AWeber
AUGUST 22, 2022
Whether you're a social media specialist or new to the game, staying on top of trends is a great way to set your socials up for success. Are you an entrepreneur looking to drum up excitement around a new product? Or a small business owner ready to reach new audiences? Whatever your reason, read on for the top hottest social media trends gracing our feeds right now and tips on how to use them.
Practical eCommerce - Marketing
AUGUST 22, 2022
An entire customer journey can occur on social media — from initial awareness to post-purchase advocacy. Here are five stages of the process, each requiring a plan and a purpose. The post How to Funnel Shoppers on Social Media appeared first on Practical Ecommerce.
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Hubspot Marketing
AUGUST 22, 2022
YouTube is the internet's second largest search engine, meaning that advertisers have significant potential when it comes to reaching audiences and driving conversions. In this post, discover essential YouTube advertising statistics you need to know in 2022. YouTube Advertising Reach Statistics. YouTube advertising revenues reached 7.34 Billion USD in Q2 of 2022, a 5% YoY increase. ( Statista , 2022).
Practical eCommerce - Marketing
AUGUST 22, 2022
Social media contests are a fun way to engage consumers and attract leads. Here is a list of platforms for creating quizzes, sweepstakes, giveaways, and more. The post 13 Apps to Run Social Media Contests appeared first on Practical Ecommerce.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Litmus
AUGUST 22, 2022
List-unsubscribe is a native unsubscribe option offered by popular inbox providers like iOS Mail, Gmail, Yahoo Mail, and Outlook.com to make it easy for users to unsubscribe from unwanted emails. Because it gives subscribers an alternative to designating your email as “spam,” list-unsubscribe also provides a benefit to email marketers. However, it is not a replacement for having unsubscribe messaging and links in your email.
Hubspot Marketing
AUGUST 22, 2022
To be honest, Gen Z can feel like foreign territory to all. Even myself, born in 2001. Although I'm smack in the middle of the TikTok, middle-part wearing generation, I don't always fully understand the trends we start, stop, or totally cancel. Even though I'm no genius when it comes to how to market to our generation, I can tell you it’s pretty obvious when marketers try too hard to sell to us.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
AUGUST 22, 2022
Maximizing your content resources by adopting the COPE method – create once, publish everywhere – is a smart decision. Even smarter? COPE-M. It’s critical to ensure a great visual experience on every device.
Sprout Social
AUGUST 22, 2022
As a powerhouse for video content, it’s no wonder that YouTube continues to be one of the most popular websites in the world. Businesses can expand their reach and build brand loyalty on the platform—but they need to actively monitor and manage their comments to get the best results. In this post, we’ll explain everything you need to know about moderating and editing your YouTube comments.
Martech
AUGUST 22, 2022
Last week Google announced it was changing its algorithm to rank content “ by people, for people ” higher than content written around SEO. But what about content written by machines for people? Has AI-generated content gotten to the point where it won’t hurt page rankings? Google says what it calls “automatically generated content” is SPAM and a violation of its guidelines.
Hootsuite
AUGUST 22, 2022
Did you know the technical term for a hashtag is an octothorpe ? That’s exactly the kind of nerdy content that goes over well on LinkedIn, the world’s largest social media platform for professionals. (Professional nerdsss.). Over 830 million users search and apply for jobs, join groups, and share business news on LinkedIn. Connection is the core purpose of LinkedIn, whether you’re building your personal network or marketing your business.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Sprout Social
AUGUST 22, 2022
When you want to explore a new hobby or learn something new, where do you go? The answer is probably “YouTube.” The second-most popular social platform has come a long way since the “Charlie bit my finger” days. And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 billion monthly users in just two years.
Hubspot Marketing
AUGUST 22, 2022
TikTok just announced a new feature in its Ads Manager platform, which allows advertisers to customize their attribution window for better tracking and performance. Let’s break down how the attribution manager works, how to access it, and the benefits of using it. Breaking Down Key Attribution Terms. Before we get into this new TikTok feature, let’s first get a refresher on some key terms: Attribution – A reporting strategy that allows advertisers to know the path users are taking after clicking
Martech
AUGUST 22, 2022
Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Even though many consumers buy products and services online through e-commerce channels, they also like to get out and visit store sites. “A lot of money and a lot of time and resources are going into attracting the consumer to come to different retail locations,” said Charm Bianchini, senior director, demand generation and field marketing for location intelligence company Ne
Quikly
AUGUST 22, 2022
Loyalty programs cracked the code on success when brands realized member retention was based on creativity.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
CMO Network
AUGUST 22, 2022
By taking on issues of safety, accessibility, and sustainability, it wants to transform cities themselves—and in doing so, improve the lives of residents and help to combat climate change.
Search Engine Journal
AUGUST 22, 2022
Make your images more accessible to a wider audience and at the same time help your rankings. Apply best practices and avoid common mistakes today. The post Alt Text: What It Is & How To Write appeared first on Search Engine Journal.
Search Engine Roundtable
AUGUST 22, 2022
Google Maps is now notifying reviewers when their review isn't posted. The email says "your review isn't posted" and explains why. In the case below, Google said its moderation systems and processes considered the review to be fake.
Search Engine Journal
AUGUST 22, 2022
Google Search Console will start reporting on the Core Web Vitals (CWV)scores of specific URLs, in addition to aggregate scores for URL groups. The post Google Search Console Update: More Data In Core Web Vitals Reports appeared first on Search Engine Journal.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Roundtable
AUGUST 22, 2022
A month ago, Google started to slowly roll out the video index report within Google Search Console. Now that rollout is complete, Google announced on Twitter this morning.
Search Engine Journal
AUGUST 22, 2022
Every day is a new opportunity to learn in the ever-evolving SEO industry. Check out these 7 courses, including learning outcomes, duration, and pricing information. The post 7 Best SEO Certifications: Are They Worth It? appeared first on Search Engine Journal.
Search Engine Roundtable
AUGUST 22, 2022
Last week we reported that Google Search Console had an embarrassing bug where it was reporting pages as being indexed, when those pages were not indexed by Google Search. The good news is that the URL Inspection tool API was not impacted by this bug, Daniel Waisberg from Google confirmed.
Search Engine Journal
AUGUST 22, 2022
Instagram confirms it’s testing a new photo-centric feature called Candid Challenges, which shares similarities with increasingly popular app BeReal. The post Instagram Tests BeReal Clone ‘Candid Challenges’ appeared first on Search Engine Journal.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Roundtable
AUGUST 22, 2022
Google's John Mueller explained that Google doesn't really care who wrote the content on your site and saying someone else wrote it and you did not write it won't save you from ranking issues related to the quality of that third-party content.
Sachs Marketing Group
AUGUST 22, 2022
If you’re interested in driving more attention to your business website, you may be interested in the advantages of running pay-per-click (PPC) advertising campaigns. PPC is a type of online marketing in which businesses display ads on search engines and social media platforms. When someone clicks on one of these ads, the business pays a fee to the advertising platform.
Search Engine Roundtable
AUGUST 22, 2022
Jill Fecher is the Chief Growth Officer at Cypress North and we spoke about her work history and her previous experience in traditional media. We spoke about how she joined Cypress North and why she joined that company.
Avinash Kaushik
AUGUST 22, 2022
Your analysis provides clear data that the campaign was a (glorious) failure. It could not be clearer. The KPI you chose for your brand campaign was Trust, it had a pre-set target of +5. The post-campaign analysis that compares performance across Test & Control cells shows that Trust did not move at all. (Suspiciously, there are indications that in a handful of Test DMAs it might have gone down!).
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Marketing Blogo
AUGUST 22, 2022
Originally posted on October 26, 2021 @ 10:45 amWhat is SEO in digital marketing and the benefits of SEO in business is the main focus in this post, as this will help to understand the importance of SEO in digital marketing and why SEO matters. It’s important you know what is SEO and how does.
Search Engine Roundtable
AUGUST 22, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Many SEOs don't seem too concerned about the upcoming Google helpful content update.
OnPassive Marketing
AUGUST 22, 2022
Marketing is a crucial tool for businesses to draw in and keep clients. Customer marketing is a sort of advertising that can boost client retention and unite various corporate divisions. The next logical step for your business may be to establish a customer marketing strategy if you want to create a smooth customer experience. This post defines customer marketing and its advantages and examines various customer marketing strategies.
Search Engine Roundtable
AUGUST 22, 2022
As you know, Google will soon roll out the helpful content update and it has some SEOs and site owners a bit on edge. But a recent poll Aleyda Solis posted on Twitter shows that almost 50% of SEOs feel the content they produce is helpful and are thus not worried about this algorithm update.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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