Digital Marketing 108

Search Engine Land

AUGUST 13, 2024

A recent Pattern survey of 300-plus executives revealed that 94% of them plan to maintain or increase their investment in ecommerce over the next six to 12 months. What exactly does investment in ecommerce look like? What’s stopping brands from scalable ecommerce growth? This hands-on support results in significant time savings.

eCommerce 86

eCommerce Branding Retail Shoppers 86

Martech

JANUARY 9, 2025

Dig deeper: 7 marketing strategies to conquer decision paralysis How AI is helping to narrow choices AI is helping ecommerce brands simplify and personalize shopping. They’ve also included a scan-barcode option on mobile, catering to shoppers looking for exact versions of items at discounted prices or rare, vintage or luxury goods.

Customer 114

Customer Transform Shoppers eCommerce 114

Power Digital Marketing

JUNE 3, 2025

In the fashion eCommerce world, ranking in search results isnt just a nice-to-haveits a must for staying visible and driving sales. What is SEO for Fashion Ecommerce? For fashion eCommerce brands , SEO goes beyond basic optimization techniques, focusing on product-based searches, seasonal trends, and user experience.

Fashion 52

Fashion eCommerce SEO Shoppers 52

Martech

MARCH 22, 2023

Ecommerce shoppers’ use of buy-now-pay-later (BNPL) was up 10% in January and February compared to last year, according to Adobe’s latest ecommerce survey. This suggests inflation is making shoppers use the payment plans to purchase lower-priced items. BNPL up, revenues down. Get MarTech! In your inbox.

Shoppers 108

Shoppers eCommerce Price Promotion 108

AWeber

JUNE 9, 2025

In today’s fast-paced ecommerce world, email automation isn’t just a “nice-to-have” — it’s essential. What Is Email Marketing Automation for Ecommerce? Email marketing automation for ecommerce is the practice of sending pre-scheduled, targeted, and personalized emails to your customers based on their behaviors or milestones.

eCommerce 54

eCommerce Shoppers Shipping Transform 54

Martech

OCTOBER 1, 2024

online holiday shoppers are expected to spend $240.8 The holiday shopping season has been reshaped in recent years, where consumers are making purchases earlier, driven by a stream of discounts that has allowed shoppers to manage their budgets in different ways,” said Vivek Pandya, lead analyst, Adobe Digital Insights, in a release.

Gen Z 120

Gen Z Shoppers Retail Price 120

Martech

JANUARY 9, 2025

This is a big step for the ecommerce and advertising giant which primarily focused on selling ads within its ecosystem. Utilize Amazon’s machine learning to deliver highly targeted and personalized ads to shoppers. Amazons new Retail Ad Service is bringing retail media networks available to everyone.

Retail 115

Retail Shoppers eCommerce Advertisers 115

Customers.ai

NOVEMBER 18, 2024

In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. The Top 21 Shopify Marketing Apps for Ecommerce Stores Here is the full list if you want to jump to a specific tool: Website Visitor ID X-Ray Pixel Klaviyo Omnisend Customers.ai That’s what we are here for. Let’s jump in!

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Hubspot Marketing

FEBRUARY 14, 2025

Suddenly, shoppers werent just browsing. Buyers couldnt simply sign up they needed to be invited. The site tapped into urgency for its members: sales lasted just 24 hours, and stock sold out in minutes. They were rushing. They were excited.

Transform 91

Transform eCommerce Shoppers Price 91

Practical eCommerce - Marketing

AUGUST 22, 2022

The post How to Funnel Shoppers on Social Media appeared first on Practical Ecommerce. An entire customer journey can occur on social media — from initial awareness to post-purchase advocacy. Here are five stages of the process, each requiring a plan and a purpose.

Shoppers 127

Shoppers eCommerce Customer Journey Customer 127

Martech

JANUARY 9, 2025

It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. The news came at the NRF event in New York this week. Loyalty management key features.

Retail 108

Retail Management Shoppers eCommerce 108

Customers.ai

JANUARY 3, 2025

81% of shoppers research online before making a purchase. For ecommerce brands, this kind of research gives you true insights into how to improve your messaging, refine your marketing, and create a smoother, more personalized shopping experience that converts. And its a must! Trust and Reviews : Social proof is everything.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Martech

MARCH 24, 2025

The sixth edition of Salesforce’s “Connected Shoppers” report found agentic AI to be one of the significant drivers of retail’s continued evolution, with 75% of retailers saying AI agents will become essential by 2026. Source: Salesforce Connected Shoppers report, 2025. 25% of shoppers buy through social media.

Retail 110

Retail Gen Z Transform Shoppers 110

Customers.ai

NOVEMBER 26, 2024

The unofficial Hunger Games of ecommerce. Simply put, a bounce-back strategy re-engages your Black Friday shoppers, turning one-time buyers into repeat customers. That’s the magic of good timing and it’s exactly what a bounce-back strategy does for your ecommerce business. Ah, Black Friday. But here’s the thing. The reality?

Shipping 88

Shipping Shoppers eCommerce Customer loyalty 88

Customers.ai

DECEMBER 4, 2024

Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. For ecommerce, this means you’re not just spamming your entire list with a generic email. The truth is, your audience isn’t a monolith.

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

Martech

NOVEMBER 21, 2024

alby can transform ecommerce sites, email campaigns, SMS messages, and mobile apps into interactive platforms. This allows retailers to answer shoppers’ questions about products. This acquisition lets the retail technology company provide retailers with the ability to create a conversational shopping experience.

Law 112

Law Transform Retail Manufacturing 112

Vertical Response

AUGUST 25, 2024

Combining these ensures a cohesive campaign that captures holiday shoppers’ attention across platforms. TikTok and Instagram are increasingly popular for reaching holiday shoppers. 78% of shoppers will abandon their cart if free returns aren’t offered. Over half of all ecommerce revenue comes from mobile sales.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Search Engine Land

JULY 12, 2024

This move signals Amazon’s push into AI-assisted shopping, potentially transforming how consumers interact with ecommerce platforms. Rufus may change how shoppers discover and research products, potentially altering the customer journey and how it allows advertisers to target customers on Amazon ads. customers in its mobile app.

Transform 87

Transform Customer Shoppers Fashion 87

Martech

APRIL 17, 2023

A majority of online beauty shoppers will wait for lower prices and risk items going out of stock, a new study from D2C ecommerce company ESW finds. But there is also a sizeable number of “super shoppers” who will pay full price to get exclusive items. Power shoppers. Among “power shoppers,” 40% are bargain hunters.

Shoppers 104

Shoppers Price Gen Z eCommerce 104

Customers.ai

DECEMBER 19, 2024

2024 wasnt just a banner year for ecommerce, it was a record-shattering one. With Klaviyo only tracking cookies for seven days and most visitor ID tools treating everyone like theyre brand-new, a lot of returning shoppers were slipping through the cracks. Repeat shoppers? Consider it your ecommerce gift that keeps on giving.

Shoppers 87

Shoppers Direct Mail Customer Journey eCommerce 87

Martech

MAY 29, 2024

The latest Salesforce Shopping Index data suggests that shoppers are holding onto their purse strings until later in the year — at least, if 2023 is any guide. As far as ecommerce goes, this doesn’t mean it’s not showing YoY growth; it’s just that the growth is very modest so far — just 2% in Q1.

Shoppers 115

Shoppers Non-Profit Retail Shipping 115

Martech

JANUARY 16, 2025

Searchspring combined with Klevu to create Athos Commerce, an integrated platform for ecommerce product discovery. Algolia launched Shopping Guides, a content generation tool that uses AI to create informative articles for ecommerce websites. These guides provide shoppers with valuable insights at different stages of their journey.

Non-Profit 114

Non-Profit Direct Mail eCommerce User-Generated 114

Hootsuite

MARCH 21, 2025

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% Instagram Shopping is a feature that allows eCommerce brands of any size to create a shareable, shoppable catalog of their products right on Instagram. For most brands, ecommerce should not be the primary focus of your Instagram account.

eCommerce 96

eCommerce Shoppers User-Generated Entertainment 96

Martech

DECEMBER 28, 2022

“In 2023, we’ll see more retailers adopt technology that powers checkout on any digital and physical channel to meet shoppers where they are most engaged,” said Jay Myers, cofounder of Bold Commerce. “As The problem is that brands aren’t sending the right messages and it’s causing shoppers to unsubscribe.”.

Transform 122

Transform eCommerce Shoppers Retail 122

Hootsuite

SEPTEMBER 7, 2022

Fortunately, you’ve got time to plan for success with a Black Friday eCommerce strategy— and we have all the tips you need below! What is a Black Friday eCommerce strategy? In 2021, US shoppers spent $9.03 Last year, Cyber Monday actually surpassed Black Friday for spending among American shoppers, with $10.90

eCommerce 122

eCommerce Shoppers Retail Fashion 122

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. The data will be connected, enabling brands to offer more ways for shoppers to discover and purchase, either digitally or in physical stores. “If

Retail 122

Retail eCommerce Gen Z Shoppers 122

Backlinko

NOVEMBER 13, 2024

Your website’s design can make or break your ecommerce business. After all, design elements have important jobs: Grab shoppers’ attention with eye-catching aesthetics Guide visitors smoothly from browsing to buying A great example of this is the streetwear brand Kith. Clearly, shoppers love the brand’s website experience.

eCommerce 103

eCommerce Shoppers Shipping SEO 103

Hubspot Marketing

FEBRUARY 29, 2024

million ecommerce websites around the world. It’s hard not to be intimidated by the sheer number of ecommerce sites shoppers have to choose from, especially since I’m in the process of launching my own ecommerce business — a vintage home goods store. Keep this in mind when naming and organizing your ecommerce web pages.

eCommerce 117

eCommerce SEO Shoppers Shipping 117

Aspiration Marketing

SEPTEMBER 9, 2024

Do you own an ecommerce business? A sizable portion of internet shoppers start their item searches on Amazon. Then, it is logical for you to have a store on Amazon. Amazon is the biggest online shopping destination. Hence, if your products are up for sale on Amazon, you are on the right path toward making huge sales.

Shoppers 203

Shoppers eCommerce Marketers Marketing 203

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Below I’ve compiled a list of ecommerce statistics that will help you understand the potential impact of using the practice, as well as its growth potential throughout 2024 and beyond. McKinsey , 2023)The average cart abandonment rate is 70.19%.

eCommerce 119

eCommerce Gen Z B2C Shoppers 119

Search Engine Journal

JUNE 9, 2022

Do you want to attract more online shoppers? These 21 elements are must-haves for your ecommerce site's success. The post 21 Must-Have Features For Ecommerce Sites appeared first on Search Engine Journal.

eCommerce 122

eCommerce Shoppers 122

Martech

DECEMBER 18, 2024

What shows up in a TV ad has the potential to influence shoppers on their mobile devices. For ecommerce, shoppable can mean clicking on an ad, or an influencer-posted video , and being taken directly to a product you can add to your cart. Cross-screen mobile advertising. This is the key component in shoppable interactive TV ads.

Gen Z 102

Gen Z Shoppers eCommerce Advertisers 102

Practical eCommerce - Marketing

MARCH 27, 2025

Shoppers see ads that interest them. The post AI Will Help Advertisers and Shoppers appeared first on Practical Ecommerce. Advertisers get better results.

Shoppers 80

Shoppers Advertisers Advertising eCommerce 80