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Are you curious about AI’s role in marketing and business? Wondering about the practical and privacy implications of using AI in your work? In this episode, we explore how to begin adopting AI in your business. The Benefits and Challenges of AI Adoption To understand why artificial intelligence (AI) matters and how it can benefit […] The post Adopting AI for Business: Where to Begin appeared first on Social Media Examiner.
AI Overviews is rolling out to all US based searchers in Google Search, making AI Overviews available to hundreds of millions of searchers by next week, Liz Reid, the company’s new head of Search , announced at Google I/O. AI Overviews will launch in more countries soon and be available to more than a billion users by the end of the year. Hema Budaraju, the Senior Director of Product, Search Generative Experience, Google, told us that the link cards within AI Overviews generate a higher cl
LinkedIn carousels are a clever marketing solution to keep users engaged with posts. However, since LinkedIn’s decision to sunset organic carousel posts, is there still a way to use carousels in your LinkedIn marketing strategy ? The answer is yes, thanks to LinkedIn carousel ads. We’ll uncover what carousel posts (ads) are, how to use them and the benefits of using these ads in your broader marketing strategy.
The TikTok “ban” grabs the headlines. But TikTok’s impact on other social media algorithms has a bigger impact for marketers. Is your content and marketing strategy ready?
Effectively marketing a nonprofit event requires more than just hoping it becomes popular through word of mouth. At the same time, your nonprofit needs a way to publicize your event and build excitement without overspending on a limited event budget. If you have a nonprofit event coming up, whether small or large, explore the following key steps to create a plan for marketing your event.
Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI. The problem of marketing ROI is simple, but it’s difficult to solve.
After analyzing millions of social media posts sent through Buffer, we discovered that video content is far and away the best-performing content type for every social media platform. Great! But… creating enough video content to satisfy the TikTok, YouTube, or Instagram algorithm is not easy. Unlike text and photo posts, video requires a lot of work — scripting, filming, and editing your content can slow you down.
After analyzing millions of social media posts sent through Buffer, we discovered that video content is far and away the best-performing content type for every social media platform. Great! But… creating enough video content to satisfy the TikTok, YouTube, or Instagram algorithm is not easy. Unlike text and photo posts, video requires a lot of work — scripting, filming, and editing your content can slow you down.
For years, marketers have bemoaned the task of producing compelling visuals at the quality, quantity and speed demanded by the organization. The traditional creative process of moodboarding styles, art directing a shoot and meticulously refining visuals isn’t something that scales easily — at least not to the volume and speed of today’s content cycles.
With vast amounts of data, businesses may be intimidated on how to implement data-driven decision-making effectively in their B2B marketing. Data-driven decision-making is more than stats and numbers. It conveys how to implement data to make improved and informed decisions. Businesses that wish to stay ahead in a competitive market and maximize their brand reach must use strategic and analytical methods in their marketing campaigns.
Google is adding new AI-powered search features to Google Search and in Google Search Labs, in addition to rolling out AI Overviews to searchers in the U.S. this week. The new AI-powered features include the ability to adjust AI Overviews, multistep reasoning capabilities, planning capabilities, AI-organized search results and a new Google Lens ask-with-video feature.
While Google’s announcement to pump the brakes again on deprecating third-party cookies isn’t exactly a surprise, it’s also not a license for marketers to take their foot off the gas of testing alternative ways to serve relevant ads without cookies. Much of that focus is around testing all the alternative IDs that have flooded the market. However, more and more forward-thinking marketers are also reallocating some of their budgets to AI-driven contextual advertising that is proving to pack a pow
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Getting traffic to your blog or website is great. It shows that your marketing efforts are reaching and resonating with audiences. But getting readers isn’t always enough. Businesses trying to generate leads need engagement and follow-through. When putting together blogs and other content, you can’t assume people visiting your site will subscribe or click to subscribe – unless they’re prompted to.
AI is increasingly being used by marketers to create content and experiences for prospects and customers. Recorded live during the Spring 2024 MarTech Conference, this episode features marketers discussing the ways they’re experimenting with and using AI in their work, with a focus on customer experiences. Join Alicia Arnold, MarTech contributor and Managing Director, ak arnold, and Mike Kaput, Chief Content Officer, Marketing AI Institute for a discussion about how AI can positively impact cust
Google is rolling out a new search filter to show only text-based links in the search results. The filter is named “Web” Clicking it removes images, videos, or other forms of search results; only classic blue links are displayed. Web filter. You can find the web filter next to the other filters in the menu. Sometimes that means it is on the same line as the video filter, news filter and so on.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Responsive search ads (RSAs) are the bread and butter of Google Ads search campaigns. Launched in 2018 and originally a beta ad format, RSAs became the default ad format for search campaigns on June 30, 2022, when Google sunsetted Expanded Text Ads (ETAs). The magic behind RSAs is that by providing multiple headlines and descriptions, Google Ads will test different combinations and determine which combinations work best.
Push notifications are an essential content marketing tool that today’s marketers can use to stand out. As consumers are bombarded with information through various channels, integrating push notifications into your content marketing strategy offers a direct way to reach new consumers and keep your current users engaged. These notifications, which are proactively sent to your audience’s devices, are gaining traction as a powerful communication method that can significantly impact your business.
Ever wonder what the most successful agencies did differently than everyone else? Was it luck, skill, hard work, the industry they chose, or something else? Through my consulting work at Revenue Boost, I’ve worked with and taught over 400+ agencies how to scale their business. From this, I’ve seen consistent patterns & traits in the ones who grow effortlessly… Versus the ones who stay stuck for years – no matter how hard they work.
Building a loyal following on key social media platforms like Instagram is essential for brands looking to stay relevant in 2024. Instagram’s sheer popularity and diversity make it a terrific place to connect with any target audience. It also offers marketers and creators a wealth of different content options. But coming up with incredible content people can’t wait to consume is only part of successful Instagram marketing.
A new era of customized AI models is emerging. Known as custom GPTs (generative pre-trained transformers), these tools enable SEO professionals to harness the capabilities of language models like ChatGPT and tailor them to their unique processes and philosophies. This article covers the benefits of custom GPTs and provides a step-by-step guide to building your own “Striking Distance Keyword Opportunity Analyzer” – a GPT specifically designed to identify high-potential keyword opport
Clean rooms are becoming essential for today’s marketers, offering access to critical advertising data and powerful customer insights. But not all clean rooms are created equal. Join the upcoming LiveRamp webinar Sweet Success: Hershey’s Recipe to Improve Advertising Effectiveness to hear how Hershey’s drives growth with data clean rooms as a key ingredient for unified measurement and insights.
Unpredictable Google core updates can wreak havoc on your website traffic, leaving you struggling to keep up with the ever-changing search landscape. But what if you could future-proof your online presence and skyrocket your search rankings – even during the most volatile algorithm changes? This in-depth white paper reveals the essential technical SEO strategies you need to future-proof your online presence and skyrocket your search rankings – even during the most volatile algorithm
The 2023 Marketing Relationship Survey revealed that Delivery and Business Development remained a key challenge for Agency-side marketing leaders in the last year. Agency leaders and marketers in general are dealing with worldwide challenges like adapting to and adopting advanced technology and social platforms, budget constraints and showcasing marketing’s ROI, and navigating data privacy changes.
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Clean rooms are becoming essential for today’s marketers, offering access to critical advertising data and powerful customer insights. But not all clean rooms are created equal. Join the upcoming LiveRamp webinar Sweet Success: Hershey’s Recipe to Improve Advertising Effectiveness to hear how Hershey’s drives growth with data clean rooms as a key ingredient for unified measurement and insights.
illumin is thrilled to have participated in Brand Innovators’ New Eras for Brands with a Legacy hosted by United Airlines on April 18, 2024. Our own Seraj Bharwani moderated the Building a Strong Brand in Chicago panel in the afternoon. This panel included the Director of Marketing at Farmer’s Fridgem, Liz Mella , Sr. Director of Brand Marketing at Simple Mills, Ashley Nazarian Findlay , Manager of Global Sponsorship Activation Market and Community Innovation at United Airlines, Derek Ru
Reddit named Jyoti Vaidee as its first VP of Ads Product, a newly created role overseeing the platform’s monetization engine. Vaidee joins from Google, where she spent over 11 years leading ads products and monetization, most recently as product lead for Google’s Display Ads business. She also served stints working at Microsoft on Xbox and Outlook.
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
What is retention marketing? Retention marketing is a strategy focused on engaging existing customers to maintain their loyalty, encourage repeat purchases, and increase customer retention. It’s a broad term for all of the activities your business undertakes to keep your existing customers and make them more profitable. Retention vs. acquisition marketing: What’s the difference?
The U.S. government is threatening to ban TikTok in the country if ByteDance, its China-based owner, refuses to sell. The loss of the hugely popular social media platform could mean big changes for brands’ influencer marketing in the United States. Status of the law. Last month President Biden signed a law requiring TikTok to be sold within nine months or be banned in the U.S.
Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. It’s about putting your business in the spotlight, grabbing attention, and turning that into revenue. This guide will teach you how to market your small business using six best practices. You’ll learn: How to figure out who wants what you’re selling How to make your business stand out from the crowd How to use nine effective marketing channels Ready to cut
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